Brice Station Vineyards

What Brice Station Vineyards does

Brice Station Vineyards is a small, family-owned winery founded in 1993 by Stuart Mast, a fifth-generation farmer, and operated today by Stuart and Dolores Mast at 3353 E. Hwy 4 in Murphys, California. The company operates a seven-acre estate vineyard at approximately 3,300 feet elevation in the Sierra Nevada Foothills — one of the highest-elevation vineyards in California — producing a portfolio of nine estate wines built primarily on Bordeaux varietals (Cabernet Sauvignon, Cabernet Franc, Merlot) alongside Chardonnay, Sauvignon Blanc, Rosé of Pinot Noir, Blanc de Blanc Sparkling, and Vintage Port. The 'high-altitude viticulture' approach was a deliberate founding choice: Bordeaux varietals push out buds later in spring, avoiding frost damage at elevation, and the resulting wines are marketed on their color, full flavor, and hands-on production care.

The business operates a direct-to-consumer model with no wholesale or institutional distribution disclosed. Revenue is generated through four streams: (1) direct wine sales via the on-site tasting room (open Friday–Sunday, 12–6pm) and a Shopify-powered e-commerce store; (2) a Wine Club membership requiring an initial 12-bottle case purchase at 20% off, with ongoing tiered discounts (25% on bi-annual releases, 15–20% off other purchases), free concert admission, and free tastings; (3) wedding and private event hosting on the 'Hilltop' with catering facilities, bar services, and ample parking, featured in The Knot as one of 10 Classic California Venues; and (4) a Summer Concert Series featuring bluegrass, Americana, folk, and rock artists at $20–$25 per ticket. Customer segments span individual wine enthusiasts, wedding couples, and concert/event attendees, all served through a single physical estate and its digital storefront.

The company is privately held by the Mast family with no outside investors, no funding rounds, and no acquisitions. A community partnership with Arnold Angels, a local 501(c)(3), supports the Arnold Angels Music Festival under a 'Music with a Purpose' positioning. Disclosed commentary positions the wines as 'award-winning,' though no specific awards are named. Operations have been continuous since 1993, with no disclosed revenue, headcount, or visitor metrics.

Name

Brice Station Vineyards

Legal name

Brice Station Vineyards

Website

https://bricestation.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Brice Station Vineyards is a family-owned winery in Murphys, California, producing estate Bordeaux varietals and other wines from a seven-acre vineyard at 3,300 feet elevation, selling directly to consumers through a tasting room, Shopify store, wine club, weddings, and summer concerts.

Ownership category

akta.pro rank

Product category

Winery / Estate Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)

Keywords

• Estate red wines
• Wine club membership
• Wedding venue hosting
• Summer concert series
• Sierra foothills wines

Headquarters

HQ city

Murphys

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct retail sales of estate wines through the tasting room and online Shopify store, including Cabernet Sauvignon, Cabernet Franc, Merlot, High Country Red blend, Chardonnay, Sauvignon Blanc, Rosé, Blanc de Blanc Sparkling, and Vintage Port.
2. Wine Club Membership: Subscription-style wine club requiring purchase of a full case (12 bottles) at 20% discount, with ongoing benefits including 25% discount on bi-annual 6-bottle releases, 15% off bottles/half cases, 20% off full cases, free concert admission for member plus guest, and free tastings.
3. Wedding and Event Hosting: Revenue from hosting weddings and private events at the venue, including catering facilities, bar services, and venue rental. Contact Tami at [email protected] for inquiries.
4. Concert Tickets: Ticket sales for summer concert series featuring bluegrass, Americana, and folk artists. Prices range from $20-25 per ticket.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Brice Station Vineyards produces estate-grown wines from a seven-acre vineyard at approximately 3,300 feet elevation in the Sierra Nevada Foothills, specializing in Bordeaux varietals (Cabernet Sauvignon, Cabernet Franc, Merlot) along with Chardonnay, Sauvignon Blanc, Rosé, sparkling, and port. Wines are sold directly to consumers through an on-site tasting room, a Shopify e-commerce store, and a wine club membership, supplemented by hosting a summer concert series and wedding venue events.

Product overview

Brice Station Vineyards is a small, family-owned winery operating since 1993 in the Sierra Nevada Foothill town of Murphys, California. The winery produces award-winning wines from its seven-acre estate vineyards, focusing primarily on Bordeaux varietals (Cabernet Sauvignon, Cabernet Franc, Merlot) due to their high-elevation location at approximately 3,300 feet. The product portfolio consists of estate-produced wines (nine distinct products including Cabernet Sauvignon 2023, Cabernet Franc 2023, Merlot 2023, High Country Red, Chardonnay 2024, Sauvignon Blanc, Rosé of Pinot Noir, Blanc de Blanc Sparkling Wine 2022, and Vintage Port), complemented by experiential offerings including a Summer Concert Series featuring live performances by various artists, and Wedding Venue Services for ceremonies and receptions. The winery also operates a Wine Club Membership program offering discounts and exclusive access to wine releases and tasting room experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabernet Sauvignon 2023 Estate-grown Cabernet Sauvignon from the 2023 vintage featuring floral and herbaceous notes, jammy-plum flavor, and a bold hazelnut finish from French oak, with medium tannins; suitable for dinner parties.
• Cabernet Franc 2023 Staff-favorite estate Cabernet Franc 2023 with bright mulberry notes, elegant juicy tannins, smooth buttery texture, and French oak with a clean dry finish; pairs well with hearty soup, sourdough, or tri-tip.
• Merlot 2023 Estate Merlot 2023 with earthy balance featuring tobacco, blackberry, black pepper, and raisin notes.
• High Country Red Dry estate blend of 30% Cabernet Franc and 70% Cabernet Sauvignon with smooth soft tannins and quick resolve; pairs well with pasta and meat dishes.
• Chardonnay 2024 Versatile white wine with crisp apple and melon notes, low minerality, and medium acidity, designed to appeal to both Chardonnay devotees and those who typically avoid the varietal.
• Sauvignon Blanc Bright white wine featuring pink grapefruit flavor with a smooth key lime finish.
• Rosé of Pinot Noir Slightly dry, medium-bodied rosé with notes of raspberry and white pepper, offering a zesty character with subtle fruit hints and a clean finish.
• Blanc de Blanc Sparkling Wine 2022 Sparkling wine designed for celebrating special occasions, made from white grape varieties.
• Vintage Port Sweet dessert wine with intense, seductive aromas of soft berry, dark ruby body, and toasted hazelnut finish; excellent as a digestif or with rich dark desserts.
• Wine Club Membership Subscription-style wine club membership providing recurring discounts on wine purchases, free tasting room experiences, and free summer concert admission for member and one guest, built around initial full-case enrollment.
• Summer Concert Series Outdoor summer concert series hosted on the Hilltop featuring live music performances, sunsets, dancing, food, and Brice Station wine; tickets $20-$25 each, with free admission for Wine Club members.
• Wedding Venue Services Wedding ceremony and reception venue rental among pine trees and open meadows, including catering facilities, bar and bartenders, ample parking, wide open spaces, entertainment stage, and RV parking.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Arnold AngelsminorStrategic or Co-development PartnerArnold Angels is a 501(c)(3) nonprofit organization of women committed to supporting local organizations, schools, and community programs along Highway 4 in Calaveras County. Brice Station hosts the Arnold Angels Music Festival, with proceeds supporting local students, families, and community organizations. This partnership aligns with Brice Station's community engagement through 'Music with a Purpose' initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ironstone Vineyards: Closest comparable: Sierra Nevada Foothills estate winery near Murphys with a tasting room, summer concert series, wedding and event venue, and wine club — operating at larger scale but with the same diversified experiential model.
• Newsome Harlow Winery: Murphys tasting-room winery producing estate red varietals with wine club and event hosting — directly comparable boutique operator competing for overlapping customers.
• Lavender Ridge Winery: Murphys-based boutique winery with a tasting room, estate production, and direct-to-consumer sales — same small-scale family operator model and same local market.
• Renwood Winery: Sierra Foothills producer focused on Zinfandel and red varietals with tasting room and wine club — comparable estate winery profile in the same AVA.
• Stevenot Winery: Calaveras County estate winery with tasting room and events, focused on red Bordeaux-style varietals from Sierra Foothill fruit — closely aligned production and distribution approach.
• Bargetto Winery: Long-running family-owned California estate winery with tasting room and wine club — same generational, family-operated DTC model though on California's Central Coast rather than the Sierra Foothills.
• Black Sheep Winery: Small Murphys-area boutique winery offering estate red wines and tasting room experiences — same hyper-local DTC competition as Brice Station.
• Twisted Oak Winery: Small family-owned Calaveras County winery producing estate red wines with a tasting room and wine club — same geography, same Bordeaux-leaning varietal focus, and similar DTC orientation.
• Frog's Tooth Winery: Small Murphys boutique winery with estate red wines, tasting room, and limited event hosting — another direct local DTC competitor.
• Milliaire Winery: Murphys, CA tasting-room winery with estate red wines and a wine club, directly competing for the same Calaveras County tasting-room traffic and wedding clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bricestation
• Instagraminstagram.com/bricestationvineyards
• LinkedInlinkedin.com/company/brice-station-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brice Station Vineyards