Locar Brasil

What Locar Brasil does

Locar Brasil is a privately held regional car rental company founded in 2006 and headquartered in the Ibura neighborhood of Recife, Pernambuco, Brazil. The company rents vehicles to tourists, leisure families, and business travelers visiting Recife and the broader Pernambuco region (including Porto de Galinhas, Olinda, and other coastal destinations), operating a single-location fleet published across 15 vehicle groups (A through N) ranging from economy hatchbacks (Renault Sandero, Volkswagen Gol, Chevrolet Onix) through 7-seater MPVs (Fiat Doblò, Chevrolet Spin Premier) and SUVs (Jeep Renegade, Jeep Compass, Chevrolet Tracker Premier) to a premium Mercedes C180 tier. Daily rates range from R$94.90 to R$299.90 plus a 10% service fee, with a security deposit of R$800-R$1,200 and optional add-ons (GPS, child seats, extended insurance).

The underlying technology is a conventional car-rental stack: a website reservation form (alugueldecarrosrecife.com.br), a WhatsApp Business channel (81 99905-3592) operating 24 hours, and a phone-based Central de Reservas. There is no native mobile app, no public API, and no AI/ML capabilities disclosed. All rentals are fulfilled directly from the Recife office, with free vehicle delivery and return within 2 km of the airport, 24-hour roadside assistance with free tow and taxi service, unlimited mileage, and basic insurance (LDW/CDW) bundled into the daily rate. The fleet is maintained on a frequent-rotation policy with periodic inspections; zero-kilometer vehicles were added in December 2025 alongside the new 2026 model year lineup.

Locar Brasil generates revenue on a transactional, per-rental-day basis at the point of booking, with the option of up to 12 interest-free credit-card installments and, for promotional rates, up to 50% advance payment. Distribution is entirely direct-to-consumer through the company's own website, WhatsApp, phone, and an adjacent-to-airport counter. Marketing is concentrated in Pernambuco inbound-tourism content (blog, Instagram, Facebook) and local SEO, supported by 7,900+ Google reviews at 4.6/5 and a 9.9/10 Reclame Aqui rating. The company self-describes as the largest regional car rental in Pernambuco and the biggest in Recife; it has no disclosed subsidiaries, no parent company, and no external investors identified.

Name

Locar Brasil

Legal name

Locar Brasil

Website

https://alugueldecarrosrecife.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Locar Brasil is a privately held regional car rental company founded in 2006 in Recife, Pernambuco, Brazil, renting vehicles directly to tourists, families, and business travelers visiting the Pernambuco coast across 15 vehicle groups from economy to premium.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industry

Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside) (THADAAAL)

Keywords

• Car rental services
• Vehicle rental fleet
• Airport car rental
• Tourism transportation
• Short-term vehicle hire

Headquarters

HQ city

Pernambuco

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental Services: Core revenue from short-term vehicle rental services. Customers pay daily rates for vehicle access, with rates varying by vehicle group (economy to luxury). Insurance, GPS, and child seats are available as add-ons. Daily rates range from approximately R$94.90 to R$299.90 depending on vehicle class. A 10% service fee is added to all daily rates. Payment can be made in installments via credit card up to 12 times without interest.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Locar Brasil rents vehicles to tourists and travelers visiting Recife and the broader Pernambuco region across 15 vehicle groups (economy to premium sedans and SUVs). Daily rates include basic insurance (LDW/CDW), unlimited mileage, and 24-hour roadside assistance, with optional add-ons such as GPS, child safety seats, and extended insurance coverage. The service is complemented by free airport pickup/drop-off within 2 km and reservation handling through website, WhatsApp, and phone.

Product overview

Locar Brasil is a regional car rental company operating since 2006, offering vehicle rentals in Recife with 15 vehicle groups (A through N) ranging from economy cars to premium sedans and SUVs. The core offering is the car rental service with included basic insurance (LDW/CDW), free airport delivery/return within 2km, 24-hour roadside assistance, and unlimited mileage. Add-on services include GPS navigation, child safety seats, and extended insurance coverage options.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental Service Short-term vehicle rental service in Recife and Pernambuco offering 15 vehicle groups (A through N) ranging from economy cars (Renault Sandero, Chevrolet Joy) to SUVs (Jeep Renegade, Jeep Compass) and premium sedans (Mercedes C180). Daily rates include basic insurance (LDW/CDW), unlimited mileage, and 24-hour roadside assistance; reservations are accepted via website, WhatsApp, and phone.
• GPS Navigation Rental Optional add-on accessory providing GPS navigation device for renters who want driving assistance in Recife and the Pernambuco region.
• Child Safety Seat Rental Optional add-on providing child safety seats and baby chairs for families traveling with young children.
• Extended Vehicle Insurance Optional insurance upgrades including full coverage, third-party liability insurance, and glass protection, layered on top of the basic insurance included in the daily rate.
• Airport Pickup and Drop-off Service Free vehicle delivery and pickup service for renters traveling through Recife airport, provided within a 2 km radius and arranged with prior scheduling.
• 24-Hour Roadside Assistance Round-the-clock mechanical and towing assistance for active rentals, including free tow truck dispatch and complimentary taxi service in case of vehicle breakdown.

Quantifiable outcome

• Customer rating of 9.9/10 on Reclame Aqui platform
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Localiza: Brazil's largest car rental company with national fleet coverage, strong airport presence, and a broad mix of corporate and leisure customers. Directly comparable to Locar Brasil's core service offering, but operates at vastly greater scale and across multiple Brazilian states.
• Unidas: One of the largest car rental operators in Brazil with a national footprint and a fleet that includes economy through premium vehicles. Comparable to Locar Brasil's self-drive offering for both leisure and corporate travelers.
• Movida: Major Brazilian car rental and fleet management company with extensive airport and urban locations. Competes directly with Locar Brasil in the leisure and corporate segments, including in Northeast Brazil.
• Avis Brasil: International car rental brand operating in Brazil through airports and tourist destinations. Comparable to Locar Brasil for inbound tourists seeking a familiar global brand at Brazilian leisure destinations.
• Budget Rent a Car Brasil: Global value-oriented car rental brand with Brazilian operations, particularly strong in airport and tourism segments. Comparable to Locar Brasil's price-competitive positioning for leisure travelers.
• Hertz Brasil: Global car rental brand with Brazilian operations focused on airport and tourism markets. Direct competitor in the leisure and corporate traveler segment, with stronger brand recognition but typically higher pricing.
• Europcar Brasil: European car rental brand with Brazilian franchise operations at airports and tourist destinations. Comparable to Locar Brasil for international and domestic travelers seeking short-term rentals in Pernambuco.

Emerging players

• Turbi: Brazilian car-as-a-service startup offering app-based short- and medium-term vehicle subscriptions. Comparable to Locar Brasil in the broader mobility space but targets urban, app-native users rather than airport tourists.

Others

• Rentcars.com: Brazilian car rental aggregator that distributes inventory from multiple rental companies including regional players. Comparable to Locar Brasil as a discovery channel for tourist car rentals, though it operates as a platform rather than a fleet owner.

Direct peers

• Foco Locadoras: Brazilian regional car rental network with multiple independently owned locations across Brazil. Directly comparable to Locar Brasil as a regional/local brand with similar target customers and airport-focused service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/locarbrasilrentacar
• Instagraminstagram.com/locarbrasilrentacar
• LinkedInlinkedin.com/company/aluguel-de-carros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locar Brasil