YonderTours
YonderTours is a Singapore-incorporated online travel marketplace that aggregates 30,000+ tours and activities from local operators across 1,000+ global destinations and sells them directly to individual travelers through its consumer-facing website, earning revenue via marketplace commissions.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What YonderTours does
YonderTours operates an online travel marketplace that aggregates tours, day trips, sightseeing activities, shore excursions, and travel experiences from local tour operators and sells them directly to individual travelers via a consumer-facing website. The platform catalogs 30,000+ tours across 1,000+ destinations spanning Europe, Asia, North America, Central and South America, the Caribbean, Australia and the Pacific, and the Middle East and Africa, organized into 22+ categories including day trips, cultural tours, water sports, adventure activities, multi-day excursions, shore excursions, theme parks, and private/custom tours. The underlying technology is a web-based marketplace platform that aggregates third-party operator inventory and enables direct consumer booking, with no public API, SDK, or mobile app disclosed.
The business operates as YonderTours Pte. Ltd., a Singapore-incorporated private limited company, and is owned by Digital Broker Ventures, a holding/investment company. YonderTours generates revenue through transaction-based marketplace commissions on bookings made through the platform, with tour pricing ranging from approximately $10 for attraction tickets to over $2,000 for premium multi-day tours, and supports 24 currencies (USD, EUR, GBP, AED, AUD, BRL, CAD, CNY, HKD, HUF, IDR, INR, JPY, KRW, MXN, MYR, NZD, RUB, PHP, PLN, SGD, THB, TRY, TWD). The go-to-market is direct-to-consumer through the website, with customer acquisition driven primarily by organic SEO across destination- and tour-level landing pages rather than paid channels or partnerships. The platform serves a single customer persona — individual travelers and tourists — with use cases spanning sightseeing, day trips, cultural experiences, adventure activities, and cruise shore excursions.
YonderTours firmographics
Firmographics- Name
- YonderTours
- Legal name
- YonderTours Pte. Ltd.
- Website
- https://yondertours.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- YonderTours is a Singapore-incorporated online travel marketplace that aggregates 30,000+ tours and activities from local operators across 1,000+ global destinations and sells them directly to individual travelers through its consumer-facing website, earning revenue via marketplace commissions.
- Ownership category
- akta.pro rank
YonderTours industry classification
Industry- Product category
- Online Travel Marketplace
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Other (4879)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
- akta.pro secondary industries
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Online Travel Agencies (OTAs) & Meta-Search (BPAMAIAA)
Keywords
Where YonderTours is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
YonderTours business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Tour Marketplace Commission: YonderTours operates as a marketplace platform aggregating tours from local operators worldwide. Revenue is generated through transaction-based commissions on bookings made through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-tour transaction pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
YonderTours product offering
Product offeringCore offering
YonderTours is a consumer-facing online marketplace that aggregates tours, day trips, sightseeing activities, and travel experiences from third-party local operators and makes them bookable through its website. The platform lists 30,000+ tours across 1,000+ destinations globally, organized across categories such as day trips, cultural tours, water sports, adventure activities, shore excursions, and multi-day excursions, with pricing visible in multiple local currencies.
Product overview
YonderTours operates as a single unified online travel marketplace/platform that connects travelers with local tour operators worldwide. The platform aggregates tours from third-party providers and enables direct booking. The core product is the tour booking marketplace accessible via web, featuring category-based browsing across 22+ tour types including day trips, cultural tours, water sports, adventure activities, and multi-day excursions. YonderTours Pte. Ltd. is part of Digital Broker Ventures.
Differentiator
Problem solved
Functional benefit
Products and services
- YonderTours Tour Booking Platform A consumer-facing online marketplace that aggregates and sells tours, day trips, sightseeing activities, shore excursions, cultural experiences, water sports, and multi-day travel experiences from third-party local tour operators, enabling individual travelers to discover, compare, and book directly through the website in their local currency.
Companies that use YonderTours
Customer profileSegments1 record
Ideal customer profiles1 record
YonderTours technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YonderTours partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Digital Broker Venturesparent_companyYonderTours is part of Digital Broker Ventures (dbventures.io), which owns and operates the platform. This appears to be a corporate parent relationship rather than a traditional partnership.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
YonderTours competitors and assessment
Company assessmentBroad incumbents
- Airbnb Experiences: Airbnb Experiences is a tours and activities offering integrated within the Airbnb booking platform. It competes with YonderTours as a broader category incumbent with significantly more brand reach and traffic.
- Booking.com Experiences: Booking.com operates an attractions and experiences booking section within its flagship accommodation platform. It competes with YonderTours in destination activities booking as part of a broader travel platform.
Direct peers
- Peek: Peek is an online platform for booking tours, activities, and experiences with a strong operator-side software focus. It competes with YonderTours in the same marketplace category, particularly in North America.
- Klook: Klook is a Hong Kong-based tours, activities, and travel services booking platform with strong Asia-Pacific presence. It competes with YonderTours in the same destination/activity booking marketplace category, particularly in Asia.
- Musement: Musement is a tours and activities platform offering curated experiences across Europe and other destinations. It directly competes with YonderTours in online tour aggregation and booking.
- Viator: Viator is a Tripadvisor-owned online marketplace for tours, activities, and attractions, offering hundreds of thousands of bookable experiences worldwide. It is the largest direct competitor to YonderTours in tour aggregation and booking.
- GetYourGuide: GetYourGuide is a Berlin-based leading tours and activities marketplace operating globally with a strong mobile app and supplier network. It directly competes with YonderTours in aggregating and selling local tour operator inventory.
- TourRadar: TourRadar is a multi-day and extended tour booking marketplace that aggregates tour operators globally. It directly competes with YonderTours in multi-day tour booking, one of YonderTours' highlighted categories.
- Tiqets: Tiqets is a digital ticketing platform for museums, attractions, and tours. It overlaps with YonderTours in the attraction and sightseeing tickets subcategory.
- Headout: Headout is a marketplace for tours, attractions, and experiences with a mobile-first approach. It competes with YonderTours in aggregating last-minute bookable experiences in major destinations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
YonderTours social profiles
Digital presenceYonderTours financial estimates
Financial estimateRevenue estimate
Valuation estimate
YonderTours leadership team
Management profileNumber of profiles
YonderTours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YonderTours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YonderTours
What does YonderTours do?
YonderTours is a consumer-facing online marketplace that aggregates tours, day trips, sightseeing activities, and travel experiences from third-party local operators and makes them bookable through its website. The platform lists 30,000+ tours across 1,000+ destinations globally, organized across categories such as day trips, cultural tours, water sports, adventure activities, shore excursions, and multi-day excursions, with pricing visible in multiple local currencies.
Is YonderTours a public or private company?
YonderTours is a private company. It is classified as corporate owned and is currently operating.
When was YonderTours founded?
YonderTours was founded in 2019.
Where is YonderTours based?
YonderTours is headquartered in Singapore, Singapore, in the Asia region.
How does YonderTours make money?
One revenue line is on record: tour Marketplace Commission.
Who are YonderTours's main competitors?
Broad incumbents on record are Airbnb Experiences and Booking.com Experiences. Direct peers are Peek, Klook, Musement, Viator, GetYourGuide, TourRadar, Tiqets and Headout.
Does YonderTours have an API?
No public API is recorded for YonderTours.
What industry is YonderTours in?
YonderTours's product category is Online Travel Marketplace. Its primary akta.pro industry code is BPAMAIAJ, Tours, Activities & Experiences Booking Platforms, with a secondary code of THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 561520 and its SIC code is 7900.