New Edge Improvement, Co.

What New Edge Improvement, Co. does

New Edge Improvement, Co. is a privately held, family-owned residential roofing and remodeling contractor founded in 2006 and headquartered at 1230 Louis Avenue, Elk Grove Village, Illinois. The company serves homeowners across the Chicago metropolitan area, operating a single physical office with a workforce sized at 11-50 employees and holding Illinois roofing license #104.016511. Its service portfolio centers on residential roofing (repair from $749.99 for minor damage, full replacement, and new construction), siding installation (vinyl and fiber cement with soffit/fascia work), window replacement (Marvin and Climate Guard product lines), and 24/7 storm damage restoration with direct insurance-claim navigation.

The company is differentiated primarily through a multi-manufacturer certification portfolio that includes GAF Certified Plus (Timberline HDZ), Owens Corning Preferred (Total Protection Roofing System), IKO Shield Pro Plus, and a June 2025 Fortified High Wind & Hail credential issued by the Insurance Institute for Business & Home Safety. Fortified certification enables installation of engineered roofing systems — sealed roof decks, ring-shank nails, impact-resistant shingles — designed to withstand severe weather and potentially qualify homeowners for insurance premium discounts. The underlying technology stack is conventional construction practice layered on top of tier-1 manufacturer specifications rather than proprietary systems.

Revenue is generated entirely from project-based professional services billed per job following free inspections. Direct customer acquisition occurs via the company website, phone ((773) 701-5701), email, and free quote forms; the firm positions itself as a trustworthy alternative to "storm chasers" by assisting homeowners through insurance adjuster meetings. Distribution is direct on-site service delivery only — no retail, franchise, or reseller channels. The company has no disclosed institutional funding, no M&A history, no parent company, and no subsidiaries, consistent with a founder-operated small business model.

Name

New Edge Improvement, Co.

Legal name

New Edge Improvement, Co.

Website

https://newedgeimprovement.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

New Edge Improvement is a family-owned residential roofing and remodeling contractor founded in 2006, serving Chicago-area homeowners with roof repair and replacement, siding, window installation, and 24/7 storm damage restoration backed by insurance-claim assistance.

Ownership category

akta.pro rank

Product category

Residential Roofing & Exterior Remodeling

NAICS

Roofing Contractors (238160), Residential Remodelers (236118), Siding Contractors (23817)

SIC

General Bldg Contractors - Residential Bldgs (1520), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM), Building Envelope Restoration (Roofing, Siding, Windows & Doors) (HSAPAOAH), Siding Installation & Replacement (HSAPAKAD)

Keywords

• Residential roofing services
• Storm damage restoration
• Siding installation
• Window replacement
• Home exterior remodeling

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roofing Services: Revenue generated from residential roof replacement, repair, and new construction projects. Pricing starts at $749.99 for minor roof repairs. Quotes are provided on a per-project basis following free inspections.
2. Siding Installation: Income from vinyl and fiber cement siding installation, trim, soffit, and fascia replacement. Project-based pricing following property assessment.
3. Window Installation: Revenue from window replacement and new installation services, including Marvin and Climate Guard product lines. Single-day installation option highlighted as a selling point.
4. Storm Damage Restoration & Insurance Claims: Storm damage remediation services including emergency repairs and full restoration. The company assists homeowners with insurance claims, inspecting damage, producing detailed reports, and meeting with claims adjusters. Revenue flows through property insurance payouts.
5. Fortified Roofing Certification Services: As Fortified-certified installers, the company provides upgraded roofing systems that may qualify homeowners for insurance discounts, creating additional value and market differentiation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

New Edge Improvement is a full-service residential roofing and exterior remodeling contractor serving the Chicago metropolitan area. The company sells and installs roof repair/replacement, siding, windows, and storm damage restoration services, with manufacturer certifications from GAF, Owens Corning, IKO, and the Fortified/IBHS program. Founded in 2006 as a family-owned business, the company also facilitates insurance claims for storm-damaged homeowners.

Product overview

New Edge Improvement, Co. is a family-owned roofing and remodeling contractor offering a comprehensive suite of home exterior services. The company's core service offerings include residential roofing (repairs, restoration, new construction), siding installation, window replacement, and storm damage restoration. The company operates as both a service contractor and authorized dealer for major building product brands. Their roofing services feature products from GAF (Timberline HDZ shingles), IKO (Cambridge, Dynasty, Armourshake, Royal Estate lines), and Owens Corning (TruDefinition Duration, Oakridge, Supreme, Berkshire, Woodcrest, Woodmoor lines). Window services feature Marvin Windows (Signature, Elevate, Essential collections) and Climate Guard Windows (ThermaForce, ProSource, UltraView, Prime Aluminum, StormShield series). The company also offers specialized Fortified Roofing—a certification program through IBHS that provides enhanced protection against high winds and hail, available in three tiers (FORTIFIED Roof, Silver, and Gold). Storm damage restoration services are available 24/7 with insurance claim assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Services Full-service residential roofing including repairs, restoration, and new construction. Services include roof repair starting at $749.99 for minor damage, roof replacement, and new roof installation using GAF, IKO, and Owens Corning certified products. For homeowners in the Chicago metropolitan area.
• Siding Installation Siding installation and replacement services including vinyl siding and Fiber Cement siding, with removal of old siding and installation of new soffits and fascia. Pricing is project-based following a property assessment. Targeted at homeowners seeking curb appeal upgrades or replacing aging exterior cladding.
• Window Services Professional window installation and replacement services featuring Marvin Windows (Signature, Elevate, Essential collections) and Climate Guard Windows (ThermaForce, ProSource, UltraView, Prime Aluminum, StormShield series). Includes Awning, Bow, Casement, Double-Hung, Slider, and Picture window styles with single-day installation capability.
• Storm Damage Restoration Emergency storm damage repair and restoration services including roof damage assessment, insurance claim assistance with direct adjuster meetings, and complete restoration of wind, hail, rain, or fallen tree damage. Available 24/7. Targeted at homeowners responding to urgent weather-related damage and insurance claim needs.
• Fortified Roofing Advanced roofing system certified by IBHS (Insurance Institute for Business and Home Safety) designed to withstand hurricanes, high winds, hail, and heavy rain. Available in three tiers (FORTIFIED Roof, FORTIFIED Silver, FORTIFIED Gold) with enhanced roof deck attachment, sealed roof decks, ring-shank nails, and impact-resistant shingles. May qualify homeowners for insurance discounts.

Quantifiable outcome

• Roof deck sealing can reduce water intrusion by up to 95% per IBHS testing (referenced on Fortified Roofing page)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• FORTIFIED / IBHS (Insurance Institute for Business & Home Safety)coreStrategic or Co-development Partner · 1 June 2025As of June 2025, New Edge Improvement is certified as a Fortified High Wind & Hail roofing provider in Illinois. The company has undergone rigorous training and passed official certification exams to install Fortified roofing systems designed to withstand severe storms and may qualify homeowners for insurance discounts.
• GAFcoreStrategic or Co-development PartnerNew Edge Improvement is a GAF Certified Plus Roofing Contractor, authorized to install GAF's full roofing system including Timberline HDZ shingles, Cobra Attic Ventilation, Leak Barriers, and Ridge Cap Shingles. The partnership grants access to GAF's industry-leading warranties including StainGuard Plus Algae Protection and WindProven Infinite Wind Speed Protection.
• Owens CorningcoreStrategic or Co-development PartnerAs an Owens Corning Preferred Contractor, New Edge Improvement is part of an exclusive network meeting high standards for professionalism and reliability. The company is authorized to install the full Owens Corning Total Protection Roofing System including TruDefinition Duration, Oakridge, Supreme, Berkshire, and WeatherGuard shingles.
• IKOcoreStrategic or Co-development PartnerDesignated as an IKO Shield Pro Plus Contractor, enabling installation of IKO's complete shingle portfolio including Cambridge, Cambridge IR, Dynasty, ArmourShake, Crowne Slate, and Royal Estate product lines.
• Marvin WindowssupportingChannel Partner/ Reseller/ DistributorNew Edge Improvement is an authorized installer of Marvin windows and doors, offering the Signature, Elevate, and Essential collections including awning, casement, bay/bow, double hung, picture, single hung, sliding, specialty shapes, and tilt turn products.
• Climate Guard WindowssupportingChannel Partner/ Reseller/ DistributorNew Edge Improvement offers and installs Climate Guard Windows and Doors, featuring five product lines: ThermaForce, proSource, UltraView, Prime Aluminum, and StormShield, including Picture, Single Hung, Double Hung, Casement, Slider, Bay & Bow, and Awning styles.
• Major Property Insurance Carriers (Allstate, State Farm, USAA, Nationwide, etc.)supportingChannel Partner/ Reseller/ DistributorThe company maintains an Insurance Links page with direct navigation links to major homeowners insurance carriers' claim forms. While not formal partnerships, this suggests operational relationships facilitating insurance claim processing for storm damage customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Renewal by Andersen: National window and door replacement franchise under Andersen Corporation, with Chicago-area operations. Comparable in window/door installation category but operates at significantly greater scale and brand awareness.
• Tecta America: Largest U.S. commercial roofing contractor with significant residential operations; offers broader portfolio (commercial + residential re-roofing, service, and repair). Comparable roofing trade but broader geographic and customer footprint.

Direct peers

• LeafGuard: National seamless gutter and roofing brand with Midwest operations, selling complementary exterior protection systems direct to homeowners. Comparable positioning as a single-brand, direct-sales residential exterior contractor in overlapping geographies.
• Bone Dry Roofing: Multi-state residential roofing contractor headquartered in Indianapolis with Chicagoland operations. Closely comparable as a regional roofing/roof repair/insurance restoration specialist with multiple manufacturer certifications and storm-damage focus.
• Power Home Remodeling: Large direct-sales exterior home remodeler operating across the Midwest including Illinois, offering roofing, siding, and windows. Comparable in product scope (full exterior building envelope) and sales-led GTM targeting residential homeowners.
• Champion Window: National direct-sales home exterior brand offering windows, siding, roofing, and patio enclosures. Comparable sales-led, multi-product exterior remodeling motion and overlapping product categories (roofing, siding, windows).
• Storm Guard Roofing and Construction: National franchise specializing in storm damage restoration, roof repair/replacement, and insurance-claim assistance. Highly comparable GTM: insurance-claim-led sales motion targeting homeowners after weather events, similar to New Edge Improvement's core restoration workflow.
• Window World: National window replacement franchise with significant Illinois presence that has expanded into siding and doors. Comparable as a residential exterior franchise with a similar product line (windows + siding) and direct-to-homeowner sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NewEdgeImprovement
• LinkedInlinkedin.com/company/new-edge-improvement-co

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Edge Improvement, Co.