The Men's Clinic

What The Men's Clinic does

The Men's Clinic is a private, physician-owned men's health practice specializing in testosterone replacement therapy (TRT) and comprehensive aging-management services for men. Founded in 2012 by Dr. Michael Manning and Dr. Cliff Adams — both board-certified anesthesiologists — the clinic operates two physical locations in Madison and Brandon, Mississippi, and has served more than 1,000 members over its 11+ year history. Its primary service is physician-prescribed and medically supervised TRT delivered via injectable testosterone, gels, or creams, targeted at men aged 40-60 experiencing andropause symptoms such as fatigue, low libido, muscle loss, and depression.

The clinical service stack is anchored on TRT and extended with body composition analysis (using InBody 270 and TANITA bioelectrical impedance analyzers), automated blood pressure monitoring (InBody BPBIO 750), semi-annual bloodwork, genetic hair-loss testing, and personalized diet and fitness planning. The practice uses off-the-shelf medical devices rather than proprietary technology; its competitive differentiation rests on physician-supervised protocols, clinical continuity, and brand reputation accumulated since 2012. The company lists no patents, no proprietary software, no AI/ML capabilities, and no API or digital product surface — the business is fundamentally an in-person clinical service rather than a technology platform.

The Men's Clinic operates a sales-led, subscription-style business model. Patients are enrolled into the standard treatment program (TRT plus semi-annual bloodwork and ongoing supervision) on a monthly billing cadence, and every patient is automatically enrolled in the VIP Membership Program, which provides 10% discounts at 10+ local Mississippi partner businesses, access to a private Facebook community, and quarterly exclusive events. Secondary revenue comes from one-time diagnostic services and supplement sales (notably the Rho Nutrition line). All revenue is generated through direct in-person service at the two Mississippi clinics; there is no e-commerce, no telemedicine channel, and no enterprise or B2B customer base identified.

Name

The Men's Clinic

Legal name

The Men's Clinic Madison

Website

https://themanthing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Men's Clinic is a physician-owned men's health practice in Mississippi, founded in 2012, that delivers testosterone replacement therapy, body composition analysis, and wellness services to men aged 40-60 experiencing andropause, operating two clinic locations in Madison and Brandon.

Ownership category

akta.pro rank

Product category

Men's Health Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD)

Keywords

• Testosterone replacement therapy
• Men's health clinic
• Hormone replacement services
• Andropause treatment
• Men's wellness programs

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medical Services and Membership: Physician-prescribed testosterone replacement therapy and men's health services delivered at clinic locations. VIP membership program with local business partner discounts and exclusive events. Members receive 10% discount at partner businesses and access to private events and Facebook community.
2. Supplements: Sale of nutritional supplements including Rho Nutrition liquid supplements, berberine for insulin resistance, nasal sprays, and other high-grade supplements. Members receive discount on supplements.
3. Diagnostic Services: Body composition analysis, blood pressure monitoring, semi-annual bloodwork, genetic testing for hair loss, and other health screening services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Men's Clinic provides physician-prescribed testosterone replacement therapy (TRT) via injectable testosterone, gels, or creams to treat male andropause, complemented by in-clinic diagnostic services including body composition analysis (InBody 270/TANITA BIA), automated blood pressure monitoring (InBody BPBIO 750), semi-annual bloodwork, and genetic testing for hair loss. The clinic also distributes Rho Nutrition liquid supplements and runs a VIP membership program offering 10% discounts at partner businesses, private events, and access to an exclusive Facebook community.

Product overview

The Men's Clinic is a men's health and wellness clinic specializing in testosterone replacement therapy (TRT) and comprehensive aging management services. The clinic operates a platform of core medical services including Testosterone Replacement Therapy as the primary offering, supplemented by diagnostic services (Body Composition Analysis via InBody BIA technology, Blood Pressure Monitoring via InBody BPBIO 750), Men's Health and Wellness programs (semi-annual bloodwork, genetic testing, supplements, diet & fitness), and Hair Loss Treatment. The clinic also offers a VIP Membership Program providing member discounts, community events, and exclusive access to Rho Nutrition supplements. Founded in 2012 in Madison, MS with a second location in Brandon (opened 2023), the clinic serves over 1000 members with 10+ years of testosterone management experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Testosterone Replacement Therapy (TRT) Physician-prescribed and medically supervised testosterone replacement therapy programs administered via injectable testosterone, gel, or creams to restore testosterone levels to youthful ranges and treat andropause symptoms in men.
• Men's Health and Wellness Program Comprehensive men's health management including semi-annual bloodwork, genetic testing for hair loss, nutritional supplements, diet and fitness planning, and individualized treatment plans.
• Body Composition Analysis Body composition screening using TANITA/InBody bioelectrical impedance analysis (BIA) technology to measure body fat, muscle mass, bone density, visceral fat, basal metabolic rate, and other health metrics in under 20 seconds.
• Blood Pressure Monitoring Automated blood pressure measurement using the InBody BPBIO 750 device providing clinically accurate readings including systolic/diastolic pressure, mean arterial pressure, pulse rate, and pulse pressure in 30 seconds.
• VIP Membership Program Membership program automatically enrolling all patients, offering 10% discounts at partner local businesses, exclusive monthly events, private Facebook group community, and quarterly private events.
• Rho Nutrition Supplements Liquid nutritional supplement line covering a spectrum of health needs from muscle gain to sleep improvement, available exclusively to clinic members at a discount.
• Hair Loss Treatment Genetic testing-based personalized treatment plans for hair loss prevention and mitigation offered to clinic patients.

Quantifiable outcome

• Over 1000 men helped since founding

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor.

• Mississippi Smart HomesminorGTM or Marketing PartnerVIP Partner offering 10% discount to Men's Clinic members. Smart home installation and repair services including lighting, security, and audio systems.
• The Mississippi ManminorGTM or Marketing PartnerMen's grooming shop and lounge offering haircuts, steam towel shaves, beard trims, facials, craft beer, and entertainment. Offers 10% discount to VIP members.
• Fine Eyes EyewearminorGTM or Marketing PartnerBoutique eyewear provider since 1995 offering prescription lenses and boutique frame lines from around the world. 10% discount for members.
• Revive NutritionminorGTM or Marketing PartnerNutrition shop offering specialty teas for mental focus and protein bars for muscle recovery. 10% discount for Men's Clinic members.
• Kinkade's Fine ClothingminorGTM or Marketing PartnerFine clothing retailer with carefully selected quality inventory. Offers specially timed promotions for $50 off to VIP members.
• Nevada Bob's GolfminorGTM or Marketing PartnerGolf equipment retailer offering apparel, equipment, and customer service. 10% discount on soft goods (no clubs) for members.
• Colony Wine MarketminorGTM or Marketing PartnerWine and liquor retailer founded by Court of Master Sommelier certified Scott Jackson. Offers 10% discount to members.
• Burger Blues and BBQminorGTM or Marketing PartnerRestaurant with live music and full bar offering hamburgers and barbecue. 10% discount to VIP members.
• Grills of MississippiminorGTM or Marketing PartnerGrilling and barbecuing equipment retailer established 2015. 10% off everything except name brand grills for members.
• The Club at TownshipminorGTM or Marketing PartnerFitness, tennis, and aquatic facility with outstanding service and atmosphere. 10% discount for Men's Clinic members.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Evexias Health Solutions: Evexias Health Solutions operates clinics focused on hormone replacement therapy, BHRT, and wellness for men and women. Its men's TRT and hormone optimization offerings compete with The Men's Clinic in the male hormone health category.
• Marek Health: Marek Health is a men's hormone optimization and TRT clinic offering physician-supervised testosterone therapy, lab work, and wellness plans. It competes directly with The Men's Clinic in the same physician-supervised TRT category, with both targeting men experiencing andropause symptoms.
• PeakPerforMAX: PeakPerforMAX is a men's wellness and performance clinic offering hormone optimization, TRT, body composition, and weight-loss programs. It overlaps directly with The Men's Clinic in physician-supervised hormone therapy and men's wellness services.
• TRT Nation: TRT Nation is an online TRT clinic connecting patients with physicians for testosterone replacement therapy, lab work, and ongoing hormone management. It competes for the same andropause patient with a telehealth-native delivery model.
• Hone Health: Hone Health is a men's hormone health platform offering at-home lab testing, physician consultations, and TRT prescriptions. It targets the same andropause demographic and overlaps with The Men's Clinic on TRT and wellness optimization.
• Genemedics Health Institute: Genemedics Health Institute is a men's health clinic providing physician-supervised testosterone replacement therapy, hormone optimization, and anti-aging programs. It is directly comparable in physician-led TRT service model targeting men 40+.
• Ageless Men's Health: Ageless Men's Health is a clinic chain specializing in testosterone replacement therapy and men's wellness programs for men 40+. It is directly comparable to The Men's Clinic in service mix (TRT + diagnostics + supplements) and physician-supervised delivery model.

Regional players

• Boston Testosterone: Boston Testosterone is a regional men's health clinic in Massachusetts offering physician-supervised TRT and wellness services. Comparable offerings to The Men's Clinic but serving the New England market rather than the Southeast US.

Broad incumbents

• Hims & Hers Health: Hims & Hers Health is a large telehealth platform offering men's health services including TRT, hair loss, and wellness. It overlaps with The Men's Clinic's core TRT offering but serves customers nationally via telehealth rather than in-person clinic delivery, and operates at vastly greater scale.

Emerging players

• Vault Health: Vault Health is a telehealth platform offering men's hormone and testosterone therapy along with broader men's health services. It overlaps with The Men's Clinic on male hormone optimization but operates via telehealth rather than in-clinic delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheMensClinicMS

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Men's Clinic