MediHerb

What MediHerb does

MediHerb is a private Australian manufacturer of herbal and nutritional medicine products, operating as a registered trademark of Integria Healthcare (Australia) Pty Ltd from Warwick, Australia. Founded circa 1994 by Professor Kerry Bone, the company produces liquid extracts, tablets, capsules, and powders formulated on naturopathic principles and supported by evidence-based research. Its quality backbone is the proprietary Quantified Activity program, which measures the biological activity of herbal ingredients to verify batch-level potency and efficacy, anchored by a world-class Australian manufacturing facility and an in-house quality assurance laboratory.

The product portfolio spans targeted therapeutic lines including Mushroom Forte Immune+ (immune support), Nevaton Calm and Nevaton Mood (neurological/mood), N-Regenex, Withania Glycetract, Wholefoods Multi, Rhodiola & Schisandra, Oestro Detox, and P2 Detox (detoxification). All products are sold exclusively to qualified healthcare practitioners through the MyIntegria.com e-commerce platform, which requires practitioner registration and is supported by dedicated account managers and a clinical support hotline. Distribution is organized regionally across Australia/NZ, the United States, Canada, and the UK/EU, each with a localized storefront and local fulfillment.

Commercially, MediHerb operates a sales-led, practitioner-exclusive B2B model. Revenue is generated from one-time product sales at undisclosed practitioner-channel pricing, with no public pricing, no public revenue disclosure, and no venture funding. Marketing emphasizes practitioner education, clinical content (including the MediHerb Podcast, wellness blog, and continuing education events), and community engagement via Instagram, Facebook, and Vimeo. The model is built around long-tenured brand credibility, regulatory-grade quality assurance, and high switching frictions for practitioners trained on the company's clinical protocols.

Name

MediHerb

Legal name

Integria Healthcare (Australia) Pty Ltd

Website

https://mediherb.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

MediHerb is an Australian herbal and nutritional medicine manufacturer selling liquid extracts, tablets, capsules, and powders exclusively to qualified natural healthcare practitioners through regional MyIntegria.com storefronts across AU/NZ, US, Canada, and UK/EU.

Ownership category

akta.pro rank

Headquarters

HQ city

Warwick

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Herbal Medicine Product Sales: MediHerb generates revenue through the sale of herbal and nutritional medicine products including liquid extracts, tablets, capsules, and powders to qualified healthcare professionals. Products are sold exclusively through the MyIntegria.com platform and require practitioner registration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MediHerb manufactures and supplies herbal and nutritional medicine products in liquid extract, tablet, capsule, and powder formats for use by qualified healthcare practitioners in clinical practice. All products are sold exclusively to naturopaths, herbalists, and integratively-minded medical professionals through the MyIntegria.com practitioner platform and are labeled "For practitioner dispensing only." The product range targets immune, neurological, hormonal, and detoxification therapeutic areas, with consistent potency ensured by the company's proprietary Quantified Activity Program.

Product overview

MediHerb is a global leader in quality herbal medicines offering a portfolio of natural medicine products including liquid extracts, tablets, capsules, and powders. The company provides exceptional natural medicine products inspired by core naturopathic principles and the latest evidence-based research. Their featured product line includes targeted supplements such as Mushroom Forte Immune+ (immune support), Nevaton Calm and Nevaton Mood (neurological/mood support), N-Regenex, Withania Glycetract, Wholefoods Multi, Rhodiola & Schisandra, Oestro Detox, and P2 Detox. All products are available exclusively to qualified healthcare professionals through the MyIntegria.com practitioner platform. MediHerb emphasizes quality sourcing, manufacturing, testing, quality assurance, and research, with Echinacea marking the beginning of their Quantified Activity program.

Differentiator

Problem solved

Functional benefit

Products and services

• Mushroom Forte Immune+ Mushroom-based powder product positioned for immune support, available exclusively to healthcare practitioners for in-clinic dispensing through MyIntegria.com.
• Nevaton Calm Tablet-form herbal supplement for calm and stress support, supplied in 120-tablet containers and dispensed exclusively through qualified healthcare practitioners.
• Nevaton Mood Herbal supplement targeted at mood support, available for practitioner dispensing through the MyIntegria platform.
• N-Regenex Herbal supplement available for practitioner dispensing through MyIntegria.
• Withania Glycetract Withania (Ashwagandha) herbal extract in glycetract form, available for practitioner dispensing.
• Wholefoods Multi Wholefoods-based multivitamin nutritional supplement available for practitioner dispensing.
• Rhodiola & Schisandra Adaptogenic herbal supplement combining Rhodiola and Schisandra, available for practitioner dispensing.
• Oestro Detox Herbal detox support supplement aimed at hormonal balance, available for practitioner dispensing.
• P2 Detox Phase 2 liver detoxification support herbal supplement available for practitioner dispensing.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Nature's Way: Global herbal and dietary supplement brand with extensive retail distribution. Comparable to MediHerb in herbal product portfolio and global footprint, though operating primarily through mass retail rather than practitioner channel.
• Blackmores: Australia's leading natural health brand with broad consumer reach across vitamins, minerals, and herbal products. Comparable to MediHerb as an Australian-headquartered herbal/nutritional player, though Blackmores is predominantly consumer-retail rather than practitioner-exclusive.

Emerging players

• Boiron: Global homeopathic medicine manufacturer with practitioner and consumer channels. Adjacent comparable to MediHerb as a regulated natural medicine manufacturer with strong brand and international footprint, though in a different therapeutic modality.

Direct peers

• Herb Pharm: US-based liquid herbal extract manufacturer with strong practitioner and natural channel presence. Comparable to MediHerb in liquid extract focus, botanical sourcing discipline, and herbal medicine positioning.
• Thorne HealthTech: Premium practitioner-grade supplement brand offering botanicals, vitamins, and specialty formulations. Comparable to MediHerb in quality differentiation, practitioner relationships, and global direct-to-practitioner distribution.
• Metagenics: Global practitioner-channel nutritional and herbal supplement manufacturer with science-backed formulations. Comparable to MediHerb in targeting naturopaths and integrative clinicians with premium, evidence-positioned products.
• Integrative Therapeutics: Practitioner-exclusive herbal and nutritional supplement brand in the US. Directly comparable to MediHerb in channel model, botanical focus, and clinical education emphasis.
• Gaia Herbs: Vertically integrated herbal extract manufacturer specializing in liquid extracts, capsules, and powders with strong quality/sustainability messaging. Closely comparable to MediHerb's product formats and quality-led narrative.
• Standard Process: US-based manufacturer of whole food and herbal nutritional supplements sold primarily through healthcare practitioners. Highly comparable to MediHerb in practitioner-exclusive distribution, quality-led positioning, and broad botanical product range.

Others

• Integria Healthcare: Australian healthcare company and parent of MediHerb, operating complementary practitioner and wellness brands. Most directly comparable as the corporate parent, providing context on MediHerb's strategic positioning and distribution platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user130589839
• Facebookfacebook.com/MediHerbAUS
• Instagraminstagram.com/mediherbaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediHerb