KisanRaja
- Company typePrivate
- Founded2010
- HeadquartersBengaluru, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
KisanRaja firmographics
Firmographics- Name
- KisanRaja
- Legal name
- Agwiq Technologies Private Limited
- Website
- https://kisanraja.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
KisanRaja industry classification
Industry- Product category
- Smart Agricultural Irrigation Hardware
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- SIC
- Farm Machinery & Equipment (3523), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)
- akta.pro secondary industries
- Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI)
Keywords
Where KisanRaja is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
KisanRaja business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Device Sales: KisanRaja generates revenue primarily through the sale of GSM-based mobile motor controller hardware devices. The company offers multiple product tiers (YUVARAJ, SAMRAT, MAHARAJ) targeting different farmer needs. The MAHARAJ product controls up to 3 motors from a single device, offering cost efficiency for farmers with multiple motor setups. Pricing is not publicly disclosed and appears to be quote-based per product unit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based hardware pricing — no public pricing available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
KisanRaja product offering
Product offeringCore offering
KisanRaja manufactures and sells GSM-based mobile motor controllers that enable farmers to remotely operate agricultural electric water pumps via mobile phone calls or SMS. The controllers integrate with accessories such as starters and offer protective features including dry-run prevention, voltage protection, and theft alerts, with IVR support in multiple Indian languages.
Product overview
KisanRaja is a GSM-based mobile motor controller system developed by Vinfinet Technologies Pvt. Ltd. that enables farmers to remotely control agricultural motor pumps via mobile phone or landline. The product portfolio consists of three controller models: SAMRAT (single motor with full IVRS voice interaction), YUVARAJ (single motor basic model), and MAHARAJ (multi-motor controller managing up to 3 motors, works alongside SAMRAT). All products use IVRS technology for voice-based interaction in local languages and SMS for real-time status notifications. Additional accessories including DOL, SSS GOLD, MECO, and OIL STARTER are listed in the installation documentation.
Differentiator
Problem solved
Functional benefit
Brands
- SAMRAT: GSM-based mobile motor controller with IVRS (Interactive Voice Response System) that allows farmers to control agricultural motor pumps via mobile or landline. Features include remote on/off control, voice alerts for faulty power supply, motor theft detection, and automatic shutdown when water is unavailable.
- MAHARAJ
- YUVARAJ
Products and services
- SAMRAT Flagship GSM-based mobile motor controller that allows farmers to remotely operate electric water pumps via mobile phone calls or SMS, with built-in dry-run prevention, voltage protection, and theft alerts. Designed for the primary single-motor agricultural use case.
- MAHARAJ Multi-motor GSM controller variant that enables remote control of multiple electric water pumps from a single mobile phone, suitable for farmers or agricultural operations managing more than one pump.
- YUVARAJ Entry-level single motor GSM controller offering basic remote pump control functionality via mobile phone, positioned as a more affordable option for smallholder farmers requiring simple on/off pump control.
Quantifiable outcome
- Reduction in physical farm visits — farmers can operate motors remotely from home via mobile
- +4 more outcomes
Companies that use KisanRaja
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
KisanRaja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
KisanRaja partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
KisanRaja competitors and assessment
Company assessmentEmerging players
- Flybird Farm Innovations: Indian smart-irrigation controller startup with GSM/SMS-based valve controllers. Highly comparable in product type (GSM motor/valve controllers for rural Indian farmers) and customer base, making it a near-direct competitor.
- CropX Technologies: Israel-headquartered smart-irrigation/soil-sensor platform active in India through partners. Comparable agritech adjacency: sensors and automation for farm water/energy use, but with a modern broadband/cloud stack rather than GSM.
- Fasal: Indian agritech startup offering IoT, sensor and AI-based farm advisory, with overlaps to irrigation automation. Comparable in targeting Indian smallholder farmers with connected-farm technology.
Others
- Intello Labs: Indian agritech focused on produce quality and supply-chain digitization. Adjacent thematic peer serving Indian agriculture with technology, useful as a comparable for agritech valuation/read across rather than direct competition.
Broad incumbents
- Rivulis Irrigation: Global micro- and drip-irrigation player with India distribution. Bigger and broader, but competes for the same smart-irrigation CAPEX spend on Indian farms that KisanRaja targets.
- Kirloskar Brothers: Leading Indian industrial and agricultural pump manufacturer with deep dealer reach across rural India. A major downstream complement/substitute: KisanRaja controllers depend on pumps like these to deliver their value, and Kirloskar could trivially add its own smart-controller offering.
- Netafim India: Subsidiary of the Israeli drip-irrigation leader, offering precision irrigation and increasingly digital controllers in India. Larger, broader portfolio but addresses the same farmer-customer irrigation automation need that KisanRaja serves.
Direct peers
- Finolex Plasson Industries: Indian-Israel joint venture for micro-irrigation systems (drip, sprinkler, pipes). Overlaps with KisanRaja in equipping Indian farms with automated irrigation infrastructure; comparable in target market though narrower in product line.
- Mahindra EPC Irrigation: Indian drip and micro-irrigation equipment manufacturer with a sizeable dealer network across Indian states. Competes for the same agricultural irrigation automation wallet and could partner with KisanRaja on smart-controller add-ons.
- Jain Irrigation Systems: India's largest integrated irrigation company (drip, sprinkler, piping, water-on-demand). Overlaps with KisanRaja in serving Indian farmers with motor/pump irrigation solutions and could bundle or compete with smart controllers at the farm level.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KisanRaja social profiles
Digital presenceKisanRaja financial estimates
Financial estimateRevenue estimate
Valuation estimate
KisanRaja leadership team
Management profileNumber of profiles
Profiles2 records
KisanRaja funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KisanRaja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KisanRaja
What does KisanRaja do?
KisanRaja manufactures and sells GSM-based mobile motor controllers that enable farmers to remotely operate agricultural electric water pumps via mobile phone calls or SMS. The controllers integrate with accessories such as starters and offer protective features including dry-run prevention, voltage protection, and theft alerts, with IVR support in multiple Indian languages.
Is KisanRaja a public or private company?
KisanRaja is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KisanRaja founded?
KisanRaja was founded in 2010. It employs 1 to 10 people.
Where is KisanRaja based?
KisanRaja is headquartered in Bengaluru, India, in the Asia region.
How does KisanRaja make money?
One revenue line is on record: hardware Device Sales.
Who are KisanRaja's main competitors?
Emerging players on record are Flybird Farm Innovations, CropX Technologies and Fasal. Intello Labs is listed as an others. Broad incumbents are Rivulis Irrigation, Kirloskar Brothers and Netafim India. Direct peers are Finolex Plasson Industries, Mahindra EPC Irrigation and Jain Irrigation Systems.
Does KisanRaja have an API?
No public API is recorded for KisanRaja.
What industry is KisanRaja in?
KisanRaja's product category is Smart Agricultural Irrigation Hardware. Its primary akta.pro industry code is AFAAACAF, Irrigation Control & Automation (Controllers, Valves, Sensors, IoT), with a secondary code of AFABAHAI, Irrigation Automation & Controllers (Timers, Solenoids, Control Panels). Its NAICS code is 333112 and its SIC code is 3523.