Mitch

What Mitch does

Mitch Eccles is a solo data infrastructure and AI consulting practice operated through Pragmatik AI Ltd, a UK private limited company. The business serves established B2B and B2C companies that collect data but fail to extract value from it, targeting founders, CEOs, and CTOs whose organisations rely on manual reports, CSV exports, or Google Analytics as their primary source of truth. Named clients span online shopping aggregation (Aisle 3), digital services (Hampr, RedBrain, BBP, TFJC), automotive data (Marketcheck), and AI startups (Pangea Chat).

The core offering is a managed data infrastructure service built on an open-source stack that deliberately avoids vendor lock-in. Mitch Eccles implements event collection using Segment or Rudderstack, centralises raw events in a data warehouse (BigQuery, Snowflake, or DuckDB), and applies dbt transforms to produce business-meaningful models. Layered on top of this foundation are four AI-enabled analytics modules: LTV Modelling, Lead Scoring, Churn Prediction, and Conversion Modelling. Outputs are integrated back into CRM systems and ad platforms (Google Ads, Meta Ads), so predicted conversion values can optimise campaign spend directly.

The commercial model is professional services delivered on a project or retainer basis, with pricing quote-based and engagement initiated through a Calendly-hosted strategy call. Go-to-market is sales-led and high-touch: customer acquisition runs through personal LinkedIn presence, a Tech Guides content blog (data, infrastructure, analytics categories), organic search, email outreach, and direct prospecting. The practice is bootstrapped and founder-owned, with no external institutional investment and revenue not publicly disclosed.

Name

Mitch

Legal name

Pragmatik AI Ltd

Website

https://mitch.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mitch Eccles operates a solo data infrastructure and AI consulting practice through UK-based Pragmatik AI Ltd, helping established B2B and B2C companies upgrade data foundations and deploy predictive analytics (LTV, lead scoring, churn, conversion) on open-source tooling.

Ownership category

akta.pro rank

Product category

Data Infrastructure Consulting

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Platform, BI & Analytics Integration (BPAEAAAI)

akta.pro secondary industries

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Semantic Layer, Metrics Store & Headless BI (HDAEAMAE)

Keywords

• Data infrastructure consulting
• Predictive analytics services
• Customer data platform
• AI consulting services
• Marketing analytics consulting

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Data Infrastructure Consulting Services: Provides consulting services to help established businesses upgrade their data foundations. Services include cleaning up data chaos, implementing tracking systems, building predictive models, and integrating intelligence into CRM and ad platforms. Engagement model appears to be project-based or retainer consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mitch Eccles provides data infrastructure consulting and AI-powered predictive analytics services to established B2B and B2C companies. The practice upgrades business data foundations by cleaning up data chaos, implementing event tracking, building open-source data platforms (using Segment, Rudderstack, BigQuery, Snowflake, DuckDB, and dbt), and delivering predictive models for LTV, lead scoring, churn, and conversion optimization. All solutions are delivered on a fully managed, vendor-lock-in-free data platform owned by the client.

Product overview

Mitch Eccles is a data infrastructure and AI consulting practice offering managed services rather than a software product platform. The core offering is data infrastructure consulting: upgrading business data foundations through tracking implementation, data warehouse architecture, and modelling. The service portfolio includes four AI-powered analytics modules — LTV Modelling, Lead Scoring, Churn Prediction, and Conversion Modelling — which are enabled once the data pipeline foundation is established. All solutions are delivered on an open-source data platform without vendor lock-in. Educational Tech Guides (blog posts on data, infrastructure, and analytics) support the practice's thought leadership positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Infrastructure Services Consulting and managed services to upgrade business data foundations, including cleaning up data chaos, implementing tracking for every user action, and building open-source data platforms without vendor lock-in. Delivered to established B2B and B2C companies.
• LTV Modelling Identifies high-value customers using cohort analysis, historical purchasing behavior, and lifetime engagement trends. Predicted values are fed into CRM systems to drive retention and targeting strategies.
• Lead Scoring Prioritizes leads with propensity modelling using real-time behavioral tracking and firmographic data, enabling optimized campaign targeting for high-value leads.
• Churn Prediction Identifies at-risk customers based on behavioral patterns, transaction history, and engagement signals, enabling proactive retention efforts.
• Conversion Modelling Optimizes marketing and product strategies by predicting the value of user conversions using historical behavior, session data, and interaction signals. Predicted conversion values are fed back to Google Ads and Meta for ad spend optimization.

Quantifiable outcome

• Remarkable results delivered on shoestring budget for Aisle 3 online shopping aggregation platform
• +4 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Faculty AI: UK-based applied AI consultancy that designs and deploys AI/data solutions for enterprise clients. Most directly comparable to Mitch on geography, boutique services model, and AI/data focus.
• Datatonic: UK boutique data and ML consultancy specializing in data platform builds on Google Cloud. Comparable on geography, size, and data infrastructure implementation focus, with a stronger Google/partner tilt.

Emerging players

• Peak AI: UK-headquartered AI company offering decision intelligence products and services to commercial teams. Overlaps with Mitch on the AI-for-marketing and customer value use cases but operates a SaaS-plus-services hybrid.

Others

• Fivetran: Managed data integration platform that automates the Collection-to-Warehouse pipeline Mitch builds manually with Segment/Rudderstack. Customers may opt for Fivetran instead of bespoke infrastructure services.
• Segment (Twilio): Customer Data Platform used by Mitch as part of the Collection layer. Competes indirectly by offering managed event tracking and downstream activation that overlaps with Mitch's lead scoring and conversion modelling modules.
• dbt Labs: Provider of dbt, the open-source data transformation tool at the core of Mitch's Modelling layer. An alternative path for clients (build-it-yourself with dbt) and increasingly an indirect competitor via partner enablement.
• Hightouch: Reverse ETL platform that syncs modelled data into CRMs and ad platforms — precisely the activation step Mitch delivers as part of his service offering. A tooling alternative that could compress consulting scope.

Broad incumbents

• Accenture: Global professional services firm with a large data and AI practice delivering enterprise data platform and analytics engagements. Competes for the same enterprise buyers Mitch targets via Marketcheck UK.
• Slalom: Large global consultancy with dedicated data and analytics practices delivering data platform implementations and AI use cases. Competes for similar data transformation projects at much larger scale.
• Thoughtworks: Global technology consultancy with strong data engineering and platform modernization practices. A direct alternative for clients considering Mitch's data infrastructure services, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/mitch-eccles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitch