What Computer Hoy does

Computer Hoy is a Spanish-language consumer technology editorial publication operated by Henneo Magazines, S.A. as part of the 20minutos.es media network. The platform delivers technology news, product reviews, buying guides, tutorials, and cybersecurity coverage to Spanish-speaking readers, organized into sections covering móviles, dispositivos, gaming, tecnología, ciencia, ciberseguridad, entretenimiento, software, and tendencias. Core products include the main editorial website at computerhoy.20minutos.es and a print/digital magazine called La Revista Computer Hoy distributed via subscription through henneomagazines.com.

The business model rests on three revenue streams: display and native digital advertising on the website, branded content campaigns produced under the Alayans Studio studio format for technology advertisers (with disclosed examples for Bitdefender, FRITZ!/AVM, and Samsung), and recurring magazine subscription revenue from La Revista. Distribution is multi-channel, combining the owned website, cross-platform reach via the 20minutos.es network, and active social media presence on Facebook, X/Twitter, TikTok, Instagram, YouTube, Flipboard, and Twitch, supplemented by email newsletters. Pricing is not publicly disclosed.

Computer Hoy is a private subsidiary brand of Henneo Magazines, a Spanish diversified media group that also operates Business Insider España, Hobby Consolas, Top Gear, and Autobild. The brand's strategic position rests on its integration with 20minutos for distribution and its established recognition as a Spanish-language consumer technology media outlet. There is no disclosed proprietary technology, AI capability, patent portfolio, or standalone financial reporting in the source material.

Name

Computer Hoy

Legal name

Henneo Magazines, S.A

Website

https://computerhoy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Computer Hoy is a Spanish-language consumer technology editorial publication operated by Henneo Magazines within the 20minutos.es network, delivering tech news, reviews, and buying guides to Spanish-speaking readers via its website and La Revista magazine.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital advertising: Revenue generated through display and native advertising placements on the computerhoy.20minutos.es website.
2. Branded content / sponsored articles: Revenue through sponsored editorial content under partnerships such as 'Alayans Studio para [Brand]' segments, covering cybersecurity, connectivity, and consumer electronics topics.
3. Magazine subscription: Revenue from La Revista (Computer Hoy magazine) sold via henneomagazines.com, available for subscription.

Distribution channels3 records

Marketing channels8 records

Core offering

Computer Hoy is a Spanish-language technology media brand that publishes daily technology news, product reviews, buying guides, how-to tutorials, and analyses through its website computerhoy.20minutos.es, organized into sections covering móviles, dispositivos, gaming, tecnología, ciencia, ciberseguridad, entretenimiento, software, and tendencias. It supplements its digital platform with a print and digital magazine (La Revista Computer Hoy) distributed via subscription through the Henneo Magazines parent group.

Product overview

Computer Hoy is a technology news and content publication operated by Henneo Magazines under the 20minutos.es network. The publication offers a unified digital platform (the Computer Hoy website) that aggregates technology news, analysis, tutorials, and shopping recommendations across multiple content categories. It also publishes a print and digital magazine (La Revista Computer Hoy). The website serves as the primary product, delivering editorial content organized into sections covering móviles, dispositivos, gaming, tecnología, ciencia, ciberseguridad, entretenimiento, software, tendencias, análisis, and tutoriales.

Differentiator

Problem solved

Functional benefit

Products and services

• Computer Hoy Website Spanish-language technology news and editorial website covering móviles, dispositivos, gaming, tecnología, ciencia, ciberseguridad, entretenimiento, software, tendencias, análisis, and tutoriales, publishing daily news, product reviews, buying guides, and how-to tutorials for general consumers.
• La Revista Computer Hoy Print and digital magazine version of Computer Hoy, published by Henneo Magazines, offering in-depth technology coverage in magazine format and sold via subscription through henneomagazines.com.
• Computer Hoy Newsletters Opt-in email newsletters delivering curated technology news and updates to subscribers, supporting mid-funnel audience engagement.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Alayans StudiominorGTM or Marketing PartnerAlayans Studio creates branded content campaigns for Computer Hoy, producing sponsored articles under the format 'ALAYANS STUDIO PARA [Brand]'. Examples include cybersecurity awareness content for Bitdefender and product feature content for FRITZ! and Samsung.
• BitdefenderminorGTM or Marketing PartnerBitdefender sponsored content campaign 'El Mundial también se juega en internet: cómo defendernos de las ciberestafas' published as branded content via Alayans Studio on Computer Hoy.
• FRITZ!minorGTM or Marketing PartnerFRITZ! (AVM brand) sponsored content campaign 'Cómo conseguir una conexión estable en el jardín, la terraza o fuera de casa' published as branded content via Alayans Studio on Computer Hoy.
• SamsungminorGTM or Marketing PartnerSamsung sponsored content campaign 'Vive cada jugada sin distracciones: así es el televisor perfecto para disfrutar del fútbol SIN reflejos' published as branded content via Alayans Studio on Computer Hoy.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Xataka: Leading Spanish-language technology publication covering consumer electronics, software, and digital culture. Owned by Webedia, Xataka is the most direct competitor to Computer Hoy in the Spanish tech media market, with similar content categories (smartphones, gaming, software, science) and target audience of Spanish-speaking tech consumers.
• Applesfera: Spanish-language Apple-focused technology publication (Webedia). Direct competitor in the consumer electronics segment that Computer Hoy also covers via its Móviles and Dispositivos sections.
• Genbeta: Spanish-language software and internet publication (Webedia) focusing on apps, development tools, and digital services. Direct competitor to Computer Hoy's software and technology coverage within the same Spanish market.
• Omicrono: Spanish technology and science publication owned by Webedia, covering gadgets, AI, internet trends, and consumer tech. Direct competitor with overlapping coverage categories and Spanish-speaking audience comparable to Computer Hoy's content mix.
• MuyComputer: Long-standing Spanish technology publication covering computing, hardware, and enterprise IT. Direct competitor in the Spanish tech media market with a similar audience demographic and content model.
• Hobby Consolas: Spanish-language video game magazine and digital publication owned by Henneo Magazines, the same parent company as Computer Hoy. Sister brand within the same media portfolio with a comparable digital content and magazine subscription model.
• Business Insider España: Spanish edition of Business Insider published by Henneo Magazines. Sister brand within the same parent media group, sharing distribution infrastructure (20minutos.es) and operational resources with Computer Hoy.
• El Androide Libre: Spanish Android-focused technology publication (Webedia). Direct competitor covering smartphones and mobile technology, a core vertical for Computer Hoy under its Móviles section.

Broad incumbents

• Engadget: Global English-language technology and consumer electronics media outlet. Comparable business model (digital tech media with reviews, news, and buying guides) though operating primarily in English-language markets rather than Spain.
• The Verge: Major US-based English-language technology media publication covering consumer electronics, tech policy, and digital culture. While serving a different geography, The Verge represents the broader incumbent model for technology media that Computer Hoy operates within at a regional, Spanish-language scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights2 records

Customer concentration

• Xx.com/computerhoy
• YouTubeyoutube.com/user/ComputerhoyTV
• Facebookfacebook.com/ComputerHoy
• Instagraminstagram.com/computerhoy
• TikToktiktok.com/@computerhoy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Computer Hoy