BeAttractive

What BeAttractive does

BeAttractive is a privately held digital lifestyle magazine headquartered in Mumbai, India, self-positioned as 'India's First Digital Magazine'. Founded in 2015, the company publishes editorial content across 25+ lifestyle verticals including fashion, beauty, Bollywood entertainment, events, fitness, food, health, business, technology, travel, and Indian festivals, targeting a general Indian lifestyle audience and serving brands seeking advertising access to that audience.

The product is a single WordPress-based publishing platform at beattractive.in, with no proprietary technology stack, no mobile applications, and no API surface. Content is distributed via the website and shared through organic social channels (Facebook, Twitter, Pinterest, WhatsApp) plus a newsletter signup and a 'Join Community' registration page. The content archive spans articles from 2016 through 2026, with active publishing cadence. Geographic reach is primarily India, with secondary editorial coverage extending into the UAE/Middle East through partnerships with Dubai-based arts organizations.

The business model is advertising-led. Revenue streams include display advertising and sponsored content placements targeted at fashion, beauty, and lifestyle brands, sold via a manual 'Advertise with us' contact form, plus a community membership feature. There are no publicly disclosed pricing tiers, rate cards, advertiser logos, or revenue figures. There are no disclosed funding rounds, ownership structure, leadership team, patents, certifications, or AI/ML capabilities.

Name

BeAttractive

Legal name

BeAttractive

Website

https://beattractive.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BeAttractive is a Mumbai-based digital lifestyle magazine publishing fashion, beauty, entertainment, health, and travel content for an Indian audience, monetizing through display advertising and sponsored content from lifestyle brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Display Advertising: The magazine monetizes through display advertising on its website pages. The site explicitly offers 'Advertise with us' options for brands to reach its audience.
2. Sponsored Content: The platform publishes sponsored articles and content from brands, particularly in fashion, beauty, and lifestyle categories.
3. Community Membership: The platform offers a 'Join Community' feature suggesting potential membership or subscription services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BeAttractive operates a digital lifestyle magazine that publishes editorial articles across fashion, beauty, Bollywood, entertainment, events, fitness, food, health, business, technology, travel, and lifestyle categories on a WordPress-based website. The platform is free for readers to access and is monetized through display advertising placements and sponsored brand content, with optional community registration for users.

Product overview

BeAttractive operates as a single unified digital magazine platform (India's First Digital Magazine) publishing lifestyle content across diverse categories including Fashion, Bollywood, Fitness, Food, Health, Business, Technology, and Travel. The platform features a standard WordPress-based website with community registration features, advertising capabilities, and article-based content delivery. There are no distinct product modules, add-ons, or separate offerings—the entire operation is centered on the single digital publication platform accessible at beattractive.in.

Differentiator

Problem solved

Functional benefit

Products and services

• BeAttractive Digital Magazine Platform WordPress-based digital lifestyle magazine publishing free editorial articles across categories including Fashion, Beauté, Bollywood, Entertainment, Events, Fitness, Food, Health, Indian Festival, Lifestyle, Music, Photography, Reviews, Sports, Success Stories, Technology, Business, and Travel for individual consumer readers in India, with advertising placements and sponsored content opportunities sold to brand partners.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Pullman Dubai Creek City CentreminorStrategic or Co-development Partner · 14 April 2023Collaborated with Funun Arts Group for 'Cherish: Time of Giving' art event during Ramadan. The event celebrated 25 years of Pullman Dubai Creek City Centre and featured collaborative artwork between 25 artists and 25 students from Special Needs Future Development Centre and North American International School.
• Funun ArtsminorGTM or Marketing Partner · 14 April 2023Funun Arts organizes art events and exhibitions that BeAttractive covers as editorial content. The platform features coverage of Funun Arts events including 'Cherish' art sessions and exhibitions at venues in Dubai and UAE.
• Special Needs Future Development Centre (SNF)minorOthers · 14 April 2023Non-profit organization working with students that participated in collaborative art events featured on BeAttractive. BeAttractive provides media coverage for their initiatives and events.
• North American International SchoolminorOthers · 14 April 2023Educational institution whose students participated in collaborative art events featured on BeAttractive platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• MensXP: MensXP is an Indian digital men's lifestyle platform covering fashion, grooming, fitness, relationships, and entertainment. It is comparable as a horizontal lifestyle digital publisher in India serving a slightly different demographic but competing in overlapping verticals like fashion, fitness, and entertainment.
• POPxo: POPxo is an Indian digital lifestyle platform targeting young women with content on fashion, beauty, relationships, and pop culture. It overlaps with BeAttractive's lifestyle content but has built a stronger community and social commerce angle, positioning it as an emerging digital-native peer.
• ScoopWhoop: ScoopWhoop is a major Indian digital media platform covering lifestyle, entertainment, culture, and trending content. It is an emerging digital-native peer that competes for the same advertiser budgets and Indian lifestyle audience as BeAttractive, though with broader viral content focus.

Direct peers

• Pinkvilla: Pinkvilla is an India-focused digital entertainment and lifestyle platform covering Bollywood, fashion, beauty, and celebrity news. It is a direct competitor in the Bollywood and entertainment-driven lifestyle content category where BeAttractive has notable engagement (81 articles in Entertainment).
• Vogue India: Vogue India is India's flagship digital fashion and lifestyle magazine covering fashion, beauty, Bollywood, and culture. It directly competes with BeAttractive for the same Indian lifestyle audience and brand advertising budgets, operating a similar content-led, ad-supported digital magazine model.
• Harper's Bazaar India: Harper's Bazaar India is a premium fashion and lifestyle digital magazine covering fashion trends, beauty, and celebrity content for Indian audiences. It directly competes with BeAttractive in the consumer lifestyle and fashion magazine vertical.
• Femina: Femina is one of India's oldest women's lifestyle magazines with a strong digital presence covering fashion, beauty, relationships, and Bollywood. It serves the same target audience and competes for the same brand advertisers as BeAttractive in the Indian lifestyle category.
• Cosmopolitan India: Cosmopolitan India is a digital lifestyle and women's interest magazine covering fashion, beauty, relationships, careers, and entertainment. It targets the same horizontal lifestyle audience as BeAttractive and competes for brand partnerships in the same categories.
• Grazia India: Grazia India is a fashion, beauty, and lifestyle digital magazine targeting young urban Indian women. It overlaps with BeAttractive's core audience and content verticals, particularly fashion, beauty, and Bollywood entertainment.

Broad incumbents

• Times of India - Lifestyle / Brand Stories: Times of India's lifestyle vertical is part of India's largest English-language news publisher, offering fashion, beauty, health, food, and Bollywood content. It is a broad incumbent that competes for the same Indian lifestyle advertiser dollars, though lifestyle is just one of many verticals in its broader media portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/BeAttractive_in
• Facebookfacebook.com/beattractive.in
• LinkedInlinkedin.com/company/beattractive-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeAttractive