Wein Location

What Wein Location does

Wein Location is a privately held vehicle rental company headquartered in Saint-Pierre, La Réunion, France. Per its own website and corporate registry, the company was established in 1999 (note: the firmographics source lists 1997 — a discrepancy not resolved in available data) and operates 9 owned agency locations across two French overseas territories: 7 in La Réunion (Saint-Pierre, Saint-Denis, Saint-Paul, La Possession, Saint-Benoît, Sainte Suzanne, plus a specialized utility/professionals branch in Saint-Pierre) and 2 in Mayotte (Kaweni-Mamoudzou and Pamandzi). Its core offering spans short-term passenger car rentals — from economy citadines to prestige convertibles — utility and commercial vehicle rentals (3m³ to 20m³ cargo vans, refrigerated trucks, flatbed Transits), and two-wheeler rentals including electric scooters. Adjacent revenue lines include gardiennage (secured vehicle storage at €8/day near airports with optional cleaning), used vehicle sales from the rental fleet, dual-control driving school vehicles, and complimentary airport/barge shuttle services. The legal entity is WEIN LOCATION (SIREN 428 892 723) with share capital of €200,000.

The underlying platform is a vehicle rental management system with online booking, price comparison, promotional-code redemption, and a customer account login. The fleet is GPS-equipped for anti-theft and fraud prevention with GDPR-compliant data handling, and since June 2021 every vehicle undergoes ozone-based disinfection of cabin, climate control, and air circulation circuits before each rental, with UV treatment of keys at handover. A 2025 website redesign ('Cliquez, Roulez!') rebuilt the booking flow. No AI/ML features, dynamic pricing, or proprietary data flywheels are disclosed — the technology posture is operational rather than differentiated.

Wein Location generates revenue through seven streams, with daily and multi-day rental subscriptions as the dominant model. Customer segments are diversified across inbound tourists (primary), local residents, a dedicated B2B division ('Wein Pro' for 3–12 month Flexi Rent corporate contracts), and driving schools. Distribution is multi-channel: direct online booking, phone reservations, walk-in agency traffic, and field sales for enterprise accounts ([email protected]). Marketing blends owned digital channels (website, Facebook, Instagram, LinkedIn, email) with deep event sponsorship (Grand Raid, Francofolies, Festival Karavann, Odysséa) and tourism partnerships (Absalon, M'JOY, Le Jardin Maoré, Planet Air 974). The company is a member of the Cartatout distribution network, holds the Qualité Tourisme certification, and maintains reciprocal cross-border arrangements with Pingouin Car Rental in Mauritius. Ownership is founder/family-led: Grégory Weingaertner serves as Managing Director and associate, with Benjamin Weingaertner as CFO and associate.

Name

Wein Location

Legal name

WEIN LOCATION

Website

https://weinlocation.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Wein Location is a privately held French overseas vehicle rental company founded in 1999 in La Réunion, operating 9 agencies across La Réunion and Mayotte. It serves tourists, residents, businesses, and driving schools with cars, utility vehicles, two-wheelers, vehicle storage, and B2B rentals.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-Denis

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Short-term Vehicle Rentals: Core business offering cars, SUVs, minibuses, and prestige vehicles for daily rental. Minimum 24-hour contracts with hourly overtime charges. Includes unlimited mileage and 24/7 roadside assistance.
2. Utility/Commercial Vehicle Rentals: Rentals from 3m³ to 20m³ cargo vans, refrigerated vehicles, and flatbed trucks for professional use including deliveries and relocations.
3. Two-wheeler Rentals: Electric and thermal scooters and motorcycles for tourists and locals seeking alternative transportation around the islands.
4. Medium and Long-term Business Rentals (Wein Pro): Flexi Rent service for businesses offering monthly vehicle rentals from 3-12 months with customized mileage packages. Complement to operational leasing (LLD) solutions.
5. Vehicle Storage/Gardiennage Services: Secure parking services for travelers departing the island, with optional interior/exterior cleaning. €8/day storage, €25-40 for exterior cleaning, €40-50 for interior cleaning.
6. Used Vehicle Sales: Sale of pre-owned vehicles from their rental fleet, featured on dedicated Occasions section of website.
7. Auto-école Vehicle Rentals: Dual-control vehicles for driving school training with professional instructors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Wein Location is a vehicle rental operator that rents passenger cars, utility vehicles, and two-wheelers to individuals and businesses across La Réunion and Mayotte through 9 physical agencies. The company also sells pre-owned vehicles, stores customer vehicles (gardiennage), supplies cars to driving schools, runs an airport shuttle service, and operates a dedicated B2B program called Wein Pro.

Product overview

Wein Location operates as a vehicle rental company offering a multi-product portfolio centered around short-term and long-term car rental services. The core offering consists of passenger vehicle rentals (citadines to prestige cars), utility vehicle rentals (3m3 to 20m3 including refrigerated options), and two-wheeler rentals (electric and thermal scooters). The company supplements its rental business with vehicle storage services, used vehicle sales, and B2B professional services under the Wein Pro sub-brand. All services are delivered through 9 agency locations across La Réunion (7 agencies) and Mayotte (2 agencies), with unlimited mileage, 24/7 roadside assistance, and airport shuttle services as standard operational features.

Differentiator

Problem solved

Functional benefit

Brands

• Wein Pro: B2B professional services division offering flexible vehicle rental solutions for businesses, including medium-term rentals (Flexi Rent) ranging from 3 to 12 months.

Products and services

• Passenger Car Rental

Quantifiable outcome

• Unlimited mileage included with all rentals
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• FrancofoliesminorStrategic or Co-development PartnerMusic festival celebrating francophone culture. Wein Location serves as official partner, providing vehicles for event logistics and promoting the partnership to festival attendees.
• Grand RaidcoreStrategic or Co-development PartnerIconic ultra-trail event through La Réunion's mountains. Wein Location is an official partner, supporting the event with vehicle logistics and runner transportation.
• AbsalonminorGTM or Marketing PartnerSeasonal vacation rental properties in Saint-Pierre. Offers €40 discount for Wein Location customers plus welcome cocktail.
• Le Jardin MaoréminorGTM or Marketing Partner4-star ecolodge in Mayotte near N'Gouja beach. Partnership provides mutual referral opportunities for tourists visiting Mayotte.
• M'JOYminorGTM or Marketing PartnerLuxury vacation villas in South and West La Réunion. Offers 5% discount for Wein Location customers.
• La Ligue Réunionnaise de MotocyclismeminorStrategic or Co-development PartnerLocal motorcycle sports federation organizing competitions. Wein Location supports motorsport community events.
• Pingouin Car RentalminorChannel Partner/ Reseller/ DistributorCar rental partner in Mauritius offering reciprocal services. No commission fees, insurance coverage included, no deposit required.
• Planet Air 974minorGTM or Marketing PartnerULM flight experiences in La Réunion, voted #1 activity in Saint-Pierre. Mutual referral partnership for adventure tourism.
• CartatoutcoreChannel Partner/ Reseller/ DistributorWein Location is a member of the Cartatout network, a car rental distribution network in French overseas territories.
• Qualité TourismecoreOthersTourism quality charter organization. Certification demonstrates commitment to service excellence standards.
• Saint-Bernard ServicesminorStrategic or Co-development PartnerInnovative driver-on-demand service with app-based chauffeur matching, event driver rentals, and vehicle convoyage. Supports road safety initiatives.
• EZ Run AdventuresminorGTM or Marketing PartnerAdventure sports operator at Festi Beach events. Joint marketing for beach sports tourism experiences.
• Festival KaravannminorStrategic or Co-development PartnerElectronic music festival at Parc akOatys. Wein Location is official partner offering VIP tickets to customers through social media contests.
• Pure FestivalminorStrategic or Co-development PartnerElectronic music festival where Wein Location participated as partner with display vehicle (Alpine) and game contest.
• OdysséaminorStrategic or Co-development PartnerBreast cancer awareness running event. Wein Location participated with 16 team members and sponsored the cause.
• ASSER (Association Entreprendre pour la Sécurité Routière au Travail)minorStrategic or Co-development PartnerRoad safety organization for workplace. Participated in 20th anniversary event with driving course using pilot school partner Guillaume Martinol.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Europcar France: One of the leading car rental brands in France with extensive airport and city presence. Comparable business model (short/medium-term rentals, B2B fleet solutions, utility vehicles) and serves overlapping customer segments including inbound tourists.
• Hertz France: Global car rental giant with presence across France including overseas territories. Directly comparable as a short-term passenger car rental competitor serving tourists and business travelers, though at much larger scale and broader geographic footprint.
• Sixt France: Premium-positioned European rental brand with strong French presence including airport locations. Comparable in offering short-term rentals, prestige vehicles, and corporate fleet solutions with an emphasis on premium service.
• Enterprise Rent-A-Car France: Global rental brand with French operations including overseas territories. Comparable in serving both leisure and business customers with short and medium-term rentals, plus utility vehicles.
• Avis France: Major international car rental brand operating in France. Directly comparable offering for short-term and corporate rentals, with similar product breadth across passenger and utility vehicles.

Direct peers

• ADA: French franchise-based car and utility vehicle rental company with broad agency network across metropolitan France. Closely comparable on the rental product mix (cars + utility vehicles), short-term customer base, and franchise-led distribution model.
• Rent A Car: French car and utility vehicle rental chain with multi-agency network. Directly comparable as a domestic French rental operator offering economy to utility vehicles with similar short-to-medium term rental durations.

Others

• Cartatout Network: Car rental distribution network in French overseas territories of which Wein Location is a member. Comparable as a network of independent rental operators serving similar island-territory tourist and B2B markets with combined distribution leverage.

Emerging players

• Virtuo: Digital-native car rental platform operating in France. Comparable in serving short-term rental customers with a tech-forward booking experience, though focused on metropolitan France and represents a future competitive threat rather than a current direct rival in Wein Location's island markets.

Regional players

• Pingouin Car Rental: Mauritius-based car rental company that has a reciprocal partnership with Wein Location. Highly comparable regional island-territory rental operator serving inbound tourists with similar product offering (cars, scooters, airport delivery).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/wein.location
• LinkedInlinkedin.com/company/groupe-wein-location
• Instagraminstagram.com/weinlocation.reunion
• Xx.com/location_wein

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wein Location