ASSER

What ASSER does

ASSER (Association Entreprendre pour la Sécurité Routière au Travail) is a French non-profit association (Association loi 1901) founded in 2002 and headquartered in Le Port, La Réunion, a French overseas department in the Indian Ocean. The association is dedicated to preventing occupational road risk and promoting road safety awareness among employers and their employees in La Réunion. Its service portfolio includes risk assessment via referral to the third-party Risque Routier Pros online self-evaluation tool, annual Safety Days (Journées Sécurité) with rotating themes, quarterly pedagogical radar operations, webinars co-organized with institutional partners, and a codified "7 Commitments" charter that member companies adopt.

The technology stack is conventional and non-proprietary: a WordPress CMS with the Divi page builder, Google reCAPTCHA for bot protection, and Google Maps for location display. There is no in-house software product, no mobile app, and no AI/ML components. The Risque Routier Pros tool is licensed from an external provider and offered to members as a structured self-assessment. The association does not appear to collect, own, or analyze incident data at scale.

ASSER's revenue is generated almost entirely through annual membership fees, tiered by employer headcount: €150 for 0–10 employees, €300 for 11–50 employees, and €450 for 51+ employees. With approximately 30 member companies as of 2021 (the most recent disclosed count), the membership base spans transport (TROIR, TAMATRANS, SOBORIZ, AFTRAL, FRBTP), agriculture and food (TEREOS, BIOTOPE, URCooopa, REUNIMER), environment (SUEZ, NICOLLIN), energy (CEGELEC, AXIMA), construction (BELLANGER, FOCALYS), education (CYCLEA), and social services (ALEFPA, CGSS, SHLMR). The go-to-market is community-led: institutional partnerships with DEAL Réunion, Sécurité Routière, INRS, CGSS, and SISTBI-Prévention et Santé au Travail, combined with local media coverage and word-of-mouth among employers.

Name

ASSER

Legal name

ASSER - Association Entreprendre pour la Sécurité Routière au Travail

Website

https://asser.re

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

ASSER is a La Réunion-based non-profit association founded in 2002 that promotes workplace road safety prevention through ~30 member companies, offering awareness events, risk evaluation tools, and a "7 Commitments" charter in partnership with French institutional bodies.

Ownership category

akta.pro rank

Headquarters

HQ city

La Réunion

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: ASSER generates revenue through annual membership fees paid by companies. Fees are tiered by company size (number of employees): 150 EUR for 0-10 employees, 300 EUR for 11-50 employees, and 450 EUR for 51+ employees. This is the primary and essentially sole revenue stream for the association.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ASSER is a non-profit association that delivers workplace road safety prevention services in La Réunion, France. Member companies join via tiered annual fees and gain access to a bundled portfolio that includes collective awareness events (Journées Sécurité), pedagogical radar operations, awareness and training sessions, the structured 7 Commitments program, quarterly information bulletins, and referrals to the Risque Routier Pros self-evaluation platform for road risk assessment.

Product overview

ASSER (Association Entreprendre pour la Sécurité Routière au Travail) is a non-profit association founded in 2002, dedicated to promoting road safety prevention in the workplace in La Réunion, France. The organization does not offer a unified software product but provides a portfolio of services including risk assessment tools (via the Risque Routier Pros platform), pedagogical radar operations, awareness and training sessions, webinars, safety days, and informational bulletins. Member companies receive access to these services through annual membership fees, with tiered pricing based on company size (150€ for 0-10 employees, 300€ for 11-50 employees, 450€ for 51+ employees). The association operates in collaboration with institutional partners including DEAL Réunion, Sécurité Routière, INRS, CGSS, and SISTBI-Prévention et Santé au Travail.

Differentiator

Problem solved

Functional benefit

Brands

• Risque Routier Pros: Online evaluation tool for businesses to assess their road risk prevention approach

Products and services

• Annual Association Membership in ASSER Tiered annual membership program (€150 for companies of 0–10 employees; €300 for 11–50 employees; €450 for 51+ employees) that grants businesses in La Réunion access to ASSER's portfolio of workplace road safety prevention services. Members submit an adhesion bulletin with a KBIS extract and pay by cheque or bank transfer.
• Journées Sécurité (Safety Days) Annual collective road safety awareness events organized by ASSER for employees of member companies in La Réunion. Each year focuses on a different road safety theme (e.g., speed awareness, vehicle safety checks) to sensitize workers to professional driving risks.
• Pedagogical Radar Operations (Radars Pédagogiques) Quarterly road safety awareness deployments using educational radars at various locations in La Réunion to sensitize drivers on speed limits and road safety regulations. The first such action was registered in the PDASR (Plan Départemental d'Action et de Sécurité Routière) in 2017.
• Awareness and Training Sessions Awareness and training programs delivered to employees of member companies covering road safety topics such as speed awareness, vehicle safety checks, and risk prevention best practices. Includes webinars organized in collaboration with institutional partners such as CGSS and SISTBI.
• 7 Commitments Program (Les 7 Engagements) A structured set of seven road safety commitments for member companies covering phone use limits, sobriety on the road, seatbelt usage, speed-limit compliance, integration of rest breaks into travel-time calculations, driver training, and two-wheeler safety equipment.
• Quarterly Information Bulletins Quarterly bulletins (Bulletins d'Informations) distributed to member companies containing road safety statistics and operational updates, intended to keep members informed and engaged between in-person events.
• Road Risk Self-Assessment via Risque Routier Pros Access for member companies to the Risque Routier Pros online evaluation platform, enabling them to run a personalized diagnostic of their road safety prevention approach and access structured action recommendations to build their prevention program.

Quantifiable outcome

• Approximately 30 companies brought together in the association by 2021
• +1 more outcomes

Named customers44 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• CGSS (Caisse Générale de Sécurité Sociale)coreStrategic or Co-development PartnerCGSS is a co-organizer of ASSER's webinaires and collaborative events. The partnership brings institutional support and aligns the association's road safety efforts with the social security system's workplace health and safety mandate in La Réunion.
• SISTBI-Prévention et Santé au TravailcoreStrategic or Co-development PartnerSISTBI co-organized the December 2024 webinaire with ASSER and CGSS on road risk evaluation and prevention. SISTBI is a professional health and safety service provider, and the partnership strengthens ASSER's institutional reach in occupational health.
• DEAL Réunion (Direction de l'Environnement, de l'Aménagement et du Logement)coreStrategic or Co-development PartnerDEAL Réunion is listed as a useful link and has provided support for ASSER's pedagogical radar operations (PDASR inscriptions). The partnership gives ASSER access to government road safety policy alignment and institutional backing.
• Sécurité Routière (French national road safety authority)minorStrategic or Co-development PartnerListed as a useful link on ASSER's website. The national Sécurité Routière body provides road safety guidelines and data that ASSER references in its prevention programs.
• INRS (Institut National de Recherche et de Sécurité)minorStrategic or Co-development PartnerListed as a useful link; INRS provides information and resources for workplace health and safety that ASSER uses to support its prevention programs for member companies.
• TeraltaminorOthersDisplayed as a member company logo on the ASSER website, indicating corporate membership in the association.
• SUEZminorOthersDisplayed as a member company logo on the ASSER website, indicating corporate membership in the association.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RoSPA (Royal Society for the Prevention of Accidents): UK-based charity delivering road safety and accident prevention training, resources, and member services. Directly comparable as a long-established membership-style road safety organization.
• Prévention Routière: France's national road safety association, with a member network of companies and a similar mission to ASSER but at a national scale. Directly comparable as a membership-based road safety prevention organization.
• AAA Foundation for Traffic Safety: US non-profit focused on traffic safety research and education, comparable to ASSER in mission and non-profit structure, though operating at much larger scale.
• NRSPP (National Road Safety Partnership Program): Australian not-for-profit partnership program bringing together businesses to improve road safety. Closely comparable to ASSER in its business-membership model and workplace road safety focus.
• Association Attitude Prévention: French association focused on workplace accident prevention for member companies, operating with a similar association model and member-driven approach to ASSER's workplace road safety mandate.

Others

• INRS (Institut National de Recherche et de Sécurité): French national institute for occupational health and safety research, already a listed partner of ASSER. Thematically aligned but operates as a research/standards body rather than a member association.
• Sécurité Routière: French government inter-ministerial delegation for road safety, and a listed partner of ASSER. Provides national road safety data and policy framework that ASSER's work aligns with.

Broad incumbents

• FIA Foundation: International road safety philanthropy funding global road safety initiatives. Mission-aligned with ASSER but operating globally and at a much larger funding scale.
• Global Road Safety Partnership (GRSP): Hosted by the International Federation of Red Cross, GRSP works on road safety in low- and middle-income countries. Comparable mission of workplace/public road safety promotion.
• European Transport Safety Council (ETSC): Brussels-based non-profit coordinating road safety policy across Europe. Comparable in mission (road safety advocacy) but operates at a policy/research level rather than direct company membership.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ASSER-S%C3%A9curit%C3%A9-Routi%C3%A8re-R%C3%A9union-693467550790543
• LinkedInlinkedin.com/company/asser974

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSER