Echouse
EcHouse is a Hong Kong-based online marketplace founded in 2015 that connects residential and commercial property owners with renovation and interior design companies, providing free matching supplemented by VR visualization, DIY courses, and a home goods e-commerce platform.
- Company typePrivate
- Founded2015
- HeadquartersSha Tin, Hong Kong SAR China
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Echouse does
EcHouse is a Hong Kong-based online marketplace that matches residential and commercial property owners with renovation and interior design service providers. Founded in 2015 and headquartered in Sha Tin, the platform operates as a free service for end customers, who submit renovation requests and are matched with three vetted companies for on-site measurement and quotation. The company earns revenue primarily by charging participating renovation firms for these qualified leads, with supplementary income from paid DIY training courses and product transactions through EcMall, an e-commerce home goods marketplace launched in 2020.
The platform's core technology centers on VR (Virtual Reality) visualization using Matterport technology, allowing customers to virtually walk through completed renovation projects in 3D before committing to a contractor. The product portfolio extends beyond lead generation to include educational content (renovation guides, video tutorials), utility tools (tile and mortgage calculators), and auxiliary services such as smart home installation, building inspection, formaldehyde removal, and aluminum window / waterproofing works. The company is a graduate of the Hong Kong Science Park Incubation Programme and reports having matched over 4,000 renovation cases across public housing, Home Ownership Scheme flats, private properties, village houses, and commercial spaces throughout Hong Kong.
EcHouse monetizes through three streams: lead generation fees from matched renovation companies, course fees for DIY home maintenance training (HKD $498–$1,888 per person), and e-commerce revenues through EcMall. Customer segments are horizontally distributed across Hong Kong's property types, with no named enterprise clients and a long-tail of individual homeowners. The company competes against traditional word-of-mouth referrals and unlicensed contractors in a fragmented local industry, positioning itself on trust, completion guarantees, and post-renovation warranties rather than on technology differentiation.
Echouse firmographics
Firmographics- Name
- Echouse
- Legal name
- EcHouse
- Website
- https://echouse.com.hk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EcHouse is a Hong Kong-based online marketplace founded in 2015 that connects residential and commercial property owners with renovation and interior design companies, providing free matching supplemented by VR visualization, DIY courses, and a home goods e-commerce platform.
- Ownership category
- akta.pro rank
Where Echouse is headquartered
LocationHeadquarters
- HQ city
- Sha Tin
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
Echouse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Free Customer Matching Service: EcHouse provides free matching services for customers seeking renovation and interior design companies. The platform generates revenue by charging participating renovation companies for lead generation and customer referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free matching service for customers seeking renovation companies |
| One time/ perpetual license | One time/ perpetual license | 家居維修DIY課程 (進階班) - Home Maintenance DIY Course Advanced |
| One time/ perpetual license | One time/ perpetual license | 居屋裝修講座 - Home Ownership Scheme Renovation Seminar |
| One time/ perpetual license | One time/ perpetual license | 家居維修王牌2日班 - Home Maintenance Master 2-Day Class |
| One time/ perpetual license | One time/ perpetual license | 初級油漆班 - Basic Painting Class |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Echouse product offering
Product offeringCore offering
EcHouse operates a free online matching service that connects Hong Kong customers seeking home renovation or interior design work with three suitable vetted companies that provide on-site measurement and quotation. The platform adds value through VR-based 3D design previews, on-site construction monitoring, dispute mediation, project completion guarantees, and complementary offerings including a home furnishings e-commerce marketplace (EcMall) and paid DIY home maintenance courses and seminars.
Product overview
EcHouse is a Hong Kong-based renovation and interior design matching platform that operates as a hub-and-spoke model. The core product is the free renovation matching service, which connects users with three suitable renovation or interior design companies for on-site measurement and quotation. The platform is supplemented by a VR visualization module (VR案例) that uses Matterport technology for 3D design previews, an e-commerce sub-brand (家居商城/ecHouse Mall) for home furnishings, educational offerings (裝修課程) including DIY courses and renovation seminars, and various add-on services including smart home installation, building inspection, and formaldehyde removal. The platform primarily serves residential properties (public housing, Home Ownership Scheme units, private housing, village houses) as well as commercial spaces.
Differentiator
Problem solved
Functional benefit
Brands
- EcMall: Home shopping mall (家居商城) operated as a complementary platform to the core renovation matching service, offering home goods and renovation materials.
Products and services
- Free Renovation Matching Service (免費裝修配對服務) Free matching service that connects Hong Kong customers seeking home renovation or interior design with three vetted companies for on-site measurement and quotation, with quote analysis, on-site construction monitoring, dispute mediation, and project completion guarantee. Available to public housing, HOS, private property, village house, commercial and luxury segment customers.
- Commercial Renovation Matching Service (工商裝修配對服務)
Quantifiable outcome
- Successfully matched over 4000 renovation cases
- +2 more outcomes
Companies that use Echouse
Customer profileSegments6 records
Ideal customer profiles5 records
Echouse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Echouse partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Echouse competitors and assessment
Company assessmentDirect peers
- Livspace: Livspace is Asia's largest interior design and renovation marketplace, primarily operating in India. Comparable as a tech-enabled multi-sided platform connecting customers with interior designers, with similar expansion into adjacent home services.
- Decorilla: Decorilla is an online interior design marketplace matching customers with vetted designers and providing 3D visualization. Comparable marketplace-plus-visualization model for residential design services.
- Sweeten: Sweeten is a US renovation marketplace that matches homeowners with vetted general contractors and provides quote analysis plus project monitoring. Closely mirrors EcHouse's matching-plus-monitoring-plus-guarantee value proposition.
- homify: homify is an online platform for home design and renovation inspiration with professional directories and project showcases. Comparable as a discovery-plus-marketplace platform serving residential design and renovation across multiple markets.
- HomeLane: HomeLane is an Indian home interior design and renovation marketplace offering end-to-end design-to-execution services. Comparable business model addressing the same customer pain points around trust, transparency, and pricing in renovation services.
Broad incumbents
- HomeAdvisor: HomeAdvisor (now part of Angi) is a major US home services marketplace connecting homeowners with pre-screened contractors across multiple categories including renovation. Comparable as a lead-generation marketplace for home improvement professionals.
- Houzz: Houzz is the global leader in online home renovation and design, connecting homeowners with professionals and offering design inspiration through photos and 3D visualizations. Closely comparable as a renovation/interior design marketplace with VR-style visualization and a vetted contractor network.
Regional players
- Hipages: Hipages is Australia's leading marketplace connecting homeowners with tradies and home services professionals. Comparable as a trusted-tradesperson marketplace with lead generation and review-based matching, operating in a different geography.
Others
- Midland Realty: Midland Realty is one of Hong Kong's largest real estate agencies with extensive customer base and adjacent services. Comparable as a Hong Kong property services incumbent with the scale and customer access to enter renovation matching.
- Squarefoot: Squarefoot is a Hong Kong property technology platform offering listings, valuation, and agent services. Comparable as a HK-based property/home services tech player that could expand into renovation matching as an adjacent vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Echouse social profiles
Digital presenceEchouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Echouse leadership team
Management profileNumber of profiles
Echouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Echouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Echouse
What does Echouse do?
EcHouse operates a free online matching service that connects Hong Kong customers seeking home renovation or interior design work with three suitable vetted companies that provide on-site measurement and quotation. The platform adds value through VR-based 3D design previews, on-site construction monitoring, dispute mediation, project completion guarantees, and complementary offerings including a home furnishings e-commerce marketplace (EcMall) and paid DIY home maintenance courses and seminars.
Is Echouse a public or private company?
Echouse is a private company. It is classified as unknown and is currently operating.
When was Echouse founded?
Echouse was founded in 2015. It employs 11 to 50 people.
Where is Echouse based?
Echouse is headquartered in Sha Tin, Hong Kong SAR China, in the Asia region.
How does Echouse make money?
One revenue line is on record: free Customer Matching Service.
Who are Echouse's main competitors?
Direct peers on record are Livspace, Decorilla, Sweeten, homify and HomeLane. Broad incumbents are HomeAdvisor and Houzz. Hipages is listed as a regional player. Others are Midland Realty and Squarefoot.
Does Echouse have an API?
No public API is recorded for Echouse.