Learning Through Sport

What Learning Through Sport does

Learning Through Sport Limited is a privately held, Hampshire-based sports coaching and physical education services company founded in April 2006 by Matt Beckingham. It delivers in-person coaching across four core service lines: school-based clubs (breakfast, lunchtime, and after-school), curriculum PE and PPA cover plus CPD training via PE & Sport Premium funding, holiday courses (Football, Tag Rugby, Dodgeball, Kwik Cricket) at Wynter Road Playing Fields in Southampton, and school alternative provision including futsal and inflatable football pitch experiences. Delivery is targeted at children aged roughly 3.5–12 across more than eight named Hampshire primary schools and at families accessing community football sessions at SO18 6NX.

The commercial model blends recurring term-time B2B school contracts (covering after-school clubs, PPA cover, breakfast and lunchtime clubs, school sports days and competitions) with pay-as-you-go B2C revenue from football development sessions and holiday camps, the latter priced at £13 per day. Bookings flow through the Class4Kids third-party platform; the company does not operate proprietary technology beyond its website, Instagram presence, and email/phone contact points. There is no disclosed technology platform, AI/ML capability, app, or API surface — the business is fundamentally human-delivered local services rather than a software or platform play.

The group operates under three co-led entities sharing common founder control: Learning Through Sport (commercial coaching), Sport In The Community 2020 CIC (a not-for-profit extending into inclusion, older adults, and low-income families, co-founded in 2020 with Rhia Beckingham as Director), and Playground Football (a 2024-launched umbrella brand for creative football events, talent ID with Reading FC, and futsal). Partnerships span Hampshire FA, The FA, School Games Organisers, Be Active Hampshire, NHS Social Prescribers, care home chains, Abri Homes, Hays Travel Foundation, and local parish councils. The business is founder/family-owned, with no external institutional investors and no disclosed revenue, funding rounds, or headcount figures beyond a small part-time-heavy coaching team.

Name

Learning Through Sport

Legal name

Learning Through Sport Limited

Website

https://learningthroughsport.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Learning Through Sport is a Hampshire, UK sports coaching company founded in 2006 that delivers school PE, PPA cover, after-school clubs, and holiday courses to primary schools, children, and community groups across the region.

Ownership category

akta.pro rank

Product category

Youth Sports Coaching Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKAJAE

Sport-Specific Private Coaching & Instruction (1:1, Small Group)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYTHAJAKAN

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis)

Travel & Hospitality/Tours, Attractions & Experiences/Workshops & Classes (Arts, Crafts, Skills & Local Lessons)

SECONDARYEDAJAJAB

Intramural & Recreational Sports Programs

Education/K–12 / Primary & Secondary Education/K–12 Extracurriculars & Athletics (School-Run)

SECONDARYMPAKAJAN

Referee, Umpire & Coach Education/Certification Academies

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Sports coaching services
• School PE delivery
• Youth football training
• Holiday sports camps
• After-school clubs

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Session and Course Fees: Per-session and per-day fees for football sessions and holiday courses. Individual day courses priced at £13 per day for holiday camps.
2. School PE and PPA Contracts: Curriculum (PPA) delivery for Key Stage 1 and 2, CPD training for teachers through PE & Sport Premium funding, breakfast clubs, lunchtime clubs, after-school clubs delivered under term-time contracts with schools.
3. Extended School Services: Pre-school sessions, coaching school sports teams, and school sports days & competitions logistics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Learning Through Sport delivers sports coaching and PE curriculum services to primary schools, children aged 3.5–12, and community groups across Hampshire, UK. Core offerings include school PPA cover and curriculum PE delivery, breakfast/lunchtime/after-school clubs, holiday courses (football, tag rugby, dodgeball, kwik cricket), sports days and school competitions, school alternative provision, and term-time football development sessions. Booking and registration are handled via the third-party Class4Kids platform.

Product overview

Learning Through Sport is a unified sports coaching and education service operating across Hampshire, UK since 2006. The core Learning Through Sport brand delivers school-based PE, PPA cover, breakfast clubs, after-school clubs, and holiday courses. Two related sub-brands extend the portfolio: Sport In The Community 2020 CIC (a not-for-profit focused on inclusive community programmes) and Playground Football (specialising in creative football events including 3v3 tournaments and futsal). Together these offerings provide a complete sports education ecosystem from primary school curriculum support through to community inclusion and competitive football development.

Differentiator

Problem solved

Functional benefit

Products and services

• School Breakfast Clubs Morning sports and activity clubs delivered at primary schools, providing breakfast, PE/PPA cover, lunchtime and after-school sessions that encourage active lifestyles in safe, fun environments. Targeted at Hampshire primary schools.

Quantifiable outcome

• Over 20 boys and girls signed at professional academies (AFC Bournemouth, Portsmouth, Reading, Swindon Town)

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Playground FootballcoreStrategic or Co-development Partner · 1 January 2024Launched by Matt Beckingham in 2024 as an umbrella brand for creative football projects including 3v3 Inflatable Pitch events, 1v1 tournaments, Reading FC Talent ID events, and Futsal provision.
• Sport In The Community 2020 CICcoreStrategic or Co-development Partner · 1 January 2020Co-founded by Matt Beckingham in 2020, Sport In The Community 2020 CIC is a not-for-profit organisation delivering inclusive programmes for children, young people, elderly, disabled individuals, and low-income families. Works in partnership with multiple large Care Home Chains, Abri Homes, Be Active Hampshire, NHS Social Prescribers, Pre Schools, and local organisations.
• Care Home Chains (Multiple)minorStrategic or Co-development PartnerPartnership with several large care home chains for delivery of movement and activity sessions for older adults supporting physical health, cognitive function, and social wellbeing.
• Abri HomesminorStrategic or Co-development PartnerHousing association partnership for community sports delivery and support for low-income families.
• Be Active HampshireminorStrategic or Co-development PartnerPartnership with local physical activity initiative to promote and deliver sports programmes in Hampshire.
• NHS Social PrescribersminorChannel Partner/ Reseller/ DistributorNHS social prescribing link workers refer patients to LTS sports programmes for health and wellbeing benefits.
• Hampshire FAminorStrategic or Co-development PartnerPartnership with local football association for football development and coaching programmes.
• The FAminorStrategic or Co-development PartnerNational football governing body partnership for coach education and football development programmes.
• School Games OrganisersminorChannel Partner/ Reseller/ DistributorPartnership with School Games Organisers network to deliver competitive sports events for school children.
• Hays Travel FoundationminorStrategic or Co-development PartnerCharitable foundation partnership supporting community sports initiatives and access for children from low-income families.
• Local Parish CouncilsminorStrategic or Co-development PartnerPartnership with local parish councils for community sports delivery and facility access.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fit For Sport: UK-wide provider of school PE delivery, PPA cover, and Ofsted-registered holiday activity clubs, offering an almost identical product mix of breakfast clubs, after-school clubs, and holiday courses to Learning Through Sport.
• Little Kickers: Established children's football coaching franchise running preschool and junior football classes across the UK, mirroring LTS's age 3.5–12 football development sessions and girls-only offerings.
• Premier Sport: Operates a nationwide network of primary-school sport coaching including PE lessons, PPA cover, and after-school multi-sport clubs, directly competing with LTS for school sport premium contracts.
• Total Sport UK: UK sports coaching company delivering primary school PE, lunchtime and after-school clubs, and holiday multi-sport courses in a directly comparable service model to Learning Through Sport.
• Kidditude (Kids Sport Activities): Provider of school PE delivery and children's multi-sport clubs with a similar community-coaching model focused on primary-aged children, comparable to LTS's school and community offering.

Others

• Class4Kids: Self-serve booking platform through which Learning Through Sport actually takes parent bookings, rather than a direct competitor; included as an ecosystem enabler comparable to the company's go-to-market infrastructure.
• Be Active Hampshire: Hampshire county-level physical-activity partnership that LTS already partners with to extend reach; included as an adjacent ecosystem body rather than a competitor.

Emerging players

• Playfinder: UK sports booking and activity-discovery platform allowing parents to find and book children's coaching; competes more on distribution/booking layer but converges with LTS's Class4Kids self-serve model.

Broad incumbents

• SCL Education & Active: Large UK provider of Ofsted-registered holiday clubs and primary-school sport delivery now operating within Everyone Active, overlapping with LTS's PE/PPA and holiday course offering as a much larger incumbent.

Regional players

• Goals Soccer Centres: UK small-sided football venue operator running football centres including grassroots youth coaching, comparable to LTS in football-specific programming but operating from multiple venues nationally rather than a single Hampshire site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/learningthroughsport
• Xx.com/LTSLimited
• Facebookfacebook.com/LTSLimited
• LinkedInlinkedin.com/company/learning-through-sport-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Learning Through Sport