What Playfinder does

Playfinder (legal entity My Local Pitch Ltd) is a UK and Ireland-based two-sided marketplace operating since 2015 that connects recreational sports players and casual teams with sports facility operators. The consumer-facing product is a web and mobile (iOS/Android) search-and-booking platform allowing users to filter 4,000+ listed facilities across 19 sports — including football, tennis, badminton, squash, basketball and netball — by location, sport, date, time and surface type, with live availability and Stripe-processed payments; the PaySplit feature enables group cost-splitting for team bookings.

The supply side is operated through Bookteq, a wholly-owned subsidiary venue management software platform used by councils, schools, leisure centres and commercial operators (e.g., Powerleague, Goals, Lifestyle Fitness) to manage real-time bookings, payments and customers. Bookteq is the operational backend that feeds inventory into the Playfinder marketplace, creating a vertically integrated marketplace-plus-SaaS stack. Marketing and distribution rely on SEO-optimised city landing pages, an editorial blog, app-store presence, partnerships with national governing bodies (Badminton England, London FA, Football Foundation) and press coverage (Forbes, BBC, SportTechie).

The company monetises via two streams: a commission on consumer bookings transacted through the marketplace and subscription revenue from Bookteq venue management software, with pay-as-you-play consumer pricing and B2B contracts with local authorities and operators. The company is privately held, headquartered in London, has roughly 22 identified personnel, holds B Corp certification (the first sports booking company globally, achieved 2022), and discloses no external funding.

Name

Playfinder

Legal name

My Local Pitch Ltd

Website

https://playfinder.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Playfinder (My Local Pitch Ltd) is a UK and Ireland online marketplace and venue management software provider (Bookteq subsidiary) that lets grassroots sports players find and book 4,000+ pitches and courts across 19 sports, serving consumers, councils, schools and leisure operators.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Booking Commission: Takes a commission on bookings made through the platform. Venues pay to list and receive bookings through the marketplace.
2. Bookteq Software: Venue management software subscription for sports facility operators (councils, schools, clubs) to manage real-time bookings, payments and customer relationships

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Playfinder operates an online marketplace where individual players and casual teams discover and book sports pitches and courts across the UK and Ireland; the consumer-facing platform lists 4,000+ facilities across 19 sports in 13 cities with real-time availability, PaySplit group-payment functionality, and iOS/Android mobile apps. On the supply side, Bookteq (wholly owned by Playfinder) is sold to venue operators as a complete facility booking and management SaaS, with all listed venues powered by Bookteq in the backend. The company monetises via booking commissions from venue operators and Bookteq subscriptions.

Product overview

Playfinder operates as a two-sided marketplace: a consumer-facing booking platform (Playfinder) connects sports players with venue operators, while Bookteq serves as the backend venue management software powering those operators. The portfolio includes a consumer web platform, iOS/Android mobile apps (with PaySplit payment splitting), and an editorial blog. Playfinder and Bookteq together form an integrated supply-and-demand system where Bookteq venues are listed on the Playfinder marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• Bookteq: Venue management and facility booking software platform for sports operators including councils, schools and sports clubs.

Products and services

• Playfinder Marketplace Consumer-facing online marketplace and mobile platform that lets grassroots sports players search for and book sports pitches, courts and facilities across the UK and Ireland. Lists 4,000+ facilities across 19 sports in 13 cities, with real-time availability search by location, sport, date, time and surface type, secure Stripe payments, and PaySplit group-payment functionality.
• Bookteq Complete facility booking SaaS sold to sports venue operators (councils, schools, leisure centres, sports clubs and private operators) to manage real-time availability, bookings, payments and customer relationships. Venues listed on the Playfinder consumer marketplace are powered by Bookteq on the back end, making Bookteq the company-owned supply-side engine.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BookteqcoreOEM/ Whitelabel/ Licensing PartnerBookteq is the complete facility booking software for operators such as councils, schools and sports clubs. Managed by Playfinder, it enables venue operators to manage real-time bookings, payments and customers. Playfinder is powered by Bookteq for venue management.
• StripecoreTechnology or IntegrationSecure payment processing for all bookings through the Playfinder platform. Stripe processes all payments securely.
• OpenactivecoreStrategic or Co-development PartnerOpenactive is listed as a partner, providing data standardisation and increased visibility for sports facilities through the Openactive directory.
• Badminton EnglandcoreGTM or Marketing PartnerNational governing body for badminton in England, partnered to promote badminton court bookings through Playfinder.
• PitcherominorGTM or Marketing PartnerSports club website platform partnered to cross-promote venues and increase booking visibility.
• Power LeaguecoreGTM or Marketing PartnerMajor football league operator with venues listed on Playfinder platform.
• Football FoundationminorStrategic or Co-development PartnerBBC Radio London interview referenced exciting new partnership with Football Foundation to expand sports facility access.
• London FAminorGTM or Marketing PartnerLondon Football Association partnership to connect grassroots players with facilities across London.
• GoalscoreGTM or Marketing PartnerLeading football pitch operator with multiple venues listed on Playfinder across the UK.
• Lifestyle FitnesscoreGTM or Marketing PartnerLeisure centre operator with multiple facilities listed on Playfinder platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• TeamSnap: TeamSnap provides team management software with integrated scheduling, payments and facility booking for amateur sports. It overlaps with Playfinder's group-booking and payment workflows, primarily serving coaches, parents and club admins in North America.

Direct peers

• CourtReserve: CourtReserve provides sports facility scheduling and booking software for clubs and academies, particularly in tennis, pickleball and padel. It is a direct functional competitor to Bookteq on the venue-operator software layer that powers Playfinder's marketplace.
• Pitchero: Pitchero is a UK-based sports club management platform offering club websites, team management and facility booking. It is already a Playfinder partner and competes in adjacent territory by providing grassroots clubs with their own booking and member-management tooling.
• OpenPlay: OpenPlay operates a sports facility discovery and booking marketplace serving municipalities, schools and private operators in North America. It is the closest direct analog to Playfinder's two-sided marketplace model, addressing the same core use case of booking courts and pitches online.
• Skedda: Skedda offers online booking software for spaces including sports facilities, with self-serve scheduling and payment. It overlaps with Playfinder/Bookteq on venue-side booking workflows and targets similar community-sports and recreation customers, though with a broader venue-type focus.
• EZFacility: EZFacility provides facility management software for sports and recreation operators, including booking, scheduling, payment processing and membership management. It overlaps directly with Bookteq on the venue-operator side and competes for the same council and leisure-centre customers.

Broad incumbents

• Legend Group: Legend Group provides leisure management software and services to UK public-sector leisure operators and councils. It competes with Bookteq for the same public-sector venue management contracts, but as part of a broader leisure-services portfolio.
• Better: Better (GLL) operates a large network of public leisure facilities across the UK and provides its own booking platform. It is both a potential venue partner and a competitor, since its in-house booking system can substitute for Playfinder's marketplace layer on partner sites.

Regional players

• Playo: Playo is a sports facility discovery and booking platform operating primarily in India. It mirrors Playfinder's marketplace structure (search → book → play) and serves the same grassroots player persona but in a different geography.

Others

• OpenActive: OpenActive is an open-data initiative for physical-activity facilities and an existing Playfinder partner. It is an ecosystem enabler rather than a direct competitor, but addresses the same fragmentation problem Playfinder solves through data standardisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Playfinder

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Playfinder