Be Active

Name

Be Active

Legal name

Be Active

Website

https://beactivebeds.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Sports Development

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAAAHAB

Fitness & Exercise Training Education (Strength, Cardio, Mobility)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Physical activity promotion
• Community sports development
• Safeguarding in sport
• Active partnership services
• Coach training courses

Headquarters

HQ city

Luton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grant Funding: Primary funding from Sport England through the Movement Fund and National Lottery funding. Be Active operates as an Active Partnership, one of 43 across England, funded to address inequalities in physical activity access.
2. Training Course Fees: Revenue from charging for training courses including Safeguarding & Protecting Children workshops (£45), First Aid courses (£85), and other professional development offerings for coaches and sports volunteers.
3. Couch 2 Coach Funding: Financial support programme providing funding towards coaching course costs for those living or coaching in Luton, funded through Sport England's initiatives.
4. Crowdfunding Platform: Facilitates crowdfunding opportunities for community sports projects and initiatives across Bedfordshire.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Be Active is Bedfordshire's Active Partnership, coordinating physical activity provision across Bedford, Central Bedfordshire, and Luton. It delivers paid training courses (safeguarding, first aid, coaching), free public-facing services (Activity Finder, Funding Finder), and organizational support (Universal Offer, Safeguarding Services with Sport Welfare Officers) to community sports clubs, coaches, volunteers, healthcare professionals, and individuals.

Product overview

Be Active is Bedfordshire's Active Partnership offering a unified platform of interconnected services focused on increasing physical activity across the region. The core offering centers on the Activity Finder for discovering sports and activities, combined with Courses & Workshops for professional development, Safeguarding Services with dedicated Sport Welfare Officer support, and Funding Finder for financial resources. Additional services include Impact Reports for tracking outcomes, Newsletter communications, and the Universal Offer framework providing organizational development tools. The product portfolio serves community organizations, coaches, clubs, healthcare professionals, and individuals seeking to become more active.

Differentiator

Problem solved

Functional benefit

Products and services

• Activity Finder Online platform enabling users to search and discover sports clubs, activities, and fitness sessions across Bedfordshire, Luton, and surrounding areas. Supports open data listings from multiple booking systems and is accessible to individuals looking for local physical activity opportunities.
• Courses & Workshops Training and professional development courses for coaches, volunteers, and sports professionals including safeguarding, first aid, coaching development, and health/inequalities training. Offers both open enrollment and bespoke courses for organizations, with CIMSPA-accredited CPD points and Ofqual qualifications.
• Safeguarding Services Comprehensive safeguarding support for children, young people, and adults in sport including Sport Welfare Officer services, Club Welfare Officer network, training workshops, policy guidance, and referral support for the sport and physical activity sector in Bedfordshire.
• Funding Finder Grant and funding opportunity finder connecting clubs, organizations, and individuals with financial support including Sport England's Movement Fund, Couch 2 Coach Bedfordshire, crowdfunding options, and local trust grants.
• Be Active Universal Offer Support framework providing tools for organizations and clubs to develop structure, infrastructure, funding access, and workforce development. Includes Buddle Health Check, safeguarding support, people development, and community engagement resources.
• Local Events & Activities Calendar of events and activities across Bedfordshire including sports sessions, wellbeing programs, training workshops, and community activities for various age groups and abilities.

Quantifiable outcome

• One of 43 Active Partnerships in England

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Active LutoncoreStrategic or Co-development PartnerStrategic partner providing training services including first aid courses and vocational qualifications such as Mental Health Awareness courses. Also provides feedback contact point (activeluton.co.uk/feedback).
• Activity AlliancecoreStrategic or Co-development PartnerNational charity and leading voice for disabled people in sport, providing training courses and workshops through their Learning Hub to equip organizations with skills to engage disabled people and those with long-term health conditions. CIMSPA Education Provider with Enhancing status.
• NSPCC / NSPCC SportcoreStrategic or Co-development PartnerNSPCC Sport (formerly Child Protection in Sport Unit) provides expert safeguarding guidance, training, and resources for sports organizations. Be Active works alongside NSPCC Sport to build caring, inclusive cultures where children can enjoy sport.
• Ann Craft TrustcoreStrategic or Co-development PartnerPartnership for safeguarding adults in sport and physical activity. Co-produces training modules and resources including the Safeguarding Adults Roadmap and online safeguarding courses.
• UK CoachingcoreStrategic or Co-development PartnerProvides Mental Health Awareness in Physical Activity courses and coaching development resources. Courses mapped to CIMSPA standards.
• Total Wellbeing LutoncoreStrategic or Co-development PartnerPartnership providing healthy mind services (talking therapies) and healthy body services (physical activity, stop smoking, nutrition) for people in Luton. Co-hosts World Mental Health Day events.
• Talking Therapies BedfordshireminorStrategic or Co-development PartnerProvides wellbeing webinars covering issues such as panic, motivation, sleep, postnatal depression, men's health and loneliness to support those living in Bedfordshire.
• MindminorStrategic or Co-development PartnerMental health charity providing virtual training courses to improve understanding of mental health. Courses available with subsidised rates for registered charities.
• GLLcoreStrategic or Co-development PartnerCo-organiser of the Wellbeing Games 2026 event at Bedford International Athletic Stadium. GLL is a charitable social enterprise operating leisure facilities.
• East London NHS Foundation TrustcoreStrategic or Co-development PartnerPartner in organising Wellbeing Games 2026, bringing healthcare perspective to community physical activity event.
• OpenActivecoreTechnology or IntegrationOpen data initiative enabling Activity Finder and other platforms to share session details including descriptions, locations, times, prices, and availability.
• PlaywazecoreTechnology or IntegrationTechnology platform powering the Activity Finder, enabling independent coaches and leisure providers to list sessions and manage bookings, memberships, and payments.
• SportSuitecoreTechnology or IntegrationPlatform providing member management, course registration, and event booking functionality for Be Active's website and organizational operations.
• Active Norfolk and Active SuffolkminorStrategic or Co-development PartnerRegional Sport Welfare Officer collaboration with neighbouring Active Partnerships, hosting joint Club Welfare Network forums.
• Royal College of GPs (RCGP) and parkrun UKminorStrategic or Co-development PartnerPartnership supporting GP practices to become parkrun practices, encouraging staff and patients to participate in physical activity through local parkrun events.
• BuddlecoreStrategic or Co-development PartnerOnline platform providing safeguarding guidance, tools, and resources including the Safeguarding Adults Roadmap and health check assessments for sports organizations.
• Community Voluntary Service BedfordminorStrategic or Co-development PartnerLocal CVS organization providing funding support and resources for community groups in Bedfordshire.
• Luton Sports & Physical Activity Network (LSPAN)minorStrategic or Co-development PartnerLocal network coordinating sports and physical activity provision across Luton, listed as a funding and support partner.
• Active Kent & MedwayminorStrategic or Co-development PartnerNeighbouring Active Partnership co-hosting the Creative Curiosity in Practice Webinar Series on Monitoring, Evaluation, and Learning.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Activity Alliance: Activity Alliance is a national disability sport charity and CIMSPA Education Provider with Enhancing status, delivering training and workshops through a Learning Hub to Be Active's network. It shares Be Active's inclusion and equality focus and operates in the same sport development and training sector.
• StreetGames: StreetGames is a UK charity using sport to transform the lives of disadvantaged young people, with a model that closely parallels Be Active's Children & Young People programs (Street Tag, School Games). Both work with community sport clubs, volunteers, and local authorities to drive youth physical activity in underserved communities.
• Active Luton: Active Luton is a Luton-based community leisure trust and a strategic partner of Be Active, providing training services including first aid and Mental Health Awareness courses. It operates in overlapping geography (Luton) with comparable community sport, training, and wellbeing activities, making it a direct peer in the local market.

Others

• Ann Craft Trust: Ann Craft Trust is a safeguarding charity that co-produces safeguarding resources and training modules with Be Active, including the Safeguarding Adults Roadmap. While not a direct competitor, it is a key ecosystem partner in the adult safeguarding in sport domain that Be Active operates in.

Regional players

• Active Suffolk: Active Suffolk is a neighbouring Active Partnership working with Be Active on joint Club Welfare Network forums. It shares the same Sport England funding architecture, mission (increasing physical activity and addressing inequalities), and service mix (training, safeguarding, club support, funding finder). Comparable in scale and operational model.
• Active Norfolk: Active Norfolk is one of the 43 Active Partnerships in England, serving the Norfolk region. It operates under the same Sport England 'Uniting The Movement' mandate as Be Active, with comparable funding sources, target audiences, and delivery model (community-led physical activity promotion, club support, training, and safeguarding). The geographic separation makes it a regional rather than direct competitor.
• Active Kent & Medway: Active Kent & Medway is a fellow Active Partnership that co-hosted the Creative Curiosity Webinar Series with Be Active. It operates the same Sport England-aligned model focused on physical activity, safeguarding, training, and community engagement across its own region, making it a strong operational analogue.

Broad incumbents

• UK Coaching: UK Coaching is the national coaching organization delivering Mental Health Awareness in Physical Activity courses and coaching development resources mapped to CIMSPA standards. It is a core training partner of Be Active and a broader national incumbent in the same coach and volunteer development space.
• Sport England: Sport England is the national body that funds and coordinates all 43 Active Partnerships including Be Active. It shapes the strategic agenda ('Uniting The Movement'), administers the Movement Fund, and sets the policy framework within which Be Active operates — making it the dominant broader incumbent in the ecosystem.
• Youth Sport Trust: Youth Sport Trust is a national children's charity focused on PE, school sport, and physical activity — overlapping with Be Active's School Games and PE & School Sport programs. It operates at national scale with broader program remit, while Be Active delivers similar outcomes regionally in Bedfordshire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BeActiveBeds
• Facebookfacebook.com/BeActiveBeds
• LinkedInuk.linkedin.com/company/be-active-beds
• Instagraminstagram.com/BeActiveBeds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Active