W.R. Marine Corporation dba Walkers Marine

What W.R. Marine Corporation dba Walkers Marine does

Walker's Marine (legal entity W.R. Marine Corporation) is a full-service boat dealership operating six retail showroom and service locations across Southwest Florida—in Fort Myers Beach, Cape Coral, Fort Myers, Marco Island (including a dedicated pre-owned storefront), and Naples. The company sells new boats from a curated portfolio of five premium manufacturers—Pursuit, Regal, Tiara Yachts, Cobia, and Axopar—ranging from approximately 22 to 43+ feet and spanning bowriders, center consoles, dual consoles, cruisers, and yachts. Combined network inventory is reported at 367 new and 924 pre-owned boats, with new-boat price points spanning roughly $86K to $1.6M+.

Beyond unit sales, the business runs factory-certified marine service departments with technicians trained for Yamaha, Mercury, and Volvo Penta outboards, generating service revenue through labor and parts markup. A multi-million-dollar parts operation—marketed as the regional 'boat owners' warehouse'—along with the WakeShop Pro Shop watersports accessory store, supplies both internal service work and direct retail demand. The company also offers boat trade-in and consignment services, facilitates financing through partner lenders, sells extended service contracts, and brokers marine insurance through partner providers.

Walker's Marine serves recreational boat buyers and existing boat owners in Lee and Collier counties, with customer segments spanning fishing enthusiasts, watersports and family-recreation buyers, and service-driven existing owners. The go-to-market is direct-to-consumer through six showroom floors, supported by a website with Microsoft Clarity analytics, an educational blog on Southwest Florida boating, email newsletters, organic social, SEO-driven local landing pages, and participation in regional boat shows and demo events. The company is privately held with no disclosed investors, parent, or revenue figures, and no M&A, funding, or restructuring activity on record. Headcount is reported at 1–10—a figure that appears inconsistent with a six-location full-service operation but is the only value provided in the available data.

Name

W.R. Marine Corporation dba Walkers Marine

Legal name

W.R. Marine Corporation

Website

https://walkersmarine.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Walker's Marine operates six retail showrooms across Southwest Florida, selling new and pre-owned boats from premium brands (Pursuit, Regal, Tiara Yachts, Cobia, Axopar) alongside factory-certified service, parts, financing, and insurance to recreational boat buyers in Lee and Collier counties.

Ownership category

akta.pro rank

Product category

Boat Dealership Services

NAICS

Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

akta.pro industry

PRIMARYCRAMAIAB

Marine Parts, Accessories & Maintenance Supplies Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

Keywords

• Boat dealership services
• Marine sales service
• Pre-owned boat sales
• Boat financing insurance
• Watersports accessories retail

Headquarters

HQ city

Marco Island

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Boat Sales: Sale of new boats from branded manufacturers including Pursuit, Regal, Tiara Yachts, Axopar, and Cobia. Revenue recognized as one-time transaction at point of sale.
2. Pre-Owned Boat Sales: Sale of certified pre-owned boats through dedicated used boat inventory. Trade-in equity applied toward purchases.
3. Marine Service & Repair: Full-service marine facility providing maintenance, repairs, and upgrades. Factory-certified technicians service Yamaha, Mercury, Volvo Penta, and other brands. Revenue generated through labor and parts markup.
4. Parts & Accessories: Multi-million-dollar inventory of parts, accessories, water toys, and gear. Revenue from direct parts sales to customers and for service department use.
5. Financing & Insurance Services: Facilitates boat financing and marine insurance through partnered lenders and insurance providers, earning referral/commission revenue.
6. Extended Service Contracts: Sale of extended warranty and service protection plans for boats.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Walkers Marine is a full-service boat dealership selling new boats from premium manufacturers (Pursuit, Regal, Tiara Yachts, Cobia, Axopar) and certified pre-owned boats across six Southwest Florida showrooms. The dealership complements sales with factory-certified marine service and repair (Yamaha, Mercury, Volvo Penta), a multi-million-dollar parts and accessories department, a WakeShop watersports pro shop, and integrated financing, marine insurance, extended service contracts, and boat trade-in services for individual boat buyers and owners.

Product overview

Walkers Marine operates as a multi-location boat dealership and full-service marine facility in Southwest Florida, offering a unified portfolio of boat sales, service, parts, and complementary financial services. The core offering centers on new and pre-owned boat sales across five premium brands (Pursuit, Regal, Tiara Yachts, Cobia, Axopar), supported by factory-certified maintenance services, a dedicated parts department (WakeShop Pro Shop), and integrated financing and insurance products. The company operates six locations across Fort Myers Beach, Cape Coral, Fort Myers, Marco Island, Naples, and a dedicated used boat location in Marco Island.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales
• Pre-Owned Boat Sales
• Marine Service & Maintenance
• Parts Department

Quantifiable outcome

• 863+ views per boat listing within 24 hours (example: 2027 Regal LX9 Ultimate received 863 views in 24 hours)
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Galati Yacht Sales: Family-owned multi-location yacht and boat dealer operating across the same Southwest Florida region from Anna Maria Island to Naples. Directly comparable in product mix, brand portfolio, and full-service sales-plus-service-plus-storage model.
• OneWater Marine: Public marine retailer with national footprint across multiple states, operating dealerships, service centers, and parts businesses. Highly comparable business model with both new boat sales and integrated service revenue streams.
• Denison Yacht Sales: Major yacht sales and brokerage firm with locations across the US, Caribbean, and Europe. Comparable in premium brand representation, brokerage model, and integrated financing and insurance services.
• MarineMax: Largest US recreational boat and yacht retailer with national footprint and similar premium brand mix. Closest publicly traded comparable for sales-plus-service-plus-finance marine retail business model.
• HMY Yacht Sales: Multi-location boat and yacht dealer with locations across Florida, the Carolinas, and Texas. Comparable in carrying premium new brands, certified pre-owned program, and full-service marine retail offering.
• Nautical Ventures: Multi-location Southeast Florida boat dealer offering new, pre-owned, service, and parts. Operates a comparable full-service dealership model with overlapping brand relationships and customer segments.

Others

• Boats Group: Operator of Boat Trader, YachtWorld, and boats.com, the leading online marine marketplaces. Functions as an ecosystem enabler and customer acquisition channel rather than a direct competitor, but increasingly adjacent as digital purchasing shifts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/walkers-yacht-sales

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W.R. Marine Corporation dba Walkers Marine