Name

Automark Industries

Legal name

Automark Industries (India) Pvt. Ltd.

Website

https://automark-india.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Road Marking Materials & Equipment

NAICS

Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412), Construction Machinery Manufacturing (33312)

SIC

Asphalt Paving & Roofing Materials (2950), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Road Safety Barriers & Crash Attenuation Systems (Guardrails, Median Barriers, End Treatments) (TLAJAGAA)

Keywords

• Thermoplastic road marking
• Road marking machinery
• Highway safety materials
• Retro-reflective road studs
• Cold plastic paints

Headquarters

HQ city

Yavatmal

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Thermoplastic Road Marking Materials: Manufacturing and sale of thermoplastic road marking materials including Specsmark, Reflectomark, Ribmark, Maxmark, Deziremark, Autolux Gold, and Autolux. Products comply with MoRTH 803.4, BS 3262, EN 1436 specifications. Sold to government road authorities and private contractors for road marking projects.
2. Road Marking Machines and Equipment: Manufacturing and sale of road marking machinery including ATOM-9 fully automatic ride-on machine, T-4 and T-5 hand-propelled machines, vertical pre-heaters, line removal machines, airless spray machines, and Zirocco jet dryers. Products sold through sister concern Unimark Machines Pvt. Ltd.
3. Road Marking Contracting Services: Execution of road marking projects on highways, expressways, airports, ports, and urban roads. Services include thermoplastic road marking application, supply and installation. Projects executed for Cube Highways, ROADIS, and various NHAI contractors across India.
4. Glass Beads and Accessories: Sale of glass beads including Potters UK and AUTOLUX drop-on glass beads for road marking reflectivity, concrete primers, epoxy and bituminous adhesives for road studs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Automark Industries manufactures and supplies thermoplastic road marking materials, cold plastic paints, water-based paints, drop-on glass beads, retro-reflective road studs, primers and adhesives, along with application machinery and equipment. The company also executes turnkey road marking contracting projects on highways, expressways, airports, ports and urban roads across India, serving construction companies, government highway authorities, airport authorities, and port operators.

Product overview

Automark Industries offers a comprehensive portfolio of road marking solutions comprising thermoplastic road marking materials, cold plastic paints, water-based paints, retro-reflecting road studs, and application machinery. The product line includes branded materials like Specsmark, Reflectomark, Ribmark, Maxmark, and Deziremark under thermoplastic materials; Permark 2K for cold plastic applications; and Aquastripe IS/WBR for water-based paints. Glass bead products include Autolux Gold, Autolux, and Potters UK. The machinery portfolio features the ATOM-9 fully automatic ride-on machine, T-4 and T-5 hand-propelled machines, vertical pre-heaters, line removal machines, airless spray machines, and Zirocco jet dryers. I-lite+ reflective pavement markers complete the product range. The company operates as a manufacturer rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Specsmark Thermoplastic Road Marking Material Hot-melt thermoplastic road marking material compliant with MoRTH 803.4 specifications, offering high reflectivity, visibility, abrasion and skid resistance with intermix glass beads for long-lasting retro-reflectivity. Designed for highway and road marking contractors.
• Reflectomark Thermoplastic Road Marking Material Hot-melt thermoplastic road marking material compliant with BS 3262, EN 1436, and EN 1871 specifications, providing good reflectivity, visibility, abrasion resistance, and skid resistance. Targeted at highway and urban road marking applications.
• Ribmark Profile & Ribbed Thermoplastic Marking Hot-melt thermoplastic material for profile and ribbed type road markings, designed to cause audible vibrations to alert drivers. Compliant with BS 3262 Part-1 specifications, delivering high skid and slip resistance for road safety applications.
• Deziremark Thermoplastic Road Marking Material Thermoplastic road marking material originally introduced in India by Automark, manufactured under strict quality controls with good skid and slip resistance for road safety applications.
• Maxmark Thermoplastic Road Marking Material Thermoplastic road marking material offering reflectivity, abrasion resistance, durability, color stability, and economical value for general road marking use.
• Permark 2K Cold Plastic Material Cold-applied two-component road marking material designed for special markings including cycle tracks, bus bays, VIP markings, and colored surfacing. Provides superior day and dry-night visibility with weather and high abrasion resistance.
• Aquastripe IS Water-Based Paint Water-based acrylic paint conforming to IS-164 specification, designed for runway and taxiway markings at airports. Fast-drying, non-flammable, solvent-free, with excellent glass bead retention.
• Aquastripe WBR Waterborne Road Marking Paint Waterborne acrylic retro-reflective road marking paint conforming to MoRTH 803.5, suitable for highways, airport taxiways, bay marking at ports, and parking lots. Quick-drying and non-flammable.
• Autolux Gold Drop-On Glass Beads Drop-on glass beads compliant with BS-6088 Type 2 specifications, providing moderate reflectivity, abrasion resistance, good skid and slip resistance, and weather resistance for road marking reflectivity.
• Autolux Drop-On Glass Beads Drop-on glass beads for road marking applications providing nighttime visibility through retro-reflection of vehicle headlamp illumination.
• Potters UK Glass Beads Glass beads for highway needs manufactured in a full range of sizes, available for all pavement marking systems to provide nighttime visibility.
• AutoPrime Concrete Primer Concrete primer designed for use with thermoplastic road marking materials on concrete surfaces, ensuring adhesion and durability of road markings.
• I-lite+ Retro-Reflective Pavement Marker (Road Stud) Retro-reflective road studs or raised pavement markers compliant with MoRTH 804.2 & 804.3 / ASTM D-4280 specifications, available with twin-shank and without-shank options for lane marking and delineation.
• ATOM-9 Fully Automatic Ride-on Thermoplastic Road Marking Machine Fully automatic, ride-on, computer-controlled, screed-type thermoplastic road marking machine with 300 kg material tank capacity and 40 kg glass beads tank capacity. Provides 100 sqm/hour output with electronically controlled skip-line marking and multiple program settings, suited for large highway projects.
• T-4 Hand-Propelled Thermoplastic Road Marking Machine Manual walk-behind thermoplastic application machine with 100 kg material tank and 25 kg glass beads tank capacity. Stainless steel melting tank with automatic chain-driven glass beads dispenser and 360-degree swivel front wheel.
• T-5 Hand-Propelled Thermoplastic Road Marking Machine Manual walk-behind thermoplastic application machine with 125 kg material tank and 25 kg glass beads tank capacity. Stainless steel melting tank with automatic chain-driven SS glass beads dispenser and 360-degree swivel front wheel with locking mechanism.
• Vertical Pre-Heater for Thermoplastic Road Marking Material Vertical sturdy pre-heater for melting thermoplastic road marking material, featuring an oil-jacketed tank for uniform and continuous heating and an LPG heating system with engine for continuous steering and mixing. Available in 250 kg and 500 kg tank capacities.
• Line Removal Machine Machine designed to remove all types of road markings on horizontal concrete or asphalt surfaces. Can be operated by a single operator positioned at the back or in conjunction with a propeller unit.
• Airless Spray Road Marking Machine Reliable road/airfield marking machine for spraying water-based or solvent-based paints. Suitable for markings in parking lots, ports, kerb marking, and airfield marking, with optional glass beads dispenser and air blower system.
• Zirocco Jet Dryer & Cleaner Surface dryer and cleaner that dries and cleans deeper into joints, cracks, and pores of surfaces using heat and air pressure. Improves paint adhesion and provides longer-lasting paint and sealing.
• Turnkey Road Marking Contracting Services End-to-end road marking execution services covering thermoplastic application, material supply and installation on highways, expressways, airports, ports, and urban roads. Projects executed for Cube Highways, ROADIS, CEMINDIA, ADANI group, and various NHAI contractors across India.

Quantifiable outcome

• Production capacity of 90,000 MT per year
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Beltpro (K) LtdminorChannel Partner/ Reseller/ Distributor · 1 January 2011MOU signed in 2011 with Beltpro (K) Ltd for marketing and selling Automark products in Kenya and Uganda. Partner handles distribution and sales activities in East African market.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Others

• Rohm and Haas (now Dow) / Specialty Coatings road-marking resins: Major upstream supplier of acrylic and binder chemistries used in waterborne and thermoplastic road marking formulations. Comparable as an enabling technology and raw material supplier that road marking manufacturers like Automark depend on for resin systems.

Direct peers

• Aximum: Subsidiary of Colas (Bouygues) specializing in road marking, signage, and road safety products and services across Europe and emerging markets. Directly comparable as a vertically integrated road-marking materials and execution provider.
• SWARCO: Austrian-headquartered global leader in road marking systems, reflective glass beads, and traffic management. Comparable product portfolio (thermoplastic materials, road studs, machinery) and similar business model of supplying both materials and equipment to road authorities.
• Geveko Markings: Danish manufacturer of thermoplastic and preformed road marking materials, drop-on glass beads, and anti-skid surfacing with global distribution. Directly comparable on materials formulation and specification compliance (EN 1436, BS 3262) overlap with Automark's portfolio.

Broad incumbents

• Ennis-Flint (PPG Traffic Solutions): North American road marking leader (now part of PPG Industries) offering thermoplastic, waterborne, and preformed markings plus equipment. Comparable at the product level but operates as part of a much larger coatings conglomerate.
• 3M (Transportation Safety Division): Supplies retroreflective sheeting, road studs, and pavement marking tapes globally. Overlaps with Automark's I-lite+ reflective pavement marker line and glass bead business, though 3M operates across many non-road-marking categories.

Regional players

• Berger Paints India: Indian paints major with a road marking and traffic paint portfolio. Comparable in the Indian market for waterborne road marking paints but, like Asian Paints, road safety is a small line within a much larger decorative/industrial coatings business.
• Asian Paints (Road Marking / Tuff-Pro): India's largest decorative and industrial paints company with a road marking paints segment. Comparable as an India-based competitor in waterborne and thermoplastic road marking paints, but road marking is a small adjacency to its broader coatings business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AutomarkIndustriesIndiaPvtLtd
• LinkedInlinkedin.com/company/automark-industries-india-ltd
• Instagraminstagram.com/automark.india
• Xx.com/automarkind

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automark Industries