Hersheypark Stadium

What Hersheypark Stadium does

Hersheypark Stadium is an outdoor concert and entertainment venue located in Hershey, Pennsylvania, operating as a wholly-owned asset within the Hershey Entertainment & Resorts Company portfolio. The stadium holds approximately 15,000 seats and is currently presented by Penn State Health under a flagship naming-rights sponsorship. It hosts major touring concerts, family entertainment, and sporting events as one of four interrelated Hershey Entertainment venues that also include the 10,500-seat GIANT Center, the historic Hershey Theatre, and the 7,225-seat Hersheypark Arena. The stadium shares operational infrastructure with these sister venues, including 10,000+ on-site parking spaces, group sales operations, and a unified ticketing platform.

The venue generates revenue through multiple streams: ticket sales distributed via Ticketmaster and on-site box offices, $35 on-site parking, premium seating inventory (luxury suites up to 22-person capacity and 688 club seats), concessions and F&B (including the Stella Premium Lounge featuring Hershey's chocolate products), and venue rental for corporate events accommodating 10 to 2,000 guests. The Hersheypark Event Special bundles event ticket stubs with discounted theme park admission starting at $34.99 to cross-promote with the adjacent Hersheypark. Distribution spans Ticketmaster online, venue box offices, group sales channels for 15+ ticket purchases, and direct corporate-event booking via dedicated sales staff. Sponsorship revenue is anchored by Penn State Health (flagship), Giant, Highmark, Pepsi, and Toyota, with additional supporting partners including PSECU, PNC, Planet Fitness, and Ace Distributing.

Customer segments are diversified across individual concert and family-entertainment patrons (SMB ticketholders), Hershey Bears AHL hockey fans (mid-market), and corporate event buyers (enterprise). The broader Hershey Entertainment portfolio — which also owns the Hershey Bears, a 13-time Calder Cup champion and AHL affiliate of the Washington Capitals — collectively serves the Northeast US / Pennsylvania regional market and reports no publicly disclosed revenue or staffing data. Hersheypark Stadium was built in 1936 as part of Milton Hershey's original "Great Building Campaign," and Hershey Entertainment & Resorts Company remains a privately held corporation without disclosed venture or private equity backing.

Name

Hersheypark Stadium

Legal name

Hershey Entertainment & Resorts Company

Website

https://hersheyentertainment.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

Hersheypark Stadium is a ~15,000-seat outdoor concert and entertainment venue in Hershey, PA, operating as a wholly-owned asset of Hershey Entertainment & Resorts alongside GIANT Center, Hershey Theatre, and Hersheypark Arena, serving concertgoers, hockey fans, families, and corporate event buyers across the Northeast US.

Ownership category

akta.pro rank

Product category

Live Entertainment Venues

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Venue Operations, Management & Facility Services (MPAKAEAN), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Live entertainment venue
• Concert ticketing services
• Event stadium operations
• Arena venue rental
• Premium seating suites

Headquarters

HQ city

Hershey

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from selling tickets to concerts, comedy shows, family entertainment, and sporting events at Hersheypark Stadium, GIANT Center, and Hershey Theatre venues.
2. Parking Fees: Parking revenue from the 10,000+ parking spaces at GIANT Center, with $35 on-site parking and discounted advance parking via Ticketmaster.
3. Premium Seating and Club Access: Revenue from premium seating options including luxury suites (up to 22-person capacity) and 688 Club Seats at GIANT Center with access to the Stella Premium Lounge.
4. Venue Rental: Revenue from renting venues for corporate events, meetings, and special occasions. The Stella Premium Lounge accommodates up to 200 people, banquet rooms accommodate 40 each, and full venue rental available for up to 2,000 people.
5. Food and Beverage: Concessions revenue from food and beverage services including the Stella Premium Lounge featuring Black Angus burgers, gourmet pizzas, wraps, salads, and Hershey's chocolate products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hersheypark Stadium is an outdoor concert and entertainment venue in Hershey, PA, presented by Penn State Health with a capacity of approximately 15,000 seats. The venue sells ticketed access to concerts, comedy shows, family entertainment, sporting events, and touring Broadway shows, complemented by on-site parking (10,000+ spaces at the Hershey Entertainment complex), food and beverage concessions, premium seating (suites and club seats), and the Hersheypark Event Special bundle that combines event tickets with discount admission to Hersheypark. The stadium is one of four venues operated under Hershey Entertainment & Resorts Company, alongside GIANT Center, Hershey Theatre, and Hersheypark Arena.

Product overview

Hersheypark Stadium is part of the Hershey Entertainment venue portfolio, which includes Hersheypark Stadium (outdoor concert venue), GIANT Center (10,500-seat multi-purpose arena home to the Hershey Bears hockey team), Hershey Theatre (historic performing arts center), and Hersheypark Arena (historic 7,225-seat arena from 1936). The company offers venue rentals, group events, premium seating options (club seats, luxury suites), and public ice skating programs. Hershey Theatre operates as a nonprofit entity under The M.S. Hershey Foundation. Ticketing is handled exclusively through Ticketmaster and venue box offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Hersheypark Stadium Venue Hire and Ticketed Events Outdoor concert and entertainment venue in Hershey, PA, presented by Penn State Health with a capacity of approximately 15,000 seats. Hosts major concerts, comedy shows, family entertainment, sporting events, and touring Broadway productions; ticketed through Ticketmaster and on-site Box Office.
• GIANT Center Venue Hire and Ticketed Events 10,500-seat multi-purpose arena in Hershey, Pennsylvania, hosting concerts, family shows, sporting events, Hershey Bears hockey games, and public skating. Home of the Hershey Bears AHL hockey team; has held the AHL record for attendance since 2006.
• Hershey Theatre Ticketed Performances Historic performing arts center hosting Broadway shows, concerts, comedy acts, family entertainment, classic films, dance performances, and cultural events. The venue is an operating entity of The M.S. Hershey Foundation, a 501(c)(3) nonprofit organization, serving over 100,000 annual audience members.
• Hershey Bears AHL Hockey Games Professional hockey club and the winningest team in the American Hockey League (AHL); minor league affiliate of the NHL's Washington Capitals. The Bears play home games at GIANT Center and have won 13 Calder Cup championships. Tickets sold through Ticketmaster.
• Hersheypark Arena Events and Concerts Historic 7,225-seat indoor arena opened in 1936 and operated continuously since. Served as home to the Hershey Bears from 1938 until their move to GIANT Center in 2002. Continues to host concerts, family shows, and other events.
• Venue Rental for Corporate Events and Private Functions Rental of Hershey Entertainment venues for corporate events, meetings, banquets, receptions, and special occasions. Spaces include the Stella Premium Lounge (up to 200 guests), banquet rooms (up to 40 guests each), and full venue rental accommodating up to 2,000 guests. Includes full catering services.
• GIANT Center Premium Club Seats 688 Club Seats at center ice at GIANT Center providing cushioned seating, private parking, and access to the Stella Premium Lounge. Club Seats can be purchased for individual shows or as a season membership.
• GIANT Center Luxury Suite Rentals Luxury suite rentals at GIANT Center accommodating up to 22 guests. Suites include 17 standard tickets (with option to purchase up to 5 additional), 13 premium theatre-style seats, 4 barstool seats, 5 standing-room-only, 6 parking passes, private entrance, wet bar, and catering. Available on multi-year contract or individual event basis.
• Event Parking Services Parking services across 10,000+ spaces at the Hershey Entertainment complex (anchored at GIANT Center). On-site parking priced at $35 with discounted advance-purchase parking available through Ticketmaster. Includes accessible parking options and dedicated TTY accessibility line.
• Public Ice Skating and Figure Skating Lessons Public ice skating sessions and figure skating lessons offered at GIANT Center and Hersheypark Arena during select dates October through April. The Hershey Figure Skating Club, a nonprofit member club of U.S. Figure Skating, uses GIANT Center as their home ice.
• Group Ticket Sales (15+ Tickets) Discounted group ticket sales for 15 or more tickets purchased for the same day, time, and seating area. Available primarily for family shows (not typically concerts) at Hershey Theatre and GIANT Center events. Dedicated group sales contacts for Hershey Bears and GIANT Center events.
• Hersheypark Event Special Bundle Bundle product offering discounted admission to Hersheypark (starting at $34.99) for patrons presenting a Hersheypark Stadium, GIANT Center, or Hershey Theatre event ticket stub. Valid the day before, day of, or day after the event. Cross-promoted with Hersheypark theme park admission.
• Food and Beverage Concessions (incl. Stella Premium Lounge) Food and beverage concessions at Hershey Entertainment venues, including the Stella Premium Lounge featuring Black Angus burgers, gourmet pizzas, wraps, salads, and Hershey's chocolate products. Beverage offerings supplied through partnership with Pepsi and Ace Distributing.

Quantifiable outcome

• Hershey Bears have held the AHL record for attendance since 2006
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and supporting.

• Penn State HealthflagshipGTM or Marketing PartnerPenn State Health is the presenting sponsor of Hersheypark Stadium, with the venue officially named 'Hersheypark Stadium presented by Penn State Health.' This partnership provides naming rights and primary marketing visibility for the stadium.
• GiantcoreGTM or Marketing PartnerOfficial partner and supermarket chain sponsor for GIANT Center. Provides marketing support and community connection.
• HighmarkcoreGTM or Marketing PartnerOfficial partner and health insurance provider sponsor for GIANT Center. Healthcare sponsorship alignment with Penn State Health.
• PepsicoreGTM or Marketing PartnerOfficial beverage partner for GIANT Center. Provides beverage offerings throughout the venue concessions.
• ToyotasupportingGTM or Marketing PartnerOfficial partner sponsor for GIANT Center. Automotive sponsorship providing marketing support.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for all Hershey Entertainment venues including GIANT Center, Hersheypark Stadium, and Hershey Theatre. Provides online ticket sales platform and parking reservations.
• HersheyparkcoreGTM or Marketing PartnerPart of the Hershey Entertainment & Resorts family, Hersheypark cross-promotes with venue events through the Hersheypark Event Special offering discounted park admission with event tickets.
• Washington CapitalscoreStrategic or Co-development PartnerNHL parent team of the Hershey Bears. The Bears are the minor league affiliate of the Washington Capitals.
• Ace DistributingsupportingGTM or Marketing PartnerSupporting partner for GIANT Center. Provides beverage distribution and marketing support.
• PSECUsupportingGTM or Marketing PartnerSupporting partner and credit union for GIANT Center. Financial services sponsorship.
• PNCsupportingGTM or Marketing PartnerSupporting partner and financial services provider for GIANT Center.
• Planet FitnesssupportingGTM or Marketing PartnerSupporting partner for GIANT Center. Health and fitness brand sponsorship.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Others

• ASM Global: World's largest venue management and services company, managing hundreds of arenas, stadiums, and convention centers globally. Comparable as an enabling infrastructure provider operating competing venue services.
• Nederlander Organization: Major theater and entertainment venue operator running Broadway venues and live performance spaces nationwide. Comparable as a heritage venue operator focused on live entertainment programming and ticketing.

Broad incumbents

• Sphere Entertainment: Operates the Las Vegas Sphere and MSG entertainment venues with a focus on premium live entertainment experiences. Comparable as a venue operator targeting high-margin concert and event experiences with premium pricing.
• Live Nation Entertainment: Largest live entertainment company globally, operating or managing dozens of major venues and promoting thousands of concerts annually. Directly comparable as a large-scale venue operator and promoter of live entertainment events.
• Endeavor Group Holdings: Holding company for entertainment assets including WME talent agency, UFC, and PBR. Comparable as a diversified entertainment platform with significant venue, talent, and event exposure spanning sports and live entertainment.
• Madison Square Garden Entertainment Corp. Operates Madison Square Garden arena and Radio City Music Hall as an integrated entertainment venue complex hosting concerts, sports, and theatrical events. Comparable multi-venue model anchored by an iconic entertainment brand.
• AEG (Anschutz Entertainment Group): Major venue operator and live entertainment promoter owning/operating venues including Crypto.com Arena, The O2, and other large-capacity properties. Comparable as a multi-venue entertainment operator with naming rights, premium seating, and concert promotion strategies.

Emerging players

• Oak View Group: Specializes in venue development and management, including new arena builds and renovations (e.g., UBS Arena, Moody Center). Comparable as a focused venue management and development company targeting premium concert and event experiences.

Regional players

• Pittsburgh Cultural Trust: Operates a multi-venue cultural district in Pittsburgh including Heinz Hall, Benedum Center, and Byham Theater. Comparable as a Pennsylvania-based multi-venue operator with concert, theater, and event programming targeting similar regional audiences.

Direct peers

• Comcast Spectacor: Philadelphia-based entertainment and sports venue operator (Wells Fargo Center, Spectra venue management). Comparable as a Pennsylvania-headquartered multi-venue operator with hockey team ownership (Flyers) and venue management expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hersheyent
• Facebookfacebook.com/HersheyEntertainment
• Instagraminstagram.com/HersheyparkStadium
• LinkedInlinkedin.com/company/hersheypark-arena

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hersheypark Stadium