Pediatric Eye Consultants

What Pediatric Eye Consultants does

Pediatric Eye Consultants of North Florida is an independent, founder-owned ophthalmology practice headquartered at 245 Riverside Avenue, Jacksonville, FL, founded by Dr. Dawn N. Duss, MD, a board-certified, fellowship-trained pediatric ophthalmologist with nearly 20 years of practice experience. The practice is the only ophthalmic clinic in Northeast Florida dedicated to pediatric ophthalmology and adult strabismus, serving children across the full pediatric range and adults with ocular misalignment, diplopia, and complex re-operative cases — addressing an underserved market where only five pediatric ophthalmologists serve more than 400,000 children in Jacksonville. Clinical services span comprehensive pediatric eye exams, strabismus surgery, amblyopia therapy, myopia management (MiSight, Stellest, low-dose atropine), retinopathy of prematurity screening and treatment, contact lens fittings, and adult strabismus/diplopia treatment, with surgeries performed at Jacksonville Beach Surgical Center (AAAHC accredited), Wolfson Children's Hospital, and Baptist Medical Center Beaches.

The practice operates a fee-for-service medical model supplemented by a VIP Access Membership subscription program that monetizes priority access for time-sensitive patients, alongside optical dispensing (glasses, contact lenses) and out-of-region concierge support. The technology stack includes a cloud-based electronic health records system (ModMed EMA patient portal), Haag-Streit slit lamps, Canon AF fundus camera enabling optic nerve drusen diagnosis without MRI, wireless M&S acuity systems on Google tablets, and a paperless workflow — conventional specialty-practice tooling rather than proprietary technology. Distribution is direct-to-consumer via online appointment requests (Signeasy platform), phone, and a referral funnel anchored by the practice's 15+ year advisory role with the Vision Is Priceless nonprofit, which screens over 45,000 children and adults annually. The practice has 234 Google reviews at a 4.6 rating and sustained Jacksonville Magazine "Top Docs" recognition from 2011 onward.

Name

Pediatric Eye Consultants

Legal name

Pediatric Eye Consultants of North Florida

Website

https://kidseyesjax.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Pediatric Eye Consultants of North Florida is an independent Jacksonville, FL ophthalmology practice specializing in pediatric eye care and adult strabismus surgery, the only such dedicated practice in Northeast Florida, serving children and adults through fee-for-service visits, surgical procedures, and a VIP priority-access membership.

Ownership category

akta.pro rank

Product category

Pediatric Ophthalmology

NAICS

Offices of Physicians (62111), Offices of Optometrists (62132)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAKAKAD

Pediatric Ophthalmology & Strabismus

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAKAKAC

Ophthalmology Clinics (Medical & Surgical Eye Care)

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAKAKAB

Optometry Clinics (Primary Eye Care)

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

Keywords

• Pediatric ophthalmology
• Adult strabismus treatment
• Amblyopia therapy
• Myopia management
• Comprehensive eye care

Headquarters

HQ city

Ponte Vedra Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Medical Services Revenue: Fee-for-service medical practice providing pediatric ophthalmology and adult strabismus services. Revenue generated from office visits, diagnostic procedures, surgical procedures, and optical services (glasses, contact lenses).
2. VIP Access Membership Program: Annual membership program offering priority access appointments, reserved scheduling times not available to general public, private VIP waiting area, 24-hour direct access to Dr. Duss, Saturday post-operative appointments for out-of-town patients, travel accommodation assistance. Designed for busy families and those seeking faster access to specialty care.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pediatric Eye Consultants of North Florida is a specialized ophthalmology practice providing pediatric eye care (comprehensive exams, strabismus treatment, amblyopia therapy, myopia management, ROP screening, contact lens fittings) and adult strabismus/diplopia surgical and non-surgical treatment. The practice supplements core medical services with a VIP Access Membership concierge program offering priority scheduling, private waiting area, 24-hour direct physician access, and travel assistance for out-of-town patients.

Product overview

Pediatric Eye Consultants of North Florida is a specialized ophthalmology practice offering a unified set of pediatric and adult eye care services. The core offerings include pediatric ophthalmology services (comprehensive eye exams, strabismus, amblyopia therapy, vision screenings, myopia management, ROP treatment, contact lens fittings) and adult strabismus/diplopia treatment. The practice operates a VIP Access Membership Program providing concierge-level priority access, and offers patients an Electronic Medical Assistant (EMA) Patient Portal for online health record management. The practice utilizes state-of-the-art diagnostic technology including photoscreeners, slit lamps, fundus cameras, and wireless acuity systems.

Differentiator

Problem solved

Functional benefit

Brands

• VIP Access Membership Program: A concierge-level membership program offering faster appointment access, reserved time slots, private VIP waiting area, 24-hour direct access to Dr. Duss, and assistance with travel accommodations for patients seeking priority access to pediatric eye care services.

Products and services

• Pediatric Ophthalmology Services

Quantifiable outcome

• Children wearing MiSight® 1 day contact lenses progressed less than -1.00D over 6 years on average
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Vision Is PricelesscoreStrategic or Co-development PartnerDr. Duss serves as Medical Adviser for Vision Is Priceless, a local nonprofit organization that provides free vision screenings and follow-up care for Jacksonville residents. She has been an energetic board member and contributor for over 15 years. The organization serves over 45,000 children and adults in Northeast Florida with vision care needs and hosts the Strides for Sight Awareness Walk.
• Jacksonville Beach Surgical CentercoreStrategic or Co-development PartnerMedicare-certified and AAAHC accredited ambulatory surgical center where most surgeries are performed. Known for quality, clinical excellence, low infection rates, on-time starts, and concierge service. Performs over 5000 procedures each year. Dr. Duss performs more pediatric eye and adult strabismus cases than any other surgeon on staff.
• Wolfson Children's HospitalcoreStrategic or Co-development PartnerDr. Duss has maintained active staff appointment at Wolfson Children's Hospital Department of Pediatric Ophthalmology since July 2006. Coordinates care with other surgical subspecialists for combined procedures when indicated.
• Baptist Medical Center BeachesminorStrategic or Co-development PartnerDr. Duss maintains courtesy staff appointment at Baptist Medical Center Beaches Department of Ophthalmology since July 2015.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nemours Children's Health: Large multi-state pediatric health system with a Division of Ophthalmology in Jacksonville, where Dr. Duss was previously employed. Nemours is a broad incumbent offering comprehensive pediatric services including eye care, competing for the same referral and patient base but with far greater scale and resources.
• Mayo Clinic Jacksonville: Academic medical center with an ophthalmology department where Dr. Duss previously held an academic rank. As a broad incumbent, Mayo Clinic offers overlapping pediatric and adult ophthalmology capabilities as part of a much wider specialty portfolio in the same Jacksonville market.
• UF Health Jacksonville: Academic health system affiliated with the University of Florida providing comprehensive ophthalmology services in Jacksonville. As a broad incumbent, UF Health offers overlapping pediatric and adult eye care capabilities supported by residency training and research infrastructure.
• Wolfson Children's Hospital: Regional pediatric hospital in Jacksonville where Dr. Duss has maintained active staff since 2006. Wolfson provides pediatric specialty services including ophthalmology and serves as both a referral partner and a potential competitor for pediatric eye care in the Northeast Florida market.
• Baptist Health Jacksonville: Regional health system operating Baptist Medical Center Beaches, where Dr. Duss maintains a courtesy staff appointment. Baptist offers broader ophthalmology services across the Jacksonville market and competes for the same adult and pediatric patient populations through its integrated delivery network.

Regional players

• Atlantic Eye Institute: Regional ophthalmology practice serving the Jacksonville area with general and specialty eye care services. Operates in the same Northeast Florida market and provides overlapping adult ophthalmology offerings that compete for the broader regional patient pool.
• Florida Eye Specialists: Regional ophthalmology group practice serving the Jacksonville and North Florida market with comprehensive eye care including cataract and general ophthalmology services. While not focused on pediatric strabismus, it competes for the same regional patient base and physician referrals.

Direct peers

• Pediatric Ophthalmic Consultants: Specialty pediatric ophthalmology and strabismus practice serving a major U.S. metro. Closest direct peer in terms of subspecialty focus, patient demographic, and clinical scope (pediatric eye exams, strabismus surgery, amblyopia therapy), though operating in a different geographic market.

Others

• Jacksonville Beach Surgery Center: AAAHC-accredited ambulatory surgery center performing over 5,000 procedures annually, where Dr. Duss performs most of her pediatric and adult strabismus cases. Functions as a strategic surgical partner and enabling facility rather than a direct competitor.
• Vision Is Priceless: Jacksonville-based nonprofit providing free vision screenings and follow-up care to over 45,000 children and adults in Northeast Florida. Dr. Duss serves as Medical Adviser; the organization functions as a community referral pipeline rather than a clinical competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kidseyesjax
• Xx.com/kidseyesjax
• LinkedInlinkedin.com/company/dawn-duss-md---pediatric-eye-consultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pediatric Eye Consultants