Alpine Electronics

What Alpine Electronics does

Alpine Electronics is a privately held, independent stocking distributor based in San Jose, California that specializes in LEMO and REDEL push-pull connectors and custom cable assemblies. Founded in 1992, the company serves B2B customers across six verticals: medical equipment (electrophysiology catheters, heart pumps, robotic surgical devices, MRI machines), defense and military (C4 ISTAR, UAVs, satellite), film and entertainment (professional cameras, HDTV, microphones), motorsports (Formula 1, engine bay), instrumentation (GPS, agriculture, surveying), and data acquisition (crash/blast testing). Its core products include LEMO B Series metal self-latching circular connectors, REDEL plastic push-pull connectors (1P/2P/3P series), custom IP68-rated cable assemblies, M Series motorsport-grade connectors, and accessories such as dust caps and bend reliefs. The company claims to be the oldest and most experienced authorized reseller of LEMO and REDEL push-pull connectors in North America, with over 40 years of product expertise.

The business operates on a direct-sales model through its own e-commerce website (with RFQ system and shopping cart), toll-free phone ordering (1-800-996-1702), and will-call pickup from the San Jose headquarters. Revenue is generated via hardware sales of connectors and cable assemblies, with unit pricing typically in the $22-$38 range and volume discounts scaling to 1000+ units. The company also offers Vendor Managed Inventory (VMI) services for data acquisition customers. No public revenue figures, funding rounds, or institutional ownership signals are disclosed; ownership appears to be founder/management-held. The value proposition emphasizes largest in-stock LEMO inventory in the Bay Area, same-day shipping, elimination of long lead times and large minimum orders for custom assemblies, and direct technical training from LEMO employees.

Name

Alpine Electronics

Legal name

Alpine Electronics

Website

https://alpine-electronics.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpine Electronics is an independent San Jose-based stocking distributor of LEMO and REDEL push-pull connectors and custom cable assemblies, serving B2B customers across medical, defense, film, motorsports, instrumentation, and data acquisition industries with same-day shipping.

Ownership category

akta.pro rank

Product category

Electronic Connectors

NAICS

Electronic Connector Manufacturing (334417)

SIC

Electronic Connectors (3678), Electronic Components & Accessories (3670)

akta.pro primary industry

Connectors & Interconnect Components (Industrial connectors, terminals, sockets, backplane) (IMAGAJAC)

akta.pro secondary industry

Cable Assemblies & Wire Harnesses (HDAHAOAB)

Keywords

• Push-pull connectors
• Custom cable assemblies
• LEMO connectors
• REDEL connectors
• Electronic connector distribution

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Connector and Cable Assembly Sales: Revenue generated from the sale of LEMO and REDEL push-pull connectors and custom cable assemblies. Product categories include B Series connectors, REDEL 1P/2P/3P series, watertight connectors, accessories (dust caps, bend reliefs), and custom wire harnesses. Sales are B2B focused on professional users in medical, defense, film, motorsports, and instrumentation sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Alpine Electronics manufactures and distributes push-pull connectors, custom cable assemblies, and related electronics accessories as an authorized reseller of LEMO and REDEL connector brands. The company designs and builds custom cable assemblies to customer specifications and offers prototyping services. Its products serve OEMs and system integrators in medical, defense, film, motor sports, instrumentation, and data acquisition industries.

Product overview

Alpine Electronics is an independent stocking distributor of LEMO and REDEL push-pull connectors and custom cable assemblies. The core product portfolio consists of LEMO B Series metal push-pull connectors (self-latching circular connectors available in numerous configurations including cable plugs, fixed receptacles, PC mount receptacles, and watertight models) and REDEL plastic push-pull connectors (manufactured by LEMO under the REDEL brand, available in 1P, 2P, and 3P series with color-coded lightweight housings for medical and industrial applications). The company also offers custom cable assemblies utilizing these connectors for harsh environments, along with LEMO connector accessories such as dust caps and bend reliefs. Products serve mission-critical applications across medical, defense, film/broadcast, motor sports, instrumentation, and data acquisition industries.

Differentiator

Problem solved

Functional benefit

Products and services

• LEMO Push-Pull Connectors
• REDEL Push-Pull Connectors
• Custom Cable Assemblies
• LEMO Connector Accessories

Quantifiable outcome

• Same-day shipping or shipping within 24 hours of order submission
• +1 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• LEMOcoreChannel Partner/ Reseller/ DistributorAlpine Electronics is an authorized reseller and the oldest/most experienced reseller of LEMO push-pull connectors. They have received extensive product training directly from LEMO employees and understand the ins and outs of the product line. They stock an extensive inventory of LEMO connectors throughout North America and worldwide.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Powell Electronics: Connector-specialist distributor supplying LEMO and other premium connector brands to defense, aerospace, and industrial customers. Comparable as a competing authorized LEMO distributor with overlapping verticals and a similar specialty-channel positioning.
• Farnell / element14: Global authorized electronics distributor stocking LEMO connectors alongside thousands of other component lines, with strong European and APAC reach. Comparable to Alpine as a multi-line distributor competing for LEMO-driven demand.
• Heilind Electronics: Connector- and interconnect-focused authorized distributor offering mil-spec, commercial, and harsh-environment connectors. Comparable to Alpine as a competing channel for the same types of circular/mil-spec interconnect customers.
• Mouser Electronics: Large global authorized distributor of electronic components including LEMO and REDEL connectors, with a deep digital catalog and global logistics. Directly comparable to Alpine as a competing authorized channel for the same LEMO/REDEL product line, but at vastly greater scale and digital sophistication.
• TTI Inc. Specialty distributor of interconnect, passive, electromechanical, and sensor components, including connector lines such as LEMO. Comparable to Alpine as an authorized stocking distributor selling into industrial, military, and aerospace customers.
• PEI-Genesis: Connector-focused authorized distributor and assembler specializing in harsh-environment and mil-spec interconnect products, including LEMO. Highly comparable to Alpine on product category (premium circular connectors), customer verticals (defense, industrial, medical), and value-added assembly services.
• Digi-Key Electronics: Authorized distributor of LEMO connectors and tens of thousands of other electronic components, with industry-leading parametric search and same-day shipping. Overlaps with Alpine on LEMO/REDEL SKUs and competes for the same engineering-procurement buyer.

Broad incumbents

• Avnet: Global broad-line electronic component distributor with extensive connector portfolio, design-chain services, and embedded solutions. Comparable to Alpine as a competing distributor for electronic connectors but operating at vastly greater scale and breadth.
• LEMO SA: The original Swiss manufacturer of LEMO and REDEL push-pull connectors, which sells direct and through authorized distributors including Alpine. Comparable as the upstream supplier whose product franchise Alpine monetizes, and a latent competitor if LEMO increases direct-to-OEM sales.
• Arrow Electronics: One of the world's largest broad-line electronic component distributors, carrying LEMO and most competing connector brands with global logistics and design-support services. Overlaps with Alpine on connector SKUs but operates at franchise scale far beyond Alpine's specialty niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlpineUSA
• LinkedInlinkedin.com/company/alpine-electronics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Electronics