Brouwerij de Prael
Brouwerij De Prael is a Dutch craft brewery and brewpub operating two tasting room locations in Amsterdam and Den Haag, combining on-site craft beer production and food service with a social mission to employ people facing labor market barriers.
- Company typePrivate
- Founded2001
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
Brouwerij de Prael firmographics
Firmographics- Name
- Brouwerij de Prael
- Legal name
- Brouwerij De Prael
- Website
- https://deprael.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brouwerij De Prael is a Dutch craft brewery and brewpub operating two tasting room locations in Amsterdam and Den Haag, combining on-site craft beer production and food service with a social mission to employ people facing labor market barriers.
- Ownership category
- akta.pro rank
Brouwerij de Prael industry classification
Industry- Product category
- Craft Brewery and Brewpub Hospitality
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Brands (CRADAIAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Brouwerij de Prael is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Brouwerij de Prael business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Beer Sales: Sale of craft beers on tap and in bottles at both tasting room locations. Wide variety of specialty beers with unique flavors, complemented by food pairings.
- Food Service: Restaurant and bar service offering bar snacks, classic dishes, and desserts. Menu includes sharing plates and full meals suitable for lunch, dinner, and drinks.
- Group Events & Meetings: Private event hosting including meetings, corporate drinks, birthdays, and group dinners. Includes dedicated meeting rooms with screens and optional flipcharts.
- Beer Tastings: Guided beer tasting experiences featuring four selected beers from different styles, served on a platter board.
- Gift Cards (Cadeaukaart): Gift cards allowing recipients to choose their own experience, with flexible amounts, delivered via Gifty platform.
- Beer Cheques (Biercheque): Physical gift cheques redeemable at multiple locations, ideal for discovering new beers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General admission to tasting rooms |
| Unit Pricing | Pay-as-you-go | Beer tasting platter |
| Unit Pricing | One time/ perpetual license | Gift cards and beer cheques |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Brouwerij de Prael product offering
Product offeringCore offering
Brouwerij de Prael is a craft brewery operating two brewpub tasting rooms in Amsterdam and Den Haag, producing and serving on-site brewed craft beers alongside a paired food menu. Beyond beer and food service, the company offers guided beer tastings, gift cards (Cadeaukaart, Biercheque), meeting room rentals, and customizable event packages for corporate groups and private celebrations. The operation is structured as a social enterprise providing employment to people facing barriers to the labor market under the Social Capital umbrella.
Product overview
Brouwerij De Prael operates as a craft brewery with two tasting room locations in Amsterdam (since 2001) and Den Haag (since 2018). The core offering centers on craft beers brewed on-site, including the signature Haegsche Prael in Den Haag, complemented by food service, beer tastings, and event hosting. Additional offerings include gift cards (Cadeaukaart via Gifty, Biercheque), meeting room rentals, and customizable event packages. The company integrates with Tebi for reservations, Supabase for data storage, Resend for email, and Gifty/Biercheque for gift card sales. De Prael also operates as a social enterprise providing employment opportunities for people with barriers to the labor market.
Differentiator
Problem solved
Functional benefit
Brands
- De Cadeaukaart: Gift card allowing recipients to choose their own amount and redeem for drinks, dining, or beer at De Prael locations.
- De Biercheque
Products and services
- Brouwerij De Prael Amsterdam Brewpub Brewpub and tasting room established in 2001 in the oldest part of Amsterdam, serving on-site brewed craft beers on tap and in bottles, paired with a full food menu. Suitable for walk-in guests, casual dining, social gatherings, and weekend outings.
- Brouwerij De Prael Den Haag Brewpub Brewpub and tasting room at Esperantoplein 20 in Den Haag, established in 2018, brewing the signature Haegsche Prael and other craft beers on-site and creating employment opportunities for people with barriers to the labor market.
- Haegsche Prael Craft Beer Signature craft beer brewed on-site at the Den Haag location, exclusive to the De Prael portfolio and part of the company's broader craft beer range.
- Beer Tasting Experience (Bierproeverij) Guided beer tasting featuring a serving platter board with four selected beers from different styles, allowing guests to discover the De Prael brewing portfolio. Offered at both Amsterdam and Den Haag locations.
- Cadeaukaart (De Prael Gift Card) Digital gift card sold online via the Gifty platform in customizable amounts, redeemable for drinks, dining, and beer at De Prael Amsterdam and Den Haag locations.
- Biercheque (Beer Cheque) Physical gift cheque for beer lovers, purchasable at various locations and redeemable at De Prael venues for trying new beers.
- Meeting Room Rental (Vergaderen) Dedicated meeting room facilities with screen and optional flip-overs available at both Amsterdam and Den Haag locations, designed for business meetings, presentations, and small corporate gatherings.
- Custom Event Packages (Arrangementen) Customizable event packages combining food, drinks, and venue options for group bookings including corporate events, birthdays, dinners, and team outings, with quotation-based pricing on request.
Quantifiable outcome
- PSO30+ certification enables organizations to fulfill Social Return on Investment (SROI) requirements when hosting events
Companies that use Brouwerij de Prael
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Brouwerij de Prael technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Brouwerij de Prael partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Social CapitalcoreParent organization that helps people with structural labor barriers find paid work. Social Capital provides guidance and support to De Prael and its employees, enabling the social mission of creating meaningful employment. De Prael serves as a workplace where these employees can grow and develop, with some moving on to partner organizations.
- TebicoreReservation system provider for managing and processing table bookings. Both Amsterdam and Den Haag locations use Tebi for online reservation management.
- GiftyminorDigital gift card platform that enables online purchase and delivery of De Prael gift cards (Cadeaukaart) directly to recipients.
- Hofstad HopminorEvent organizer hosting monthly Sunday 'Beer Dance' afternoons at De Prael Den Haag. Includes live music and dance workshop.
- Quiz & Fun EventsminorOrganizer of Pub Quiz events at De Prael Den Haag, testing participants' knowledge with humor, music, and surprising questions.
- Mokum MagazineminorEvent organizer hosting Bingo nights at De Prael.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Brouwerij de Prael competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brouwerij de Prael social profiles
Digital presenceBrouwerij de Prael compliance and trust
Trust signalCompliance1 record
Brouwerij de Prael financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brouwerij de Prael leadership team
Management profileNumber of profiles
Profiles1 record
Brouwerij de Prael funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brouwerij de Prael M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brouwerij de Prael
What does Brouwerij de Prael do?
Brouwerij de Prael is a craft brewery operating two brewpub tasting rooms in Amsterdam and Den Haag, producing and serving on-site brewed craft beers alongside a paired food menu. Beyond beer and food service, the company offers guided beer tastings, gift cards (Cadeaukaart, Biercheque), meeting room rentals, and customizable event packages for corporate groups and private celebrations. The operation is structured as a social enterprise providing employment to people facing barriers to the labor market under the Social Capital umbrella.
Is Brouwerij de Prael a public or private company?
Brouwerij de Prael is a private company. It is classified as corporate owned and is currently operating.
When was Brouwerij de Prael founded?
Brouwerij de Prael was founded in 2001. It employs 11 to 50 people.
Where is Brouwerij de Prael based?
Brouwerij de Prael is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Brouwerij de Prael make money?
Six revenue lines are on record. Beer Sales are the primary driver. The others are food Service, group Events & Meetings, beer Tastings, gift Cards (Cadeaukaart) and beer Cheques (Biercheque).
Does Brouwerij de Prael have an API?
No public API is recorded for Brouwerij de Prael.
What industry is Brouwerij de Prael in?
Brouwerij de Prael's product category is Craft Brewery and Brewpub Hospitality. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 312120 and its SIC code is 2082.