Gustafson Roofing

What Gustafson Roofing does

Gustafson Roofing is a Florida roofing contractor headquartered in Boynton Beach that has operated continuously since 1948, when it was founded as Gustafson Painting by Tom and Carol Gustafson. The company entered roofing in 1974 under second-generation Mike Gustafson and now operates as a third-generation family business serving residential and commercial customers across Palm Beach County, including Boynton Beach, Boca Raton, West Palm Beach, Wellington, Jupiter, and surrounding cities. Its core service offering spans residential roof replacement, repair, coatings, shingle and tile work, commercial roof systems (Modified Bitumen, TPO, PVC, Metal, BUR, Shingles), and adjacent services including a Painting Division and flexible customer financing.

The business model is predominantly project-based, generating one-time revenue from installation, replacement, and major repair contracts. The company has begun layering recurring revenue on top of this base through two subscription offerings: a Roof Life Maintenance Plan (regular inspections and preventive maintenance) and a Hurricane Readiness Program priced at $100/year that delivers VIP priority response, tarping, and insurance claims assistance during storm events. Distribution is direct-to-customer with no intermediaries — phone-based inside sales, website lead capture, and on-site field estimators — supported by content marketing (a blog authored by Michael Gustafson covering Florida building codes and hurricane preparation) and free roof estimates as the primary lead-generation mechanism.

On July 22, 2025, Gustafson Roofing was acquired by Stronghouse Solutions, a portfolio company of private equity firm O2 Investment, and now operates under the Stronghouse Brands umbrella (contact email migrated to [email protected]). The company holds Florida state contractor licenses (CCC010302, CGC019240, CCC1333037) and serves a customer base that includes individual homeowners, property managers, and multi-family/commercial property accounts. No proprietary technology platforms, software systems, or AI/ML capabilities are disclosed; operations are described as a traditional roofing contractor using standard industry materials and techniques.

Name

Gustafson Roofing

Legal name

Gustafson Roofing Inc.

Website

https://giroofers.com

Company type

Private

Founded year

1948

Operating status

Operating

Short description

Gustafson Roofing is a third-generation, family-founded Florida roofing contractor in Boynton Beach, offering residential and commercial roof installation, repair, maintenance, and hurricane-readiness services to homeowners, property managers, and businesses across Palm Beach County.

Ownership category

akta.pro rank

Product category

Roofing Services

NAICS

Roofing Contractors (238160), Roofing Contractors (23816)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM), Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Skylight & Roof Penetration Flashing (Exterior) (HSAPAKAJ), Roof Drainage Components Repair (Gutters/Downspouts/Scuppers as Roof-Related) (HSAGAKAL)

Keywords

• Residential roofing services
• Commercial roofing services
• Roof repair maintenance
• Hurricane protection roofing
• Roof replacement services

Headquarters

HQ city

Boynton Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roofing Installation and Replacement Services: One-time revenue from roof installation, replacement, and major repair services for both residential and commercial properties. Services include roof coatings, shingle replacement, tile cleaning/replacement, and complete re-roofing projects.
2. Roof Maintenance Programs: Recurring revenue from Roof Life Maintenance Plan offering regular inspections, preventive maintenance, and timely repairs. Annual Hurricane Readiness Program membership at $100/year providing VIP response status and priority services.
3. Additional Services: Painting division services, emergency repairs, and insurance claims assistance offered as add-on services. Financing options available to make projects more accessible.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gustafson Roofing provides a full line of residential and commercial roofing systems and roof repair services, including roof coating, shingle replacement, tile cleaning and replacement, full re-roofing, commercial flat and metal roof systems (TPO, PVC, Modified Bitumen, BUR), roof maintenance programs, and a Hurricane Readiness membership. The company also operates a painting division and offers financing and warranties for customers in Palm Beach County and surrounding South Florida areas.

Product overview

Gustafson Roofing is a third-generation family-owned roofing contractor offering a comprehensive suite of services through its core Residential and Commercial Roofing platforms. The company operates multiple service lines including Hurricane Readiness Program (VIP response and insurance claim assistance), Roof Life Maintenance Plan (proactive inspections and preventive care), Painting Division (exterior services), and financing options. The business primarily serves Palm Beach County, Florida with a focus on hurricane-resistant roofing solutions for the Florida climate.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Services Comprehensive residential roofing services including roof coating, maintenance, repairs, shingle replacement, tile cleaning, and tile replacement for homeowners in Boynton Beach and surrounding Palm Beach County areas.
• Commercial Roofing Services Commercial roofing services including roof replacements (Modified Bitumen, TPO, PVC, Metal, BUR, Shingles), roof coatings, repairs, and maintenance for business properties such as office buildings, retail, and multi-family complexes.
• Hurricane Readiness Program Annual membership program providing VIP first priority response, priority tarping services, and expert assistance with insurance claims for customers during hurricane events.
• Roof Life Maintenance Plan Proactive roof maintenance program offering regular inspections, preventive maintenance, and timely repairs to extend roof lifespan and prevent costly replacements.
• Roofing Financing Flexible financing options to make roofing projects more accessible for residential and commercial customers.
• Painting Division Painting services for both residential and commercial properties, improving the look and durability of property exteriors.
• Roofing Warranties Roofing warranties provided to customers for workmanship and materials on completed projects.

Quantifiable outcome

• Roof Life Maintenance Plan extends roof lifespan through regular inspections and preventive care
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Advanced Roofing Inc. Florida-based commercial and residential roofing contractor headquartered near Fort Lauderdale, serving South Florida since 1987. Directly comparable regional Florida peer with similar hurricane-market exposure and commercial + residential service mix.

Direct peers

• Baker Roofing Company: Mid-size residential, commercial, and industrial roofing contractor operating across the Carolinas and Southeast, offering roof replacement, repair, coatings, and maintenance. Closely matches Gustafson's service model and Southern U.S. geographic profile.
• Bone Dry Roofing: Multi-state residential and commercial roofing contractor offering roof repair, replacement, gutter, and maintenance services. Highly comparable to Gustafson in offering mix (residential + commercial + recurring maintenance) and family/PE-style growth profile, making it one of the closest direct peers.
• Deer Park Roofing: Residential and commercial roofing contractor offering installation, repair, gutters, siding, and insulation across Ohio, Kentucky, and surrounding states. Comparable in family-business heritage, multi-trade offering, and project-based service model.
• Mr. Roof: Nationally franchised residential roofing company providing roof repair, replacement, and exterior services. Comparable to Gustafson in core residential roofing offering and use of localized marketing, but operates via franchise model rather than single operator.

Others

• Power Home Remodeling: Large private residential exterior remodeling company offering roofing, windows, siding, and insulation with in-house sales force and direct-to-consumer marketing. Comparable as a high-growth, brand-driven home-exterior services operator pursuing scale.
• ASP - America's Swimming Pool Company: PE-backed franchised home-services brand serving residential customers with recurring maintenance. Comparable as a sibling-model home-services brand with a recurring-revenue maintenance program, illustrating the Stronghouse / home-services PE playbook Gustafson now sits inside.
• Neighborly (formerly Dwyer Group): PE-backed holding company aggregating multiple franchised home-services brands (plumbing, HVAC, electrical, roofing). Comparable as a multi-brand home-services platform thesis that frames how Gustafson could be expanded under Stronghouse Solutions ownership.

Broad incumbents

• Tecta America Corporation: One of the largest U.S. commercial roofing contractors with national coverage across new construction, replacement, repair, and maintenance. Comparable to Gustafson's commercial segment but operates at significantly larger scale and national breadth.

Emerging players

• Roofing Corp of America: PE-backed residential roofing consolidator actively acquiring regional roofing operators across the U.S. Directly comparable to Gustafson as both are PE-platform-anchored residential roofing rollups operating in a similar fragmented-market consolidation thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Gustafson-Roofing-Inc-100070584668406
• Instagraminstagram.com/gustafson__roofing
• Xx.com/giroofers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gustafson Roofing