Keystone Chiropractic

What Keystone Chiropractic does

Keystone Chiropractic is a privately held, solo-practitioner chiropractic clinic in Springfield, Illinois, founded in 2007 by Dr. Frederick Schurger, DC, DCCJP. The practice specializes in Blair Upper Cervical Chiropractic care, focusing on the alignment of the atlas (C1) and axis (C2) vertebrae and their relationship to the brainstem, and treats chronic neurological and pain conditions including migraines, vertigo, Meniere's disease, trigeminal neuralgia, post-concussion syndrome, whiplash, and fibromyalgia — often for patients who have exhausted conventional treatment elsewhere.

The practice's clinical stack is unusually technology-intensive for a solo chiropractic office. It deploys CBCT (Cone Beam CT) 3D imaging, an FDA-listed NeckCare System for objective measurement of cervical range of motion, proprioception, and sensorimotor control, infrared thermography, and laser-aligned X-ray — assets that the practice describes as held by only a few chiropractors in the country. Dr. Schurger's own DCCJP diplomate credential, Blair Advanced Instructor status, and 2011 Blair Chiropractor of the Year award provide the talent underpinning for this specialty offering.

Keystone operates as a direct-to-consumer, direct-pay clinic. Patients schedule appointments by phone or through the website with no referral required, and the practice serves Springfield plus roughly a dozen surrounding Central Illinois communities. Revenue is generated at the point of service on a fee-for-service basis; the practice does not bill private insurance but accepts Medicare and provides superbills for patient reimbursement. The business is owner-operated with no disclosed institutional investment, no second location, and a 1-10 employee headcount, consistent with a lifestyle specialty practice rather than a scaling platform.

Name

Keystone Chiropractic

Legal name

Keystone Chiropractic

Website

https://keystonechirospi.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Keystone Chiropractic is a private, solo-practitioner upper cervical chiropractic clinic in Springfield, Illinois that uses Blair technique, CBCT imaging, and NeckCare assessments to treat chronic migraines, vertigo, and neurological conditions for direct-pay individual patients.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Functional Neurology & Upper Cervical Chiropractic (HSADALAJ)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI)

Keywords

• Upper cervical chiropractic
• Blair chiropractic technique
• Neck pain treatment
• Spinal alignment care
• Neurological chiropractic

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fee-for-Service Chiropractic Care: Direct-pay chiropractic clinic operating without insurance billing. Patients pay at time of service. Accepts Medicare and Personal Injury cases. Offers superbill receipts for insurance reimbursement submission.
2. Medicare: Accepts Medicare patients for covered chiropractic services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Keystone Chiropractic is a private, solo chiropractic practice that specializes in Blair Upper Cervical Chiropractic care, focusing on the precise alignment of the atlas (C1) and axis (C2) vertebrae that protect the brainstem. The practice treats chronic neurological and pain conditions including migraines, vertigo, Meniere's disease, post-concussion syndrome, trigeminal neuralgia, fibromyalgia, and TMJ disorders, using advanced 3D imaging (CBCT), infrared thermography, laser-aligned X-ray, and the FDA-listed NeckCare System for objective progress tracking.

Product overview

Keystone Chiropractic is a specialized chiropractic practice offering Blair Upper Cervical Chiropractic as its core service, supported by advanced diagnostic technologies including the NeckCare System (FDA-listed device for objective cervical assessment), CBCT cone beam CT 3D imaging, infrared thermography, and laser-aligned X-ray imaging. The practice focuses on treating conditions related to upper cervical misalignments including chronic migraines, vertigo/dizziness, Meniere's disease, trigeminal neuralgia, whiplash, concussion, fibromyalgia, and other neurological conditions. The NeckCare System provides measurable progress tracking through range of motion (ROM), proprioception testing, and Butterfly Test assessments, allowing objective outcome measurement rather than symptom-only tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Blair Upper Cervical Chiropractic Care
• NeckCare System Cervical Assessment An FDA-listed clinical-grade assessment service that objectively measures cervical range of motion (ROM), proprioception, and sensorimotor control (including the Butterfly Test for neck-to-eye coordination). Results are displayed as visual reports compared against healthy norms, enabling patients to see deficits and track real progress over time.
• CBCT Cone Beam CT 3D Spine Imaging Advanced 3D cone beam CT imaging of the spine offered as part of the practice's diagnostic workup, providing an unparalleled view of spinal structures for precise assessment and treatment planning. One of only a few chiropractic practices in the country offering this imaging.
• Infrared Thermography Scan State-of-the-art infrared thermography used to identify potential issues and assist in developing a course of treatment for patients.
• Laser-Aligned X-ray Imaging Laser-aligned X-ray imaging used to provide a precise assessment of spinal alignment as part of the practice's diagnostic process.
• Medicare-Accepted Chiropractic Visits Chiropractic services billed to Medicare for eligible patients, providing insurance-covered access to the practice's upper cervical care.

Quantifiable outcome

• Improved blood flow to brain by 200% when neck curvature was corrected (per referenced Katz et al. study)
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves7 records

Expansion highlights2 records

Regional players

• Tuck Chiropractic: Regional Virginia-based chiropractic group with multiple clinics and a focus on corrective spinal care. Comparable to Keystone as a multi-clinic corrective care provider but operates in a different geography and a broader spinal-care focus rather than upper cervical specialization.

Broad incumbents

• 100% Chiropractic: National chiropractic franchise offering full-service family chiropractic with in-clinic imaging, supplements, and massage. Compares to Keystone as a multi-location chiropractic services operator with advanced imaging capabilities, but covers general chiropractic rather than upper cervical specialization.
• Chiro One Wellness Centers: Midwest-based chiropractic group with a multi-clinic model emphasizing corrective care. Operates in similar Illinois geography to Keystone, providing a regional comparable for clinic-level scale, but lacks the Blair Upper Cervical specialization and CBCT/NeckCare technology stack.
• The Joint Chiropractic: Largest retail chiropractic chain in the U.S., offering walk-in spinal adjustments in a high-volume membership model. Compares to Keystone as a direct competitor for chiropractic patient dollars, but competes on convenience and price rather than the upper cervical specialty and advanced imaging stack.

Others

• Blair Upper Cervical Chiropractic Society: Professional society and referral network for Blair Upper Cervical practitioners, on whose board Dr. Schurger serves. Comparable to Keystone as the institutional hub for the specific technique Keystone specializes in, representing the ecosystem of fellow Blair-trained practices that share the same patient pool.
• Upper Cervical Health Centers of America: Network of upper cervical chiropractic clinics sharing a common branding and clinical approach. Compares to Keystone as a former DBA / associated network and as a directly comparable operator running upper cervical specialty clinics with similar patient targeting.
• Palmer College of Chiropractic: Chiropractic academic institution from which Dr. Schurger graduated and which is a foundational source of clinical referrals and continuing education. Comparable to Keystone as the upstream talent and credentialing pipeline that defines the practitioner base of upper cervical specialists.

Direct peers

• Airrosti: Specialty musculoskeletal care provider combining manual therapy with active rehab and outcome measurement. Compares to Keystone as a specialty, evidence-based, outcome-tracked manual-care practice treating chronic pain and soft-tissue conditions, with a similar focus on measurable results rather than traditional high-volume adjustments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KeystoneChiroSPI
• LinkedInlinkedin.com/company/keystone-chiropractic-springfield

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keystone Chiropractic