Jordan’s Woodflooring
Jordan's Woodflooring is a UK-based, family-run flooring specialist founded in 1992, operating a Wimbledon showroom and a Mitcham finishing factory to sell bespoke engineered wood flooring, imported engineered wood, Pro-Tek vinyl, and laminate to homeowners and trade professionals across the UK.
- Company typePrivate
- Founded1992
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Jordan’s Woodflooring does
Jordan's Woodflooring is a UK-based, family-run flooring specialist founded in 1992 by Lou Collins. The company operates from a Wimbledon showroom and trade counter in South West London and runs a bespoke finishing factory in Mitcham, producing machine-finished engineered wood flooring with customisable width, thickness, grading, and colour options across 225+ designs. It serves two principal customer segments: retail homeowners undertaking renovations and trade professionals including builders, contractors, interior designers, and property developers, distributing through its showroom, trade counter, and e-commerce website with UK-wide delivery.
The product portfolio spans four categories: bespoke engineered wood flooring (the flagship offering, machine-finished in the UK with 20+ years of UV oil finishing expertise), imported engineered wood flooring with 30-year guarantees, the Pro-Tek™ luxury click vinyl range (64 colours across 6 collections with a 100% waterproof Unilin locking system), and 12mm AC5-rated laminate flooring. The company also supplies accessories including door bars, stair nosings, underlays, adhesives, and floorcare products. Technical differentiation is concentrated in the bespoke finishing process rather than in proprietary construction technology.
Revenue is generated through one-time product sales on a quote-based pricing model with delivery charges applied separately. The business is privately held with no external funding rounds, no parent company, and no disclosed financial figures. Distribution is UK-only, with capacity expansion at the Mitcham factory announced in 2022 and a showroom rebrand plus new website launched in 2021. No AI, software, or platform capabilities are evident; the company's competitive position is built on brand tenure, in-house finishing expertise, and a hybrid showroom/trade counter distribution model.
Jordan’s Woodflooring firmographics
Firmographics- Name
- Jordan’s Woodflooring
- Legal name
- Jordan's Woodflooring
- Website
- https://jordanwoodfloors.co.uk
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Short description
- Jordan's Woodflooring is a UK-based, family-run flooring specialist founded in 1992, operating a Wimbledon showroom and a Mitcham finishing factory to sell bespoke engineered wood flooring, imported engineered wood, Pro-Tek vinyl, and laminate to homeowners and trade professionals across the UK.
- Ownership category
- akta.pro rank
Jordan’s Woodflooring industry classification
Industry- Product category
- Wood Flooring
- NAICS
- Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Wood Product Manufacturing (321)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC)
- akta.pro secondary industries
- Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH), Hardwood Flooring Retail (CRAIAGAB)
Keywords
Where Jordan’s Woodflooring is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Jordan’s Woodflooring business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Flooring Product Sales: One-time product sales of engineered wood flooring, laminate, and luxury click vinyl. Products are sold directly to consumers and trade customers through showroom, website, and trade counter channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Local delivery standard |
| Other | Pay-as-you-go | Local delivery with stairs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Jordan’s Woodflooring product offering
Product offeringCore offering
Jordan's Woodflooring manufactures and supplies engineered wood flooring, luxury click vinyl under the Pro-Tek™ brand, and laminate flooring in the UK. The company operates a bespoke finishing factory in Mitcham producing tailor-made engineered wood flooring with 225+ design options and UV oil finishes, complemented by an e-commerce catalog, Wimbledon showroom, and trade counter. It serves both residential homeowners and trade professionals including builders, contractors, and interior designers.
Product overview
Jordan's Woodflooring is a UK-based flooring specialist offering four main product categories: Bespoke Wood Flooring (their flagship customized engineered wood range produced in their UK finishing factory), Engineered Wood Flooring (imported and independently tested with 30-year guarantees), Luxury Click Vinyl under the Pro-Tek™ brand (100% waterproof with Unilin locking system, available in 64 colours across 6 collections including Editions Classic, Editions Herringbone, Excel Classic, Excel Longplank, and Super Long Plank), and 12mm AC5 Rated Laminate (suitable for heavy commercial use). They also provide a comprehensive accessories range including door bars, stair nosings, scotia and beading, underlays, adhesives, and floorcare products. The company operates a bespoke finishing factory in London/Mitcham and a showroom in Wimbledon.
Differentiator
Problem solved
Functional benefit
Brands
- Pro-Tek™: Leading brand and award winning innovation in engineered vinyl click flooring. 100% waterproof, Pro-Tek™ offers a wide range of benefits over other flooring and can be used in practically any setting. Available in 64 colours across 6 collections, including 12 herringbone options.
Products and services
- Bespoke Wood Flooring
Quantifiable outcome
- 30-year guarantee offered on engineered wood flooring
- +1 more outcomes
Companies that use Jordan’s Woodflooring
Customer profileSegments2 records
Ideal customer profiles2 records
Jordan’s Woodflooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Jordan’s Woodflooring partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
Jordan’s Woodflooring competitors and assessment
Company assessmentDirect peers
- Woodpecker Flooring: UK-based manufacturer and retailer of engineered wood flooring with bespoke and standard ranges sold to homeowners and trade. Directly comparable as a UK specialist competing in the same engineered wood and bespoke finishing niche as Jordan's.
- Ted Todd: UK-based specialist in engineered and solid hardwood flooring with strong trade relationships and bespoke finishing. Highly comparable as a premium UK hardwood/engineered flooring specialist serving both homeowners and the trade.
- Kahrs (Kährs Group): Swedish engineered wood flooring pioneer and large global manufacturer selling through trade and retail channels. Directly comparable as an engineered wood flooring manufacturer with strong brand recognition and similar product categories to Jordan's.
- V4 Wood Flooring: UK engineered wood flooring specialist offering wood flooring, LVT, and accessories to trade and retail. Closely comparable in product mix (engineered wood plus vinyl/laminate) and dual B2B/B2C distribution model.
- Boen: European manufacturer of engineered hardwood and parquet flooring serving UK and international markets via trade. Comparable in engineered hardwood manufacturing, premium positioning, and trade-led distribution.
Broad incumbents
- Quick-Step (Unilin / Mohawk): Global laminate, vinyl, and wood flooring brand owned by Mohawk/Unilin. Directly comparable product technology (including the Unilin locking system Jordan's Pro-Tek™ uses), but operates at vastly greater scale across multiple flooring categories.
- Pergo (Mohawk): Global laminate and vinyl flooring brand under Mohawk Industries. Overlaps with Jordan's laminate and vinyl ranges (Pergo invented the laminate floor category) but operates globally and at significantly larger scale.
- Wickes / B&Q / Flooring Direct Retailers: Large UK home improvement retailers (Wickes, B&Q, etc.) that stock engineered wood, laminate, and vinyl flooring and compete with Jordan's on the homeowner segment. Comparable as incumbent UK retailers serving the same homeowner renovation use case.
Emerging players
- Luxury Flooring: UK online flooring retailer with engineered wood, LVT, laminate, and accessories across multiple price points. Comparable as a UK-direct competitor targeting homeowners and trade buyers with similar product breadth.
- Flooring Superstore: UK online-first flooring retailer with broad engineered wood, vinyl, and laminate assortment competing on price and delivery. Comparable as a UK flooring competitor targeting the same homeowner and small-builder segments, though without bespoke manufacturing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jordan’s Woodflooring compliance and trust
Trust signalCompliance1 record
Jordan’s Woodflooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jordan’s Woodflooring leadership team
Management profileNumber of profiles
Profiles1 record
Jordan’s Woodflooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jordan’s Woodflooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jordan’s Woodflooring
What does Jordan’s Woodflooring do?
Jordan's Woodflooring manufactures and supplies engineered wood flooring, luxury click vinyl under the Pro-Tek™ brand, and laminate flooring in the UK. The company operates a bespoke finishing factory in Mitcham producing tailor-made engineered wood flooring with 225+ design options and UV oil finishes, complemented by an e-commerce catalog, Wimbledon showroom, and trade counter. It serves both residential homeowners and trade professionals including builders, contractors, and interior designers.
Is Jordan’s Woodflooring a public or private company?
Jordan’s Woodflooring is a private company. It is classified as family owned and is currently operating.
When was Jordan’s Woodflooring founded?
Jordan’s Woodflooring was founded in 1992.
Where is Jordan’s Woodflooring based?
Jordan’s Woodflooring is headquartered in London, United Kingdom, in the Europe region.
How does Jordan’s Woodflooring make money?
One revenue line is on record: flooring Product Sales.
Who are Jordan’s Woodflooring's main competitors?
Direct peers on record are Woodpecker Flooring, Ted Todd, Kahrs (Kährs Group), V4 Wood Flooring and Boen. Broad incumbents are Quick-Step (Unilin / Mohawk), Pergo (Mohawk) and Wickes / B&Q / Flooring Direct Retailers. Emerging players are Luxury Flooring and Flooring Superstore.
Does Jordan’s Woodflooring have an API?
No public API is recorded for Jordan’s Woodflooring.
What industry is Jordan’s Woodflooring in?
Jordan’s Woodflooring's product category is Wood Flooring. Its primary akta.pro industry code is IMADAJAC, Wood Flooring (Solid, Engineered, Bamboo, Cork), with a secondary code of IMAOAJAH, Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork). Its NAICS code is 3212 and its SIC code is 2400.