Asian World Of Martial Arts

Name

Asian World Of Martial Arts

Legal name

Asian World Of Martial Arts

Website

https://awma.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Martial Arts Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

Keywords

• Martial arts equipment
• Karate uniforms
• Boxing MMA gear
• Martial arts wholesale
• Sparring protective gear

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of martial arts equipment, uniforms, protective gear, training weapons, boxing/MMA equipment, and apparel to individual consumers through e-commerce website.
2. Wholesale/B2B Sales: B2B wholesale sales to martial arts schools, dojos, clubs, and businesses with tiered volume discounts (5% off $250+, 10% off $500+, 15% off $750+).
3. Custom Product Services: Customization services including embroidery, silk screen printing, custom patches, custom gloves, and custom belt embroidery for teams and organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Asian World Of Martial Arts (AWMA) is a Philadelphia-based martial arts equipment retailer that sells uniforms, protective sparring gear, boxing and MMA equipment, training weapons, training gear, and apparel through its own e-commerce storefront and a B2B wholesale program for martial arts schools, dojos, and clubs. The company also offers in-house customization services including embroidery, screen printing, custom patches, and custom gloves for teams and organizations.

Product overview

Asian World Of Martial Arts (AWMA) is a B2B and B2C martial arts equipment e-commerce retailer founded in 1972, operating from Philadelphia, PA. The company offers a comprehensive portfolio of martial arts equipment organized around multiple proprietary sub-brands: ProForce Sport (fashionable athleisure apparel including boxing gloves and martial arts pants), ProForce (core training equipment including gloves, bags, protective gear, and accessories), G-Force (premium training equipment and weapons including kamas and speed chucks), Thunder (boxing accessories including handwraps and jump ropes), and Lightning (training targets). The core product lineup spans martial arts uniforms in various weights for karate, judo, jiu-jitsu, kendo, kung-fu, ninja, and tae kwon do; ranking belts; sparring gear; boxing and MMA equipment; training weapons; training gear; and gear bags. AWMA differentiates through extensive customization services including custom embroidery, screen printing, patches, belt embroidery, and custom gloves for teams and wholesale customers. The company operates a wholesale program offering 50%+ discounts for martial arts schools, dojos, and clubs.

Differentiator

Problem solved

Functional benefit

Brands

• ProForce Sport: Athletic apparel sub-brand offering fashionable and functional martial arts pants, boxing gloves, and athleisure wear.
• ProForce
• ProForce Gladiator

Products and services

• Martial Arts Uniforms

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Everlast Worldwide: Iconic boxing and combat-sports brand with a broad multi-category catalog (gloves, apparel, fitness, equipment) sold through mass retail, sporting-goods chains, and e-commerce. Overlaps with AWMA's boxing category and represents the scale-incumbent benchmark for brand pricing power in the space.

Direct peers

• KarateMart: Online karate and martial arts gear retailer stocking uniforms, belts, sparring gear, and training weapons. Comparable in assortment focus (traditional martial arts disciplines) and small-school customer base, with similar e-commerce-only distribution.
• Hayabusa: Premium-gloves-and-training-gear brand distributed through e-commerce and specialty retailers, with strong positions in boxing, MMA, and combat-sports training. Comparable to AWMA's higher-end ProForce Gladiator and Thunder lines and competes for the same premium-tier practitioners.
• Title Boxing: Specialty retailer of boxing, kickboxing, and MMA equipment including gloves, heavy bags, handwraps, and apparel, sold through both e-commerce and a national retail footprint. Comparable in the boxing/MMA half of AWMA's catalog and overlaps in club and individual buyer segments.
• Fuji Sports: Direct-to-consumer martial arts uniform and equipment brand with deep presence in karate, judo, and BJJ gi categories. Overlaps AWMA's uniform-heavy catalog and competes in the same school-procurement and tournament markets.
• Century Martial Arts: Long-standing US-based martial arts equipment and uniform manufacturer/wholesaler founded in 1975, supplying schools and dojos through both catalog and online channels. Directly comparable in customer base, product breadth (uniforms, sparring gear, training weapons), and dual wholesale/DTC distribution.
• MMA Warehouse: Online retailer focused on MMA, boxing, and combat sports equipment including gloves, heavy bags, and training gear. Overlaps directly with AWMA's boxing and MMA category and shares the combat-sports practitioner customer segment.
• Combat Corner: Retailer and brand of MMA, boxing, and fitness equipment operating both a wholesale program and DTC storefront. Comparable in dual B2B/B2C distribution, MMA-and-boxing category mix, and relationships with combat-sports schools and gyms.
• Tiger Martial Arts: Specialty e-commerce retailer of martial arts uniforms, sparring gear, and training equipment serving US schools and individuals. Closely comparable catalog (uniforms in multiple weights, belts, gloves, bags) and reliance on small-business martial arts school customers.

Emerging players

• Sanabul: Direct-to-consumer MMA and combat-sports apparel and equipment brand that has built share through Amazon and its own storefront at competitive price points. Comparable on the MMA equipment category and demonstrates the DTC-disruptor threat to traditional specialty retailers like AWMA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/awmasince1972
• YouTubeyoutube.com/user/AsianWorldMartialArt
• Facebookfacebook.com/AWMAsince1972
• Instagraminstagram.com/awmasince1972
• Pinterestpinterest.com/asianworldofma
• LinkedInlinkedin.com/company/asian-world-of-martial-arts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian World Of Martial Arts