Dandelion
Dandelion, operating as the German Pusteblume brand under Dadeldo GmbH, is a direct-to-consumer e-commerce retailer selling seasonal and year-round home and garden decoration accessories — including own-brand Haddonfield scented candles — to individual consumers across Germany, with a secondary B2B Cash & Carry trade channel in Emmerich am Rhein.
- Company typePrivate
- Founded-
- HeadquartersGemmerich, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Dandelion does
Dandelion operates the Pusteblume brand through its German legal entity Dadeldo GmbH, headquartered at Reeser Strasse 106, Emmerich am Rhein. The company is a direct-to-consumer e-commerce retailer of seasonal and year-round home and garden decoration accessories, with focused collections for Autumn, Halloween, Christmas and Easter, alongside broader categories such as candles (including own-brand Haddonfield scented candles and PTMD pillar candles), decorative baskets, garlands, ribbons, LED candles, natural decorations, party articles and F1/P1-class party fireworks. Founder and Geschäftsführer Manuel Vels also owns the registered 'Pusteblume' word mark and runs a secondary B2B Cash & Carry outlet at the same Emmerich location.
The technology stack is a conventional SMB e-commerce build: a JTL-Shop storefront with a custom theme developed by Themeart, an in-house merchandise management system (Warenwirtschaftssystem) stored on local servers, and German/German-EU regulatory tooling including a WebStollen cookie-consent plugin, Google Analytics with IP anonymization, and Facebook Custom Audiences remarketing under joint controllership with Meta Platforms Ireland. Marketing is limited to newsletter email, SEO, Google Ads and Facebook remarketing, with no app, mobile presence, third-party integrations, AI/ML features or marketplace distribution.
The business model is straightforward unit-pricing direct retail: individual consumers purchase individual SKUs at prices ranging from €0.79 to €17.99 inclusive of German VAT, with flat-rate DHL shipping within Germany (free over €40, €5.90 below). Payment methods are bank transfer and PayPal. A secondary B2B channel serves retailers, event planners and hospitality buyers via Cash & Carry. No subscription, marketplace, licensing or advertising revenue stream exists. Customer concentration is structurally low, headcount is reported in the 11–50 band, and the company has no external investors, subsidiaries, parent, or public market presence.
Dandelion firmographics
Firmographics- Name
- Dandelion
- Legal name
- Dadeldo GmbH
- Website
- https://pusteblumeshop.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dandelion, operating as the German Pusteblume brand under Dadeldo GmbH, is a direct-to-consumer e-commerce retailer selling seasonal and year-round home and garden decoration accessories — including own-brand Haddonfield scented candles — to individual consumers across Germany, with a secondary B2B Cash & Carry trade channel in Emmerich am Rhein.
- Ownership category
- akta.pro rank
Dandelion industry classification
Industry- Product category
- Home & Garden Decoration Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Florists (459310)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK), Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)
Keywords
Where Dandelion is headquartered
LocationHeadquarters
- HQ city
- Gemmerich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Dandelion business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Online Product Sales: Direct retail sales of home and garden decoration products through the company's own e-commerce storefront. Customers purchase individual items at unit prices displayed on the website. Revenue is generated through one-time transactions with no subscription component. The company offers Cash & Carry options for B2B customers at their physical location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard unit pricing per product |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Dandelion product offering
Product offeringCore offering
Dandelion (operating as Pusteblume / Dadeldo GmbH) runs a German-language direct-to-consumer e-commerce shop selling seasonal and year-round home and garden decoration accessories, including craft supplies, decorative garlands, ribbons, scented candles under the Haddonfield brand, pillar candles under PTMD, decorative baskets, LED candles, natural decorations, scatter decorations, party articles, and party fireworks. Products are shipped via DHL within Germany only, with optional local pickup at the Emmerich am Rhein headquarters and a Cash & Carry outlet for B2B buyers.
Product overview
Pusteblume is an online home and garden decoration shop operated by Dadeldo GmbH, offering a broad assortment of seasonal and year-round decor across multiple product categories. The core offering consists of the Pusteblume Online Shop platform, supplemented by specialized product lines including Basics - Basteln & Kreativ (craft supplies), Deko-Girlanden (decorative garlands), Dekobänder (decorative ribbons), scented candles under the Haddonfield brand, candles under the PTMD brand, decorative baskets, creative decor items, natural decorations, LED candles, party articles, party fireworks, and scatter decorations. The portfolio spans seasonal categories (Easter, autumn/Halloween, Christmas) alongside year-round home decor, emphasizing natural materials, current color and material trends, and styles ranging from Country to Vintage, Boho, and Shabby Chic.
Differentiator
Problem solved
Functional benefit
Brands
- Haddonfield: Luxury scented candles brand featuring high-quality ingredients, plant-based waxes, and premium essential oils. Products include decorative candles in various sizes and fragrances.
Products and services
- Pusteblume Online Shop German-language direct-to-consumer e-commerce platform selling seasonal (Easter, Autumn/Halloween, Christmas) and year-round home and garden decoration accessories, including craft supplies, garlands, ribbons, candles, baskets, LED candles, natural decor, scatter decorations, party articles, and party fireworks. Operated by Dadeldo GmbH and shipped via DHL within Germany, with local pickup in Emmerich am Rhein.
- Haddonfield Scented Candles Premium scented candles under the Haddonfield sub-brand, made with plant-based waxes and high-quality essential oils, available in multiple sizes (S, M, L) and fragrances such as Lavender, Sea Breeze, and Tropical Fruits. Sold to individual consumers and B2B buyers via the Pusteblume online shop and Emmerich outlet.
Companies that use Dandelion
Customer profileSegments2 records
Ideal customer profiles2 records
Dandelion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dandelion partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Dandelion competitors and assessment
Company assessmentRegional players
- Søstrene Grene: Søstrene Grene is a Danish-headquartered European lifestyle and home decoration chain with hundreds of stores across Germany and neighboring countries. It is comparable to Pusteblume in seasonal decoration, candle, and home styling assortment, though it operates primarily as a physical-store chain with adjacent online presence.
- Manufactum GmbH: Manufactum is a German specialty retailer of high-quality, often natural-material home and lifestyle goods, including seasonal decoration, sold via catalog and online. It is comparable to Pusteblume as a German curated home decor brand emphasizing natural materials and craftsmanship, though at a higher price point.
Direct peers
- Butlers GmbH & Co. KG: Butlers is a German specialty retailer of home decoration, furniture, and lifestyle accessories with both online and ~100 physical stores across Germany and Europe. It is directly comparable to Pusteblume as a trend-led, multi-channel German decoration specialist serving overlapping customers.
- Depot (Gries Deco Company): Depot is a German home and decoration chain (part of Gries Deco Company) with hundreds of stores across Germany and Europe and a strong seasonal assortment. It is directly comparable to Pusteblume in product mix (seasonal decor, candles, baskets, ribbons) and target customer.
- Etsy, Inc. Etsy is a global online marketplace specializing in handmade, vintage, and craft/decor items, with significant German demand. It is comparable to Pusteblume as an online channel for distinctive, trend-driven, and craft-oriented home decoration purchases.
- Tchibo GmbH: Tchibo is a major German multi-category retailer with rotating weekly themes including home and seasonal decoration, sold online and through its own retail footprint. It is comparable to Pusteblume as a German mass-market home/seasonal decor seller with strong DTC and omnichannel operations.
- Westwing Group SE: Westwing is a German-founded e-commerce leader in home and living, operating a curated marketplace plus private-label collections across multiple European countries. It is directly comparable to Pusteblume as a curated home/decor e-commerce operator targeting similar German and European consumers.
Broad incumbents
- Wayfair Inc. Wayfair is a large global home goods e-commerce platform with a dedicated German site spanning furniture, decor, and seasonal items. It is comparable to Pusteblume as a much larger incumbent operating in the same online home decoration category, though at far greater scale and breadth.
- Amazon (Home & Kitchen): Amazon's Home & Kitchen category on amazon.de is a dominant general-merchandise destination for home decoration, candles, garlands, and seasonal items in Germany. It is comparable to Pusteblume as the incumbent marketplace that defines pricing and selection expectations for German decor shoppers.
Others
- PartyLite GmbH: PartyLite is a direct-sales home fragrance and candle brand operating in Germany and Europe with a product range overlapping Pusteblume's Haddonfield scented candle line. It is comparable as a thematically adjacent channel partner or competitor in the premium candle and home fragrance segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Dandelion social profiles
Digital presenceDandelion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dandelion leadership team
Management profileNumber of profiles
Profiles1 record
Dandelion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dandelion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dandelion
What does Dandelion do?
Dandelion (operating as Pusteblume / Dadeldo GmbH) runs a German-language direct-to-consumer e-commerce shop selling seasonal and year-round home and garden decoration accessories, including craft supplies, decorative garlands, ribbons, scented candles under the Haddonfield brand, pillar candles under PTMD, decorative baskets, LED candles, natural decorations, scatter decorations, party articles, and party fireworks. Products are shipped via DHL within Germany only, with optional local pickup at the Emmerich am Rhein headquarters and a Cash & Carry outlet for B2B buyers.
Is Dandelion a public or private company?
Dandelion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dandelion founded?
Dandelion was founded in -1. It employs 11 to 50 people.
Where is Dandelion based?
Dandelion is headquartered in Gemmerich, Germany, in the Europe region.
How does Dandelion make money?
One revenue line is on record: online Product Sales.
Who are Dandelion's main competitors?
Regional players on record are Søstrene Grene and Manufactum GmbH. Direct peers are Butlers GmbH & Co. KG, Depot (Gries Deco Company), Etsy, Inc., Tchibo GmbH and Westwing Group SE. Broad incumbents are Wayfair Inc. and Amazon (Home & Kitchen). PartyLite GmbH is listed as an others.
Does Dandelion have an API?
No public API is recorded for Dandelion.
What industry is Dandelion in?
Dandelion's product category is Home & Garden Decoration Retail. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAK, Artificial Flowers, Silk Florals & Faux Greenery Decor. Its NAICS code is 444 and its SIC code is 5020.