International Association for Strategy Professionals

What International Association for Strategy Professionals does

The International Association for Strategy Professionals (IASP) is a nonprofit professional membership organization incorporated in California, USA, with administrative headquarters in Livonia, Michigan, and operations managed under contract by an association management firm. Formally established in 1999 (with lineage tracing to the early 1950s through predecessor bodies including the National Society for Business Budgeting, The Planning Forum, and the Strategic Leadership Forum), IASP was rebranded from the Association of Strategic Planning (ASP) and recently integrated the UK-based Strategic Planning Society (SPS). The organization's core offerings are two globally administered certifications — the Strategy Planning Professional (SPP) and the Strategy Management Professional (SMP) — anchored by the Body of Knowledge 3.0 framework released in 2023. Supporting products include individual ($300/year), student ($95/year), and corporate ($1,100–$3,600/year) memberships; the annual Global Conference (most recently Winnipeg 2026, Louisville 2027); regional conferences including the IASP Africa Regional Conference 2026; Strategy Magazine and The Strategic Edge Newsletter; monthly Webinar Wednesdays; and the Approved Learning Provider (ALP) and Certification Preparation Provider (CPP) ecosystem of 10+ third-party training partners across multiple countries.

IASP serves strategy professionals across individual, corporate, government, nonprofit, and student segments through 15+ local chapters (including Atlanta, Chicago, Colorado, National Capital Area, US Northeast, US West Coast, Canada, Jamaica, UK, Australia, Nigeria, Uganda, Saudi Arabia, Armenia, Kazakhstan) and four Communities of Practice (Emerging Professionals, Government, Non Profit, Women in Strategy). The platform itself is built on a YourMembership.com-based association management system with Facebook and LinkedIn social-login integration; there is no proprietary technology product, no public API, and no app. Revenue is generated primarily through recurring annual membership dues, certification application and recertification fees, conference and event registration, ALP/CPP annual partner fees, and one-time sales of study materials, recordings, and publications through the IASP store. Customer logos include Boeing, IBM Business Consulting, Toyota, Walt Disney Company, CalPERS, Stanford University, San Diego Zoo, the U.S. Government Accountability Office, and multiple Dubai and Canadian government entities — primarily illustrative of segment breadth rather than concentrated contractual relationships.

Name

International Association for Strategy Professionals

Legal name

International Association for Strategy Professionals

Website

https://strategyassociation.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

IASP is a nonprofit global professional association for strategy practitioners, offering SPP and SMP certifications, the Body of Knowledge 3.0 framework, and a network of 15+ chapters across individual, corporate, government, nonprofit, and student segments.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (813920), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Strategy professional certification
• Professional membership association
• Strategic planning certification
• Executive strategy training
• Corporate strategy programs

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership Dues: Annual membership fees for individual professionals at $300 (with pricing parity for members in lower-income countries). This is the primary recurring revenue stream.
2. Student Membership Dues: Annual student membership at $95, targeting full-time university students. Valid until 2 years after graduation.
3. Corporate Membership Packages: Annual corporate membership packages ranging from $1,100 to $3,600, providing group benefits for organizations.
4. Certification Fees (SPP & SMP): Fees for the Strategy Planning Professional (SPP) and Strategy Management Professional (SMP) certification programs, including examination, study materials, and recertification. Members receive pricing discounts.
5. Conference and Event Registration: Revenue from the IASP Annual Global Conference and regional conferences. Members receive discounted registration rates.
6. Approved Learning Provider (ALP) & Certification Preparation Provider (CPP) Fees: Annual fees charged to training organizations that receive IASP's Seal of Approval for courses aligned with the Body of Knowledge 3.0.
7. Store (Recordings, Publications, Study Aids): Sales of recorded webinars, study guides, flashcards, and other strategy-related publications through the IASP store.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

IASP is a global nonprofit professional membership association that delivers formal strategy certifications (SPP and SMP), professional development, networking, and thought leadership to strategy professionals and the organizations that employ them. Revenue is generated through individual ($300/year), student ($95/year), and corporate ($1,100–$3,600/year) membership dues; SPP and SMP certification and recertification fees; annual global and regional conference registration; ALP/CPP partner program fees; and a content store.

Product overview

The International Association for Strategy Professionals (IASP) offers a comprehensive professional ecosystem centered on strategy certification and professional development. The core offerings include two professional certifications—Strategy Planning Professional (SPP) and Strategy Management Professional (SMP)—validated against the Body of Knowledge 3.0 (BOK 3.0) framework. Supporting products include membership programs (Individual, Student, Corporate), the Global Conference, Strategy Magazine, The Strategic Edge Newsletter, Webinar Wednesdays, and the Approved Learning Provider/Certification Preparation Provider programs for third-party training organizations. The association also operates a global chapter network and communities of practice. The Goodman Award for Excellence in Strategy recognizes organizational excellence in strategic planning.

Differentiator

Problem solved

Functional benefit

Products and services

• IASP Individual and Student Membership Professional membership program offering individual ($300/year) and student ($95/year, valid until 2 years after graduation) tiers, with World Bank Pricing Parity for lower-income countries. Members receive access to conferences, monthly webinars, certification discounts, the online directory, Strategy Magazine, The Strategic Edge newsletter, and chapter/community participation.
• Strategy Planning Professional (SPP) Certification Professional certification for strategy planning professionals demonstrating in-depth knowledge of organizational strategy and strategy planning. Requires passing the SPP examination and ongoing recertification (50 points every 3 years). Members receive pricing discounts on application and exam fees.
• Strategy Management Professional (SMP) Certification Advanced professional certification for strategy management professionals demonstrating mastery of strategy formulation, execution, governance, and leadership. Requires 100 points for recertification every 3 years. Members receive pricing discounts on application and exam fees.
• Body of Knowledge 3.0 (BOK 3.0) Comprehensive framework defining the competencies and knowledge domains for strategy management professionals. Covers strategy formulation, planning, execution, evaluation, governance, and transformation. Serves as the foundation for IASP's SPP and SMP certification programs and the Approved Learning Provider curriculum; available as a downloadable study aid.
• IASP Global Conference Annual international conference bringing together strategy professionals for networking, learning, and knowledge sharing. Features keynote speakers, workshops, certification preparation sessions, and the Goodman Award presentation ceremony. Most recently held in Winnipeg (2026); scheduled for Louisville, KY (May 23–26, 2027). Open to members and non-members, with member discounts.
• Approved Learning Provider (ALP) Program Annual program allowing qualified training organizations to receive IASP's Seal of Approval for short courses (minimum 3 hours) aligned with BOK 3.0, offered in-person or virtually. ALP status is renewed annually with content review every 3 years.
• Certification Preparation Provider (CPP) Program Annual program for organizations approved to provide SPP/SMP certification examination preparation courses and BOK 3.0-focused training. Requires at least one instructor with IASP certification (SPP or SMP); completions earn double recertification points.
• Corporate Membership Program Organizational membership packages ranging from $1,100 to $3,600 annually, offering multiple employee memberships under a single contract, member-only conference pricing, and corporate visibility opportunities for the buying organization.

Quantifiable outcome

• Certified strategists gain globally recognized SPP and SMP credentials validated through a rigorous examination and recertification process.
• +1 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Strategic Planning Society (SPS)coreStrategic or Co-development PartnerThe UK-based Strategic Planning Society (SPS) integrated with IASP, bringing its members, Fellows program, and legacy into the IASP global association. This merger created a stronger global association for strategy professionals, combining SPS's 1967-founded network with IASP's certification and chapter infrastructure.
• 2OE ConsultingminorImplementation/ SI/ Consulting PartnerHeadquartered in Tunis, Tunisia. Certified Preparation Provider (CPP) offering SPP/SMP exam preparation and BOK 3.0-aligned coursework.
• Caliber Middle EastminorImplementation/ SI/ Consulting PartnerHeadquartered in Dubai, UAE. Certified Preparation Provider (CPP) for IASP certification exam preparation.
• Excellence LRNminorImplementation/ SI/ Consulting PartnerHeadquartered in Riyadh, Saudi Arabia. Formerly Haines Centre for Strategic Management. CPP offering certification exam prep and strategy training aligned with BOK 3.0.
• Haines Centre for Strategic ManagementminorImplementation/ SI/ Consulting PartnerHeadquarters in Queensland, Australia; North American Office in Calgary, Canada. CPP delivering The Systems Thinking Approach workshops and exam prep materials. Led by Valerie MacLeod, SMP, IASP Pioneer.
• Impact AssociatesminorImplementation/ SI/ Consulting PartnerUAE-based training and consulting firm. CPP offering strategy coursework and certification exam preparation.
• Informa Connect AcademyminorImplementation/ SI/ Consulting PartnerDubai, UAE-based training provider. CPP offering IASP-aligned courses in person and remotely through Informa's global training platform.
• LBL StrategiesminorImplementation/ SI/ Consulting PartnerChicago, Illinois-based. Both CPP and ALP. Offers SPP/SMP certification exam prep and BOK-aligned courses. Published the textbook 'Strategy in the 21st Century' (2nd edition, 2024).
• MilestonesminorImplementation/ SI/ Consulting PartnerRamallah, Palestine-based. Both CPP and ALP offering strategy training and certification exam preparation.
• Strategic Planning Skills AcademyminorImplementation/ SI/ Consulting PartnerLondon, UK-based. Both CPP and ALP offering courses in person and online in Arabic and English, aligned with IASP BOK 3.0.
• Strategy EssentialminorImplementation/ SI/ Consulting PartnerBangkok, Thailand-based. ALP offering short courses in strategy domains aligned with the IASP Body of Knowledge.
• Virtual Management ConsultancyminorImplementation/ SI/ Consulting PartnerSharjah, UAE-based. Both CPP and ALP offering strategy training and certification exam prep.
• Consultica Worldwide Management ConsultantsminorImplementation/ SI/ Consulting PartnerAustralian business consulting firm and sponsor of IASP Australia Chapter. Offers advisory and implementation services in strategy, HR, quality systems, and marketing.
• Adelaide Institute of Higher EducationminorOthersAustralian higher education institution (registered with TEQSA) and sponsor of IASP Australia Chapter. Offers Bachelor of Business and MBA degrees with campuses in Adelaide and Melbourne.
• iLearning SolutionsminorImplementation/ SI/ Consulting PartnerAustralian training provider and sponsor of IASP Australia Chapter. Provides consulting and training in strategy, project management, and quality, including business analysis, OKR, 6Sigma, Scrum, and Kanban certifications.
• DePaul University Continuing and Professional EducationminorOthersChicago-based university partnership delivering the Strategic Management Certificate program through the Chicago Chapter. Taught by IASP-certified instructors including LBL Strategies.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Chartered Management Institute (CMI): UK-based chartered body offering Chartered Manager status and management qualifications with CPD requirements. Closely parallels IASP's certification and recertification model in a management-focused context.
• Association for Talent Development (ATD): Professional association offering CPLP and APTD certifications with chapters and conferences. Operates a similar certification-plus-chapter-plus-CI platform model to IASP.
• Academy of Management (AOM): Professional association for management researchers and educators with annual conference, peer-reviewed journals, and interest-based divisions. Comparable membership-and-events architecture to IASP.
• APICS / ASCM (Association for Supply Chain Management): Global nonprofit offering CPIM, CSCP, and CLTD supply chain certifications with chapters worldwide. Closely comparable operational model: certification exams, recertification, chapters, conferences.
• Strategic Management Society: Academic professional society dedicated to advancing strategic management. Operates member-driven conferences, journals, and interest groups closely paralleling IASP's chapter, Communities of Practice, and Strategy Magazine structures.
• Project Management Institute (PMI): Global nonprofit membership association offering PMP and related certifications through a worldwide chapter network. The closest large-scale analog to IASP: certification programs, tiered membership, chapters, and recurring member benefits.
• Institute of Management Consultants (IMC USA): Professional association offering the Certified Management Consultant (CMC) credential with global chapters. Directly comparable to IASP's SPP/SMP certifications in the management consulting and advisory space.

Broad incumbents

• American Management Association (AMA): Established US-based management training and certificate provider with broader portfolio spanning leadership, finance, and operations. Comparable in scale and offering breadth but with broader scope than IASP's strategy focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/iasp-australia-chapter

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about International Association for Strategy Professionals