Badsender
Badsender is a Paris-based, full-service email marketing and eCRM agency offering strategy, deliverability, design systems, automation, and training to enterprise and mid-market clients in Western Europe, supplemented by its proprietary LePatron email builder tool.
- Company typePrivate
- Founded2013
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Badsender does
Badsender is a privately held, Paris-based email marketing and eCRM agency founded in 2010, operating as a boutique professional-services firm with 1-10 employees. The company delivers end-to-end email expertise — strategy consulting, deliverability audits, design system creation, template implementation, accessibility compliance, marketing automation, copywriting, campaign orchestration, and team training — to enterprise and mid-market clients across Western Europe. Its core product is the 'Agence Emailing' service, supplemented by training programs ('Formations'), a 'Responsible Communication' agency division, and a media ecosystem (blog, guides, newsletter, two podcasts, YouTube studio) that drives inbound demand. Badsender also developed and commercializes LePatron, an email builder that was extended in 2026 into a CRM dashboard with analytics and reporting capabilities.
The firm's underlying technology stack is built around major email and CRM platforms (Brevo, Emarsys, HubSpot, Pardot, Mailchimp, Stripo, LePatron), which Badsender configures and industrializes on behalf of clients rather than replacing. Revenue is generated through custom project-based engagements with multi-year contracts, with pricing not publicly disclosed. Go-to-market is sales-led and content-driven: prospects are attracted through organic content, podcasts, and community, then converted through direct sales conversations. Notable enterprise clients include L'Équipe, Etam, Bpifrance, Harmonie Mutuelle, WWF, Effy, Mediapart, Ebra Groupe, Recygo, Shine, and Fondation Carasso. The company has no external funding, no parent company, and is independently operated.
Badsender firmographics
Firmographics- Name
- Badsender
- Legal name
- Badsender
- Website
- https://agency.badsender.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Badsender is a Paris-based, full-service email marketing and eCRM agency offering strategy, deliverability, design systems, automation, and training to enterprise and mid-market clients in Western Europe, supplemented by its proprietary LePatron email builder tool.
- Ownership category
- akta.pro rank
Badsender industry classification
Industry- Product category
- Email Marketing Agency Services
- NAICS
- Custom Computer Programming Services (541511), Other Management Consulting Services (541618), Specialized Design Services (5414)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
- akta.pro secondary industry
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
Keywords
Where Badsender is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Badsender business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Email Marketing Agency Services: Professional services including email marketing consulting, strategy, deliverability audits, design system creation, template implementation, accessibility services, marketing automation setup, copywriting, campaign orchestration, and team training. Revenue generated through project-based engagements and consulting engagements with enterprise and mid-market clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency project pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Badsender product offering
Product offeringCore offering
Badsender is a full-service email marketing agency that provides end-to-end expertise across the email channel, including strategy consulting, deliverability analysis and remediation, email design system creation, template implementation, email builder configuration, accessibility compliance, marketing automation, copywriting, campaign orchestration, and team training. They serve enterprise and mid-market clients across Western Europe, leveraging their proprietary LePatron email builder alongside major ESP and CRM platforms such as Brevo, Emarsys, HubSpot, Pardot, Mailchimp, and Stripo.
Product overview
Badsender operates as a specialized email marketing agency offering a comprehensive suite of services centered around the email channel. Their core offering is the Agence Emailing, which provides end-to-end email marketing expertise including strategy consulting, deliverability services, email design systems, template implementation, accessibility compliance, marketing automation, and team training. They complement their agency services with the LePatron email builder tool (a partner solution they recommend and implement) and educational media content including their blog, guides, podcasts, and newsletter. The company also operates a responsible communication division and offers training programs. LePatron was expanded in 2026 to include CRM dashboard capabilities beyond its original email builder functionality.
Differentiator
Problem solved
Functional benefit
Brands
- LePatron: An email builder tool developed by Badsender for industrializing email production.
Quantifiable outcome
- Significant email deliverability rate improvement for clients (e.g., Etam)
- +1 more outcomes
Companies that use Badsender
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
Badsender technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature1 record
Badsender partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LePatroncoreBadsender developed and uses the LePatron email builder - a proprietary tool for industrializing email production. LePatron has evolved beyond email building to include CRM dashboards. Badsender offers this tool to clients for template creation and email production optimization.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Badsender competitors and assessment
Company assessmentRegional players
- SQLI Digital Experience: French digital services firm with broader system integration capabilities touching email, CRM and customer experience. Comparable on enterprise project-based engagement model even though services scope is wider than email.
- Eskimoz: French digital marketing agency with adjacent email marketing, SEO and SEA services. Comparable as another specialist French digital agency competing for the same enterprise marketing budgets.
Broad incumbents
- HubSpot Solutions Partners: HubSpot's partner agency ecosystem competes directly for CRM and email marketing implementation work. Badsender operates as a HubSpot implementer with similar agency economics.
- Salesforce Marketing Cloud (Pardot/Account Engagement): Enterprise CRM and marketing automation platform with an extensive certified agency network implementing email and automation programs. Directly comparable as the enterprise layer above Badsender's typical engagements.
- Brevo (formerly Sendinblue): French-founded marketing platform spanning email, SMS, CRM and marketing automation. Badsender is a partner-implementer; comparable as the broader ecosystem player whose tooling Badsender services.
Direct peers
- Webmecanik: French open-source marketing automation vendor with associated services arm. Comparable to Badsender across email automation, CRM integration, and template implementation with a French enterprise SMB-and-mid-market focus.
- Actito: French-Belgian marketing automation and email platform with agency-style services. Overlaps with Badsender on CRM, email orchestration and deliverability positioning in the French market.
- Dolist: French email marketing agency and ESP offering strategic, operational, and technical email services to enterprise clients. Most direct comparable to Badsender's full-service email agency model.
- NP6 (now Actito/Spotter): French marketing automation and email platform with agency-grade services. Historically competed with Badsender for French enterprise email and CRM engagements.
Emerging players
- Mailjet (Sinch): French-founded email platform now owned by Sinch, with transactional and marketing email APIs. Comparable on email infrastructure and serves overlapping French SMB and mid-market clients, sometimes through agency partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Badsender social profiles
Digital presenceBadsender financial estimates
Financial estimateRevenue estimate
Valuation estimate
Badsender leadership team
Management profileNumber of profiles
Profiles2 records
Badsender funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Badsender M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Badsender
What does Badsender do?
Badsender is a full-service email marketing agency that provides end-to-end expertise across the email channel, including strategy consulting, deliverability analysis and remediation, email design system creation, template implementation, email builder configuration, accessibility compliance, marketing automation, copywriting, campaign orchestration, and team training. They serve enterprise and mid-market clients across Western Europe, leveraging their proprietary LePatron email builder alongside major ESP and CRM platforms such as Brevo, Emarsys, HubSpot, Pardot, Mailchimp, and Stripo.
Is Badsender a public or private company?
Badsender is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Badsender founded?
Badsender was founded in 2013. It employs 1 to 10 people.
Where is Badsender based?
Badsender is headquartered in Brussels, Belgium, in the Europe region.
How does Badsender make money?
One revenue line is on record: email Marketing Agency Services.
Who are Badsender's main competitors?
Regional players on record are SQLI Digital Experience and Eskimoz. Broad incumbents are HubSpot Solutions Partners, Salesforce Marketing Cloud (Pardot/Account Engagement) and Brevo (formerly Sendinblue). Direct peers are Webmecanik, Actito, Dolist and NP6 (now Actito/Spotter). Mailjet (Sinch) is listed as an emerging player.
Does Badsender have an API?
No public API is recorded for Badsender.
What industry is Badsender in?
Badsender's product category is Email Marketing Agency Services. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC), with a secondary code of BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents). Its NAICS code is 541511 and its SIC code is 7311.