Chiroflow

Name

Chiroflow

Legal name

Chiroflow Inc.

Website

https://chiroflow.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Therapeutic Sleep Products

NAICS

Mattress Manufacturing (33791)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Waterbase pillows
• Therapeutic sleep products
• Cervical support pillows
• Chiropractic pillow supplies
• Neck pain relief products

Headquarters

HQ city

Wheeling

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Pillow Product Sales: One-time hardware sales of waterbase pillows to registered healthcare clinics (chiropractors, therapists) who resell to patients. Products sold in various pack sizes (4-pack, 7-pack, 14-pack) at wholesale prices with recommended retail pricing for patient sales.
2. ChiroTrac DT Cervical Traction Collar Sales: Sale of cervical traction collar accessory sold in case packs of 4 units to healthcare clinics, priced at $90 recommended patient retail per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Chiroflow designs, manufactures, and distributes therapeutic waterbase pillows and a cervical traction collar. The product line covers four pillow variants (Original Fiber, Premium Memory Foam, Down Alternative, and Cooling Gel Memory Foam), the ChiroTrac DT cervical traction collar, and Discovery 2-pack bundles. Products are sold wholesale to registered healthcare professionals — chiropractors, physical therapists, and physicians — who prescribe and retail them to patients suffering from neck pain and sleep issues.

Product overview

Chiroflow is a healthcare-focused sleep wellness company offering a unified product line centered on Waterbase Technology pillows for neck pain relief and sleep quality improvement. The core portfolio consists of four pillow variants (Original Fiber, Premium Memory Foam, Down Alternative, and Cooling Gel Memory Foam) all utilizing proprietary Waterbase Technology with adjustable firmness via water. The ChiroTrac DT Cervical Traction Collar provides complementary neck therapy. Discovery 2 Packs allow patients to try multiple pillow fills. Products are sold exclusively through healthcare clinics (chiropractors and therapists) with a 3-year warranty and 30-day satisfaction guarantee. The company has conducted clinical studies at Johns Hopkins University and Logan College of Chiropractic validating the Waterbase Technology's effectiveness.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Fiber Waterbase Pillow Waterbase pillow with a fiber fill layer over the sealed water pouch; firmness and cervical support are user-adjusted via water volume. Sold wholesale to registered healthcare professionals for resale or prescription to patients with neck pain and sleep issues.
• Premium Memory Foam Waterbase Pillow Waterbase pillow with a memory foam layer over the sealed water pouch, combining the adjustable water support with memory foam comfort. Distributed through registered chiropractors, physical therapists, and physicians.
• Down Alternative Waterbase Pillow Waterbase pillow with a down alternative fill over the sealed water pouch, offering a softer hand-feel while preserving adjustable cervical support. Sold wholesale to healthcare clinics.
• Cooling Gel Memory Foam Waterbase Pillow Waterbase pillow combining a cooling gel memory foam layer with the sealed water pouch for adjustable support and temperature regulation. Distributed through registered healthcare professionals.
• ChiroTrac DT Cervical Traction Collar Inflatable cervical traction collar designed for clinical or home cervical traction. Distributed wholesale to registered healthcare professionals for use with patients needing cervical decompression.
• Discovery 2-Pack (Fiber + Memory Foam) Two-pack bundle pairing the Original Fiber and Premium Memory Foam waterbase pillows, intended to let patients compare two fill options in one purchase. Sold wholesale to healthcare clinics.
• Discovery 2-Pack (Cooling Gel + Down Alternative) Two-pack bundle pairing the Cooling Gel Memory Foam and Down Alternative waterbase pillows. Sold wholesale to registered healthcare professionals for comparison sale to patients.

Quantifiable outcome

• Ranked best in all 5 categories tested in Johns Hopkins University pillow comparison study
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• IWI LTD.coreOthersIWI LTD. is the owner of Chiroflow trademarks (Waterbase, Chiroflow, StāLoft) and licenses these trademarks to Chiroflow Inc. for use in the US market. This is a trademark licensing arrangement where the parent/licensor owns the IP and the US entity operates under license.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MyPillow: Mass-market DTC pillow brand with broad retail and television distribution; competes for end-patient pillow purchases but bypasses the clinical channel that defines Chiroflow's positioning.
• Casper Sleep: DTC sleep-products brand offering mattresses, pillows, and sleep accessories; competes for the same patient sleep-quality wallet share with a retail-first rather than clinician-led model.
• Purple Innovation: DTC premium mattress and pillow brand built around proprietary polymer technology; competes for sleep-wellness consumer dollars and could expand into cervical support.
• Tempur Sealy International: Largest premium bedding and pillow manufacturer globally (Tempur-Pedic, Sealy, Stearns & Foster); competes in the premium sleep-products category with greater scale and broader retail presence than Chiroflow.

Emerging players

• Hullo: Direct-to-consumer buckwheat and specialty-fill pillow brand; overlaps with Chiroflow's adjustable, fill-variant product strategy and targets the same sleep-quality conscious consumer.
• Coop Home Goods: DTC adjustable shredded-memory-foam pillow brand; competes in the comfort-and-support pillow niche with strong e-commerce presence, overlapping with Chiroflow's adjustable firmness positioning.
• Avocado Green Mattress: Certified organic mattress and pillow brand with DTC and limited retail channels; overlaps in the premium, wellness-positioned pillow market with growing consumer mindshare.

Direct peers

• Mediflow Water Pillow: Original water-based therapeutic pillow brand and the closest direct competitor to Chiroflow; competes in the same niche of clinically positioned, chiropractor-recommended water pillows for neck pain and sleep quality.
• Core Products International: Manufacturer of orthopedic braces, cervical collars, and therapeutic support products sold through chiropractors and clinics; overlaps with ChiroTrac DT and the broader clinic-channel therapeutic positioning.
• Therapeutica: Specialty manufacturer of cervical-support pillows designed for orthopedic and chiropractic use; competes with Chiroflow's cervical traction positioning and shares the same clinician-recommended distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Chiroflow
• Facebookfacebook.com/ChiroflowPillow
• Instagraminstagram.com/chiroflowinc
• LinkedInlinkedin.com/company/chiroflow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiroflow