WIM Sports

What WIM Sports does

WIM Sports is a Madrid-based management and marketing agency dedicated exclusively to professional padel. Founded around 2016, the firm operates a two-sided model: on the talent side, it represents elite professional padel players—publicly naming Fran Guerrero, Claudia Jensen, Javi Leal, and Pablo Cardona—handling contract negotiations, tax matters, brand sponsorships, and social media management. On the commercial side, it acts as an intermediary connecting global brands with padel athletes, advising corporates on how to enter and activate within the padel ecosystem. The agency claims seven years of contract negotiation experience and relationships with more than 50 brands and companies, including Adidas, Puma, Babolat, Bullpadel, Allianz, Mutua Madrileña, Ferrovial, and Infiniti, alongside formal ties to the World Padel Tour, Premier Padel, the World Padel Academy, and the WIM Cluster industry body. There is no proprietary technology platform; the offering is a pure services business, and revenue is generated through commissions on player contracts and brand-deal facilitation fees under a sales-led, quote-based pricing model with no public pricing disclosure. The company is privately held with no disclosed funding, ownership, or headcount, and its stated geographic scope is European with global brand outreach.

Name

WIM Sports

Legal name

WIM Sports

Website

https://wimsports.es

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

WIM Sports is a Madrid-based management and marketing agency representing elite professional padel players and connecting global brands with sponsorship opportunities within the padel ecosystem. It negotiates player contracts, manages off-court affairs, and advises brands entering the sport.

Ownership category

akta.pro rank

Product category

Sports Talent Management & Marketing Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

Keywords

• Sports talent management
• Athlete representation
• Sports marketing agency
• Brand sponsorship activation
• Padel sports management

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Talent Management Services: The agency earns revenue by representing professional padel players, negotiating contracts, managing brand deals, handling taxes, and overseeing social media. Revenue is generated through commissions and management fees from player representation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WIM Sports is a management and marketing agency that represents elite professional padel players, handling their contract negotiations, taxes, brand deals, and social media off-court. On the other side, the agency connects global brands and corporate sponsors with rising padel stars, advising companies on how to enter and develop presence in the padel sport market through strategic sponsorships and partnerships. Revenue is generated through commissions and management fees from player representation and brand-side engagements.

Product overview

WIM Sports is a management and marketing agency for professional padel players operating in Spain. The company offers two interconnected service lines: Talent Management Services for players (handling contracts, taxes, brand deals, and social media) and Brand Marketing Services for companies seeking to enter or expand in the padel market. The agency represents elite padel talent and facilitates connections between global brands and rising sport stars.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Management Services Full-service representation and career management for elite professional padel players, including contract negotiations, tax handling, brand deal brokering, social media management, and long-term career strategy development. Intended for professional padel athletes who want to focus on playing while WIM Sports handles everything off-court.
• Brand Marketing Services Strategic marketing services that connect global brands and corporate sponsors with elite and rising professional padel talent, advising companies on how to enter and develop presence in the padel sport market, including market entry guidance, sponsorship strategy, and athlete partnership activation. Intended for global brands and companies seeking to invest in or activate within the padel sport ecosystem.

Quantifiable outcome

• 7+ years of experience negotiating professional padel contracts
• +2 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core, major and minor.

• World Padel Tour (WPT)coreStrategic or Co-development PartnerWorld Padel Tour is the premier professional padel circuit. WIM Sports has worked with WPT as part of representing professional players in top-tier competitions.
• Premier PadelcoreStrategic or Co-development PartnerPremier Padel is the official global padel tour organized by the International Padel Federation. WIM Sports has established relationships in this premier circuit.
• World Padel Academy (WPA)coreStrategic or Co-development PartnerWorld Padel Academy focuses on developing padel globally. WIM Sports collaborates with WPA on talent development and education initiatives.
• AdidasmajorGTM or Marketing PartnerAdidas has trusted WIM Sports to connect them with padel talent for sportswear sponsorships and brand partnerships in the padel ecosystem.
• PumamajorGTM or Marketing PartnerPuma has trusted WIM Sports for padel-related brand partnerships and connecting with professional padel players.
• BullpadelcoreGTM or Marketing PartnerBullpadel is a leading padel equipment brand. WIM Sports connects Bullpadel with professional talent for equipment sponsorships and collaborations.
• BabolatmajorGTM or Marketing PartnerBabolat has trusted WIM Sports to facilitate partnerships with padel players in the sports equipment sector.
• AllianzmajorGTM or Marketing PartnerAllianz, a global insurance company, has engaged with WIM Sports for padel sponsorship and brand activation opportunities.
• Mutua MadrileñamajorGTM or Marketing PartnerMutua Madrileña, a major Spanish insurance company, has trusted WIM Sports for padel-related marketing partnerships.
• FerrovialmajorGTM or Marketing PartnerFerrovial, a major infrastructure and construction company, has invested in padel through partnerships facilitated by WIM Sports.
• InfinitiminorGTM or Marketing PartnerInfiniti, a luxury automotive brand, has engaged with WIM Sports for padel-related brand activations.
• EurofinansminorGTM or Marketing PartnerEurofinans, a financial services company, has partnered with WIM Sports for padel sponsorship opportunities.
• Padel SquarecoreGTM or Marketing PartnerPadel Square is a padel-specific business platform. WIM Sports collaborates with them on padel ecosystem development.
• Padel MarketminorGTM or Marketing PartnerPadel Market is a padel industry marketplace that WIM Sports has worked with for brand and business connections.
• KyrrexminorGTM or Marketing PartnerKyrrex is a cryptocurrency/fintech company that has engaged with WIM Sports for padel sponsorship opportunities.
• ProbrandscoreGTM or Marketing PartnerProbrands is a brand licensing and management company that WIM Sports collaborates with for brand extension in padel.
• El GansominorGTM or Marketing PartnerEl Ganso, a Spanish fashion brand, has engaged with WIM Sports for padel-related marketing and brand partnerships.
• Manolo BakesminorGTM or Marketing PartnerManolo Bakes, a bakery brand, has partnered with WIM Sports for padel sponsorship and brand activations.
• Manza SportminorGTM or Marketing PartnerManza Sport is a sports brand that has engaged with WIM Sports for padel-related brand partnerships.
• Tennis ProminorGTM or Marketing PartnerTennis Pro is a racquet sports retailer that WIM Sports has collaborated with for padel ecosystem connections.
• SwagminorGTM or Marketing PartnerSwag brand has partnered with WIM Sports for padel-related merchandise and brand activations.
• Kom VidaminorGTM or Marketing PartnerKom Vida is a brand that has engaged with WIM Sports for padel sponsorship opportunities.
• EnervitminorGTM or Marketing PartnerEnervit, a sports nutrition brand, has partnered with WIM Sports for athlete nutrition sponsorships in padel.
• WIM Cluster AsociadocoreStrategic or Co-development PartnerWIM Sports is an associated member of the WIM Cluster, a padel industry cluster organization for business development and collaboration.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MGC Sports: Athlete representation agency managing professional players and brand partnerships. Comparable to WIM Sports as a specialized talent-and-brand intermediary, though operating across different sport verticals.
• Total Sport and Entertainment: Sports marketing agency providing athlete representation, brand activation, and sponsorship services. Comparable to WIM Sports in combining player management with brand-sponsorship brokering across sports properties.
• Excel Sports Management: Sports agency specializing in athlete representation, marketing, and brand partnerships, primarily in tennis and golf. Comparable to WIM Sports as a racquet-sport-focused talent agency connecting players with global brands.

Regional players

• Key Sports Management: Spanish sports management and marketing agency representing professional athletes. Closely comparable to WIM Sports in model (athlete representation + brand activation) and geography (Spain-headquartered, serving the Spanish/European sports market).
• Deportivo Promosport: Spain-based sports marketing and management agency focused on athlete representation and sponsorship activation. Direct comparable to WIM Sports in the Spanish market, operating the same player-and-brand brokerage model.

Broad incumbents

• Wasserman: Major sports marketing and athlete representation agency representing players and connecting brands with sport talent. Comparable to WIM Sports in the athlete-and-brand representation business model, though operating across many sports at global scale.
• Creative Artists Agency (CAA): Global entertainment and sports talent agency with a sports division representing athletes across multiple disciplines. Comparable to WIM Sports in offering athlete representation and brand-deal brokering, though at vastly larger scale and across sports, music, and entertainment.
• IMG (Endeavor): Global sports talent representation and marketing agency representing athletes across multiple sports including tennis and racquet disciplines. Directly comparable to WIM Sports as a sports talent management firm, but operating at vastly larger scale and across many sports.
• Octagon: Global sports marketing agency that represents athletes and provides sponsorship consulting for brands. Directly analogous business model to WIM Sports (talent representation + brand activation), serving as a comparison point for how a scaled agency monetizes sports endorsements.

Emerging players

• Probrands: Brand licensing and management company operating in the padel ecosystem and partnered with WIM Sports. Comparable as an adjacent commercial-services player in the padel industry focused on brand extension and sponsorship activation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WIM__Sports
• Facebookfacebook.com/wimsportsofficial
• LinkedInlinkedin.com/company/wimsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIM Sports