Manolo Bakes
Manolo Bakes is a Spanish specialty bakery and café chain operating 70+ retail stores across Spain and Portugal, serving urban consumers with daily-baked signature pastries (Manolitos, Palmitas), specialty Arabica coffee, and a tiered MB Club loyalty program.
- Company typePrivate
- Founded2017
- HeadquartersMadrid, Spain
- Headcount251–500
- GTM typeB2C
- OfferingServices
Manolo Bakes firmographics
Firmographics- Name
- Manolo Bakes
- Legal name
- DE BOCA EN BOCA 2017, SL
- Website
- https://manolobakes.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Manolo Bakes is a Spanish specialty bakery and café chain operating 70+ retail stores across Spain and Portugal, serving urban consumers with daily-baked signature pastries (Manolitos, Palmitas), specialty Arabica coffee, and a tiered MB Club loyalty program.
- Ownership category
- akta.pro rank
Manolo Bakes industry classification
Industry- Product category
- Artisanal Bakery Café
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Baked Goods Retailers (445291)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industry
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where Manolo Bakes is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Manolo Bakes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Retail Store Sales: Revenue from direct in-store purchases of Manolitos (sweet and savory), Palmitas, pastries, coffee, and beverages across 70+ owned physical stores in Spain and Portugal.
- E-commerce / Direct Delivery: Revenue from online orders placed through the company's own website and app for home delivery in 16 Spanish cities, including own delivery fleet.
- Third-Party Delivery Aggregators: Revenue generated through marketplace orders placed on Uber Eats, Just Eat, and Glovo platforms in covered cities. Each associated franchise or store independently manages orders and pricing through these channels.
- Catering / Bulk Orders: Revenue from bulk orders for events including weddings, communions, corporate meetings, sports events, exhibitions, and fairs, with dedicated contact and fulfillment processes.
- MB Club Loyalty Program: Free loyalty program (MB Club) that drives repeat purchase behavior and customer retention. Members accumulate Beans (100 per €1 spent), unlock milestone rewards, and earn tiered cashback (2%–6%). Does not directly generate revenue but enhances customer lifetime value and repeat purchase frequency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items priced per unit (e.g., Manolito Original €0.70, Manolito Cafetero €0.75) |
| Transaction based/ take rate | Pay-as-you-go | Home delivery and catering orders are quote-based or calculated at checkout |
| Freemium | Pay-as-you-go | MB Club loyalty program — free to join; members earn Beans and tiered cashback (2%–6%) on purchases |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Manolo Bakes product offering
Product offeringCore offering
Manolo Bakes bakes and retails daily-fresh artisanal puff pastry products (signature sweet and savory Manolitos, Palmitas, bollería, and muffins) along with a proprietary 100% Arabica specialty coffee blend sourced from seven origins, cold beverages (shakes, smoothies, matcha, iced teas), breakfast combos, and a health-focused MB Balance line. The chain operates 70+ physical cafés across Spain and Portugal complemented by direct e-commerce ordering for pickup and home delivery, third-party aggregator availability (Uber Eats, Just Eat, Glovo), and a quote-based catering service for events.
Product overview
Manolo Bakes is a Spanish bakery chain operated by DE BOCA EN BOCA 2017, SL with more than 70 points of sale across Spain and Portugal. The company operates a unified product portfolio centered on its signature Manolitos (sweet puff pastry pastries) and Palmitas (palm-shaped pastries), complemented by savory Manolitos Salados, bollería (pastries), sandwiches, and breakfast combinations. The beverage program features specialty 100% Arabica coffee sourced from 7 origins, plus cold drinks including shakes, smoothies, and matcha beverages. The MB Balance line offers health-conscious options. Services include in-store dining, online ordering with home delivery in major Spanish cities, third-party delivery platform availability, and catering for events. The MB Club loyalty program providesBeans accumulation and tiered cashback rewards.
Differentiator
Problem solved
Functional benefit
Brands
- MB Club: Loyalty program with points (Beans) accumulation, tiered cashback (Fan 2%, Groupie 4%, Legend 6%), milestone-based rewards, and a 10% welcome discount on first purchase. Valid in Manolo Bakes physical stores across Spain, excluding CC Moratalaz.
Products and services
- Manolitos (Sweet and Savory Puff Pastries) Signature daily-baked puff pastry range available in sweet (Original, Lemon Pie, Cookies & Cream, Dubai Style, Cebra Triple, Biscoff, Pistachio, and more) and savory varieties (Manzana/Pavo/Queso, Queso de cabra/Cebolla caramelizada, Sobrasada/Brie, Paleta Ibérica/Tomate, Salmón/Eneldo, Aguacate/Pollo). Available as individual units or in box sets of 8, 16, 24, and 32 units; gluten-free variants offered for celiac customers.
- Palmitas (Palm-Shaped Pastries) Sweet palm-shaped puff pastry made with quality butter, offered in 15+ flavor variants including Original, Cebra Triple, Biscoff, Dip Negro, Dip Blanco, Brownie, Berry Violet, Choco, Salted Caramel, Spring Mango, Pistachio, Lemon Pie, Crocanti, and Cookies & Cream. A gluten-free variant is available.
- Specialty Coffee 100% Arabica coffee specialty program using an exclusive proprietary blend sourced from seven origins in South America and Africa, roasted separately with origin-specific curves and combined into a unique recipe. Offers include Espresso, Americano, Latte, Cappuccino, Flat White, Matcha Latte, Lotus Coffee, Pistacho Coffee, Chai Latte, and iced variations. Coffee is served in-store and available for retail purchase as whole beans, ground, or capsules.
- Cold Beverages (Shakes, Smoothies, Matcha, Iced Tea) Cold beverage line including Shakes (Pink Panther, Cookie Dough, Manolito Cream), Smoothies (Tropical Crush, Red Temptation, Blue Sea), Matcha drinks (Ube Cloud, Mango Paradise, Cherry Blossom), Coco Clouds, and Iced Teas. Available individually or as part of family bundles.
- Bollería (Filled Pastries, Muffins, Cake Pops) Pastry assortment including filled Manolos (Cookies & Cream, Hazelnut Cream, Pistachio, Biscoff), larger-format Manolo Original, Manolo Cereales, Muffins (Choco, Arándanos, Gluten-Free), Cake Pops, Napolitana, and Roll Canela. Available individually or as combination selections.
- Savory Items (Muffins, Croissants, Sandwiches) Savory food items including Muffin Ibérico, Egg Muffin, Croissant Mixto, and sandwiches (Ibérico, Tuna & Co, Capri, Club House) for in-store and takeaway consumption.
- Breakfast Combos (Desayunos) Combo breakfasts pairing coffee (Espresso, Macchiato, Americano, Latte, Iced Coffee) or tea infusion with pastry selections such as Manolitos Dulces, Manolitos Salados, Bollería, Croissant Mixto, Palmitas, Tosta, or Ibérico. Priced and sold as combined meal units.
- MB Balance (Health-Conscious Line) Health-focused line featuring Yogur Fresa & Pistachio, Chía Pudding Coco & Arándanos, Protein Balls Carrot Cake, and Protein Balls Carrot Brownie. Targets consumers seeking lighter, protein- or yogurt-based alternatives to traditional pastries.
- Catering Service for Events Quote-based catering service for events including weddings, communions, baptisms, corporate meetings, conventions, birthdays, exhibitions, fairs, shows, and sporting events. Orders are handled through a dedicated inquiry form on the website with bespoke fulfillment.
- MB Club Loyalty Program Free loyalty program for Manolo Bakes customers. Members accumulate Beans (100 per €1 spent) and unlock rewards across three tiers: Fan (2% cashback, 0-13,700 Beans), Groupie (4% cashback, 13,700-34,500 Beans), and Legend (6% cashback, 34,500+ Beans). Maximum 5,000 Beans per transaction and up to €50 cashback per level. Valid across Manolo Bakes physical stores in Spain (excluding CC Moratalaz).
- Online Ordering and Home Delivery Direct online ordering service for home delivery or in-store pickup across 16 Spanish cities (A Coruña, Barcelona, Bilbao, San Sebastián, Gijón, Granada, Madrid, Málaga, Fuengirola, Murcia, Oviedo, Santander, Sevilla, Valencia, Valladolid, Zaragoza) and Portugal. Operated through the company's own website and supported by an in-house delivery fleet in covered zones.
Quantifiable outcome
- 70+ store locations across Spain and Portugal
- +2 more outcomes
Companies that use Manolo Bakes
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Manolo Bakes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Manolo Bakes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Just EatcoreManolo Bakes and Just Eat expanded their partnership to deliver Manolitos across Spain. El Economista (February 2021) reported the alliance reinforcement. Just Eat serves as a channel partner, enabling home delivery through its platform.
- Uber EatsminorManolo Bakes products are available for delivery through Uber Eats in covered zones across 16 Spanish cities.
- GlovominorManolo Bakes products are available for delivery through Glovo in covered zones across 16 Spanish cities.
- Mono MadridminorManolo Bakes worked with Mono Madrid as a creative agency for marketing campaigns, including the MB Fest summer campaign (2020), as reported by El Publicista (September 2020).
Scale indicators4 records
Recent moves13 records
Expansion highlights6 records
Manolo Bakes competitors and assessment
Company assessmentDirect peers
- Panaria: Panaria is a Spanish artisan bakery and cafe chain operating a multi-store footprint across Spain with similar product positioning to Manolo Bakes (specialty coffee + pastries + savory items + daily fresh production), making it the most directly comparable Spanish competitor.
- Granier: Granier is one of Spain's largest artisan bakery-cafe chains, combining bread, pastries, sandwiches, and specialty coffee under a multi-store retail concept that closely parallels Manolo Bakes' cafe-bakery model and Iberian market focus.
- Le Pain Quotidien: Le Pain Quotidien is an international cafe-bakery chain serving organic bread, viennoiserie, pastries, and coffee in a community-table format that competes with Manolo Bakes for premium casual daily-occasion customers in major Spanish cities.
- Café & Té: Café & Té is a Spanish specialty coffee and light-bites chain operating in major Spanish cities, with overlapping customer occasions (coffee + pastries) and a comparable neighborhood/retail format to Manolo Bakes.
Regional players
- Paul (Groupe Holder): Paul is a French cafe-bakery chain with presence in Madrid and other Spanish cities, competing for the same premium pastry and specialty coffee use case as Manolo Bakes. It is regional in the sense that its densest footprint is in France, with selective Iberian locations.
- La Mallorquina: La Mallorquina is a historic Madrid pastry shop with sit-down cafe service that competes for the Spanish artisan pastry and specialty coffee customer. It is regional in that its flagship footprint is Madrid-centric and rooted in traditional rather than modern artisan positioning.
Broad incumbents
- Starbucks: Starbucks is the global coffee incumbent with extensive Spanish footprint, overlapping with Manolo Bakes in specialty coffee and snack/breakfast occasions. It competes at the broader cafe level rather than artisan bakery specialization.
- Costa Coffee: Costa Coffee is a UK-headquartered broad coffee incumbent with established Spanish locations (operated by Iberostar/Punto Caffè partnerships), competing at the specialty coffee and snack-occasion level rather than the artisan bakery layer Manolo Bakes occupies.
Emerging players
- The Cookie Box: The Cookie Box is a Spanish specialty cookie and dessert chain positioned around an artisan single-product identity, competing for the same gifting, snack, and gifting-occasion occasions that drive Manolo Bakes' Caprichos and seasonal launches.
- Celicioso: Celicioso is a Madrid-based gluten-free bakery and cafe that overlaps Manolo Bakes on gluten-free Manolitos and Palmitas offerings, competing specifically for the celiac and health-focused pastry consumer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Manolo Bakes social profiles
Digital presenceManolo Bakes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manolo Bakes leadership team
Management profileNumber of profiles
Profiles2 records
Manolo Bakes subsidiaries and ownership
Company hierarchySubsidiaries1 record
Manolo Bakes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manolo Bakes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manolo Bakes
What does Manolo Bakes do?
Manolo Bakes bakes and retails daily-fresh artisanal puff pastry products (signature sweet and savory Manolitos, Palmitas, bollería, and muffins) along with a proprietary 100% Arabica specialty coffee blend sourced from seven origins, cold beverages (shakes, smoothies, matcha, iced teas), breakfast combos, and a health-focused MB Balance line. The chain operates 70+ physical cafés across Spain and Portugal complemented by direct e-commerce ordering for pickup and home delivery, third-party aggregator availability (Uber Eats, Just Eat, Glovo), and a quote-based catering service for events.
Is Manolo Bakes a public or private company?
Manolo Bakes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Manolo Bakes founded?
Manolo Bakes was founded in 2017. It employs 251 to 500 people.
Where is Manolo Bakes based?
Manolo Bakes is headquartered in Madrid, Spain, in the Europe region.
How does Manolo Bakes make money?
Five revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce / Direct Delivery, third-Party Delivery Aggregators, catering / Bulk Orders and MB Club Loyalty Program.
Who are Manolo Bakes's main competitors?
Direct peers on record are Panaria, Granier, Le Pain Quotidien and Café & Té. Regional players are Paul (Groupe Holder) and La Mallorquina. Broad incumbents are Starbucks and Costa Coffee. Emerging players are The Cookie Box and Celicioso.
Does Manolo Bakes have an API?
No public API is recorded for Manolo Bakes.
What industry is Manolo Bakes in?
Manolo Bakes's product category is Artisanal Bakery Café. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus). Its NAICS code is 722515 and its SIC code is 5810.