Shoestring Marketing

What Shoestring Marketing does

3WIN (legal entity 3WINNET.COM) is a private online gambling platform headquartered at 122 Đường số 7, Bình Trị Đông B, Bình Tân, Ho Chi Minh City, Vietnam. The platform targets Vietnamese-speaking users across Southeast Asia and operates through web access and dedicated iOS/Android applications. Its product surface spans sports betting, live dealer casino, progressive jackpot slots (RTPs of 95.8%–97.2% on featured titles), lottery and number-prediction games, fish shooting (arcade-style), Vietnamese card games (Phỏm, Tiến Lên, Mậu Binh, Poker), and live cockfighting (WS168/SV388). Content is aggregated from eight named third-party providers: Pragmatic Play, CQ9, JDB, JILI, PG Soft, WS168, SV388, and TP. Technical infrastructure features SSL 128-bit encryption, multi-layer firewall protection, multi-language support, and real-time odds engines with Asian handicap odds updating 24/7 and European odds refreshing every 5 seconds.

The platform operates a transactional revenue model: house edge is embedded in sports betting odds (Asian handicap 0.95–1.05, European 1.90–4.50), slot RTPs, lottery odds (e.g., 1:95 special prize), and fish-shooting ammunition-to-reward economics. Customer acquisition is built around an affiliate/agent program where partners recruit members through their own social media and web channels and earn commissions based on downstream player activity. Marketing is reinforced by an aggressive promotional structure—100% first-deposit match up to 3,000,000 VND (20x rollover), 50% second-deposit match up to 1,500,000 VND (15x rollover), 15% daily reload up to 500,000 VND (10x rollover), plus weekly cashback and birthday gifts—with minimum deposits of 100,000 VND and processing times of 1–3 minutes for deposits and 3–5 minutes for withdrawals. The customer base consists of adult (18+) individual retail gamblers in Vietnam/Southeast Asia, with affiliate agents forming a secondary stakeholder group.

The platform claims jurisdictional coverage under PAGCOR (Philippine Amusement and Gaming Corporation) and Curacao gaming licenses, though license-scope verification is not disclosed. Corporate identity elements include DBAs "3WIN" and "3WIN.COM," and operator-branded sub-products 3WINBet, JILI 3WIN, JDB 3WIN, CQ9 3WIN, JILI Fishing 3WIN, PG Soft 3WIN, and TP 3WIN. The company is privately held with no parent company, subsidiaries, or investor information in the source data.

Name

Shoestring Marketing

Legal name

3WINNET.COM

Website

https://shoestringmarketing.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

3WIN is a private online gambling platform headquartered in Ho Chi Minh City, Vietnam, serving Vietnamese-speaking users across Southeast Asia with sports betting, casino, slots, lottery, fish shooting, card games, and cockfighting sourced from multiple third-party providers and distributed through an affiliate/agent commission network.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (713210), Other Gambling Industries (713290)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), Gaming, Betting & Prize Winnings Payouts (FSAMAKAN), SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

Keywords

• Online gambling platform
• Sports betting services
• Live casino games
• Slot games
• Lottery games

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Sports Betting: The platform generates revenue through sports betting by offering odds on various sports events including football, with a typical house edge reflected in the betting odds offered. Asian handicap odds range from 0.95-1.05 while European 1x2 odds range from 1.90-4.50.
2. Online Casino: Live dealer casino games where the house maintains an edge through standard casino mathematics. The platform offers real-time casino with actual dealers broadcast via video.
3. Slot/Jackpot Games: Slot games with accumulated jackpot prizes. Diamond Jackpot reaches 1,500,000,000 VND with RTP of 96.5%, Golden Jackpot at 800,000,000 VND with 97.2% RTP, and Classic Jackpot at 200,000,000 VND with 95.8% RTP. The platform retains house edge through the RTP (Return to Player) percentage.
4. Lottery and Number Games: Lottery and number prediction games including special prize odds of 1:95, lottery odds of 1:80, pair lottery odds of 1:17, and triple lottery odds of 1:60. Revenue is generated through the house edge embedded in these odds.
5. Fishing and Arcade Games: Fish shooting games and arcade-style games where players spend credits to shoot fish, with rewards based on the value of fish caught. The platform generates revenue through the cost of ammunition versus rewards paid out.
6. Affiliate Program Commissions: The platform operates an affiliate program where agents earn commissions based on the gambling activity of players they recruit, creating a network-based distribution model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Shoestring Marketing operates the 3WIN online gambling platform, offering sports betting with Asian handicap, European, and over/under odds, live dealer casino games, progressive jackpot slot games, fish shooting arcade games, lottery and number prediction, Vietnamese card games (Phỏm, Tiến Lên, Mậu Binh, Poker), and live cockfighting betting. The platform is accessible via web (rapc.uk.com, 3winnet.com) and dedicated iOS/Android mobile applications, with content sourced from third-party game providers and 24/7 customer support targeting the Vietnamese market.

Product overview

3WIN operates as an online gambling platform offering a comprehensive suite of gaming products. The core platform integrates multiple product modules: Sports Betting for sports wagering, Live Casino with real dealer streaming, Slot Games (Nổ Hũ) with progressive jackpots, Fish Shooting Games (Bắn Cá), Lottery (Xổ Số) including fast lottery and number prediction tools, Card Games (Game Bài) featuring Vietnamese classics like Phỏm and Tiến Lên, and Cockfighting (Đá Gà) with live arena coverage. Game content is sourced from third-party providers including PG Soft, JILI, JDB, and CQ9. The platform also offers a mobile app and an affiliate program for partner recruitment.

Differentiator

Problem solved

Functional benefit

Brands

• 3WINBet: Brand name used for betting services within the 3WIN platform
• JILI 3WIN
• JDB 3WIN
• CQ9 3WIN
• JILI Fishing 3WIN
• PG Soft 3WIN
• TP 3WIN

Products and services

• 3WIN Online Gambling Platform

Quantifiable outcome

• Deposit/withdrawal processing time of 1-3 minutes
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Pragmatic PlaycoreTechnology or IntegrationPragmatic Play provides slot game content to the 3WIN platform, offering games such as online casino and slot machine experiences with high volatility gameplay.
• CQ9coreTechnology or IntegrationCQ9 supplies fish shooting games including Lucky Fishing, Paradise Leviathan, One Shot Fishing, and Hero Fishing with 3D graphics and special weapon features.
• JDB (JDBet)coreTechnology or IntegrationJDB provides slot games with sharp graphics including Cai Shen 888, Moneybags Man 2, Open Sesame Mega, and Pop Pop Candy, featuring accumulated jackpot mechanisms.
• JILIcoreTechnology or IntegrationJILI provides slot games including Super Ace, Golden Empire, Boxing King, and Fortune Gems 3 with RNG technology for fair random outcomes.
• PG SoftcoreTechnology or IntegrationPG Soft provides slot games inspired by Asian culture including Mahjong Ways 1 & 2, Lucky Neko, Treasures of Aztec, and Fortune Tiger with cascading reels and multiplier mechanics.
• WS168coreTechnology or IntegrationWS168 provides live cockfighting match broadcasts and betting services, with matches from Thomo Cambodia, Philippines C1, Sabong, and friendly tournaments.
• SV388coreTechnology or IntegrationSV388 provides live cockfighting betting platform with 15-minute rounds, weight verification, referee oversight, and betting options including Meron, Wala, and draw outcomes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dafabet: Major Asia-facing online gambling operator offering sportsbook, casino, slots, and live dealer products. Comparable to 3WIN in vertical breadth, Vietnamese-market emphasis, and use of multiple game-provider integrations.
• CMD368: Asian-market online sportsbook and live casino operator. Comparable to 3WIN in target geography, product mix, and affiliate-led customer acquisition in restricted Asian markets.
• M88: Asia-focused online sports betting and casino platform with strong Vietnamese-language presence. Direct overlap with 3WIN in target geography, product breadth across sportsbook and casino, and affiliate/agent acquisition model.
• 12BET: Asia-facing online sportsbook and casino with strong presence in Vietnamese and Thai markets. Comparable to 3WIN in sportsbook-centric offering, Asian handicap focus, and offshore-licensed operating model.
• 188BET: Established Asian-market online sportsbook and live casino operator. Comparable in target customer (Vietnamese/Asian bettors), core product (sports betting with Asian handicap focus), and offshore-licensed operating model.
• Fun88: Asia-targeted online sportsbook and casino with significant Vietnamese customer base. Direct peer in product mix, target market, and reliance on affiliate networks and offshore licensing.
• SBOBet: Asia-headquartered online sportsbook with extensive Vietnamese player base. Directly comparable in Asian handicap sports betting product, mobile-first delivery, and Southeast Asian market focus.
• W88: Long-running Asia-focused online sportsbook and casino operator serving Vietnamese, Thai, and other Southeast Asian markets. Comparable to 3WIN in product mix (sportsbook, casino, slots), affiliate-driven GTM, and reliance on offshore licensing for restricted-market access.
• HappyLuke: Asia-focused online casino and live dealer platform serving Vietnamese and Southeast Asian players. Comparable in casino-led product positioning, regional focus, and offshore-licensed operating model.
• BK8: Southeast Asia-focused online gambling brand offering sports betting, live casino, and slots. Comparable in regional positioning, Vietnamese-language support, and multi-provider content strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoestring Marketing