AgForce Queensland

What AgForce Queensland does

AgForce Queensland is a private, member-based peak industry organisation representing the state's broadacre agricultural producers across six commodities: cattle, grain, cane, sheep, wool, and goats. Founded in 1999 through the unification of three state farming organisations, the company is headquartered in Brisbane with regional offices in Longreach, Ayr, and Charleville, supplemented by regional engagement managers across south-east, southern inland, and south-west Queensland. Its operational scope spans policy advocacy and lobby work with federal and state governments, biosecurity support, disaster recovery assistance for producers, training delivery through the wholly-owned AgForce Training subsidiary, natural capital documentation via AgCarE, and delegated administration of the Grain Harvest Management Scheme (GHMS) under section 117 of the Heavy Vehicle National Law.

The technology footprint is utilitarian: a website portal with secure members area, online membership and knowledge-base services, and administrative systems linking AgForce, the Queensland Department of Transport and Main Roads, and the National Heavy Vehicle Regulator for GHMS vehicle registration. No proprietary software, API surfaces, AI/ML components, or patents are disclosed. Content channels include the Yarns from the Paddock fortnightly podcast (54+ episodes), an online knowledge base, and active social media presence across Facebook, X, YouTube, Instagram, and LinkedIn.

The revenue model is multi-stream and member-anchored: annual membership subscriptions (with a full rebate against the $187/vehicle GHMS fee for financial members), GHMS scheme administration, training services through AgForce Training, partnerships and sponsorships (Toyota, Telstra, WFI, FTI, Lowes Petroleum, FMC, Olsson Industries, Suncorp, Australian Retirement Trust, Phoenix Live, Farm Angels), and ancillary merchandise sales through an online store. Go-to-market is community-led and event-driven, executed via direct outreach through regional offices, training roadshows, CEO Cane Catch-ups, and the Young Producers Council. Recent organisational restructuring under newly appointed CEO Niki Ford signals a renewed focus on financial sustainability and member value.

Name

AgForce Queensland

Legal name

AgForce Queensland Farmers Ltd.

Website

https://agforceqld.org.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

AgForce Queensland is a peak membership organisation representing Queensland's broadacre producers of cattle, grain, cane, sheep, wool, and goats, delivering advocacy, training, GHMS transport scheme administration, and partner benefit services.

Ownership category

akta.pro rank

Product category

Industry Association / Agricultural Advocacy

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

akta.pro secondary industry

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Agricultural advocacy services
• Rural producer representation
• Broadacre industry membership
• Grain harvest management scheme
• Agricultural training programs

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: AgForce generates revenue through annual membership fees from producers across Queensland's broadacre industries. Financial members receive rebates on GHMS fees and access to member-only benefits and services.
2. GHMS Permit Administration: AgForce administers the Grain Harvest Management Scheme, collecting $187 per vehicle annual fees for scheme registration, sticker issuance, and compliance coordination with TMR and NHVR.
3. Training Services: AgForce Training delivers agricultural-specific training programs including the Farm Essentials Roadshow, Bridging the Gap program, and other professional development courses to producers and their teams.
4. Online Store Sales: The organization operates an e-commerce store selling merchandise including Trademutt shirts and other branded products.
5. GHMS Administration Services: AgForce provides administrative coordination services for the government GHMS program, including processing applications, issuing stickers, de-registering non-complying vehicles, and maintaining scheme records.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

AgForce Queensland is a peak membership organisation representing Queensland's broadacre producers across cattle, grain, cane, sheep, wool and goats. It sells annual producer memberships that entitle members to advocacy, policy representation, training access and member-benefit discounts. It also administers the Grain Harvest Management Scheme (GHMS) under Heavy Vehicle National Law (collecting a $187 per vehicle annual fee that is rebated in full for financial members) and delivers agriculture-specific training through AgForce Training, including the Farm Essentials Roadshow and Bridging the Gap program.

Product overview

AgForce Queensland is a peak membership organisation representing Queensland's broadacre producers of cattle, grain, cane, sheep, wool, and goats. Rather than a software platform, AgForce provides membership-based services including advocacy and representation, the Grain Harvest Management Scheme (GHMS) for heavy vehicle mass exemptions, AgForce Training programs, the Yarns from the Paddock podcast, and a Knowledge Base with resources across commodities and topics. AgForce also facilitates member benefits including the Phoenix Live farm management platform.

Differentiator

Problem solved

Functional benefit

Products and services

• AgForce Producer Membership Annual membership sold to Queensland broadacre producers that provides advocacy, policy representation, GHMS fee rebate, training access, and member-benefit discounts across cattle, grain, cane, sheep, wool and goat commodities.
• Grain Harvest Management Scheme (GHMS) Scheme providing heavy vehicles flexibility above regulation mass limits for transporting grain, oilseeds, pulses and bulk fresh-cut silage from farms. Administered by AgForce under section 117 of the Heavy Vehicle National Law in partnership with Queensland TMR and NHVR, with $187 per vehicle annual registration.
• AgForce Training Agriculture-specific training programs for producers and their teams, including the Farm Essentials Roadshow and Bridging the Gap program, delivered regionally across Queensland.
• AgForce Online Store / Merchandise E-commerce store selling branded merchandise including Trademutt shirts and other AgForce products to members and the public.
• AgCarE Natural Capital Platform Wholly-owned subsidiary providing a natural capital platform that empowers producers by documenting their sustainable practices, promoted as a member benefit.

Quantifiable outcome

• Continued advocacy leading to Queensland Government's cattle tick management review outcomes favorable to producers
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Farm AngelsminorGTM or Marketing Partner · 4 July 2026Bunnings stores across Queensland host 'Scones for a Cause' fundraisers supporting Farm Angels and the critical work they do for farming families during times of disaster and recovery. AgForce supports awareness for this initiative.
• Lowes PetroleumminorGTM or Marketing Partner · 15 June 2026Lowes Petroleum is listed as a member benefit partner providing fuel and related services to AgForce members.
• Queensland Department of Transport and Main Roads (TMR)coreStrategic or Co-development PartnerAgForce administers the Grain Harvest Management Scheme (GHMS) under section 117 of the Heavy Vehicle National Law in partnership with TMR. TMR oversees compliance, enforcement, and scheme governance while AgForce handles membership applications, sticker issuance, and administrative coordination.
• National Heavy Vehicle Regulator (NHVR)coreStrategic or Co-development PartnerThe GHMS operates under the Heavy Vehicle National Law administered by NHVR. AgForce works with NHVR to ensure scheme compliance and vehicle registration oversight.
• National Farmers Federation (NFF)coreStrategic or Co-development PartnerAgForce works with NFF on national policy issues including EPBC Act reforms and tax law changes affecting producers. Collaboration ensures Queensland producers' interests are represented in national advocacy efforts.
• Federal Department of Climate Change, Energy, the Environment and Water (DCCEEW)coreStrategic or Co-development PartnerAgForce is actively engaging with DCCEEW and relevant Ministers on EPBC Act reforms to ensure implementation does not impose unintended or impractical outcomes on agricultural production systems.
• Queensland GovernmentcoreStrategic or Co-development PartnerAgForce collaborates with Queensland Government on cattle tick management reviews, biosecurity, disaster recovery, and implementation of federal reforms at state level.
• Queensland Productivity CommissionminorStrategic or Co-development PartnerAgForce is calling for producers to make submissions to or attend regional consultation sessions that the Queensland Productivity Commission is holding into the impacts of federal EPBC act reforms.
• Phoenix LiveminorGTM or Marketing PartnerAgForce has partnered with Phoenix Live farm management platform. AgForce members receive 2 months free on a new 12-month Phoenix subscription using code AGFORCE2026. Phoenix Live is an end-to-end farm management platform featuring financials, budgets, payroll, livestock, cropping, mapping, and weather modules.
• AgCarEminorGTM or Marketing PartnerAgCarE is a natural capital platform that empowers producers by documenting their sustainable practices. AgForce promotes AgCarE as a member benefit.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Sheep Producers Australia: National peak body for sheep and lamb producers. Commodity-specific peer to AgForce's sheep producer segment, with overlapping policy interests.
• Grain Producers Australia: National grain grower representative body. Commodity-specific peer relevant to AgForce's grain producer segment and GHMS activities, with potential overlap on policy advocacy.
• CANEGROWERS Australia: National sugarcane grower representative body. Commodity-specific peer to AgForce's cane producer segment, with which AgForce partners on cane industry issues.
• Cattle Australia: National representative body for the Australian cattle industry. Commodity-specific peer to AgForce's cattle producer segment, with potential overlap and partnership given AgForce's Cattle President role.
• WoolProducers Australia: National peak body for wool growers. Commodity-specific peer to AgForce's wool producer segment, with overlapping policy interests on trade and animal welfare.

Direct peers

• Victorian Farmers Federation (VFF): Victorian state peak body representing farmers across multiple commodities. Direct peer to AgForce with similar membership dues model, regional structure, and policy advocacy focus on environmental, biosecurity, and trade issues.
• National Farmers Federation (NFF): National peak body for Australian agriculture. Direct peer to AgForce in representing farmer interests at federal level, with which AgForce actively collaborates on EPBC reforms and tax policy. Functions as a layer above state bodies.
• WAFarmers: Western Australian state peak farming body. Direct peer to AgForce with similar membership-based advocacy structure and multi-commodity representation.
• Tasmanian Farmers and Graziers Association (TFGA): Tasmanian state peak body representing farmers. Direct peer to AgForce in structure and advocacy mandate, though smaller scale and geographically distinct.
• NSW Farmers Association: Peak state-level farming organisation representing NSW producers. Direct peer to AgForce given identical membership-based advocacy model, regional office structure, and policy representation function across multiple commodities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AgForceQLD
• YouTubeyoutube.com/channel/UC6c4dW2u7DkhPtE_U7pKLuw/feed
• Facebookfacebook.com/agforceqld
• LinkedInlinkedin.com/company/agforce-queensland
• Instagraminstagram.com/AgForceQLD

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgForce Queensland