Tasmanian Farmers and Graziers Association

What Tasmanian Farmers and Graziers Association does

The Tasmanian Farmers and Graziers Association (TasFarmers) is a membership-based agricultural association headquartered in Launceston, Tasmania, Australia, representing farmers and graziers across the state. The organization operates the TasFarmers Market (tasfodder.com.au), a free online buy-and-sell marketplace that connects buyers and sellers of feed and fodder, with additional sub-sections for agistment services and fodder resources. The platform was developed in response to recurring drought conditions and the broader pattern of fire, flood, and drought events affecting Tasmanian agriculture, with the organization noting increasing regularity of El Niño events since the early 1990s.

The underlying technology is a web-based classifieds platform where users self-register, create free ads, and transact directly without marketplace intermediation. The platform includes social sharing tools for ad promotion, email outreach capabilities, and integrates guidance from Biosecurity Tasmania on farm biosecurity and hygiene practices. For emergency response, TasFarmers coordinates with Rotary Tasmania, which leads community-based collection and distribution of donated fodder and feed to emergency-affected properties.

The business model is non-commercial at the marketplace level: the platform is provided free of charge with no listing fees, transaction fees, or subscription charges. As a membership association, TasFarmers appears to be funded through member dues and organizational support rather than marketplace revenue. The go-to-market is community-led, relying on the TFGA brand recognition, social media sharing, word-of-mouth within the Tasmanian farming community, and the Rotary Tasmania emergency coordination network. The geographic scope is explicitly restricted to Tasmania (interstate operations not indicated).

Name

Tasmanian Farmers and Graziers Association

Legal name

Tasmanian Farmers and Graziers Association

Website

https://tfga.com.au

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

TasFarmers Market is a free online marketplace operated by the Tasmanian Farmers and Graziers Association, connecting Tasmanian farmers and landholders to buy and sell feed, fodder, and agistment services, with emergency response coordination via Rotary Tasmania.

Ownership category

akta.pro rank

Product category

Agricultural Marketplace

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Refrigerated & Dairy Foods Wholesale (Dairy, Eggs, Chilled) (AFAIABAD)

Keywords

• Agricultural marketplace
• Fodder trading platform
• Emergency feed access
• Agistment services
• Farm biosecurity advisory

Headquarters

HQ city

Longford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Free Marketplace Services: The TasFarmers Market platform is provided free of charge to all users for posting and viewing ads. The organization appears to operate as a non-profit member association supporting the Tasmanian farming community, with services funded through membership/organizational support rather than marketplace transaction fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

The Tasmanian Farmers and Graziers Association operates the TasFarmers Market (Fodder Hub), a free online marketplace hosted at tasfodder.com.au that connects buyers and sellers of feed and fodder across Tasmania. The platform serves as both an ongoing agricultural commerce facility and an emergency response tool for drought, fire, and flood conditions, with dedicated sections for buying/selling fodder, agistment services, and biosecurity guidance. The marketplace is integrated with Rotary Tasmania's emergency fodder coordination network for disaster relief distribution.

Product overview

Tasmanian Farmers and Graziers Association operates a single unified marketplace product called TasFarmers Market (also branded as Fodder Hub). The platform provides a free online buy-and-sell marketplace specifically for feed and fodder, with sub-sections for agistment services and fodder resources. The primary purpose is to connect Tasmanian farmers facing adverse weather conditions (fire, flood, drought) with sources of feed and fodder, functioning as both an emergency response tool and an ongoing agricultural commerce facility.

Differentiator

Problem solved

Functional benefit

Brands

• TasFarmers Market: A free buy and sell marketplace for feed and fodder connecting buyers and sellers in Tasmania to help farmers cope with adverse weather conditions.
• Fodder Hub

Products and services

• TasFarmers Market (Fodder Hub) A free online buy-and-sell marketplace connecting buyers and sellers of feed and fodder across Tasmania. The platform facilitates access to feed during drought, fire, flood, and other emergency conditions, and includes sections for Buy & Sell Fodder, Agistment services, and Fodder Resources and Links. Available to all Tasmanian farmers and landholders at no cost.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Rotary TasmaniacoreStrategic or Co-development PartnerRotary Tasmania leads coordination of community-based activities for collection of publicly donated fodder, feed, and money for emergency distribution to animals on emergency-affected properties. They serve as the primary coordination body for emergency fodder relief efforts across Tasmania.
• Biosecurity TasmaniaminorOthersBiosecurity Tasmania provides guidance on farm biosecurity and hygiene practices for fodder transactions, including weed, pest, and disease prevention. Farmers are directed to seek advice from Biosecurity Tasmania if new pests are suspected.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Farms.com: North American agricultural platform providing marketplace listings, news, and tools for farmers. Peer because it operates a broader agricultural classifieds and commerce layer that includes hay and feed categories analogous to TasFarmers' fodder focus, though at significantly larger scale and across multiple verticals.
• Gumtree Australia: Major Australian generalist classifieds platform with active rural and agricultural listings categories. Peer because it absorbs free fodder/feed listings from individual sellers at significantly greater scale and traffic, competing for the same Tasmanian farmer-side supply of listings.

Emerging players

• AgriWebb: Australian farm management software platform used by graziers and farmers across livestock operations. Partial peer because it serves the same Tasmanian farmer-and-grazer customer base and could layer marketplace functionality over its existing user base, representing a potential competitive threat to TasFarmers.
• AgWorld: Australian-origin agricultural planning and collaboration platform connecting growers, agronomists, and service providers. Adjacent peer because it targets the same Australian farmer customer base with digital tools and could expand into transactional marketplace functionality for inputs like fodder.

Others

• Rotary Tasmania: Existing strategic partner and community-distribution coordinator for TasFarmers' emergency fodder activities. Not a competitor but an ecosystem participant whose continued involvement underpins the marketplace's emergency-response differentiation.

Direct peers

• AuctionsPlus: Australia's largest online agricultural marketplace for livestock and related rural transactions. Peer because it facilitates buyer-seller matching for agricultural commodities including fodder-relevant livestock categories, operating at national scale where TasFarmers operates at state scale.
• Farm Tender: Australian online agricultural classifieds and marketplace covering livestock, fodder, machinery, and rural produce. Direct peer because it operates the same product category (free listings connecting rural buyers and sellers) across Australia, mirroring TasFarmers' core marketplace motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasmanian Farmers and Graziers Association