Raddar
Raddar Consumer Knowledge Group is a Bogotá-based market research firm founded in 2006 that tracks household consumer spending across 17 Latin American countries, delivering subscription reports (Market Pulse, Gastometría, Raddar Forecast), consulting, and proprietary econometric and survey-based insights to enterprise, government, and academic clients.
- Company typePrivate
- Founded2006
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Raddar does
Raddar Consumer Knowledge Group (Raddar CKG) is a Bogotá-based market research and consumer intelligence firm founded on March 22, 2006 by Camilo Herrera Mora. The company tracks and analyzes household consumer spending behavior across 17 Latin American countries, delivering macroeconomic, microeconomic, and predictive insights through subscription research reports and bespoke consulting engagements to enterprise clients, government agencies, industry associations, and academic institutions.
Its core product suite includes Market Pulse (monthly macroeconomic and microeconomic data), Gastometría (monthly household spending behavior across Latin America), Raddar Forecast (annual predictive outlook built on econometric models), and Raddar Talks (knowledge-sharing conference sessions). These offerings are supported by three proprietary methodologies: the Track System, which runs 1,000 monthly surveys across 20 spending categories with historical data going back to 2010; Mindgenomics, a Howard Moskowitz-originated approach designed to minimize individual bias in consumer decision research; and MindFrame, Raddar's own predictive econometric model. The firm also operates sector-specific Observatories covering fashion (with Inexmoda), restaurants, and shopping centers, and during COVID-19 it developed daily household spending tracking methodologies used by local and national governments.
Raddar operates as a B2B sales-led consulting firm, selling subscription reports, custom research, and speaking services directly to clients through a dedicated access portal and direct enterprise engagement. The firm reports over 90 researchers and collaborators and claims 600+ clients across 17 countries, with no public pricing and no disclosed revenue. Ownership is concentrated among founders and subsequent partners — including Camilo Herrera Mora, Juan Diego Becerra (current president), and Samir Campo (VP) — with no external institutional investment, private equity, or venture capital disclosed in the available material.
Raddar firmographics
Firmographics- Name
- Raddar
- Legal name
- Raddar Consumer Knowledge Group
- Website
- https://raddar.net
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Raddar Consumer Knowledge Group is a Bogotá-based market research firm founded in 2006 that tracks household consumer spending across 17 Latin American countries, delivering subscription reports (Market Pulse, Gastometría, Raddar Forecast), consulting, and proprietary econometric and survey-based insights to enterprise, government, and academic clients.
- Ownership category
- akta.pro rank
Raddar industry classification
Industry- Product category
- Market Research and Consumer Intelligence
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industries
- Market, Shopper & Category Insights / Research Services (CRAOAOAI), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), Shopper Insights & Path-to-Purchase Research (MPAAAJAL)
Keywords
Where Raddar is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Raddar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Research Reports and Analysis: Sale of periodic research reports including Market Pulse (monthly macroeconomic and microeconomic data), Gastometría (monthly household spending behavior in 17 Latin American countries), and Raddar Forecast (annual predictive outlook).
- Consulting and Custom Research: Ad-hoc research, analysis, and consulting services for specific client needs including public policy support, market studies, and specialized surveys.
- Speaking and Conference Services: Raddar Talks - team of speakers sharing knowledge with client teams in sessions from 30 minutes to 2 hours.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Raddar product offering
Product offeringCore offering
Raddar Consumer Knowledge Group is a Bogotá-based market research and consumer intelligence firm that analyzes household spending and consumer behavior across 17 Latin American countries. It sells periodic research reports (Market Pulse, Gastometría, Raddar Forecast), bespoke consulting and custom research, and speaking engagements (Raddar Talks), all powered by proprietary methodologies including the Track System (monthly tracking across 20 spending categories with 1,000 surveys since 2010), Mindgenomics, and MindFrame econometric modeling.
Product overview
Raddar Consumer Knowledge Group is a data interpretation center for business and public policy decision-making. The company offers a portfolio of research and analytics products including MARKET PULSE (macroeconomic reporting across 17 Latin American countries), GASTOMETRÍA (household spending analysis), RADDAR FORECAST (predictive annual reports), and RADDAR TALKS (conference services). The offerings are supported by proprietary methodologies including the Track System (monthly tracking across 20 categories with 1,000 surveys since 2010), Mindgenomics (Howard Moskowitz's decision-making methodology), and MindFrame (predictive econometric modeling). Additional services include Consumer Track surveys and sector-specific Observatories covering fashion, restaurants, and shopping centers.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Pulse Monthly report delivering macroeconomic, microeconomic, and household spending behavior data across 17 Latin American countries. Enables identification of relationships between the economic environment and household spending behavior. Targeted at corporations, government agencies, and academic institutions.
- Gastometría Monthly report on household spending behavior across 17 Latin American countries. Identifies variations in total and per capita spending behavior for each household basket product. Targeted at consumer brands and policy makers.
- Raddar Forecast Annual predictive report on the potential future behavior of different household basket categories. Developed using proprietary econometric models built by Raddar and tested against observed dynamics.
- Raddar Talks Conference and speaking engagement service in which Raddar's team of researchers shares consumer knowledge with client teams in sessions ranging from 30 minutes to 2 hours, customized to client request.
- Custom Research and Consulting Ad-hoc research, analysis, and consulting engagements for specific client needs, including public policy support, market studies, and specialized surveys delivered to corporate and government clients.
Companies that use Raddar
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Raddar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Raddar partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- InexmodacoreLong-standing partnership for fashion system research, producing joint reports on textile, apparel, footwear, leather goods, and cosmetics sectors. Jointly developed the Fashion System Observatory (Observatorio de Moda).
- Andi (Cámara de la Industria de Alimentos)coreOngoing collaboration providing consumer spending data cited by Colombia's main industry association for policy analysis and industry reports.
- Corporación BienestarcoreNon-profit research partner for social studies including political culture research, citizen welfare analysis, and violence and economics studies. Raddar supports this organization for independent social research.
- PorvenirminorPension fund partnership for surveys on quality of life and economic research targeting specific demographic groups.
- ComfamaminorJoint development of World Values Survey (Estudio Mundial de Valores) in Colombia in 2019.
- BID (Banco Interamericano de Desarrollo)coreAcademic and research collaboration for studies presented and published through this major regional development bank.
- WhartonminorAcademic collaboration for research presentations and publications in collaboration with the prestigious business school.
- American Marketing AssociationminorInternational academic collaboration for presenting and publishing research methodologies.
- DanecoreCollaboration with Colombia's national statistics office for methodology development and data comparison.
- CredibancominorPartnership for payment and transaction data analysis in consumer spending research.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Raddar competitors and assessment
Company assessmentDirect peers
- NielsenIQ: Global consumer intelligence leader offering retail measurement, household panel data and consumer insights across more than 90 countries including Latin America. Directly comparable to Raddar's recurring consumer spending tracking and shopper insights offerings, though at vastly greater scale and panel size.
- Mintel: Global market research firm providing consumer intelligence, category forecasts and trend analysis, with growing LatAm coverage. Comparable to Raddar's category-level predictive reports and consumer trend insights for brands and industry associations.
- Dunnhumby: Customer data science firm specializing in shopper insights and loyalty analytics for retailers and CPGs. Comparable to Raddar's pocket-share and household-spending insights use cases for major retailers like Éxito.
- Circana: Consumer intelligence firm (formerly IRI + NPD) specializing in retail measurement, shopper behavior and predictive analytics. Comparable to Raddar's recurring household spending tracking and predictive category forecasting (MindFrame) value proposition.
- Ipsos: Paris-headquartered global market research firm with strong public opinion, consumer behavior and category insights practices, including significant LatAm presence. Overlaps directly with Raddar's consumer behavior, public policy polling and category analytics offerings.
- GfK: Global consumer insights firm with consumer panels and sector-specific analytics, now operating under NIQ ownership but historically a direct competitor in household spending and consumer behavior research. Overlaps with Raddar's Track System methodology.
- Euromonitor International: Global market intelligence provider delivering country-level consumer and economic research, with growing LatAm coverage. Closely comparable to Raddar's Market Pulse-style macroeconomic and consumer reporting model across multiple countries.
- Kantar: Global market research and consumer insights firm with established Latin America operations covering brand tracking, media effectiveness and shopper behavior. Comparable to Raddar in offering subscription-style consumer intelligence products to enterprise clients.
Emerging players
- Statista: Subscription data platform aggregating consumer, market and industry statistics globally, increasingly used by LatAm enterprises as an alternative or complement to bespoke research firms. Represents the platform-disruption risk to traditional report-based research players like Raddar.
Regional players
- Numantia (formerly Dichter & Neira): Latin American-focused consumer and shopper insights firm with operations across multiple LatAm markets, including Colombia. Direct regional comparable to Raddar's Gastometría-style household spending and shopper research products in overlapping geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Raddar social profiles
Digital presenceRaddar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raddar leadership team
Management profileNumber of profiles
Profiles9 records
Raddar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raddar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raddar
What does Raddar do?
Raddar Consumer Knowledge Group is a Bogotá-based market research and consumer intelligence firm that analyzes household spending and consumer behavior across 17 Latin American countries. It sells periodic research reports (Market Pulse, Gastometría, Raddar Forecast), bespoke consulting and custom research, and speaking engagements (Raddar Talks), all powered by proprietary methodologies including the Track System (monthly tracking across 20 spending categories with 1,000 surveys since 2010), Mindgenomics, and MindFrame econometric modeling.
Is Raddar a public or private company?
Raddar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raddar founded?
Raddar was founded in 2006. It employs 11 to 50 people.
Where is Raddar based?
Raddar is headquartered in Bogotá, Colombia, in the Latin America region.
How does Raddar make money?
Three revenue lines are on record. Research Reports and Analysis are the primary driver. The others are consulting and Custom Research and speaking and Conference Services.
Who are Raddar's main competitors?
Direct peers on record are NielsenIQ, Mintel, Dunnhumby, Circana, Ipsos, GfK, Euromonitor International and Kantar. Statista is listed as an emerging player. Numantia (formerly Dichter & Neira) is listed as a regional player.
Does Raddar have an API?
No public API is recorded for Raddar.
What industry is Raddar in?
Raddar's product category is Market Research and Consumer Intelligence. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of CRAOAOAI, Market, Shopper & Category Insights / Research Services. Its NAICS code is 541910 and its SIC code is 7310.