Raddar

What Raddar does

Raddar Consumer Knowledge Group (Raddar CKG) is a Bogotá-based market research and consumer intelligence firm founded on March 22, 2006 by Camilo Herrera Mora. The company tracks and analyzes household consumer spending behavior across 17 Latin American countries, delivering macroeconomic, microeconomic, and predictive insights through subscription research reports and bespoke consulting engagements to enterprise clients, government agencies, industry associations, and academic institutions.

Its core product suite includes Market Pulse (monthly macroeconomic and microeconomic data), Gastometría (monthly household spending behavior across Latin America), Raddar Forecast (annual predictive outlook built on econometric models), and Raddar Talks (knowledge-sharing conference sessions). These offerings are supported by three proprietary methodologies: the Track System, which runs 1,000 monthly surveys across 20 spending categories with historical data going back to 2010; Mindgenomics, a Howard Moskowitz-originated approach designed to minimize individual bias in consumer decision research; and MindFrame, Raddar's own predictive econometric model. The firm also operates sector-specific Observatories covering fashion (with Inexmoda), restaurants, and shopping centers, and during COVID-19 it developed daily household spending tracking methodologies used by local and national governments.

Raddar operates as a B2B sales-led consulting firm, selling subscription reports, custom research, and speaking services directly to clients through a dedicated access portal and direct enterprise engagement. The firm reports over 90 researchers and collaborators and claims 600+ clients across 17 countries, with no public pricing and no disclosed revenue. Ownership is concentrated among founders and subsequent partners — including Camilo Herrera Mora, Juan Diego Becerra (current president), and Samir Campo (VP) — with no external institutional investment, private equity, or venture capital disclosed in the available material.

Name

Raddar

Legal name

Raddar Consumer Knowledge Group

Website

https://raddar.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Raddar Consumer Knowledge Group is a Bogotá-based market research firm founded in 2006 that tracks household consumer spending across 17 Latin American countries, delivering subscription reports (Market Pulse, Gastometría, Raddar Forecast), consulting, and proprietary econometric and survey-based insights to enterprise, government, and academic clients.

Ownership category

akta.pro rank

Product category

Market Research and Consumer Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Market, Shopper & Category Insights / Research Services (CRAOAOAI), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), Shopper Insights & Path-to-Purchase Research (MPAAAJAL)

Keywords

• Consumer market research
• Household spending analytics
• Latin American consumer insights
• Predictive consumer forecasting
• Macroeconomic research services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Research Reports and Analysis: Sale of periodic research reports including Market Pulse (monthly macroeconomic and microeconomic data), Gastometría (monthly household spending behavior in 17 Latin American countries), and Raddar Forecast (annual predictive outlook).
2. Consulting and Custom Research: Ad-hoc research, analysis, and consulting services for specific client needs including public policy support, market studies, and specialized surveys.
3. Speaking and Conference Services: Raddar Talks - team of speakers sharing knowledge with client teams in sessions from 30 minutes to 2 hours.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Raddar Consumer Knowledge Group is a Bogotá-based market research and consumer intelligence firm that analyzes household spending and consumer behavior across 17 Latin American countries. It sells periodic research reports (Market Pulse, Gastometría, Raddar Forecast), bespoke consulting and custom research, and speaking engagements (Raddar Talks), all powered by proprietary methodologies including the Track System (monthly tracking across 20 spending categories with 1,000 surveys since 2010), Mindgenomics, and MindFrame econometric modeling.

Product overview

Raddar Consumer Knowledge Group is a data interpretation center for business and public policy decision-making. The company offers a portfolio of research and analytics products including MARKET PULSE (macroeconomic reporting across 17 Latin American countries), GASTOMETRÍA (household spending analysis), RADDAR FORECAST (predictive annual reports), and RADDAR TALKS (conference services). The offerings are supported by proprietary methodologies including the Track System (monthly tracking across 20 categories with 1,000 surveys since 2010), Mindgenomics (Howard Moskowitz's decision-making methodology), and MindFrame (predictive econometric modeling). Additional services include Consumer Track surveys and sector-specific Observatories covering fashion, restaurants, and shopping centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Pulse Monthly report delivering macroeconomic, microeconomic, and household spending behavior data across 17 Latin American countries. Enables identification of relationships between the economic environment and household spending behavior. Targeted at corporations, government agencies, and academic institutions.
• Gastometría Monthly report on household spending behavior across 17 Latin American countries. Identifies variations in total and per capita spending behavior for each household basket product. Targeted at consumer brands and policy makers.
• Raddar Forecast Annual predictive report on the potential future behavior of different household basket categories. Developed using proprietary econometric models built by Raddar and tested against observed dynamics.
• Raddar Talks Conference and speaking engagement service in which Raddar's team of researchers shares consumer knowledge with client teams in sessions ranging from 30 minutes to 2 hours, customized to client request.
• Custom Research and Consulting Ad-hoc research, analysis, and consulting engagements for specific client needs, including public policy support, market studies, and specialized surveys delivered to corporate and government clients.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• InexmodacoreStrategic or Co-development PartnerLong-standing partnership for fashion system research, producing joint reports on textile, apparel, footwear, leather goods, and cosmetics sectors. Jointly developed the Fashion System Observatory (Observatorio de Moda).
• Andi (Cámara de la Industria de Alimentos)coreStrategic or Co-development PartnerOngoing collaboration providing consumer spending data cited by Colombia's main industry association for policy analysis and industry reports.
• Corporación BienestarcoreStrategic or Co-development PartnerNon-profit research partner for social studies including political culture research, citizen welfare analysis, and violence and economics studies. Raddar supports this organization for independent social research.
• PorvenirminorStrategic or Co-development PartnerPension fund partnership for surveys on quality of life and economic research targeting specific demographic groups.
• ComfamaminorStrategic or Co-development PartnerJoint development of World Values Survey (Estudio Mundial de Valores) in Colombia in 2019.
• BID (Banco Interamericano de Desarrollo)coreStrategic or Co-development PartnerAcademic and research collaboration for studies presented and published through this major regional development bank.
• WhartonminorStrategic or Co-development PartnerAcademic collaboration for research presentations and publications in collaboration with the prestigious business school.
• American Marketing AssociationminorStrategic or Co-development PartnerInternational academic collaboration for presenting and publishing research methodologies.
• DanecoreStrategic or Co-development PartnerCollaboration with Colombia's national statistics office for methodology development and data comparison.
• CredibancominorStrategic or Co-development PartnerPartnership for payment and transaction data analysis in consumer spending research.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NielsenIQ: Global consumer intelligence leader offering retail measurement, household panel data and consumer insights across more than 90 countries including Latin America. Directly comparable to Raddar's recurring consumer spending tracking and shopper insights offerings, though at vastly greater scale and panel size.
• Mintel: Global market research firm providing consumer intelligence, category forecasts and trend analysis, with growing LatAm coverage. Comparable to Raddar's category-level predictive reports and consumer trend insights for brands and industry associations.
• Dunnhumby: Customer data science firm specializing in shopper insights and loyalty analytics for retailers and CPGs. Comparable to Raddar's pocket-share and household-spending insights use cases for major retailers like Éxito.
• Circana: Consumer intelligence firm (formerly IRI + NPD) specializing in retail measurement, shopper behavior and predictive analytics. Comparable to Raddar's recurring household spending tracking and predictive category forecasting (MindFrame) value proposition.
• Ipsos: Paris-headquartered global market research firm with strong public opinion, consumer behavior and category insights practices, including significant LatAm presence. Overlaps directly with Raddar's consumer behavior, public policy polling and category analytics offerings.
• GfK: Global consumer insights firm with consumer panels and sector-specific analytics, now operating under NIQ ownership but historically a direct competitor in household spending and consumer behavior research. Overlaps with Raddar's Track System methodology.
• Euromonitor International: Global market intelligence provider delivering country-level consumer and economic research, with growing LatAm coverage. Closely comparable to Raddar's Market Pulse-style macroeconomic and consumer reporting model across multiple countries.
• Kantar: Global market research and consumer insights firm with established Latin America operations covering brand tracking, media effectiveness and shopper behavior. Comparable to Raddar in offering subscription-style consumer intelligence products to enterprise clients.

Emerging players

• Statista: Subscription data platform aggregating consumer, market and industry statistics globally, increasingly used by LatAm enterprises as an alternative or complement to bespoke research firms. Represents the platform-disruption risk to traditional report-based research players like Raddar.

Regional players

• Numantia (formerly Dichter & Neira): Latin American-focused consumer and shopper insights firm with operations across multiple LatAm markets, including Colombia. Direct regional comparable to Raddar's Gastometría-style household spending and shopper research products in overlapping geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/raddarckg
• YouTubeyoutube.com/channel/UCiDv2TT1w4DCa6NtdcsP6QA
• LinkedInlinkedin.com/company/raddar-ckg
• Instagraminstagram.com/raddarckg/?hl=es
• Facebookfacebook.com/RADDARCKG

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raddar