Cornerstone Kids Dentistry

What Cornerstone Kids Dentistry does

Cornerstone Kids Dentistry is a single-location, privately held pediatric dental practice headquartered at 1165 Suffield Street in Agawam, Massachusetts. The practice serves infants, children, and adolescents, including patients with special needs, and is staffed by three dentists — Dr. Lillian Pham, Dr. Carly Walz, and Dr. Joseph Walz — supported by approximately fourteen clinical and administrative professionals. It operates within the broader western Massachusetts / Springfield metro catchment area and is structured as an independent, owner-operated dental office rather than a DSO-affiliated entity.

The clinical service line spans preventive care (cleanings, fluoride, sealants), restorative dentistry, sedation dentistry, and emergency care, with supplementary case capability delivered via operating room privileges at Baystate Medical Center for surgical pediatric patients. The patient experience is differentiated through a proprietary kid-friendly vocabulary layer (e.g., "Power Putty" for fillings, "nap" for anesthesia) and a Cavity Free Club reward program designed to support recall frequency and behavioral compliance in pediatric patients.

The business model is fee-for-service plus insurance participation, with the practice accepting most major dental insurers as well as MassHealth, the Massachusetts Medicaid program. Revenue is generated per-visit across preventive, restorative, sedation, and special-needs procedure codes, supplemented by OR-based hospital surgical cases. Patient acquisition is direct-to-consumer (families/parents), supported by extended Tuesday hours to 7:00 PM, online presence, and word-of-mouth in the local market. There is no disclosed corporate parent, no private equity sponsor, and no multi-site footprint.

Name

Cornerstone Kids Dentistry

Legal name

Cornerstone Kids Dentistry

Website

https://cornerstonekidsdentistry.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cornerstone Kids Dentistry is a single-location pediatric dental practice in Agawam, Massachusetts, providing preventive, restorative, sedation, and special-needs dental care to children via three dentists and a kid-friendly service model that accepts MassHealth and major insurers.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (62121)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLABAGAA

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants)

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAGAB

Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy)

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAGAC

Pediatric Sedation & Anesthesia Dentistry

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAGAE

Hospital-Based & Medically Complex Pediatric Dentistry

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAGAD

Special Needs Pediatric Dentistry

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

Keywords

• Pediatric dental services
• Preventive dentistry
• Restorative dentistry
• Sedation dentistry
• Emergency dental care

Headquarters

HQ city

Agawam

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pediatric Dental Services: Revenue generated from providing comprehensive pediatric dental care including oral evaluations, cleanings, X-rays, fluoride treatments, sealants, restorative services (fillings, crowns), space maintainers, mouth guards, and emergency dental care. Services are paid at time of service with insurance billing assistance provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cornerstone Kids Dentistry is a pediatric dental practice that provides dental care for children from infancy through adolescence. Its core services include preventive care (oral evaluations, cleanings, fluoride treatments, sealants, X-rays), restorative treatments (fillings and crowns), space maintainers, custom athletic mouth guards, nitrous oxide sedation, OR-based sedation at Baystate Medical Center, and 24-hour emergency dental care. Services are delivered in-office at 332 Suffield Street, Agawam, MA, with sedation treatment also performed at Baystate Medical Center.

Product overview

Cornerstone Kids Dentistry is a pediatric dental practice offering a comprehensive suite of dental services specifically designed for children. The practice operates as a unified service offering centered around preventive care (evaluations, cleanings, fluoride treatments, sealants) combined with restorative services (fillings, crowns, space maintainers) and specialized offerings (sedation dentistry, emergency care, custom mouth guards). Supporting their clinical services, they maintain patient engagement programs including the Cavity Free Club reward system and the Kids Corner educational resource center with printable materials. The practice serves children from their first tooth through adolescence, following American Academy of Pediatric Dentistry guidelines, with facilities and sedation options at Baystate Medical Center for complex cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Oral Evaluation Pediatric oral evaluation recommended every 6 months involving head and neck examination and exam of hard and soft tissues of the mouth for early intervention of dental concerns in children.
• Dental Cleaning (Prophylaxis) Regular pediatric dental cleanings including polishing, scaling to remove plaque and tartar, and oral hygiene instructions to keep gums healthy and teeth cavity-free.
• Dental Radiographs (X-rays) Diagnostic pediatric dental X-rays to evaluate cavities, erupting teeth, bone disease, and teeth injury, following American Academy of Dentistry guidelines.
• Nitrous Oxide (Laughing Gas) Safe sedative agent blended with oxygen and inhaled through a nasal mask to help children remain calm during dental treatment while staying fully conscious.
• Fluoride Treatment Pediatric fluoride treatment in gel, foam, or varnish form administered in office to strengthen teeth and prevent decay.
• Sealants Liquid coatings applied to chewing surfaces of children's teeth that fill in deep grooves to seal out food and plaque, reducing cavity risk and lasting several years.
• Restorative Services Full range of pediatric restorative procedures including fillings and crowns performed with or without local anesthesia.
• Space Maintainers Small metal dental appliances that preserve space for permanent tooth eruption when baby teeth are lost prematurely due to injury or decay.
• Mouth Guards Custom-fitted athletic protective gear to prevent broken teeth and injuries to lips, tongue, face, or jaw during children's sports and recreational activities.
• Sedation Dentistry Sedation dental services for young children or those with special healthcare needs who have difficulty cooperating during treatment, including in-office sedation and operating-room procedures at Baystate Medical Center.
• Pediatric Dental First Visits Age-one dental visits following American Academy of Pediatric Dentistry recommendations, focusing on parent education regarding tooth care, fluoride use, diet, teething, and oral habits.
• Emergency Dental Care 24-hour emergency dental services for knocked-out permanent teeth, toothaches, cut or bitten tongue or lip, and broken or chipped teeth, with on-call dentist availability.

Quantifiable outcome

• Cavity-free patients recognized through Cavity Free Club membership with monthly prize drawings including gift cards, electronic toothbrushes, movie passes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Smile Brands: Multi-brand DSO operating general and specialty dental practices nationwide. Comparable as a scaled dental services consolidator competing for both patients and pediatric dental talent in regional markets.
• Great Expressions Dental Centers: Large DSO with a network of affiliated dental practices including pediatric services. Relevant as a competitor for patients, an employer of pediatric dentists, and a potential acquirer of independent pediatric practices.
• 42 North Dental: Multi-state DSO supporting general and specialty dental practices, with presence in the Northeast. Comparable as a regional Northeast dental services platform that competes for patients and providers in the same geography as Cornerstone.
• Pacific Dental Services: Large, PE-backed DSO supporting hundreds of dental practices including specialty services. Relevant as a benchmark for the kind of consolidated, support-service-driven model that competes for patients, providers, and payor leverage in pediatric dental markets.
• Marquee Dental Partners: PE-backed DSO with a Southeast and Mid-Atlantic footprint including specialty services. Comparable as a roll-up acquirer of independent dental practices and a benchmark for the multi-site operational model Cornerstone could pursue.
• Aspen Dental Management: Multi-site DSO with a strong consumer brand and marketing engine. Comparable as a scaled dental services competitor that has historically expanded by opening new offices in underserved markets — a direct strategic alternative to small independent practices like Cornerstone.
• Sonrava Health: Multi-brand DSO operating general and specialty dental practices across multiple states. Comparable as a large, scaled dental services competitor and consolidator with payor leverage and recruitment capabilities that exceed those of an independent pediatric practice.
• Heartland Dental: The largest dental support organization (DSO) in the U.S., supporting thousands of general and specialty practices. Comparable as the dominant scaled, multi-site dental services platform that an independent pediatric practice like Cornerstone would either compete with or be acquired by.

Direct peers

• US Pediatric Partners: Pediatric-only dental partnership platform. Directly comparable business model: acquiring and supporting independent pediatric dental practices like Cornerstone while preserving clinical autonomy, representing a realistic exit pathway for the practice.
• Specialty Dental Brands: PE-backed DSO focused specifically on pediatric dentistry, orthodontics, and oral surgery. The most directly comparable peer in terms of patient demographic (children), service mix, and growth-by-acquisition thesis, and the natural roll-up consolidator for practices like Cornerstone.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cornerstonekidsdentistry
• LinkedInlinkedin.com/company/cornerstone-kids-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornerstone Kids Dentistry