Resonance Campaigns

What Resonance Campaigns does

Resonance Campaigns is a Washington, DC-based progressive political communications firm founded in January 2015 by Scott Simpson and Sean Whitson. The firm provides strategic direct mail and digital communications services to political candidates, labor unions, and progressive advocacy organizations across the United States. Its service offering is built around "Resonance Theory," a proprietary messaging methodology that connects voter beliefs and values to a desired conclusion, combined with corporate-style creative execution designed to stand out in crowded mailboxes and digital feeds.

The firm's two core product lines are Direct Mail Services (strategic campaign development, creative design, message testing, voter targeting, and production of physical mail) and Digital Communications (digital video, static ads, billboards, Facebook ads, and voter guides). These are offered as integrated engagements rather than standalone products. Notable clients include the Biden for President 2020 campaign, AFSCME, SEIU, Color of Change, Southwest Regional Council of Carpenters, and candidates such as Lucy McBath, Kate Brown, and Elizabeth Guzman, with work spanning at least 20 states. The firm operates a sales-led, consultative go-to-market model, deliberately limiting the number of clients per cycle to ensure partner-level attention and assigning a designated Account Executive to each engagement. Pricing is not publicly disclosed, consistent with bespoke professional services contracting tied to individual campaigns and election cycles.

Name

Resonance Campaigns

Legal name

Resonance Campaigns

Website

https://resonancecampaigns.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Resonance Campaigns is a Washington, DC-based progressive political communications firm founded in 2015 that provides direct mail and digital communications services to political candidates, labor unions, and progressive advocacy organizations across the United States.

Ownership category

akta.pro rank

Product category

Political Communications Consulting

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising (7310)

akta.pro primary industry

Political & Advocacy Advertising (MPADAEAK)

akta.pro secondary industry

Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Political consulting services
• Direct mail campaigns
• Campaign communications strategy
• Progressive advocacy messaging
• Digital political advertising

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Political Campaign Services: The firm provides direct mail and digital communications services to political campaigns, including presidential, congressional, state, and local races. Services include strategy development, creative design, messaging execution, and integrated media campaigns.
2. Advocacy and Union Communications: Provides direct mail programs to persuade and motivate union members and advocacy group members to support candidates and policies. Works with organizations on member engagement and public policy communication.
3. Ballot Initiative and Referendum Campaigns: Creates strategic mail programs for ballot initiatives and referenda, targeting voters to educate them and drive support or opposition to specific measures.
4. Digital Communications: Provides digital communications services including video ads, social media graphics, online ads, digital voter guides, and digital billboards for integrated campaign communication.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Resonance Campaigns is a full-service direct mail and digital communications firm serving progressive political campaigns, advocacy organizations, and labor unions. The firm combines a proprietary messaging methodology called Resonance Theory with corporate-style creative execution to develop persuasion, turnout, and member engagement mail programs across federal, state, and local races.

Product overview

Resonance Campaigns is a full-service direct mail and digital communications firm serving progressive candidates and organizations. The company operates two core service lines: Direct Mail Services (strategic mail campaign development, creative design, and distribution for political and advocacy campaigns) and Digital Communications (digital ads, video content, social media, and voter guides). These services are offered as integrated offerings rather than standalone products, combining strategic precision with creative execution to persuade voters.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Mail Services Strategic direct mail campaign development for progressive political candidates, advocacy organizations, and unions. Includes creative design, message testing, voter targeting, and production and distribution of physical mail pieces.
• Digital Communications Digital messaging campaigns including digital video, static ads, billboards, Facebook ads, and digital voter guides designed to complement direct mail efforts for political, advocacy, and union clients.

Quantifiable outcome

• Helped elect Lucy McBath to Congress, turning Georgia's 6th District blue 40 years after it went Republican
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GMMB: One of the largest Democratic-focused media and consulting firms, providing integrated advertising, direct mail, digital, and strategic communications for political and advocacy clients—directly comparable as a progressive full-service persuasion shop, but at much larger scale.
• Berlin Rosen: Prominent progressive public relations and strategic communications firm serving political, advocacy, labor, and corporate clients with messaging, media relations, and campaign communications; comparable buyer of political messaging talent and overlapping client base (labor unions, advocacy nonprofits).
• SKDKnickerbocker: Major progressive strategic communications and political consulting firm offering crisis, public affairs, advertising, and direct mail; comparable buyer of campaign communications work with a similar Democratic base but broader corporate and public affairs practice.

Direct peers

• 270 Strategies: Progressive political consulting firm offering organizing, paid media, and integrated campaign services to Democratic campaigns, labor, and advocacy organizations; comparable client verticals (labor, advocacy) and integrated persuasion offering.
• Putnam Strategies: Boutique progressive strategic communications firm offering advertising, polling, and direct mail for political and advocacy clients; comparable in scale, methodology focus (data-driven messaging), and client verticals.
• Bully Pulpit Interactive: Progressive digital-first agency providing creative, paid media, and integrated persuasion programs for candidates and advocacy organizations; comparable in client base and integrated campaign communications model, though BPI is heavier on digital while Resonance leans direct mail.
• AL Media: Progressive paid media firm employing Principal Tayhlor Coleman before she joined Resonance; comparable in providing paid and direct media services to Democratic candidates and progressive causes at a similar boutique scale.
• Trilogy Media Group: Progressive political firm offering direct mail, digital, and integrated campaign communications for Democratic candidates and causes; closely comparable in offering mix (mail + digital) and progressive-only focus.
• Gumbinner & Davies Communications: Direct mail and consulting firm where Managing Partner Scott Simpson previously worked; comparable direct mail and political campaign focus on the Democratic side, making it a natural direct competitor for mail-heavy accounts.
• Hilltop Public Solutions: Democratic political consulting firm providing strategic communications, paid media, and direct mail for candidates and progressive causes; comparable offering and client base, and competes for the same progressive campaign budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TeamResonanceDC
• Facebookfacebook.com/teamresonance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resonance Campaigns