Gran Colombia Tours

What Gran Colombia Tours does

Gran Colombia Tours is a Bogotá-based tour operator (legal entity: COLOMBIAN TRIPS TRAVEL SAS) offering guided travel experiences across Colombia. The company runs a portfolio of products organized into free tip-based walking and biking tours, shared group tours, fully private tours, multi-day expeditions (including the Amazon, the Lost City trek, and Caño Cristales), multi-city 5-10 day itineraries, and private airport and intercity transfer services. Coverage spans 14 destinations such as Bogotá, Cartagena, Medellín, Cali, Santa Marta, Barranquilla, the Coffee Region, Villa de Leyva, Palomino, Santander, Manizales, and Amazonas, with multilingual English/Spanish guides.

The business operates on a direct-to-consumer model through its own website grancolombiatours.com, augmented by distribution on third-party travel marketplaces including TripAdvisor (where it is listed as a recommended attraction with direct booking integration), GetYourGuide, and Kayak. The underlying technology stack is non-proprietary — the company runs a standard booking website with no public API, no mobile app, and no developer-facing integrations. Marketing relies on content (blog, YouTube) and social channels (Facebook, Instagram) targeting inbound international tourists.

The revenue model combines a freemium tip-based offering (suggested USD 10 tip for free walking tours) with unit-priced paid tours, private experiences, multi-day packages, and transfer services, all billed per booking on a pay-as-you-go basis. The company is private, bootstrapped (no funding rounds disclosed), operates with 11-50 employees, and is currently active with no M&A, leadership, or restructuring events on record.

Name

Gran Colombia Tours

Legal name

COLOMBIAN TRIPS TRAVEL SAS

Website

https://grancolombiatours.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Gran Colombia Tours is a Bogotá-based tour operator offering free, shared, private, and multi-day guided tours plus transfer services across 14 Colombian destinations, selling direct-to-consumer via its website and through TripAdvisor, GetYourGuide, and Kayak.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900), Transportation Services (4700)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Jungle/Rainforest Expedition & Survival Tour Operators (THAAADAI), Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Multi-Country/Regional Circuit Tour Operators (THAKADAK)

Keywords

• Guided tour services
• Walking tours Colombia
• Multi-day expeditions
• Airport transfer services
• Cultural tourism operator

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Tour Services: Revenue from guided tours including free walking tours (tip-based), shared group tours, and private tours across Colombian destinations.
2. Transfer Services: Private airport transfers and intercity transportation services between major Colombian destinations.
3. Multi-day Expeditions: Multi-day tour packages including accommodation and guided experiences across multiple Colombian regions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Gran Colombia Tours is a Colombian tour operator that sells guided tourism experiences across 14+ destinations including Bogotá, Cartagena, Medellín, Santa Marta, Cali, Barranquilla, the Coffee Region, Villa de Leyva, and Amazonas. Its portfolio spans free tip-based walking and biking tours, shared group tours with fixed departure times, personalized private tours, multi-day expeditions (such as Ciudad Perdida/Lost City treks and Amazon tours), multi-city itineraries, and private airport and inter-city transfer services.

Product overview

Gran Colombia Tours operates as a tour operator platform offering a portfolio of tour products organized into five main categories: Free Tours (tip-based walking and biking tours), Shared Tours (group tours with fixed schedules), Private Tours (personalized experiences), Multi-Day Expeditions (extended adventure tours of 2-5 days), and Multi-City Tours (comprehensive regional itineraries of 5-10 days). The company also provides Transport Services as an add-on module for airport transfers and inter-city transportation. Tours are available across 13 Colombian destinations including Bogotá, Cartagena, Medellín, the Coffee Region, Santa Marta, Palomino, Cali, Barranquilla, Villa de Leyva, Manizales, Santander, and Amazonas.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Tours Tip-based walking and biking tours in major Colombian cities including Bogotá, Cartagena, and Medellín, offering introductions to local history, culture, graffiti, and neighborhoods at no upfront cost; intended for travelers seeking low-commitment entry experiences.
• Shared Tours Group tours with fixed departure times and shared per-person costs, covering destinations across Colombia including Bogotá, Cartagena, Medellín, Coffee Region, Palomino, Cali, Santa Marta, and Barranquilla; include features like hotel pickup, optional lunch, and ticketed attractions.
• Private Tours Personalized tours with dedicated guides offering flexible itineraries for individual groups, available across destinations including Bogotá, Cartagena, Medellín, Coffee Region, Cali, Barranquilla, Villa de Leyva, Santa Marta, Palomino, Manizales, Santander, and Amazonas.
• Multi-Day Tours (Expeditions) Extended adventure tours ranging from 2 to 5 days covering remote Colombian destinations such as the Amazon rainforest, Lost City (Ciudad Perdida) trek, Caño Cristales, and other multi-region explorations, including accommodation and guided experiences.
• Multi-City Tours Comprehensive tours combining multiple Colombian cities over 5 to 10 days, including Bogotá + Cartagena, Medellín + Cartagena, and multi-destination itineraries designed for travelers who want a single coordinated regional experience.
• Transport Services Private airport transfers and inter-city transportation services connecting major Colombian airports (El Dorado, Rafael Núñez, Simón Bolívar, José María Córdova, Alfonso Bonilla Aragón) and other regional destinations, priced per journey.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TripAdvisorcoreGTM or Marketing PartnerListed as a recommended attraction/operator on TripAdvisor with reviews and direct booking integration. The company is featured on TripAdvisor's Bogotá attractions page.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Intrepid Travel: Adventure-focused tour operator with multi-day Colombia itineraries including the Lost City trek. Comparable for small-group adventure and expedition products serving international tourists.
• Viator: Tripadvisor-owned tours and activities marketplace offering Colombian experiences including city tours and multi-day packages. Direct competitor and channel partner for inbound international travelers.
• Tours by Locals: Private guided tour marketplace with local guides across global destinations including Colombia. Closely comparable private-tour model targeting international travelers seeking customizable itineraries.
• GuruWalk: Global free walking tour community and booking platform operating in Bogotá, Cartagena, and Medellín. Closely comparable as a free tip-based walking tour operator and aggregator competing for the same low-funnel customer.
• G Adventures: Small-group adventure tour operator with active Colombia product line including Amazon and Lost City. Comparable for multi-day adventure packages and expedition-style offerings.
• Withlocals: Private guided tour and food experience marketplace with local hosts across Latin America. Comparable for personalized private tours and culinary experiences targeting international visitors.
• GetYourGuide: Global tours and activities marketplace where Gran Colombia Tours is a listed supplier. Comparable both as a competing marketplace for Colombian tour bookings and as a distribution partner.
• Strawberry Tours: Free walking tour operator active in Bogotá and Medellín with the same tip-based model. Closely comparable as a competing free walking tour brand targeting international backpackers.
• Civitatis: Spain-based online tour and activity marketplace with deep coverage across Latin America including Colombia. Directly comparable as a multi-destination tour operator and reseller with both marketplace and operator functions.

Broad incumbents

• Klook: Global tours, attractions, and activities platform expanding in Latin America. Comparable as both a marketplace competitor and a potential distribution channel for Colombian tour inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOuXBG2XjV-PfhLqpl4_dOg
• Facebookfacebook.com/GranColombiaTours01
• Instagraminstagram.com/grancolombia_tours
• LinkedInlinkedin.com/company/gran-colombia-tours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gran Colombia Tours