Ulster Tatler

What Ulster Tatler does

Ulster Tatler is a private lifestyle and society magazine headquartered in Belfast, Northern Ireland, founded in 1966 and positioned as the largest and most widely read lifestyle title in the region. The core product is a monthly print and digital magazine covering society, interiors, weddings, business, and sport, supported by an extended portfolio of sub-brands including UT Interiors, Ambition Magazine, Perspective Magazine, the Society Wedding Supplement, and the NI Soccer Yearbook. The company also operates recurring awards franchises — the Ulster Tatler Awards and the Ulster Tatler Influential Women Awards — and runs a Study USA educational program section, indicating brand extension beyond pure publishing.

The business operates a multi-revenue-stream media model: consumer sales of individual print and digital editions (£2.95–£3.95 per digital issue), annual subscriptions (£25/yr NI/GB print, £30/yr 12-month digital, £60/yr international print), advertising sold against the magazine and its events, and content licensing via the PLSclear platform. Distribution combines retail newsstand placement, direct print subscription delivery across Northern Ireland, Great Britain, Ireland, and international destinations, and a digital editions storefront on the company website, supplemented by an active presence across Facebook (~18,000 fans), Instagram (~8,336 followers), Twitter (~12,400 followers), and YouTube.

The company is privately held with a reported headcount of 11–50 employees. There is no public disclosure of financials, subscriber counts, or advertising revenue, and no evidence of AI, automation, or proprietary technology investment in the source material. Strategic activity centers on sustaining the annual editorial and awards calendar and extending the brand into adjacent verticals such as educational services, rather than on technology-led transformation.

Name

Ulster Tatler

Legal name

Ulster Tatler

Website

https://ulstertatler.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Ulster Tatler is a Belfast-based lifestyle and society magazine founded in 1966, serving Northern Ireland readers and advertisers through a monthly print and digital title, sub-brands, annual awards, and an educational Study USA program.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Arts, Culture & Literary Magazines (MPAJAEAN), Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Lifestyle magazine publishing
• Society news
• Print publications
• Digital editions
• Regional publishing

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Sales: Sale of print and digital magazine editions including Ulster Tatler monthly magazine, Ulster Tatler Interiors, and specialty publications like Perspective and Ambition magazines
2. Subscriptions: Annual and multi-year print subscription packages offering monthly delivery of the magazine to subscribers in Northern Ireland, Great Britain, Republic of Ireland, and international locations
3. Advertising: Advertising opportunities within the magazine reaching Northern Ireland's largest monthly magazine readership, including display ads, sponsored content, and partnership packages with advertisers such as Belfast City Airport, jewelry brands, and interior design companies
4. Content Licensing: Rights and permissions for content reuse processed through PLSclear licensing platform

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Ulster Tatler publishes a monthly lifestyle and society magazine covering fashion, beauty, healthcare, weddings, and Northern Ireland society events, distributed in print and via digital flipbook editions. Related titles include UT Interiors, Ambition, Perspective, the Society Wedding supplement, and the NI Soccer Yearbook, sold individually or via annual subscription bundles.

Product overview

Ulster Tatler is a print and digital magazine publishing company offering a portfolio of lifestyle publications. The core product is the monthly Ulster Tatler Magazine, Northern Ireland's largest lifestyle and society publication covering fashion, beauty, events, and social content. The company distributes both print subscriptions and digital editions as PDF flipbooks. Supporting publications include UT Interiors (interior design), Ambition Magazine (business/career), Perspective Magazine (general interest), Society Wedding Supplement, and NI Soccer Yearbook. The company also operates awards programmes including Ulster Tatler Awards and Ulster Tatler Influential Women Awards. Subscriptions are available in print (annual) and digital formats with pricing varying by geographic delivery location.

Differentiator

Problem solved

Functional benefit

Brands

• UT Interiors: A dedicated interiors magazine and supplement focused on interior design and home décor.

Products and services

• Ulster Tatler Magazine Monthly flagship lifestyle and society magazine of Northern Ireland covering fashion, beauty, healthcare, and high-profile regional events, sold individually in print at newsagents and online.
• Digital Editions PDF flipbook digital editions of Ulster Tatler sold via the website, allowing readers to access magazine issues online across desktop and mobile devices.
• Single Digital Edition Purchase Single-issue digital edition of Ulster Tatler sold online as a one-off purchase for readers wanting individual issues without a full subscription.
• 12 Month Ulster Tatler Subscription Annual subscription bundle combining print and digital editions delivered to subscribers in the UK (12 issues for £36, 6 print + 6 digital) or Rest of World (digital only for £32).
• UT Interiors Specialist interiors publication within the Ulster Tatler portfolio covering Northern Ireland interior design, property, and home lifestyle content.
• Ambition Magazine Business and lifestyle title within the Ulster Tatler portfolio aimed at ambitious Northern Ireland professionals.
• Perspective Magazine Magazine title within the Ulster Tatler portfolio covering property, business, and lifestyle content for Northern Ireland audiences.
• Society Wedding Supplement Wedding-focused special supplement within the Ulster Tatler portfolio covering Northern Ireland society weddings, bridal fashion, and planning content.
• NI Soccer Yearbook Annual yearbook publication within the Ulster Tatler portfolio dedicated to Northern Ireland soccer.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Audited Bureau of CirculationsminorOthersUlster Tatler is affiliated with the Audited Bureau of Circulations, verifying their circulation figures and magazine distribution metrics

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Country & Town House: UK lifestyle magazine covering interiors, fashion, society events and the social calendar — directly comparable to Ulster Tatler and UT Interiors' combined editorial focus.
• RSVP Magazine: Irish monthly lifestyle and society magazine with strong coverage of celebrity, fashion, weddings and social events, mirroring Ulster Tatler's editorial proposition in a closely adjacent market.
• Image Magazine: Ireland's longest-running lifestyle and society monthly, directly comparable as a regional glossy society magazine covering fashion, beauty, weddings and high-profile interviews in the all-Ireland market.
• Stellar Magazine: Irish Sunday Independent lifestyle magazine supplement covering fashion, beauty, society and celebrity — overlaps with Ulster Tatler's editorial mix and competes for the same advertiser base across Ireland.

Regional players

• Social & Personal: Hong Kong-based English-language society magazine; a regional peer demonstrating the same society-event/lifestyle editorial model Ulster Tatler operates, though in a different geography.

Broad incumbents

• Hello! Magazine: International celebrity, society and lifestyle weekly; competes for the same advertiser categories (luxury, fashion, beauty, weddings) as Ulster Tatler but at global reach.
• Tatler: The UK-wide society and lifestyle magazine (Condé Nast Britain) that Ulster Tatler is historically modeled on, sharing 'Tatler' heritage and a society-events/lifestyle editorial focus, but operating at national scale.
• Belfast Telegraph: Northern Ireland's leading newspaper and the dominant NI media brand; competes with Ulster Tatler for local advertising budgets and regional audience attention across lifestyle and society coverage.
• Tatler Address Book / Condé Nast Britain Portfolio: Condé Nast Britain's portfolio (Vogue, GQ, Tatler, House & Garden) represents the scaled, multi-title UK magazine model that Ulster Tatler's multi-brand portfolio (UT Interiors, Ambition, Perspective) aspires to emulate.

Emerging players

• House & Garden: Condé Nast Britain's interiors and lifestyle title; a direct competitive reference for UT Interiors and for the interior-design advertisers Ulster Tatler serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ulstertatlermag
• YouTubeyoutube.com/channel/UCHH_sMGsPuy8i0VUj5L0_kA
• Facebookfacebook.com/ulstertatlermag
• Instagraminstagram.com/ulstertatler

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ulster Tatler