XO Agency
XO Agency is a boutique Portland-based branding, web design, and marketing agency serving healthcare, nonprofit, energy, and professional services clients through proprietary frameworks including the XO Spark WordPress platform.
- Company typePrivate
- Founded2018
- HeadquartersBeaverton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
XO Agency firmographics
Firmographics- Name
- XO Agency
- Legal name
- XO Agency, LLC
- Website
- https://xoagency.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- XO Agency is a boutique Portland-based branding, web design, and marketing agency serving healthcare, nonprofit, energy, and professional services clients through proprietary frameworks including the XO Spark WordPress platform.
- Ownership category
- akta.pro rank
XO Agency industry classification
Industry- Product category
- Brand and Digital Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where XO Agency is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
XO Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Strategy and Identity Services: Brand creation, brand refresh, and messaging strategy engagements. Process quickly creates entire brand worlds to compare and validate, including visual identity, brand architecture, and strategic messaging platforms.
- Website Design and Development: Website creation using XO Spark WordPress framework or Sitecore CMS. Includes UX architecture, visual design, content strategy, and development. Average agency design/development projects range $45k-$75k.
- Integrated Marketing Campaigns: Marketing services including channel strategy, content creation, automation, and campaign execution. Extends internal team capabilities through PPC/SEM, creative development, and multi-channel activation.
- Digital Strategy Consulting: Digital strategy engagements focused on platform recommendations, user flows, analytics strategy, and heuristic analysis. Typically small, rapid engagements that orient follow-up implementation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Agency Design/Development average cost |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
XO Agency product offering
Product offeringCore offering
XO Agency is a full-service brand and digital agency delivering brand strategy and visual identity development, website design and development (using the proprietary XO Spark WordPress framework or Sitecore CMS), and integrated marketing campaigns. Services span brand creation, brand refresh, digital strategy, and multi-channel marketing execution for clients across healthcare, nonprofit, energy, and professional services verticals.
Product overview
XO Agency is a full-service brand and digital agency offering three primary service lines: Brand Creation, Website Creation (via the XO Spark WordPress Framework), and Marketing Campaign Services. The XO Spark WordPress Framework is their proprietary core product for website development, providing clients with a customizable, UX-optimized WordPress-based solution. Their brand services encompass strategy, messaging, and visual identity work, while their marketing services include integrated campaign strategy, content creation, and channel optimization.
Differentiator
Problem solved
Functional benefit
Brands
- XO Spark: Proprietary WordPress framework used for website creation, featuring best-in-class UX, customizable design, and pre-optimized development for efficient budget spend.
Products and services
- Brand Creation Brand strategy and visual identity development including messaging, positioning, brand architecture, and creative direction. The process quickly creates entire brand worlds to compare and validate, giving organizations assurance their brand will make its mark with customers.
- Website Creation Full-service website design and development using the proprietary XO Spark WordPress framework or Sitecore CMS, including UX architecture, visual design, content strategy, and interactive storytelling. Average project range: $45,000-$75,000.
- Marketing Campaign Services Integrated marketing services including channel strategy, content creation, automation, and campaign execution across PPC, SEM, creative development, and multi-channel activation to extend internal team capabilities.
- XO Spark WordPress Framework A proprietary WordPress-based framework for website creation featuring best-in-class UX as a starting point, infinitely customizable design, and pre-optimized for efficient budget spend. Enables clients to confidently make content updates and supports rapid prototyping during brand iteration phases.
- Digital Strategy Consulting Digital strategy engagements focused on platform recommendations, user flows, analytics strategy, and heuristic analysis. Typically small, rapid engagements that orient follow-up implementation projects.
Quantifiable outcome
- Tripled click-through rates for NW Natural campaign
- +2 more outcomes
Companies that use XO Agency
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
XO Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
XO Agency partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
XO Agency competitors and assessment
Company assessmentDirect peers
- Instrument: Portland-headquartered digital experience agency offering brand, web, and integrated digital work for enterprise clients — same geography, similar full-service boutique positioning.
- Grady Britton: Portland-based independent creative agency providing branding, advertising, and digital work for regional and national clients — directly comparable in size, geography, and integrated services mix.
- Crowd: Independent creative and digital agency with brand, content, and integrated marketing capabilities — directly comparable service offering and target client profile.
- Phenomenon Studio: Brand experience and digital design agency operating in design strategy, web, and integrated marketing — comparable service portfolio and clientele.
- North: Boutique creative and digital agency with deep brand strategy and web experience offerings for mid-market and enterprise — comparable service mix to XO.
Broad incumbents
- DEPT®: Global digital agency combining brand, web, and marketing technology — competes for similar mid-market and enterprise digital/brand mandates as XO.
- Huge: Global brand and experience design agency overlapping with XO on integrated brand, digital, and marketing services for enterprise clients.
- Critical Mass: Large digital experience agency where XO Partner Derek Phillips previously worked — directly comparable digital design and brand service set, but at much greater scale.
- Wieden+Kennedy: Portland-headquartered global creative agency — same talent pool and geography but massively larger; competes with XO for some of the same enterprise brand work.
- R/GA: Global experience design and brand agency — broader portfolio of brand, digital product, and marketing services; competes with XO for enterprise mandates.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
XO Agency social profiles
Digital presenceXO Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
XO Agency leadership team
Management profileNumber of profiles
Profiles5 records
XO Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XO Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XO Agency
What does XO Agency do?
XO Agency is a full-service brand and digital agency delivering brand strategy and visual identity development, website design and development (using the proprietary XO Spark WordPress framework or Sitecore CMS), and integrated marketing campaigns. Services span brand creation, brand refresh, digital strategy, and multi-channel marketing execution for clients across healthcare, nonprofit, energy, and professional services verticals.
Is XO Agency a public or private company?
XO Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was XO Agency founded?
XO Agency was founded in 2018. It employs 1 to 10 people.
Where is XO Agency based?
XO Agency is headquartered in Beaverton, United States, in the North America region.
How does XO Agency make money?
Four revenue lines are on record. Brand Strategy and Identity Services are the primary driver. The others are website Design and Development, integrated Marketing Campaigns and digital Strategy Consulting.
Who are XO Agency's main competitors?
Direct peers on record are Instrument, Grady Britton, Crowd, Phenomenon Studio and North. Broad incumbents are DEPT®, Huge, Critical Mass, Wieden+Kennedy and R/GA.
Does XO Agency have an API?
No public API is recorded for XO Agency.
What industry is XO Agency in?
XO Agency's product category is Brand and Digital Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 541810 and its SIC code is 7311.