100.3 The Peak
100.3 The Peak (KPEK) is a commercial FM radio station in Albuquerque, New Mexico, wholly owned by iHeartMedia, Inc., broadcasting a music variety format from the 90s to today and serving local listeners and advertisers through over-the-air broadcast, iHeartRadio digital streaming, podcasts, and live events.
- Company typePublic
- Founded1972
- HeadquartersAlbuquerque, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 100.3 The Peak does
100.3 The Peak (FCC call sign KPEK) is a commercial FM radio station broadcasting at 100.3 MHz in Albuquerque, New Mexico, operating under a music variety format spanning the 1990s to the present. The station is wholly owned by iHeartMedia, Inc. (NASDAQ: IHRT), a publicly traded media conglomerate, and is integrated into iHeartMedia's national network of radio stations, syndicated programming, and digital infrastructure. Founded in 1972 and employing 11-50 people, the station serves the Albuquerque metropolitan area with linear over-the-air broadcast, digital streaming via the iHeartRadio web and mobile platform, podcast content, and live community events.
The station's product portfolio consists of the core KPEK 100.3 FM broadcast supplemented by on-air personality shows (Jackie, Tony & Ryan; Haze; Scotty; Ryan; Natalia Perez; Mario's iHeartRadio Countdown), nationally syndicated programming (American Top 40), and access to iHeartMedia network podcasts such as Song Exploder, 4D with Demi Lovato, and Every Single Album. Distribution is multi-channel: FM broadcast, iHeartRadio streaming, station website, email newsletter, and live event presence at venues such as the First Financial Credit Union Amphitheater (formerly Isleta Amphitheater). The station engages listeners through free broadcast access and drives advertiser value through ticket giveaways, concert promotions, and community events.
Revenue is generated primarily through advertising sales to local and national businesses targeting the Albuquerque DMA audience, including consumer brands promoting concerts, products, and services. The station does not charge listeners; instead, it monetizes audience reach via commercial spots, event sponsorships, and on-platform promotions. Two customer segments are served: Albuquerque metro listeners seeking entertainment, local news, traffic, and weather, and advertisers seeking reach into that audience. Station-level financials are not separately disclosed, as the operation is consolidated within iHeartMedia, Inc.'s reporting.
100.3 The Peak firmographics
Firmographics- Name
- 100.3 The Peak
- Legal name
- iHeartMedia, Inc.
- Website
- https://1003thepeak.com
- Company type
- Public
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 100.3 The Peak (KPEK) is a commercial FM radio station in Albuquerque, New Mexico, wholly owned by iHeartMedia, Inc., broadcasting a music variety format from the 90s to today and serving local listeners and advertisers through over-the-air broadcast, iHeartRadio digital streaming, podcasts, and live events.
- Ownership category
- akta.pro rank
100.3 The Peak industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Music Radio Networks (Format-Based) (MPABABAF)
Keywords
Where 100.3 The Peak is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
100.3 The Peak business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Advertising Revenue: The station generates revenue primarily through selling advertising spots to local and national businesses. Advertisers include consumer brands promoting concerts, products, and services to the Albuquerque metro area audience.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
100.3 The Peak product offering
Product offeringCore offering
100.3 The Peak (KPEK) is a commercial FM radio station broadcasting an adult contemporary and music variety format covering music from the 1990s to current hits. The station sells advertising airtime to local and regional businesses and serves adult listeners in the Albuquerque, New Mexico market under iHeartMedia ownership.
Product overview
100.3 The Peak is a single FM radio station operated by iHeartMedia in Albuquerque, New Mexico (KPEK 100.3 FM). The station's primary offering is live broadcast radio playing music variety from the 90s to the present. The product portfolio consists of the core radio station supplemented by multiple on-air shows (Haze, American Top 40, Scotty, Ryan, Mario's iHeartRadio Countdown, Natalia Perez, Jackie Tony & Ryan) and podcast content distributed through the iHeartRadio digital platform. The station also provides local news, traffic, weather, snow reports, event listings, and contest/promotion features.
Differentiator
Problem solved
Functional benefit
Products and services
- 100.3 The Peak FM Radio Broadcast (KPEK) A commercial FM radio station broadcasting an adult contemporary format featuring music from the 1990s to current releases, serving adult listeners in Albuquerque, New Mexico and selling advertising airtime to local and regional businesses.
Companies that use 100.3 The Peak
Customer profileSegments2 records
Ideal customer profiles2 records
100.3 The Peak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
100.3 The Peak partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
100.3 The Peak competitors and assessment
Company assessmentBroad incumbents
- iHeartMedia, Inc. The publicly-traded parent company of 100.3 The Peak (NASDAQ: IHRT) and one of the largest U.S. radio operators, owning and operating hundreds of stations including the iHeartRadio digital platform; directly comparable as the broader broadcast conglomerate in which KPEK sits.
- Bonneville International: Privately-held U.S. radio broadcaster owned by the Church of Jesus Christ of Latter-day Saints, operating music and news stations in Western markets including New Mexico-adjacent regions; comparable as a regional broadcast group with overlapping local advertiser bases.
- Audacy, Inc. Major U.S. radio broadcaster (formerly Entercom/CBS Radio) operating hundreds of AM/FM stations across major and mid-tier markets, with a national digital audio platform; directly comparable as a multi-market music and talk radio operator competing for the same national ad budgets.
- Emmis Communications: U.S. radio broadcaster and media company operating music-format stations in select markets; comparable as a similarly-sized radio operator running local FM stations funded primarily by spot advertising.
- Salem Communications: U.S. radio broadcaster and digital media company operating news/talk and Christian-format stations across many markets; comparable as a multi-station broadcast group with analogous ad-supported economics and digital extensions.
- Cumulus Media: Second-largest U.S. radio broadcaster operating hundreds of stations across many markets including Westwood One syndication; competes with iHeartMedia-owned stations like KPEK for local and national advertising spend in overlapping markets.
- Saga Communications: Regional U.S. radio broadcaster operating FM and AM stations across mid-sized markets; comparable as a smaller-scale public radio operator with similar music-format, ad-supported economics in non-major markets.
- Townsquare Media: U.S. radio and digital media company operating stations in small and mid-sized markets paired with a digital advertising platform; comparable as a similarly-positioned broadcast group serving non-top-50 markets with ad-supported music and talk formats.
- Beasley Broadcast Group: U.S. radio broadcasting company operating stations in mid-sized markets including markets where Beasley and iHeartMedia overlap; comparable as a multi-station group competing for local ad dollars with similar format-based music programming.
Regional players
- Educational Media Foundation (K-LOVE / Air1): Non-commercial radio network operating K-LOVE and Air1 music formats across hundreds of U.S. markets via HD/streaming distribution; comparable as a multi-market music radio brand using non-spot monetization, though not directly competing in Albuquerque's ad-supported segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
100.3 The Peak social profiles
Digital presence100.3 The Peak financial estimates
Financial estimateRevenue estimate
Valuation estimate
100.3 The Peak leadership team
Management profileNumber of profiles
100.3 The Peak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
100.3 The Peak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 100.3 The Peak
What does 100.3 The Peak do?
100.3 The Peak (KPEK) is a commercial FM radio station broadcasting an adult contemporary and music variety format covering music from the 1990s to current hits. The station sells advertising airtime to local and regional businesses and serves adult listeners in the Albuquerque, New Mexico market under iHeartMedia ownership.
Is 100.3 The Peak a public or private company?
100.3 The Peak is a public company. It is classified as corporate owned and is currently operating.
When was 100.3 The Peak founded?
100.3 The Peak was founded in 1972. It employs 11 to 50 people.
Where is 100.3 The Peak based?
100.3 The Peak is headquartered in Albuquerque, United States, in the North America region.
How does 100.3 The Peak make money?
One revenue line is on record: advertising Revenue.
Who are 100.3 The Peak's main competitors?
Broad incumbents on record are iHeartMedia, Inc., Bonneville International, Audacy, Inc., Emmis Communications, Salem Communications, Cumulus Media, Saga Communications, Townsquare Media and Beasley Broadcast Group. Educational Media Foundation (K-LOVE / Air1) is listed as a regional player.
Does 100.3 The Peak have an API?
No public API is recorded for 100.3 The Peak.
What industry is 100.3 The Peak in?
100.3 The Peak's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIACAB, Non-Interactive Digital Radio (Lean-Back Streaming). Its NAICS code is 516110 and its SIC code is 4832.