acquerro
Acquero is a France-based digital performance marketing agency founded in 2007, offering search, social, shopping/display advertising, analytics, and international expansion services to SMBs and micro-businesses across 15 countries via its proprietary Acquero Method®.
- Company typePrivate
- Founded2007
- HeadquartersBordeaux, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What acquerro does
Acquero is a France-based digital performance marketing agency founded in 2007 by co-founders François and Benoît. The firm operates as a boutique consultancy with 1–10 employees, delivering paid media management, conversion optimization, and international expansion support to micro-businesses and SMBs across 15 countries. Its core services span Search Ads (Google and Bing), Social Ads, Shopping & Display, Analytics & Conversion, and International Expansion, executed through a proprietary registered methodology called 'La méthode Acquero®' structured around three steps: Mesurer (Measure), Tester (Test), and Optimiser (Optimize).
The agency's technology stack is built around mainstream digital advertising platforms rather than proprietary infrastructure—primarily Google Ads, Bing Ads, social media advertising platforms, shopping/display networks, and analytics/conversion optimization tools. The competitive differentiator is methodological rather than technological: Acquero pairs its Acquero® methodology with senior consultant expertise (average 14 years of experience) and multilingual delivery teams to offer customized 100%-personalized strategies.
Commercially, Acquero runs a professional services model with quote-based pricing tailored to each client's objectives and budget. Revenue is generated through project-based or retainer engagements, with no standardized pricing tiers disclosed. The company is founder-controlled, privately held, with no external institutional investment disclosed, and serves a horizontal client mix across all sectors and business sizes. It maintains offices in Bordeaux (HQ), Paris, and Singapore (via a partnership with Ten Labs Pte Ltd), and has been recognized with first place at Google Digital Champions Europe and the APAC Business Awards 'Most Innovating Digital Agency 2020.'
acquerro firmographics
Firmographics- Name
- acquerro
- Legal name
- Acquero SARL
- Website
- https://acquero.fr
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Acquero is a France-based digital performance marketing agency founded in 2007, offering search, social, shopping/display advertising, analytics, and international expansion services to SMBs and micro-businesses across 15 countries via its proprietary Acquero Method®.
- Ownership category
- akta.pro rank
acquerro industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)
- akta.pro secondary industries
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where acquerro is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
acquerro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Agency provides comprehensive digital performance services including search advertising, social ads, shopping & display, analytics & conversion optimization, and international expansion support. Revenue is generated through professional service engagements, likely project-based or retainer arrangements customized to client needs.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
acquerro product offering
Product offeringCore offering
Acquero is a digital performance marketing agency that plans, executes, and optimizes paid advertising campaigns for businesses across search (Google, Bing), social media, shopping, and display channels. Services also include analytics and conversion-rate optimization, identification of emerging acquisition levers, and guidance for international market expansion through its multilingual teams. The agency applies its proprietary registered methodology "La méthode Acquero®" (Measure, Test, Optimize) to deliver customized 100% personalized strategies aligned with client objectives and budget constraints.
Product overview
Acquero is a digital performance marketing agency founded in 2007, offering a unified suite of advertising and optimization services. The portfolio comprises Search Ads (paid search on Google and Bing), Social Ads (multi-platform social media advertising), Shopping & Display (product visibility advertising), Analytics & Conversion (data-driven optimization), International Expansion (global market guidance), and Other Acquisition Channels (emerging trend exploitation). These services are delivered through a proprietary methodology combining Measurement, Testing, and Optimization to drive client growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Ads
Quantifiable outcome
- Significant improvement in client results documented through testimonials
- +1 more outcomes
Companies that use acquerro
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
acquerro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
acquerro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ten Labs Pte Ltdregional_hqTen Labs Pte Ltd serves as Acquero's operational entity in Singapore, enabling the company's presence in the Asia-Pacific region. This partnership supports Acquero's international expansion capabilities and provides a regional hub for serving clients across the APAC market.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
acquerro competitors and assessment
Company assessmentDirect peers
- Croud: Croud is a UK-headquartered global digital marketing agency offering paid media, SEO, programmatic and analytics services. Comparable to Acquero on the performance-marketing service stack and on serving multi-country clients, but at significantly larger scale.
- Junto: Junto is a French digital marketing agency specializing in performance marketing, search ads and conversion optimization for growth-stage and SMB clients. Directly comparable to Acquero on service mix (Search/Social/Analytics) and customer segment.
- Eskimoz: Eskimoz is a French digital performance agency offering SEO, SEA and paid acquisition services to SMB and mid-market clients. It is comparable to Acquero given the same French footprint, search-ads focus, and SMB customer base.
- Addict Mobile: Addict Mobile is a French mobile-first acquisition agency running paid user acquisition and app install campaigns. Comparable to Acquero as a French boutique performance agency focused on paid acquisition channels.
- Brainlabs: Brainlabs is a global digital media agency focused on programmatic, paid search and paid social. Directly comparable to Acquero on the paid-search and paid-social core services, with a larger international delivery footprint.
Broad incumbents
- Jellyfish: Jellyfish is a large global digital marketing agency offering media, creative, data and analytics under one umbrella. Overlaps with Acquero across Search, Social and Analytics, but operates at much greater scale and as part of a broader marketing services portfolio.
- Publicis Groupe: Publicis is one of the world's largest advertising holding companies with deep digital media, performance and analytics capabilities (e.g., Performics, Publicis Media). Comparable to Acquero as a French-rooted competitor but operating as a global incumbent across all of Acquero's service lines and many more.
Emerging players
- Reech: Reech is a French influencer-marketing platform and agency that helps brands run creator-led campaigns. Adjacent to Acquero as a French digital marketing peer; overlaps on social-ads/paid-social execution and on serving the same SMB/brand customer base.
Regional players
- Webedia: Webedia is a France-based digital media and marketing group operating content, audience and advertising services. Comparable to Acquero as a French digital marketing peer, though Webedia's scale, owned-media assets and audience business model differ from Acquero's pure paid-acquisition focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
acquerro social profiles
Digital presenceacquerro financial estimates
Financial estimateRevenue estimate
Valuation estimate
acquerro leadership team
Management profileNumber of profiles
Profiles11 records
acquerro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
acquerro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about acquerro
What does acquerro do?
Acquero is a digital performance marketing agency that plans, executes, and optimizes paid advertising campaigns for businesses across search (Google, Bing), social media, shopping, and display channels. Services also include analytics and conversion-rate optimization, identification of emerging acquisition levers, and guidance for international market expansion through its multilingual teams. The agency applies its proprietary registered methodology "La méthode Acquero®" (Measure, Test, Optimize) to deliver customized 100% personalized strategies aligned with client objectives and budget constraints.
Is acquerro a public or private company?
acquerro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was acquerro founded?
acquerro was founded in 2007. It employs 1 to 10 people.
Where is acquerro based?
acquerro is headquartered in Bordeaux, France, in the Europe region.
How does acquerro make money?
One revenue line is on record: digital Marketing Services.
Who are acquerro's main competitors?
Direct peers on record are Croud, Junto, Eskimoz, Addict Mobile and Brainlabs. Broad incumbents are Jellyfish and Publicis Groupe. Reech is listed as an emerging player. Webedia is listed as a regional player.
Does acquerro have an API?
No public API is recorded for acquerro.
What industry is acquerro in?
acquerro's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAO, Promotions, Shopper & Retail Marketing (Sales Promotion, POS), with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541810 and its SIC code is 7311.