Olympic Park

What Olympic Park does

The Parc olympique de Montréal is a Quebec Crown corporation (Société de développement et de mise en valeur du Parc Olympique) that operates the Olympic Park complex built for the 1976 Summer Games, founded in 1976 and headquartered at 4545 avenue Pierre-De Coubertin in Montréal. The organization manages a multi-asset venue portfolio including the Olympic Stadium, the Montreal Tower (the world's only inclined tower at 165m), a Sports Centre described as one of Quebec's most advanced training facilities, two esplanades (Pie-IX and Viau), four parking facilities (P1–P4) totalling over 4,000 indoor spaces, and ancillary public spaces including the newly opened Espace solaire (Quebec's first fully outdoor solar-powered public space) and the Morgan Trail. Current infrastructure works include the stadium roof replacement and a new funicular cabin (installed May 2025, targeting full operation autumn 2026, with Observatory reopening in spring 2027).

Revenue is generated across five streams. Sports Centre memberships include the flagship 360 package (unlimited group classes and aquatic access, monthly billing), aquatic memberships (with a 25% discount on group classes), and pay-per-class options ($120 for 8 sessions). Parking operations span daily parking ($6 per 15 minutes, max $27 per 24h, rising to $30–$60 on event days), monthly subscriptions ($170 regular, $130 for Hochelaga-Maisonneuve residents, $27 for Sports Centre members), and En voyage travel packages ($45–$160 depending on duration). Event hosting and venue rental covers major sporting events (2026 Bell Canadian Swimming Trials, July 5–9, 2026), cultural festivals (Festival Fierté Montréal, VITA, OSM free concert), and food festivals (Les Premiers Vendredis, Canada's largest recurring street food festival running since 2012). Food and retail operate through Sodexo at L'Insolite and Café Podium, alongside the new 50th-anniversary boutique in the Rotonde. Guided heritage tours (75 minutes) offer access to restricted areas including Level 300 of the Stadium and the active roof construction site.

The business operates a direct-to-consumer model with no intermediary resellers, supported by third-party transactional platforms: Axigap (Siclade Informatique / Orbility) for parking bookings and ActiveNet (Active Network Ltd.) for Sports Centre registrations. Marketing channels are predominantly organic — Instagram (@parcolympique), the Le 76 email webzine, the city-wide montrealolympique.ca campaign for the 50th anniversary, and event-driven footfall from seasonal festivals. Customer segments span fitness enthusiasts and sports participants, event-goers and cultural visitors, commuters and travellers using the metro-adjacent parking, event organizers and corporate renters, and tourists and heritage enthusiasts drawn by the 1976 Olympic legacy.

Name

Olympic Park

Legal name

Société de développement et de mise en valeur du Parc OLympique

Website

https://parcolympique.qc.ca

Company type

Public

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Olympic Park (Parc olympique de Montréal) is a Quebec Crown corporation operating the 1976 Olympic Games venue complex — including the Olympic Stadium, Montreal Tower, Sports Centre, and 4,000+ parking spaces — serving fitness members, event attendees, commuters, and tourists through memberships, parking, venue rentals, and heritage tours.

Ownership category

akta.pro rank

Product category

Sports & Recreation Complex

NAICS

Fitness and Recreational Sports Centers (713940), Amusement and Theme Parks (71311), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industry

Outdoor Adventure & Action Sports Parks (Ski Resorts, Bike Parks, Skateparks) (MPAKAEAL)

Keywords

• Sports facility management
• Event venue rental
• Public sports complex
• Stadium operations
• Tourism and recreation

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Sports Centre Memberships and Drop-in Fees: Revenue from 360 package (comprehensive fitness membership), aquatic memberships, and non-member class fees. Includes Reformer training, swimming lessons, group fitness classes, and semi-private sessions.
2. Parking Operations: Daily parking ($6 per 15 min, max $27/24h; $30–60 on event days), monthly subscriptions ($170 regular, $130 for Hochelaga-Maisonneuve residents, $27 for sports centre members), and En voyage travel packages ($45–$160 depending on duration). Over 4,000 indoor parking spaces.
3. Event Hosting and Venue Rental: Hosts major sporting events (e.g., 2026 Bell Canadian Swimming Trials), cultural festivals (Festival Fierté Montréal, VITA festival, OSM concerts), food festivals (Les Premiers Vendredis), and the 50th anniversary celebrations of the 1976 Olympic Games. Revenue from venue rental fees, sponsorship, and ancillary spending.
4. Food and Retail Services: On-site food and beverage operations through contracted operator Sodexo (L'Insolite – Espace Gourmand at the stadium entrance, Café Podium at the Sports Centre), and the official 50th anniversary boutique at the Rotonde.
5. Guided Tours: Paid guided tours of the Olympic Park offering access to typically inaccessible areas including level 300 of the Stadium, players' locker rooms, the East Hall, the Sports Centre, and exclusive views of the stadium roof construction site. Extended hours offered during special events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Olympic Park is a Quebec Crown corporation that operates the Olympic Stadium, Montreal Tower, Sports Centre, and surrounding venues originally built for the 1976 Summer Olympics. It provides sports, recreation, and event-hosting services to the public, including fitness and aquatic memberships (360 package, aquatic memberships), event venue rentals for sports/cultural/commercial events, parking (4,000+ spaces), guided tours, and food services operated by Sodexo.

Product overview

Olympic Park (Parc Olympique de Montréal) is a public recreational complex and historical landmark operated by Société de développement et de mise en valeur du Parc Olympique. The facility encompasses Olympic Stadium, Montreal Tower, a Sports Centre with aquatic facilities, and multiple outdoor venues. It offers visitors activities including guided tours, sports programs, fitness classes, and major events. The organization manages parking infrastructure, food services, and hosts the annual First Fridays street food festival. Key facilities include the Olympic Stadium (undergoing roof replacement), Montreal Tower (funicular under renovation), Sports Centre (offering swimming and fitness classes), Esplanade Pie-IX (event venue), and the new 50th Anniversary commemorative spaces. The park operates third-party platforms for online parking reservations and sports centre registrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Olympic Stadium Multi-purpose stadium that hosts sports, cultural, and commercial events for the general public and event organizers.
• Montreal Tower Inclined observation tower serving as a tourist attraction offering panoramic views of Montreal, open to individual visitors.
• Sports Centre memberships Recreation facility offering memberships such as the 360 package (multi-sport) and aquatic memberships, providing access to fitness and aquatic activities for individual members.
• Event venue rental Rental of stadium and surrounding venues for sports competitions, cultural events, and commercial/private functions.
• Parking services Paid public parking with more than 4,000 spaces available for visitors, members, and event attendees at the Olympic Park site.
• Guided tours Guided visits of the Olympic Park facilities, including the Stadium and Tower, available to tourists and groups.
• Food services (Sodexo-operated) Food and beverage concessions operated by Sodexo across Olympic Park venues, serving visitors, members, and event attendees.

Quantifiable outcome

• Canada's largest recurring street food festival (Les Premiers Vendredis) has run since 2012, hosting hundreds of trucks, thousands of dishes, hundreds of artists, and tens of thousands of visitors.
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sunbird ÉnergiecoreStrategic or Co-development Partner · 1 January 2025Collaborated with Sunbird Énergie to develop and power the Espace solaire – the first fully solar-powered outdoor public space in Quebec, located at the foot of the Montreal Tower behind the Biodôme. Sunbird provided solar energy infrastructure enabling the space's year-round operation.
• Quebec GovernmentcoreStrategic or Co-development Partner · 1 January 2025The Quebec government supported the Aire commune project, which designed and developed the Espace solaire in collaboration with the Olympic Park. Represents a government-backed public infrastructure innovation initiative.
• Aire communecoreStrategic or Co-development Partner · 1 January 2025Aire commune is the designer/architect of the Espace solaire public space project. The Olympic Park provided the site and collaborated on the vision for an innovative, sustainable, accessible outdoor public space.
• SodexominorChannel Partner/ Reseller/ DistributorSodexo operates L'Insolite – Espace Gourmand at the Olympic Stadium entrance and the Café Podium at the Sports Centre, providing food and beverage services to Olympic Park visitors under a catering partnership.
• YUL (Montréal-Trudeau International Airport)minorGTM or Marketing PartnerA YUL × Olympic Park mural collaboration was unveiled at the airport, inspired by the 50th anniversary of the 1976 Olympic Games and the iconic Olympic Stadium. The mural celebrates Montreal's Olympic history and Expos legacy, with plans for additional initiatives throughout 2026.
• Natation Canada (Swimming Canada)coreStrategic or Co-development PartnerNatation Canada selected the Olympic Park Sports Centre to host the 2026 Bell Canadian Swimming Trials (July 5–9, 2026) – the first time in 14 years the event returns to Montreal. Top Canadian swimmers will compete for spots on national teams heading to the Pan Pacific Championships.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Queen Elizabeth Olympic Park: The legacy 2012 London Olympic site is the closest analogue: a mixed-use park operating heritage venues, sports facilities, event spaces and tourism infrastructure, with a similar combination of recurring events, fitness programming and stadium/tower attractions.
• Sydney Olympic Park: Australia's 2000 Olympic legacy venue, also a government-managed multi-sport, events and tourism precinct with comparable sponsorship, membership and event-hosting operations across stadium, sports centre and surrounding parklands.
• Place Bell: Multi-purpose arena and sports complex in Laval operated by evenko, hosting hockey, concerts and fitness programming; competes for the same Greater Montreal event market, sponsors and premium visitors as Olympic Park.
• Bell Centre: Montreal's flagship indoor arena and home of the Canadiens; the principal competitor for concert tours, premium ticket revenue and corporate events that the Olympic Park's Stadium also targets.
• BC Place: Vancouver's retractable-roof multi-purpose stadium with comparable event-hosting, premium inventory and tourism offerings; an analogous Crown-managed venue (owned by the Province of BC) competing for marquee Canadian concert and sporting events.
• Exhibition Place: Toronto's integrated event, sports and recreation complex on the waterfront, operating similar multi-use programming across arenas, exhibition halls, sports fields and parking - a comparable municipal-style, multi-revenue-stream venue.
• Stade Saputo / CF Montréal: The neighbouring stadium within the Olympic Park district hosting CF Montréal MLS matches and rugby events; the most direct geographic competitor for event dates, sponsors and parking revenue on the Hochelaga-Maisonneuve site.

Broad incumbents

• Rogers Centre: Toronto's larger stadium and broader entertainment portfolio owned by Rogers; offers overlapping event-hosting and tourism capabilities as part of a wider media/sports group rather than as a dedicated municipal sports and heritage park.

Others

• Espace pour la Vie: The neighbouring Montréal museum network (Biodôme, Insectarium, Jardin botanique, Planétarium) physically adjacent to Olympic Park, sharing visitor flows, parking demand and tourism traffic in the same Olympic district - an ecosystem partner more than a direct competitor.

Regional players

• Calgary Stampede Park: Western Canada's integrated sports, agricultural and entertainment precinct with a comparable non-profit/government-adjacent operating model, year-round programming and rotating flagship events - a regional cousin of the Montreal Olympic Park model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/parcolympique
• Xx.com/parcolympique
• Facebookfacebook.com/parcolympiquemontreal
• LinkedInlinkedin.com/company/parc-olympique

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympic Park