Stade Saputo

What Stade Saputo does

Stade Saputo is a soccer-specific stadium located in Montreal, Quebec, Canada, opened in 2008 and owned by the Saputo family. It serves as the home venue for CF Montréal, a founding member club of Major League Soccer (29 clubs), and is the operational anchor for the club's first team, Academy youth development programs, and community initiatives including the Fondation Impact de Montréal. The stadium functions as a live-event and hospitality venue rather than a technology platform, with its commercial value derived from being a scarce, dedicated MLS asset in the Montreal market.

The venue generates revenue through four primary streams: ticket sales (individual match tickets, season subscriptions for the 2027 cycle, group bookings, and prestige seating), hospitality services (season loges and prestige seating packages sold to corporate clients on multi-year contracts), merchandise (via the MLS boutique online storefront and on-site retail), and corporate sponsorships anchored by the Saputo naming rights deal and complemented by BMO and TELUS as core partners. Distribution is multi-channel: direct online via billets.cfmontreal.com, the MLS boutique e-commerce site, on-site box office on match days, and the league-wide Apple TV / MLS Season Pass streaming partnership. Marketing and fan engagement run through the official cfmontreal.com website, iOS and Android mobile applications, an email newsletter, and TikTok.

The customer base spans individual soccer fans attending CF Montréal home matches, corporate clients purchasing hospitality and prestige seating (including BMO client privileges), and youth players and families participating in the Academy program and identification days. Reported direct headcount of 10 employees indicates the entity captured here is the stadium-operating layer rather than the full CF Montréal club organization, which limits the revenue base that can be attributed to the venue entity specifically. No proprietary technology, AI/ML capability, or recurring software revenue model is associated with the venue — its economics are entirely event- and sponsorship-driven.

Name

Stade Saputo

Legal name

Stade Saputo

Website

https://stadesaputo.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Stade Saputo is a soccer-specific stadium in Montreal opened in 2008, owned by the Saputo family, and serving as the home venue for CF Montréal of Major League Soccer. It generates revenue from tickets, hospitality, merchandise, and corporate sponsorships including the Saputo naming rights deal.

Ownership category

akta.pro rank

Product category

Sports Venue

NAICS

Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC)

Keywords

• Soccer stadium venue
• Live sports entertainment
• Corporate hospitality suites
• Youth soccer academy
• Event ticketing services

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue from individual match tickets, season ticket subscriptions (Abonnement de saison), group tickets, and prestige seating (Sièges Prestige) for MLS matches at Stade Saputo.
2. Hospitality Services: Revenue from hospitality spaces including season loges (Loges de Saison) and hospitality areas (Espaces Hospitalité) for corporate clients and premium fans.
3. Merchandise: Revenue from the MLS boutique (Boutique MLS) selling team merchandise and memorabilia.
4. Sponsorships: Corporate sponsorship revenue from partners including Saputo (stadium naming rights), BMO, and TELUS.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Stade Saputo is a soccer stadium in Montreal, Quebec that operates as the home venue of CF Montréal in Major League Soccer. The venue hosts MLS home matches, provides corporate hospitality (season loges, prestige seating), operates an official merchandise boutique, and supports youth soccer development through the CF Montréal Académie and community programs. Revenue is generated through ticket sales, subscriptions, hospitality, merchandise, and corporate sponsorships.

Product overview

Stade Saputo is a soccer stadium venue that serves as the home ground for CF Montréal in Major League Soccer. The venue hosts home matches and various sporting/community events. This is a physical venue/product rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Stade Saputo Stadium Venue Physical soccer-specific stadium in Montreal, Quebec serving as the home ground for CF Montréal (MLS), hosting home matches, community events, and sporting/entertainment events.
• Individual Match Tickets (Billets individuels) Single-match ticket sales for CF Montréal home games at Stade Saputo, with prices varying by opponent and seating section. Available to individual fans.
• Season Subscriptions (Abonnement de saison) Annual season ticket packages (e.g., 2027 season) offering priority access and savings to dedicated supporters of CF Montréal home matches.
• Prestige Seating (Sièges Prestige) Premium annual seating with enhanced amenities for individual fans seeking an elevated matchday experience.
• Group Tickets (Billets de groupes) Discounted ticketing for group bookings at Stade Saputo, suited for organizations and large parties attending CF Montréal matches.
• Season Loges (Loges de Saison) Corporate hospitality suites sold on multi-year contracts for season-long access to CF Montréal home matches and corporate entertainment.
• MLS Boutique Merchandise Official team apparel, merchandise, and memorabilia sold via the MLS Boutique e-commerce store.
• Académie Youth Soccer Program CF Montréal youth development academy offering youth teams, soccer schools, partner clubs, identification days, and women's programming for young players and their families.
• 5050 Charity Raffle In-stadium and online charity raffle program running before and during home matches, supporting community initiatives through the Foundation Impact de Montréal.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• SaputoflagshipGTM or Marketing PartnerSaputo is the naming rights sponsor of Stade Saputo. The dairy and grocery products company has a prominent presence as the stadium's naming rights partner, with their logo displayed in the footer of the CF Montréal website.
• BMO (Bank of Montreal)coreGTM or Marketing PartnerBMO is a corporate partner of CF Montréal offering client privileges. Their logo appears prominently on the website with BMO client benefits mentioned in the navigation menu.
• TELUScoreGTM or Marketing PartnerTELUS is a telecommunications partner of CF Montréal, with their logo displayed in the footer of the official website alongside other sponsors.
• Apple TV / MLS Season PassflagshipStrategic or Co-development PartnerMLS broadcasting partnership providing comprehensive coverage of all MLS matches including CF Montréal home games through the Apple TV MLS Season Pass.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Providence Park (Portland Timbers): Home of the Portland Timbers. Comparable urban MLS soccer-specific venue with similar capacity (~22,000) and event-day services, sponsorship, and ticketing model.
• Chase Stadium (Inter Miami CF): Home of Inter Miami CF. Comparable MLS-specific venue with naming-rights sponsor, prestige seating, and full MLS Season Pass broadcast integration.
• TQL Stadium (FC Cincinnati): Home of FC Cincinnati. Recently built MLS-specific stadium with naming-rights sponsor, prestige seating, and modern premium hospitality — useful as a forward-looking design/operating benchmark.
• Q2 Stadium (Austin FC): Home of Austin FC. Modern MLS soccer-specific venue with naming-rights sponsor, premium hospitality, and Academy/community programs comparable to Stade Saputo.
• Audi Field (D.C. United): Home of D.C. United in MLS. Comparable as a soccer-specific stadium with naming-rights sponsor, premium hospitality offerings, and MLS NEXT ecosystem integration.
• BMO Stadium (LAFC): Home of LAFC and the shared BMO sponsor name. Comparable modern MLS-specific stadium with prestige seating, loges, and full MLS Season Pass content integration.
• Red Bull Arena (New York Red Bulls): Home of the New York Red Bulls. Soccer-specific MLS venue with comparable capacity (~25,000), corporate naming rights, and year-round non-MLS event programming.
• Lumen Field (Seattle Sounders FC): Home of Seattle Sounders FC. Comparable MLS venue with season-ticket subscription model, premium hospitality, and high-utilization multi-event operations.
• BMO Field (Toronto FC): Home of Toronto FC, the other Canadian MLS club. Most directly comparable peer — same league, similar soccer-specific stadium model, and Canadian market dynamics including BMO as a shared sponsor category.

Broad incumbents

• BC Place (Vancouver Whitecaps FC): Home of Vancouver Whitecaps FC (MLS) and a multi-purpose venue. Comparable Canadian MLS tenancy but operates as a larger multi-event facility rather than a soccer-specific stadium.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@cfmontreal?refer=creator_embed
• LinkedInlinkedin.com/company/stade-saputo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stade Saputo