ITD
ITD S.A. is the largest independent automotive parts distributor in Poland's Pomerania region, operating 7 branches, a 1,500 sqm central warehouse, and an online ordering platform to serve workshops and retail customers with 200,000+ SKUs from 30+ global brands.
- Company typePrivate
- Founded1999
- HeadquartersWejherowo, Poland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ITD does
ITD S.A. is the largest independent automotive parts distributor in the Pomerania region of northern Poland, founded in 1999 and headquartered in Wejherowo. The company operates a regional branch network of 7 retail/showroom locations across Wejherowo, Gdynia, Reda, Słupsk, Starogard Gdański, and Lębork, supported by a 1,500 sqm high-bay central warehouse and a proprietary delivery fleet running day and night routes. Its core business is the wholesale and retail distribution of automotive parts from approximately 30 global brands — including Bosch, Valeo, SKF, Castrol, Gates, BENDIX, HENGST, Sachs, KYB, Monroe, Mobil 1, Mannol, NGK, and Voltaro — totaling more than 200,000 SKUs held in immediate stock.
ITD serves two primary customer segments: automotive workshops (its core B2B channel) and individual retail customers. The company combines physical point-of-sale with digital channels including an online store (Sklep online) and a Web Terminal for workshops (itd.webterminal.com.pl) that enables real-time inventory visibility and online ordering. Beyond parts distribution, ITD provides workshop support services such as technical training programs, loyalty and bonus schemes, equipment supply and modernization assistance, and an annual Commercial Partner Summit that brings workshops together with manufacturers. The business model is transactional (one-time parts sales), with workshop partners receiving wholesale pricing through loyalty agreements and retail customers purchasing at unit prices through branches or the online shop.
The company's go-to-market is a hybrid sales-led model combining field sales representatives covering the Wejherowo, Lębork, and Gdynia territories, a physical branch network, and digital ordering. Marketing is conducted through the corporate website, social media (Facebook), email, trade events, and seasonal promotional campaigns (Black Week, Winter Battery promotions, BENDIX promotions). Product line expansion in 2020 included the TENZI chemical range, and strategic brand partnerships (BENDIX Supplier of the Year 2019, HENGST joint training) reinforce the workshop ecosystem. The company is privately held as a Polish joint-stock company (Spółka Akcyjna) with no identified parent company or external funding.
ITD firmographics
Firmographics- Name
- ITD
- Legal name
- ITD S.A.
- Website
- https://autoitd.pl
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ITD S.A. is the largest independent automotive parts distributor in Poland's Pomerania region, operating 7 branches, a 1,500 sqm central warehouse, and an online ordering platform to serve workshops and retail customers with 200,000+ SKUs from 30+ global brands.
- Ownership category
- akta.pro rank
ITD industry classification
Industry- Product category
- Automotive Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
- akta.pro secondary industries
- Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE) (CRAOANAG), Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)
Keywords
Where ITD is headquartered
LocationHeadquarters
- HQ city
- Wejherowo
- HQ country
- Poland
- HQ region
- Europe
Offices6 records
Markets served
ITD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Auto Parts Distribution (Wholesale & Retail): ITD generates revenue through distribution and resale of automotive parts to workshops and end customers. The company operates both wholesale (B2B) and retail (B2C) sales channels through its network of physical branches and online ordering systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing for workshop partners |
| Unit Pricing | Pay-as-you-go | Retail pricing for individual customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ITD product offering
Product offeringCore offering
ITD S.A. distributes automotive parts and workshop equipment from over 30 global brand manufacturers (Gates, Valeo, Bosch, SKF, Sachs, Bendix, Monroe, KYB, NGK, Mobil 1, Castrol, Mannol, Filtron, Centra, Voltaro, SCT, LUK, TENZI and others) to automotive workshops and individual consumers across the Pomerania region of northern Poland. The company combines a 7-branch physical retail network with online ordering channels and a proprietary delivery fleet, supported by 200,000+ warehouse items and a 1,500 sqm high-bay logistics center at its Wejherowo headquarters.
Product overview
ITD S.A. is the largest independent car parts distributor in the Pomerania region of Poland, operating for over 20 years. The company operates a unified distribution platform combining physical branch network (7 locations) with digital channels including an online store (Sklep online) and Workshop Online Catalog (Warsztatowy katalog online) accessible via webterminal.com.pl. The core offering centers on distribution of automotive parts from approximately 30+ manufacturers (Gates, Valeo, Bosch, SKF, Sachs, Bendix, Monroe, KYB, NGK, Mobil 1, and others) totaling over 200,000 warehouse items, complemented by workshop equipment supply and modernization support. Supporting services include downloadable ITD Terminal application for workshops, technical training programs, bonus and loyalty programs, own logistics fleet for same-day and next-night delivery, and an annual Commercial Partner Summit. The company serves both wholesale and retail customers across northern Poland.
Differentiator
Problem solved
Functional benefit
Products and services
- ITD Online Store (Sklep online) E-commerce platform that allows individual customers and workshops to browse and order automotive parts and workshop equipment online for delivery or branch pickup.
- Workshop Online Catalog (Warsztatowy katalog online) Web-based catalog system that enables automotive workshop partners to browse 200,000+ parts, check real-time inventory, and place orders online.
- ITD Terminal for Workshops (Terminal dla warsztatów) Downloadable terminal application that gives workshop partners real-time access to ITD's inventory, enabling order placement and account management.
- Automotive Parts Distribution Wholesale and retail distribution of automotive parts from 30+ brand manufacturers (Gates, Valeo, Bosch, SKF, Sachs, Bendix, Monroe, KYB, NGK, Mobil 1, Castrol, Mannol, Filtron, Centra, Voltaro, SCT, LUK, TENZI, Hengst) to automotive workshops and individual customers across the Pomerania region.
- Workshop Equipment Supply Supply and modernization support for workshop equipment, offered to automotive workshop partners through loyalty agreements and bonus programs.
Quantifiable outcome
- 200,000+ items in stock available for immediate dispatch
Companies that use ITD
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
ITD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ITD partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- MOPS Wejherowo (Municipal Social Aid Center)minorITD partnered with MOPS (Municipal Social Aid Center) in Wejherowo to support community charitable initiatives. The company donated household chemistry product kits from Tenzi to three families in need during a special period, demonstrating corporate social responsibility.
- TENZIcoreTENZI is a manufacturer of professional cleaning and maintenance products. ITD expanded their product offering to include TENZI's range of auto detailing chemicals, professional products for gastronomy, industry, and car washes, as well as household and construction products. Products are available in ITD's central warehouse and all branches.
- BENDIXcoreBENDIX is a manufacturer of brake systems and components. ITD conducts joint training sessions (in Słupsk, Starogard Gdański, and Wejherowo) for workshop partners on BENDIX products. BENDIX was awarded 'Supplier of the Year' at ITD's 2019 Annual Partners Meeting. ITD also runs exclusive BENDIX promotions for their customers.
- HENGSTcoreHENGST is a manufacturer of high-quality filters. ITD has been selling HENGST filters since a year and continuously expanding the product range. ITD organized 'Hengst Day' events at their headquarters where customers received prizes for HENGST purchases and learned about filtration products and new offerings. Joint training sessions with HENGST were conducted at multiple locations.
- GatescoreGates is a global manufacturer of industrial products including automotive belts and hoses. Listed as a key supplier brand in ITD's product portfolio.
- CastrolcoreCastrol is a major global lubricants manufacturer. Listed as a key supplier brand in ITD's product portfolio for automotive oils and lubricants.
- ValeocoreValeo is a global automotive parts supplier. Listed as a key supplier brand in ITD's product portfolio.
- BoschcoreBosch is a major automotive parts and tools manufacturer. Listed as a key supplier brand in ITD's product portfolio.
- SKFcoreSKF is a leading bearing and sealing solutions manufacturer. Listed as a key supplier brand in ITD's product portfolio.
- SachscoreSachs is a manufacturer of shock absorbers and clutch systems (ZF Aftermarket). Listed as a key supplier brand in ITD's product portfolio.
- KYBcoreKYB is a major manufacturer of hydraulic equipment and shock absorbers. Listed as a key supplier brand in ITD's product portfolio.
- MannolcoreMannol is a lubricants and automotive chemicals manufacturer. Listed as a key supplier brand in ITD's product portfolio.
- NGKcoreNGK is a manufacturer of spark plugs and oxygen sensors. Listed as a key supplier brand in ITD's product portfolio.
- MonroecoreMonroe is a leading manufacturer of shock absorbers. Listed as a key supplier brand in ITD's product portfolio.
- Mobil 1coreMobil 1 is a premium synthetic motor oil brand (ExxonMobil). Listed as a key supplier brand in ITD's product portfolio.
- LUK (Schaeffler)coreLUK (part of Schaeffler Group) is a manufacturer of automotive components. Listed as a key supplier brand in ITD's product portfolio.
- VoltarocoreVoltaro is a battery manufacturer. ITD runs exclusive Voltaro battery promotions (40% winter discount) making it a key supplier partner.
- SCT (Germany)coreSCT is a German manufacturer of automotive chemicals and additives. Listed as a key supplier brand in ITD's product portfolio.
- FiltroncoreFiltron is a manufacturer of automotive filters. Listed as a key supplier brand in ITD's product portfolio.
- CentracoreCentra is a battery manufacturer (Exide Group). Listed as a key supplier brand in ITD's product portfolio.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
ITD competitors and assessment
Company assessmentBroad incumbents
- Allegro: Allegro is Poland's largest general e-commerce marketplace, hosting a significant automotive parts category. While not a specialized distributor, it competes with ITD for B2C parts purchases and increasingly for B2B workshop sourcing on standardized SKUs.
- Castrol Direct / BP Invest Service Hub: Global lubricants and OEM partners (Castrol, Mobil 1) operate their own authorized distributor networks in Poland. Comparable to ITD as a downstream channel for major brands, though at much larger scale and with branded rather than independent positioning.
Emerging players
- IParts.pl: IParts.pl is a Polish online auto parts marketplace. Comparable to ITD's web terminal as a B2B/B2C parts platform, but competing primarily on price and convenient online ordering rather than branch density and overnight delivery.
Direct peers
- ProfiAuto: ProfiAuto is a Polish network of independent automotive parts distributors and workshops with a shared brand and procurement platform. Comparable to ITD as a multi-branch parts distributor targeting workshops, with a broader national footprint but similar independent-distributor DNA.
- Autodoc: Autodoc is a major European online auto parts retailer operating in Poland. Comparable to ITD's online store / web terminal offering, though operating at much larger scale and as a pure-play e-commerce platform rather than a branch-and-fleet distributor.
- ELIT Polska: ELIT Polska is a Polish automotive parts distributor (part of the Rhiag Group / LKQ) serving workshops with a multi-branch distribution model. Comparable to ITD in product range, customer base, and branch-led distribution model.
- Inter Cars: Inter Cars is the largest automotive parts distributor in Poland and Central/Eastern Europe, operating hundreds of branches and a B2B platform serving independent workshops. Directly competes with ITD in the same product categories and customer base, but at vastly larger national scale.
- Moto-Profil: Moto-Profil is a Polish automotive parts distributor with a regional branch network and B2B focus on workshops. Directly comparable to ITD in products, target customers, and distribution model.
- AG Centrum: AG Centrum is a Polish automotive parts distributor with a branch network and B2B focus on workshops. Closely comparable to ITD in business model, customer segmentation, and regional distribution approach.
Regional players
- Fehst Distribution: Fehst is a German automotive parts distributor serving Northern Europe. Comparable to ITD in regional mid-market distribution model and B2B workshop focus, though operating in a different geographic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ITD social profiles
Digital presenceITD financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITD leadership team
Management profileNumber of profiles
ITD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITD
What does ITD do?
ITD S.A. distributes automotive parts and workshop equipment from over 30 global brand manufacturers (Gates, Valeo, Bosch, SKF, Sachs, Bendix, Monroe, KYB, NGK, Mobil 1, Castrol, Mannol, Filtron, Centra, Voltaro, SCT, LUK, TENZI and others) to automotive workshops and individual consumers across the Pomerania region of northern Poland. The company combines a 7-branch physical retail network with online ordering channels and a proprietary delivery fleet, supported by 200,000+ warehouse items and a 1,500 sqm high-bay logistics center at its Wejherowo headquarters.
Is ITD a public or private company?
ITD is a private company. It is classified as unknown and is currently operating.
When was ITD founded?
ITD was founded in 1999. It employs 11 to 50 people.
Where is ITD based?
ITD is headquartered in Wejherowo, Poland, in the Europe region.
How does ITD make money?
One revenue line is on record: auto Parts Distribution (Wholesale & Retail).
Who are ITD's main competitors?
Broad incumbents on record are Allegro and Castrol Direct / BP Invest Service Hub. IParts.pl is listed as an emerging player. Direct peers are ProfiAuto, Autodoc, ELIT Polska, Inter Cars, Moto-Profil and AG Centrum. Fehst Distribution is listed as a regional player.
Does ITD have an API?
No public API is recorded for ITD.
What industry is ITD in?
ITD's product category is Automotive Parts Distribution. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces, with a secondary code of CRAOANAG, Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE). Its NAICS code is 42312 and its SIC code is 5013.