DSM Lending

What DSM Lending does

DSM Lending, LLC is a privately held, single-state residential mortgage lender headquartered at 671 Rosa Ave., Suite #216, Metairie, Louisiana, serving the Greater New Orleans metropolitan area (Jefferson Parish and Orleans Parish, including Metairie, New Orleans, and St. Bernard). Founded in 2018 and operating under NMLS licenses #1737779 and #116388, the company is led by founder and owner Dan Munna and runs as an owner-operator mortgage brokerage with 11–50 employees. Its core offering is a broad menu of residential mortgage products spanning government-backed loans (FHA, VA, USDA), conforming and jumbo conventional loans, HomePath, construction, hard money, commercial, reverse, and other specialty programs, plus refinancing options such as FHA Streamline, FHA Cash Out, and HARP 2.0. Distinctive positioning centers on local Louisiana-market expertise and niche state-specific products (Louisiana Loans, Best Rate Loans, Equity Loans), rather than on differentiated pricing or proprietary technology.

The business operates a direct-to-consumer go-to-market with three parallel intake paths: a self-service digital application through the Blink.mortgage and app.dsmlending.com portals, an interactive mortgage calculator suite on dsmlending.com, and personalized phone/in-person consultation with the loan officer. Supporting marketing assets include an SEO-oriented blog, organic social presence on Facebook, LinkedIn, and Instagram, and informal referral relationships with local real estate agents. The technology stack is industry-standard — no proprietary systems are disclosed — and the company is built on the LenderHomePage website platform.

DSM Lending generates revenue through transaction fees on closed loan originations; no fee schedules, rate sheets, or revenue figures are publicly disclosed. There are no announced funding rounds, no institutional investors, no parent company, no patents or trademarks, and no awards on record. The legal entity is a Louisiana LLC, the company is unencumbered by subsidiaries, and operations are confined to a single U.S. state with no global footprint claim.

Name

DSM Lending

Legal name

DSM Lending, LLC

Website

https://dsmlending.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

DSM Lending, LLC is a privately held, owner-operated residential mortgage lender in Metairie, Louisiana, originating FHA, VA, USDA, conventional, construction, hard money, and commercial loans for retail borrowers in the Greater New Orleans metro.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Real Estate Credit (522292), Nondepository Credit Intermediation (5222)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro industry

PRIMARYFSALAAAI

Government-Insured Mortgage Origination (FHA/VA/USDA)

Financial & Insurance/Mortgage & Housing Finance/Residential Mortgage Origination (Retail & Consumer Direct)

SECONDARYFSALAAAH

Jumbo / Non-Conforming Mortgage Origination

Financial & Insurance/Mortgage & Housing Finance/Residential Mortgage Origination (Retail & Consumer Direct)

SECONDARYFSALADAH

Construction & Development (C&D) Lending — Commercial/Multifamily

Financial & Insurance/Mortgage & Housing Finance/Commercial & Multifamily Mortgage Lending

Keywords

• Mortgage lending services
• FHA and VA loans
• Home refinancing programs
• Residential mortgage origination
• Hard money lending

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mortgage Origination: DSM Lending generates revenue through mortgage loan origination fees charged to borrowers at closing. As a full-service mortgage company, they originate various loan types including FHA, VA, USDA, Conventional, Construction, Hard Money, and other mortgage products. Revenue is earned on a per-transaction basis when loans close.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DSM Lending, LLC is a full-service mortgage company that originates residential and specialty mortgage loans for consumers in the greater New Orleans, Louisiana market. It originates FHA, VA, USDA, Conventional, Jumbo, Construction, Commercial, and Hard Money loans, along with refinancing programs (FHA Streamline, FHA Cash Out, Conventional, Commercial, Jumbo Hard Money Equity Lending), and supports Louisiana-specific loan products.

Product overview

DSM Lending, LLC is a full-service mortgage company offering a comprehensive portfolio of loan products and financial tools. The core offerings include government-backed loans (FHA, VA, USDA), conventional mortgages, and specialized financing (Construction, Hard Money, Commercial). The company also provides refinancing options and mortgage calculators as supporting tools. Their product suite covers the full mortgage lifecycle from home purchase through refinancing, serving buyers in the Louisiana market (Metairie, New Orleans, St. Bernard) and surrounding Jefferson Parish and Orleans Parish areas.

Differentiator

Problem solved

Functional benefit

Products and services

• FHA Loans Federal Housing Administration-insured mortgage loans with down payments as low as 3.5%, flexible credit requirements, and competitive terms for first-time and experienced homebuyers.
• VA Mortgages Veterans Administration-guaranteed home loans providing 100% financing with no down payment, no PMI, competitive interest rates, and easier qualification for eligible service members and veterans.
• USDA Loans Zero down payment mortgages for low-to-moderate income borrowers purchasing homes in designated rural and suburban areas who may not qualify for traditional financing.
• Conventional Loans Standard mortgage loans conforming to Fannie Mae/Freddie Mac guidelines, available in fixed and adjustable rate options with terms ranging from 10 to 30 years.
• Jumbo Loans Non-conforming conventional mortgages for properties exceeding the FHFA conforming loan limit ($548,250 in most counties), offered in fixed and adjustable rate options.
• Construction Loans Short-term financing for building new homes, covering land acquisition and construction costs with permanent financing available upon completion.
• Hard Money Loans Short-term, asset-based financing using property as collateral, typically used for fix-and-flip investments, bridge financing, or when conventional lending is not available.
• Commercial Loans Mortgage financing for commercial real estate properties including multi-family, retail, office, and industrial buildings.
• Fixed Rate Mortgages Fixed rate mortgages with constant principal and interest payments throughout the loan term, offered in 10, 15, and 30-year terms.
• Adjustable Rate Mortgages (ARM) Loans with interest rates that adjust based on market conditions after an initial fixed period, offering lower initial rates than fixed mortgages.
• Interest Only Mortgages Mortgages allowing monthly payments covering only interest for a specified period, reducing initial payments but not building equity during the interest-only term.
• Reverse Mortgages Home equity loans allowing homeowners aged 62 and older to convert home equity into cash while retaining ownership, with no monthly principal and interest payments required.
• Refinancing Programs Multiple refinance options including FHA Streamline, FHA Cash Out, Conventional, Commercial, and Jumbo Hard Money Equity Lending for rate optimization and cash-out access.
• Louisiana Loans State-specific lending products tailored for Louisiana homeowners and buyers, including local down payment assistance programs and state bond programs.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Home Bank (Home BancShares): Louisiana-based community bank with a sizable residential mortgage origination franchise (and Home BancShares parent) serving the same geographic footprint and customer base as DSM Lending — competes for purchase and refinance demand across the state.
• Fidelity Homestead Savings Bank: Louisiana-headquartered community thrift institution offering residential mortgage origination and refinancing throughout the greater New Orleans market — directly competes for the same Louisiana homeowner-borrower pool as DSM Lending.

Direct peers

• Fairway Independent Mortgage Corporation: Large independent mortgage lender operating a multi-state retail and direct-to-consumer model with broad product mix including FHA, VA, USDA, conventional, jumbo, and construction loans — directly comparable to DSM Lending's product breadth and government-loan specialization at far greater scale.
• Guild Mortgage: Retail-focused mortgage lender with strong government-loan (FHA/VA/USDA) franchise and branch-driven growth model — comparable product mix, target borrower profile, and reliance on local loan officer relationships for origination.
• NewRez (New Residential Mortgage): Nonbank mortgage originator with retail and wholesale channels offering conventional, government, jumbo, and renovation/construction products — directly comparable origination mix and government-loan focus.
• Caliber Home Loans: Nonbank retail mortgage originator with significant FHA/VA and non-conforming (jumbo, construction, non-QM) exposure — directly comparable product portfolio and correspondent/retail operating model.
• Cardinal Financial Company: Independent retail and wholesale mortgage company emphasizing FHA, VA, USDA, conventional, and construction financing — a similar independent nonbank model with comparable government-loan emphasis.

Broad incumbents

• PrimeLending: National retail mortgage lender (PlainsCapital subsidiary) with a multi-product lineup including FHA, VA, USDA, conventional, and construction loans serving retail and referral-driven origination — overlapping product set with broader scale and geographic reach.
• LoanDepot: Large nonbank mortgage lender with a broad retail and wholesale platform offering government, conventional, jumbo, and HELOC products — overlapping origination focus with materially greater scale and digital investment capacity.
• Rocket Mortgage: Largest U.S. direct-to-consumer mortgage lender; competes directly with small local shops for government and refinance volume through heavy brand, technology, and rate investment — comparable product set but vastly different scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/dsmlending
• LinkedInlinkedin.com/in/dan-munna-a06664184
• Instagraminstagram.com/dsmlendingllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DSM Lending