Dance Motion

What Dance Motion does

Dance Motion (Dancemotion asbl) is a non-profit dance school (Association Sans But Lucratif under Belgian law) operating from a single physical studio at Rue du Chapitre 17 in Anderlecht, Brussels. The school delivers in-person dance instruction across six core disciplines — Classical/Ballet, Jazz (with Street Jazz, Lyrical Jazz, Modern Jazz, and Girly Jazz variants), Hip Hop (including Breakdance), Eveil (dance awakening for children aged 4-6), New Style/Urban, and a newer Parent-Child Dance offering — supplemented by Barre à terre and Ragga. Classes are taught by 11 professional instructors organized by age group and skill level, serving children from age 4 through adults.

The school's revenue model is subscription-based and semester-driven, with two annual periods (September-January and January-June). Pricing is tiered by weekly class frequency, ranging from €100 for the Parent-Child course (10 classes per semester) up to €460 for adults attending five or more classes per week, with children's tiers at €130-€450. Memberships include insurance and recital participation fees, and no refunds or exchanges are permitted. A free trial class is offered, and per-class drop-in is available at €12. The school is led by Pierre Drye (Direction artistique) and Cédric Orban (Administration).

Go-to-market is direct-to-consumer and entirely physical: students enroll in-person during class hours or via telephone (0495 430 120) during summer months. The only digital channel is a WordPress-based website (dancemotion.be) providing course descriptions, downloadable PDF schedules, teacher profiles, and a contact form. There is no mobile app, no proprietary technology, no AI/ML capabilities, no external funding, and no institutional ownership. The organization functions as a community-focused micro-school serving local families and dancers in the Anderlecht catchment area of Brussels.

Name

Dance Motion

Legal name

Dancemotion asbl

Website

https://dancemotion.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dance Motion is a non-profit dance school in Anderlecht, Brussels, Belgium, offering in-person classes in classical ballet, jazz, hip hop, urban, and awakening dance across age groups. Eleven professional instructors deliver subscription-based semester courses to local children and adults.

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (61161)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Urban/Street Dance Performances (Hip-Hop, Breaking) (MPAGADAF), Classical Ballet (Full-Length & Repertoire) (MPAGADAA)

Keywords

• Dance school instruction
• Classical ballet classes
• Hip hop classes
• Jazz dance classes
• Children dance education

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dance Class Memberships: Subscription-based pricing for dance classes. Students pay per period (semester) with tiered pricing based on number of classes per week. First period runs September 2026 to January 2027, second period January to June 2027. Insurance and recital participation fees are included in the membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Dance Motion is a non-profit dance school located in Anderlecht, Brussels, offering in-person dance instruction across multiple disciplines including Classical Ballet, Jazz (Street Jazz, Lyrical Jazz, Modern-jazz, Girly Jazz), Hip Hop (with Breakdance), Eveil (dance awakening for children 4-6 years), New Style/Urban, Parent-Child dance, and specialty classes such as Barre à terre and Ragga. Classes are sold on a semester subscription basis with tiered pricing based on the number of weekly classes taken, plus per-class drop-in options.

Product overview

Dance Motion is a dance school center located in Anderlecht (Brussels), Belgium, offering a comprehensive portfolio of dance courses for children and adults at all skill levels. The core offering consists of six main dance disciplines: Classical/Ballet (Classique), Jazz (including Street Jazz, Lyrical Jazz, Modern-jazz, and Girly Jazz variants), Hip Hop (with Breakdance sub-courses), Eveil (dance awakening for young children 4-6 years), New Style/Urban, and Parent-Child dance courses. Courses are taught by professional dancers including Lola (Jazz), Joyce, Margaux (Barre à terre), Selma (Contemporary New Style), Laura (Hip Hop), Alexia (Hip Hop/Breakdance), Fiona (Ragga), Aurelie (Classical), Melina (Jazz and Street fusion), Lucie (Hip Hop Fusion), Juliette (Girly Jazz), and Clara (Hip Hop). The school operates from rue du Chapitre 17, 1070 Bruxelles, under the artistic direction of Pierre Drye.

Differentiator

Problem solved

Functional benefit

Products and services

• Cours de Classique (Classical Ballet)
• Cours de Jazz
• Cours de Hip Hop
• Cours d'Eveil
• Cours de New Style / Urban
• Danse Parent-Enfant (Parent-Child Dance)
• Breakdance

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• The Ailey School: New York-based pre-professional and community dance school offering classical modern, ballet, jazz, and hip hop across age groups; comparable in delivering structured multi-discipline training in a single facility, though with a more pre-professional orientation.
• Broadway Dance Center: Iconic New York multi-style dance studio teaching hip hop, jazz, ballet, contemporary, and breakdance to children and adults in a single large facility, comparable in genre breadth though at much larger scale.
• Steps Dance School: New York multi-style dance school covering ballet, jazz, tap, hip hop, and contemporary for all ages, comparable breadth of curriculum and tiered class-pricing structure.
• Royal Academy of Dance: Internationally recognized dance education body offering graded ballet and contemporary instruction with associated studios; comparable in delivering structured age-appropriate dance curriculum from beginners upward.
• Laban School of Dance: London-based contemporary dance school with a community open-programme alongside its conservatoire track; comparable in mixing contemporary, ballet, and creative movement for non-professional adult and youth students.
• Millennium Dance Complex: Los Angeles studio offering hip hop, contemporary, jazz, and urban styles with a recital/showcase-driven model and subscription class packages, structurally aligned with Dance Motion's hip hop and new style offerings.

Direct peers

• Pineapple Dance Studios: London-based multi-style community dance school offering classical, jazz, hip hop, and contemporary classes for all ages with a similar broad-curriculum, single-site community positioning.
• Danceworks: London community dance hub running open-class programmes in ballet, jazz, contemporary, and hip hop for adults and children, sharing the multi-discipline single-site community-studio model.

Regional players

• Studio Harmonic: Paris-based multi-style dance school offering classical, jazz, contemporary, and hip hop for children and adults; comparable community-positioned European dance school, though primarily serving the French market rather than Belgium.
• Dansschool Koningshof: Belgian community dance school offering ballet, jazz, and street dance classes for children and adults; directly comparable as a same-country multi-discipline neighborhood dance school.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance Motion