Vape Club

What Vape Club does

Vape Club Ltd is a UK private limited company (Companies House number 08131075) headquartered in Watford, Hertfordshire, operating as a direct-to-consumer e-commerce retailer of vaping products. Founded in 2012, it self-describes as the UK's largest online vape shop, offering over 10,000 products from more than 300 brands and over 5,000 e-liquid flavours. Its core catalogue centres on e-liquids (nic salts, shortfills, freebase and hybrid nicotine), vape kits (prefilled and refillable pod kits, sub-ohm and box mods), replacement pods, coils, tanks, batteries and chargers, with an adjacent range of tobacco-free nicotine pouches (Zyn, Velo, Elf, Fumi, Killa, Snu) and clearance lines.

The platform is a proprietary e-commerce storefront with integrated order management, delivery tracking and multi-channel customer service (phone, email, live chat, 8am–10pm weekdays). Fulfilment runs from a single Watford warehouse offering same-day dispatch on orders placed before 9pm weekdays (6pm weekends) and free next-day UK delivery via Royal Mail Tracked 24 on orders over £20, with express courier options (DPD, UPS) and same-day click-and-collect. The technology stack is conventional retail e-commerce with no disclosed AI, API, SDK or mobile app surface.

The business model is unit-pricing retail with multi-buy bundles (e.g., 3/4/5 e-liquids for £10, 2 shortfills for £20–£30, kit+e-liquid bundles) and 10% newsletter-conversion offers. The single identified customer segment is adult smokers (18+) seeking to transition to or maintain vaping as a lower-cost, harm-reduction alternative to cigarettes, with order economics pitched around £1,500–£10,000+ annual savings versus smoking. The company ships only within the United Kingdom, explicitly excluding the EU, US, Canada, Australia and all other international destinations, and is privately held with no disclosed parent, PE backing or institutional investors.

Name

Vape Club

Legal name

Vape Club Ltd

Website

https://vapeclub.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Vape Club is a privately held UK D2C e-commerce retailer founded in 2012, operating the UK's largest online vape shop and selling e-liquids, vape kits, pods, coils, tanks and nicotine pouches from 300+ brands to adult smokers and vapers across the United Kingdom.

Ownership category

akta.pro rank

Product category

Vape E-commerce Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)

akta.pro secondary industries

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), Disposable Vape Retail (CRANAEAI)

Keywords

• Vape e-commerce retail
• E-liquid distribution
• Vaping hardware sales
• Nicotine products retail
• Smoking cessation products

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from selling vape products directly to consumers through their e-commerce website. Products include e-liquids, vape kits, pods, coils, tanks, and nicotine pouches. The business model relies on product margins, multi-buy deals, and volume sales across over 10,000 products from more than 300 brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vape Club is the UK's largest online vape retailer, operating a direct-to-consumer e-commerce store that sells over 10,000 vaping products from more than 300 brands. The assortment includes e-liquids (nic salts, shortfills, freebase), vape kits, pods, coils, tanks, nicotine pouches, and batteries/chargers. The company provides free next-day UK delivery on orders over £20 and supports customers with switching guidance and product recommendations.

Product overview

Vape Club is the UK's largest online vape shop (operational since 2012) offering a comprehensive e-commerce platform for vaping products. The product portfolio centres on e-liquids (with over 5,000 flavours across nic salts, shortfills, and freebase variants) and vape hardware (including kits, pods, coils, tanks, and accessories from 300+ brands). The offering spans multiple product categories: E-Liquids serve as the core consumable with diverse nicotine types and flavours; Vape Kits provide the primary hardware across prefilled and refillable formats; Vape Pods offer replacement components; and Nicotine Pouches provide an alternative nicotine delivery product. The company differentiates through breadth (10,000+ products), multi-brand curation (Lost Mary, Elf Bar, OXVA, Vaporesso, IVG, SKE Crystal, and many others), and value-added services including free next-day delivery on orders over £20, bundle deals, and multi-buy discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Liquids

Quantifiable outcome

• Potential savings of £1,518 - £10,322 per year compared to smoking, depending on vaping method chosen
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Vapemate: UK online vape retailer offering kits, mods, tanks, e-liquids, and accessories. Directly comparable as a multi-brand UK online vape e-tailer.
• Vape Superstore: UK-based online vape retailer offering e-liquids, kits, pods, and accessories across multiple brands. Directly comparable as another large multi-brand DTC vape e-tailer targeting UK adult smokers/vapers.
• Vapouriz: UK vape hardware and e-liquid brand with own e-commerce storefront. Comparable as a UK-based vape manufacturer-retailer competing in kits, pods, and e-liquid categories.
• Vampire Vape: UK-based vape brand and online retailer known for its e-liquid ranges (e.g., Heisenberg) with direct-to-consumer e-commerce. Comparable overlap in product mix and UK online distribution.
• EcigaretteDirect: Long-running UK vape retailer selling kits, e-liquids, and accessories online with extensive educational content. Comparable as a UK online specialist serving the same adult-smoker-switching customer base.
• Totally Wicked: Established UK vape retailer and e-liquid manufacturer with both online and physical store presence. Comparable as a UK multi-channel competitor in vape hardware and e-liquid categories.

Emerging players

• Riot Labs: UK e-liquid manufacturer (Riot Squad, Riot Bar) selling direct and through UK vape retailers. Comparable as a UK-based brand whose products Vape Club actively retails, making it both supplier and adjacent competitor.
• Dinner Lady: UK-originated e-liquid brand with growing direct e-commerce presence. Comparable as a UK vape brand competing in the same e-liquid category Vape Club retails.

Broad incumbents

• Zyn (Swedish Match / Philip Morris International): Global leader in tobacco-free nicotine pouches, now owned by Philip Morris International. Comparable as Vape Club carries Zyn in its nicotine pouch category, making it both a supplier and an upstream incumbent in the adjacent nicotine category.

Regional players

• Element Vape: Large US-based online vape and e-cigarette retailer offering kits, mods, tanks, e-liquids, and accessories. Comparable as a multi-brand online vape e-tailer but operating primarily in the US market rather than UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vapeclub
• Facebookfacebook.com/vapeclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vape Club